{"id":11270,"date":"2023-02-16T15:00:56","date_gmt":"2023-02-16T06:00:56","guid":{"rendered":"https:\/\/gmotech.jp\/semlabo\/?p=11270"},"modified":"2023-02-09T10:21:46","modified_gmt":"2023-02-09T01:21:46","slug":"cannibalization","status":"publish","type":"post","link":"https:\/\/gmotech.jp\/semlabo\/webmarketing\/blog\/cannibalization\/","title":{"rendered":"\u30ab\u30cb\u30d0\u30ea\u3068\u306f\uff1f\u6982\u8981\u3084\u30c7\u30e1\u30ea\u30c3\u30c8\u3001\u6709\u52b9\u7684\u306b\u6d3b\u7528\u3059\u308b\u4e8b\u4f8b\u306a\u3069\u3092\u7d39\u4ecb"},"content":{"rendered":"<section>\n<h2>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30ab\u30cb\u30d0\u30ea\u3068\u306f\uff1f<\/h2>\n<p>\u30ab\u30cb\u30d0\u30ea\u306f\u3001\u672c\u6765\u300c\u5171\u98df\u3044\u300d\u300c\u98df\u3044\u5408\u3044\u300d\u3068\u3044\u3046\u610f\u5473\u3092\u6301\u3064\u8a00\u8449\u3067\u3001\u300c\u30ab\u30cb\u30d0\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\u300d\u306e\u7565\u79f0\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306f\u3001\u4f01\u696d\u5185\u306e\u88fd\u54c1\u3084\u5e97\u8217\u540c\u58eb\u304c\u58f2\u4e0a\u3092\u98df\u3044\u5408\u3046\u72b6\u614b\u306e\u3053\u3068\u3092\u8868\u3057\u307e\u3059\u3002<\/p>\n<p>\u672c\u6765\u5e02\u5834\u306b\u304a\u3051\u308b\u30e9\u30a4\u30d0\u30eb\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3084\u4f4d\u7f6e\u3059\u308b\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u540c\u3058\uff08\u307e\u305f\u306f\u8fd1\u3057\u3044\uff09\u4ed6\u793e\u3067\u3042\u308b\u306e\u304c\u524d\u63d0\u3067\u3059\u3002\u4f3c\u305f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u8907\u6570\u5b58\u5728\u3059\u308b\u5834\u5408\u3001\u6d88\u8cbb\u8005\u306f\u3044\u305a\u308c\u304b\u3072\u3068\u3064\u3092\u9078\u3076\u306e\u304c\u81ea\u7136\u3067\u3042\u308b\u305f\u3081\u3001\u81ea\u793e\u306e\u88fd\u54c1\u3092\u9078\u3093\u3067\u3082\u3089\u3048\u308b\u3088\u3046\u65bd\u7b56\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u4f01\u696d\u5185\u3067\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u304c\u540c\u3058\u3067\u3042\u308b\u88fd\u54c1\u3092\u8907\u6570\u51fa\u3059\u3068\u3001\u540c\u3058\u4f01\u696d\u3067\u3042\u308a\u306a\u304c\u3089\u7af6\u5408\u3068\u3044\u3046\u95a2\u4fc2\u6027\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u7d50\u679c\u3068\u3057\u3066\u540c\u3058\u4f01\u696d\u5185\u3067\u58f2\u4e0a\u306e\u98df\u3044\u5408\u3044\u304c\u8d77\u3053\u308b\u300c\u30ab\u30cb\u30d0\u30ea\u300d\u304c\u767a\u751f\u3057\u3066\u3057\u307e\u3046\u306e\u3067\u3059\u3002<\/p>\n<\/section>\n<section>\n<h2>\u30ab\u30cb\u30d0\u30ea\u306b\u304a\u3051\u308b2\u3064\u306e\u30c7\u30e1\u30ea\u30c3\u30c8<\/h2>\n<p>\u30ab\u30cb\u30d0\u30ea\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u306e2\u3064\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u7d4c\u55b6\u8cc7\u6e90\u306e\u596a\u3044\u5408\u3044\u306b\u306a\u308b<\/li>\n<li>\u7af6\u5408\u4ed6\u793e\u3068\u306e\u7af6\u4e89\u529b\u304c\u5f31\u304f\u306a\u308b<\/li>\n<\/ul>\n<p>\u305d\u308c\u305e\u308c\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<section>\n<h3>\u30c7\u30e1\u30ea\u30c3\u30c81\uff1a\u7d4c\u55b6\u8cc7\u6e90\u306e\u596a\u3044\u5408\u3044\u306b\u306a\u308b<\/h3>\n<p>