{"id":10272,"date":"2022-11-22T12:00:29","date_gmt":"2022-11-22T03:00:29","guid":{"rendered":"https:\/\/gmotech.jp\/semlabo\/?p=10272"},"modified":"2023-01-18T12:42:17","modified_gmt":"2023-01-18T03:42:17","slug":"how-to-cpo","status":"publish","type":"post","link":"https:\/\/gmotech.jp\/semlabo\/webmarketing\/blog\/how-to-cpo\/","title":{"rendered":"CPO\u3068\u306f\uff1f\u610f\u5473\u3084\u51fa\u3057\u65b9\u30fb\u4f7f\u3044\u65b9\u3092\u89e3\u8aac"},"content":{"rendered":"<section>\n<h2>CPO(Cost Per Order)\u3068\u306f<\/h2>\n<p>CPO\u306f<em>Cost Per Oder\uff08\u30b3\u30b9\u30c8\u30fb\u30d1\u30fc\u30fb\u30aa\u30fc\u30c0\u30fc\uff09\u306e\u7565\u8a9e\u3067\u3001\u9867\u5ba2\u4e00\u4eba\u306b\u5546\u54c1\u3092\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u307e\u3067\u306b\u304b\u304b\u3063\u305f\u8cbb\u7528\u306e\u3053\u3068<\/em>\u3067\u3059\u3002\u5177\u4f53\u7684\u306a\u5185\u8a33\u3068\u3057\u3066\u3001<span class=\"font01\">\u5e83\u544a\u8cbb\u3084\u55b6\u696d\u306e\u4eba\u4ef6\u8cbb\u306a\u3069\u306e\u8ca9\u58f2\u6d3b\u52d5\u306b\u304b\u304b\u308b\u8cbb\u7528\u3092\u6307\u3057\u3001\u5e83\u544a\u8cbb\u306b\u5bfe\u3057\u3066\u3069\u306e\u304f\u3089\u3044\u306e\u6210\u679c\uff08\u53d7\u6ce8\uff09\u304c\u3042\u3063\u305f\u304b\u3092\u628a\u63e1\u3059\u308b\u6307\u6a19<\/span>\u3068\u3057\u3066\u7528\u3044\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>CPO\u3068\u3044\u3046\u6307\u6a19\u304c\u3088\u304f\u4f7f\u308f\u308c\u308b\u306e\u306fEC\u901a\u8ca9\u3084\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u306e\u696d\u7a2e\u3067\u3059\u304c\u3001\u305d\u306e\u7406\u7531\u306f\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3067\u5229\u76ca\u3092\u51fa\u3057\u3066\u3044\u304f\u4e21\u8005\u306e\u55b6\u696d\u5f62\u614b\u306b\u3042\u308a\u307e\u3059\u3002EC\u901a\u8ca9\u3082\u30b5\u30d6\u30b9\u30af\u3082\u5e83\u544a\u8cbb\u3092\u304b\u3051\u3066\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3057\u3066\u3044\u304f\u305f\u3081\u3001\u7e70\u308a\u8fd4\u3057\u8cfc\u5165\u3057\u3066\u3082\u3089\u3063\u3066\u521d\u3081\u3066\u5e83\u544a\u8cbb\u3092\u9ed2\u5b57\u3078\u3068\u8ee2\u63db\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>1\u56de\u3060\u3051\u306e\u5229\u7528\u306a\u3089\u3070\u5e83\u544a\u8cbb\u306e\u65b9\u304c\u304b\u3055\u3080\u306e\u3067\u3001\u8d64\u5b57\u304c\u7d9a\u3044\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<\/section>\n<section>\n<h2>CPO\u306e\u7b97\u51fa\u65b9\u6cd5<\/h2>\n<p>CPO\u306f\u3001<span class=\"font01\">\u9867\u5ba2\u7372\u5f97\u306b\u304b\u304b\u3063\u305f\u8cbb\u7528\u00f7\u65b0\u898f\u7372\u5f97\u9867\u5ba2\u6570\u3067\u7b97\u51fa\u3067\u304d\u307e\u3059\u3002<\/span><br \/>\u4f8b\u3068\u3057\u3066\u3001\u4e0b\u8a18\u306e\u8ca9\u58f2\u30e2\u30c7\u30eb\u3067\u8a08\u7b97\u3057\u3066\u307f\u307e\u3059\u3002<\/p>\n<p>\u4f8b\uff09<\/p>\n<ul>\n<li>\u65b0\u3057\u304f\u958b\u767a\u3057\u305f\u5316\u7ca7\u6c34\u306e\u8ca9\u4fc3\u306750\u4e07\u5186\u5206\u306e\u5e83\u544a\u8cbb\u3092\u6295\u8cc7<\/li>\n<li>\u65bd\u7b56\u306e\u7d50\u679c\u3001500\u4eba\u306e\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97<\/li>\n<\/ul>\n<blockquote>\n<p>50\u4e07\u5186\uff08\u5e83\u544a\u8cbb\uff09\u00f7500\u4eba\uff1d1,000\u5186\/1\u4eba\uff08CPO\uff09<\/p>\n<\/blockquote>\n<p>\u3053\u306e\u3068\u304d\u30011\u4eba\u3042\u305f\u308a\u306e\u5e83\u544a\u8cbb\u306f1,000\u5186\u304b\u304b\u3063\u305f\u3053\u3068\u306b\u306a\u308b\u306e\u3067\u3001CPO\u306f1,000\u5186\u3067\u3059\u3002<\/p>\n<\/section>\n<section>\n<h2>CPO\u306e\u4f7f\u3044\u65b9\u3092\u89e3\u8aac<\/h2>\n<p>CPO\u306f\u3001<em>\u8ca9\u4fc3\u306e\u305f\u3081\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30b9\u30c8\u304c\u52b9\u679c\u7684\u306b\u4f7f\u308f\u308c\u3066\u3044\u308b\u304b\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u4f7f\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/em>\u4f8b\u3048\u3070\u5148\u307b\u3069\u306e\u4f8b\u3067\u3001CPO1,000\u5186\u3067\u58f2\u308c\u305f\u5316\u7ca7\u6c34\u306e\u58f2\u5024\u304c980\u5186\u3067\u5229\u76ca\u304c500\u5186\u3060\u3063\u305f\u5834\u5408\u3001\u58f2\u4e0a\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<blockquote>\n<p>500\u4eba\u00d7980\u5186=490,000\u5186 < 500,000\u5186\uff08\u5e83\u544a\u8cbb\uff09<\/p>\n<\/blockquote>\n<p>\u4e0a\u8a18\u3092\u898b\u308b\u3068<span class=\"font01\">1\u4e07\u5186\u306e\u8d64\u5b57<\/span>\u3067\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308b\u306e\u3067\u3001<span class=\"font01\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u3057\u3066\u306f\u5931\u6557<\/span>\u3067\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u4eee\u306b\u305d\u306e\u5316\u7ca7\u6c34\u304c3\u56de\u7e1b\u308a\u306e\u5b9a\u671f\u8cfc\u5165\u5546\u54c1\u30673\u56de\u4ee5\u5185\u306b\u89e3\u7d04\u3059\u308b\u30681,980\u5186\u306e\u89e3\u7d04\u9055\u7d04\u91d1\u304c\u767a\u751f\u3059\u308b\u5834\u5408\u30013\u56de\u76ee\u307e\u3067\u306e\u5229\u76ca\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u8a08\u7b97\u3067\u304d\u307e\u3059\u3002<\/p>\n<blockquote>\n<p>1\u56de\u3067\u89e3\u7d04\uff1a500\u5186+1,980\u5186\uff1d2,480\u5186<\/p>\n<p>2\u56de\u3067\u89e3\u7d04\uff1a1,000\u5186+1,980\u5186\uff1d2,980\u5186<\/p>\n<p>3\u56de\u3067\u89e3\u7d04\uff1a1,500\u5186<\/p>\n<\/blockquote>\n<p>\u89e3\u7d04\u9055\u7d04\u91d1\u3092\u8a2d\u5b9a\u3057\u3066\u304a\u304f\u3053\u3068\u3067\u5c11\u306a\u304f\u3068\u3082<span class=\"font01\">1,500\u5186\u306e\u5229\u76ca<\/span>\u304c\u51fa\u307e\u3059\u304c\u3001\u8a2d\u5b9a\u3057\u3066\u306a\u3051\u308c\u3070<span