\u30c7\u30e1\u30ea\u30c3\u30c8\u306e\u3072\u3068\u3064\u304c\u3001\u81ea\u793e\u5185\u3067\u7d4c\u55b6\u8cc7\u6e90\u306e\u596a\u3044\u5408\u3044\u306b\u306a\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u672c\u6765\u3001\u30ea\u30bd\u30fc\u30b9\u3084\u4e88\u7b97\u306a\u3069\u306e\u7d4c\u55b6\u8cc7\u6e90\u306f\u3001\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u3084\u81ea\u793e\u306e\u7af6\u4e89\u529b\u5f37\u5316\u306e\u305f\u3081\u306b\u4f7f\u3046\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3088\u304f\u4f3c\u305f\u5546\u54c1\u304c\u540c\u4f01\u696d\u306b\u3042\u308b\u5834\u5408\u3001\u30e9\u30a4\u30d0\u30eb\u304c\u540c\u793e\u5185\u306b\u5b58\u5728\u3059\u308b\u72b6\u614b\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u81ea\u793e\u5185\u3067\u7af6\u4e89\u3059\u308b\u3053\u3068\u306b\u306a\u308b\u307b\u304b\u3001\u81ea\u793e\u306e\u7d4c\u55b6\u8cc7\u6e90\u3092\u4f7f\u3046\u3053\u3068\u306b\u306a\u308b\u305f\u3081\u3001\u81ea\u793e\u5185\u3067\u7af6\u4e89\u30fb\u6f70\u3057\u5408\u3044\u3068\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n<\/section>\n<section>\n<h3>\u30c7\u30e1\u30ea\u30c3\u30c82\uff1a\u7af6\u5408\u4ed6\u793e\u3068\u306e\u7af6\u4e89\u529b\u304c\u5f31\u304f\u306a\u308b<\/h3>\n<p>\u30ab\u30cb\u30d0\u30ea\u306b\u3088\u3063\u3066\u4ed6\u793e\u3068\u306e\u7af6\u4e89\u529b\u304c\u5f31\u304f\u306a\u308b\u53ef\u80fd\u6027\u3082\u5927\u304d\u3044\u3067\u3059\u3002<\/p>\n<p>\u524d\u8ff0\u306e\u3088\u3046\u306b\u30ab\u30cb\u30d0\u30ea\u304c\u8d77\u304d\u308b\u3068\u3001\u540c\u3058\u793e\u5185\u3067\u7d4c\u55b6\u8cc7\u6e90\u306e\u596a\u3044\u5408\u3044\u304c\u8d77\u3053\u308a\u307e\u3059\u3002\u672c\u6765\u3072\u3068\u3064\u306e\u88fd\u54c1\u306b\u6ce8\u3050\u3079\u304d\u30ea\u30bd\u30fc\u30b9\u304c\u5206\u6563\u3055\u308c\u305f\u72b6\u614b\u306b\u306a\u308b\u305f\u3081\u3001\u4e00\u3064\u3072\u3068\u3064\u306e\u88fd\u54c1\u304c\u78ba\u4fdd\u3067\u304d\u308b\u30ea\u30bd\u30fc\u30b9\u304c\u5c0f\u3055\u304f\u306a\u308a\u307e\u3059\u3002\u540c\u793e\u5185\u3067\u306e\u7af6\u4e89\u30fb\u596a\u3044\u5408\u3044\u306b\u3088\u308a\u3001\u7af6\u4e89\u529b\u5f37\u5316\u306e\u305f\u3081\u306b\u8cbb\u3084\u3059\u3079\u304d\u30a8\u30cd\u30eb\u30ae\u30fc\u3082\u6d6a\u8cbb\u3057\u3066\u3057\u307e\u3046\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u540c\u793e\u5185\u3067\u306e\u7af6\u4e89\u306b\u3088\u3063\u3066\u3001\u7af6\u5408\u4ed6\u793e\u306e\u65b0\u305f\u306a\u53c2\u5165\u306b\u5099\u3048\u308b\u4f59\u529b\u304c\u306a\u304f\u306a\u308b\u6050\u308c\u304c\u3042\u308a\u307e\u3059\u3002\u512a\u308c\u305f\u7af6\u5408\u4ed6\u793e\u304c\u767b\u5834\u3057\u305f\u3068\u304d\u306b\u81ea\u793e\u306e\u7af6\u4e89\u529b\u3067\u306f\u592a\u5200\u6253\u3061\u3067\u304d\u305a\u3001\u30b7\u30a7\u30a2\u3092\u596a\u308f\u308c\u3066\u3057\u307e\u3046\u30b1\u30fc\u30b9\u3082\u8d77\u3053\u308a\u5f97\u307e\u3059\u3002<\/p>\n<\/section>\n<\/section>\n<section>\n<h2>\u30ab\u30cb\u30d0\u30ea\u304c\u8d77\u3053\u308b\u539f\u56e0<\/h2>\n<p>\u3053\u3053\u3067\u306f\u3001\u30ab\u30cb\u30d0\u30ea\u304c\u8d77\u3053\u308b\u539f\u56e0\u306b\u3064\u3044\u3066\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<section>\n<h3> \u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