class=\"font01\">3\u56de\u76ee\u3067\u3088\u3046\u3084\u304f500\u5186\u306e\u9ed2\u5b57<\/span>\u3068\u306a\u308a\u3001\u4ee5\u4e0b\u306e\u901a\u308a\u8a08\u7b97\u3067\u304d\u307e\u3059\u3002<\/p>\n<blockquote>\n<p>1,500\u5186\uff08\u5229\u76ca\uff09\uff0d1,000\u5186\uff08CPO\uff09\uff1d500\u5186\uff08\u9ed2\u5b57\uff09<\/p>\n<\/blockquote>\n<p>\u305f\u3060\u3057\u30013\u56de\u7e1b\u308a\u304c\u3042\u308b\u3068\u521d\u56de\u306e\u8cfc\u5165\u306b\u8e0f\u307f\u5207\u308c\u306a\u3044\u5834\u5408\u3082\u591a\u304f\u3001\u304b\u3068\u3044\u3063\u3066\u7e1b\u308a\u3092\u306a\u304f\u3059\u30683\u56de\u76ee\u3067\u3088\u3046\u3084\u304f\u9ed2\u5b57\u3068\u306a\u308b\u8a08\u7b97\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001CPO\u306f\u30b7\u30f3\u30d7\u30eb\u306a\u8a08\u7b97\u5f0f\u3067\u7b97\u51fa\u3067\u304d\u307e\u3059\u3002<\/p>\n<\/section>\n<section>\n<h2>CPO\u3068\u95a2\u9023\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e<\/h2>\n<p>CPO\u3068\u95a2\u9023\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u306b\u306f\u3001CPR\u30fbCPA\u3068\u3044\u3063\u305fCPO\u3068\u306f\u9055\u3046\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u306f\u304b\u308b\u6307\u6a19\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001CPR\u306f\u304a\u8a66\u3057\u30b5\u30f3\u30d7\u30eb\u306a\u3069\u306e\u7533\u8fbc\u307f\u3067\u306e\u7372\u5f97\u5358\u4fa1\u306e\u6307\u6a19\u3068\u3057\u3066\u3001CPA\u3067\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f31\u4ef6\u3042\u305f\u308a\u306b\u304b\u304b\u3063\u305f\u5e83\u544a\u8cbb\u306e\u6307\u6a19\u3068\u3057\u3066\u4f7f\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<section>\n<h3>CPR(Cost Per Response)<\/h3>\n<p>CPR\u3068\u306f<em>Cost Per Response\u306e\u7565\u3067\u3001\u304a\u8a66\u3057\u5546\u54c1\u306e\u7533\u8fbc\u307f\u8005\uff08\u898b\u8fbc\u307f\u9867\u5ba2\uff09\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u304b\u304b\u3063\u305f\u4e00\u4eba\u5f53\u305f\u308a\u306e\u8cbb\u7528\u306e\u3053\u3068<\/em>\u3067\u3059\u3002<\/p>\n<p>\u300c\u304a\u8a66\u3057\u5546\u54c1\u306e\u7533\u8fbc\u307f\u300d\u300c\u8cc7\u6599\u8acb\u6c42\u300d\u306a\u3069\u3001\u672a\u6765\u3067\u306e\u672c\u5546\u54c1\u8cfc\u5165\u898b\u8fbc\u307f\u306e\u3042\u308b\u3044\u308f\u3086\u308b\u300c\u898b\u8fbc\u307f\u9867\u5ba2\u300d\u306e\u7372\u5f97\u306b\u304b\u304b\u3063\u305f\u4e00\u4eba\u5f53\u305f\u308a\u306e\u8cbb\u7528\u306e\u6307\u6a19\u3068\u3057\u3066\u4f7f\u308f\u308c\u308b\u70b9\u3067CPO\u3068\u306f\u9055\u3044\u307e\u3059\u3002<\/p>\n<\/section>\n<section>\n<h3>CPA(Cost Per Action)<\/h3>\n<p>CPA\u3068\u306f<em>Cost per 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