u8aad\u307f\u9593\u9055\u3044<\/h3>\n<p>\u30ab\u30cb\u30d0\u30ea\u304c\u767a\u751f\u3059\u308b\u539f\u56e0\u306e\u3072\u3068\u3064\u3068\u3057\u3066\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u8aad\u307f\u9593\u9055\u3044\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306e\u8aad\u307f\u9593\u9055\u3044\u306b\u3088\u308a\u540c\u3058\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u6cbf\u3063\u305f\u88fd\u54c1\u3092\u8907\u6570\u958b\u767a\u3057\u3066\u3057\u307e\u3044\u3001\u7d50\u679c\u7684\u306b\u30ab\u30cb\u30d0\u30ea\u304c\u767a\u751f\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u6c7a\u3081\u308b\u969b\u306f\u88fd\u54c1\u3068\u30b5\u30fc\u30d3\u30b9\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3082\u5927\u5207\u3067\u3059\u304c\u3001\u30ab\u30cb\u30d0\u30ea\u304c\u767a\u751f\u3057\u3066\u3044\u306a\u3044\u304b\u3082\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n<\/section>\n<section>\n<h3> \u30c9\u30df\u30ca\u30f3\u30c8\u6226\u7565\u306e\u9006\u52b9\u679c<\/h3>\n<p>\u30c9\u30df\u30ca\u30f3\u30c8\u6226\u7565\u304c\u9006\u52b9\u679c\u306b\u306a\u3063\u305f\u5834\u5408\u3082\u3001\u30ab\u30cb\u30d0\u30ea\u3092\u8d77\u3053\u3059\u539f\u56e0\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30c9\u30df\u30ca\u30f3\u30c8\u6226\u7565\u3068\u306f\u3001\u3072\u3068\u3064\u306e\u5730\u57df\u306b\u96c6\u4e2d\u7684\u306b\u51fa\u5e97\u3057\u3001\u8a72\u5f53\u306e\u5730\u57df\u5185\u3067\u306e\u30b7\u30a7\u30a2\u3092\u78ba\u4fdd\u3059\u308b\u65b9\u6cd5\u306e\u3053\u3068\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u5e97\u8217\u306e\u5897\u3084\u3057\u3059\u304e\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306e\u6570\u30fb\u5e02\u5834\u72b6\u6cc1\u306a\u3069\u306b\u3088\u3063\u3066\u306f\u3001\u30ab\u30cb\u30d0\u30ea\u306b\u3064\u306a\u304c\u308b\u6050\u308c\u3082\u3042\u308a\u307e\u3059<\/p>\n<\/section>\n<\/section>\n<section>\n<h2>\u30ab\u30cb\u30d0\u30ea\u3092\u9632\u30503\u3064\u306e\u65b9\u6cd5<\/h2>\n<p>\u30ab\u30cb\u30d0\u30ea\u304c\u8d77\u3053\u308b\u539f\u56e0\u306f\u3001\u3042\u308b\u7a0b\u5ea6\u306e\u30d1\u30bf\u30fc\u30f3\u304c\u3042\u308a\u307e\u3059\u3002\u539f\u56e0\u3068\u306a\u308b\u8981\u7d20\u3092\u4e8b\u524d\u306b\u5bfe\u7b56\u3092\u3057\u3066\u304a\u3051\u3070\u3001\u30ab\u30cb\u30d0\u30ea\u3092\u9632\u3052\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u30ab\u30cb\u30d0\u30ea\u3092\u9632\u3050\u305f\u3081\u306b\u62bc\u3055\u3048\u305f\u3044\u30dd\u30a4\u30f3\u30c8\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u306e3\u70b9\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u5dee\u5225\u5316\u3092\u610f\u8b58\u3059\u308b<\/li>\n<li>\u793e\u5185\u306e\u60c5\u5831\u5171\u6709\u3092\u5f37\u5316\u3059\u308b<\/li>\n<li>\u65e2\u5b58\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308b<\/li>\n<\/ul>\n<p>\u305d\u308c\u305e\u308c\u8a73\u3057\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<section>\n<h3>1.\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u5dee\u5225\u5316\u3092\u610f\u8b58\u3059\u308b<\/h3>\n<p>\u30ab\u30cb\u30d0\u30ea\u3092\u9632\u3050\u305f\u3081\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u5dee\u5225\u5316\u3092\u610f\u8b58\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<p>\u30ab\u30cb\u30d0\u30ea\u306f\u3001\u540c\u793e\u5185\u306e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u304c\u88ab\u3063\u3066\u3044\u308b\u5834\u5408\u306b\u8d77\u3053\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u65b0\u305f\u306a\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u5c55\u958b\u6642\u306f\u3001\u540c\u793e\u5185\u306e\u65e2\u5b58\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3068\u306f\u305a\u3089\u3059\u3053\u3068\u304c\u524d\u63d0\u3067\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u524d\u8ff0\u3057\u305f\u3088\u3046\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3092\u8aad\u307f\u9593\u9055\u3048\u3066\u3057\u307e\u3063\u305f\u7d50\u679c\u3001\u7d50\u679c\u3068\u3057\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u304c\u88ab\u3063\u3066\u3057\u307e\u3046\u6050\u308c\u3082\u3042\u308a\u307e\u3059\u3002\u5927\u307e\u304b\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306e\u8a2d\u5b9a\u3067\u306f\u306a\u304f\u3001\u30da\u30eb\u30bd\u30ca\u306e\u8a2d\u5b9a\u306b\u3088\u308a\u7d30\u304b\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306e\u7279\u5b9a\u3092\u3059\u308b\u3079\u304d\u3067\u3057\u3087\u3046\u3002\u3059\u3067\u306b\u4f3c\u305f\u3088\u3046\u306a\u5546\u54c1\u304c\u540c\u793e\u5185\u306b\u3042\u308b\u5834\u5408\u3001\u7279\u306b\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306e\u88ab\u308a\u304c\u8d77\u304d\u305d\u3046\u306b\u306a\u3063\u305f\u5834\u5408\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306e\u898b\u76f4\u3057\u304a\u3088\u3073\u518d\u6d3b\u6027\u5316\uff08\u30ea\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\uff09\u306e\u691c\u8a0e\u3084\u5b9f\u65bd\u3082\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<\/section>\n<section>\n<h3>2.\u793e\u5185\u306e\u60c5\u5831\u5171\u6709\u3092\u5f37\u5316\u3059\u308b<\/h3>\n<p>\u793e\u5185\u306e\u60c5\u5831\u5171\u6709\u3092\u5f37\u5316\u3057\u610f\u601d\u758e\u901a\u3092\u56f3\u308b\u3053\u3068\u3082\u3001\u30ab\u30cb\u30d0\u30ea\u3092\u9632\u3050\u305f\u3081\u306b\u5927\u5207\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n<p>\u30ab\u30cb\u30d0\u30ea\u306f\u3001\u591a\u304f\u306e\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u5c55\u958b\u3057\u3066\u3044\u308b\u5927\u304d\u306a\u4f01\u696d\u306e\u65b9\u304c\u767a\u751f\u3059\u308b\u30ea\u30b9\u30af\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002\u3059\u3067\u306b\u5c55\u958b\u3057\u3066\u3044\u308b\u88fd\u54c1\u306a\u3069\u304c\u591a\u304f\u5b58\u5728\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u4f01\u696d\u898f\u6a21\u304c\u5927\u304d\u3044\u30fb\u90e8\u7f72\u304c\u72ec\u7acb\u3057\u3066\u3044\u308b\u3068\u3044\u3063\u305f\u7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style=\"margin-bottom:2em\">\u81ea\u793e\u306e\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u3088\u308a\u76e4\u77f3\u306b\u3059\u308b\n<p>\n    \u81ea\u793e\u88fd\u54c1\u304c\u5e02\u5834\u306b\u591a\u304f\u5b58\u5728\u3057\u3066\u3044\u308c\u3070\u3001\u81ea\u793e\u306e\u5168\u88fd\u54c1\u3092\u30c8\u30fc\u30bf\u30eb\u3057\u305f\u3068\u304d\u306e\u5e02\u5834\u30b7\u30a7\u30a2\u304c\u5927\u304d\u304f\u306a\u308a\u3084\u3059\u3044\u3067\u3059\u3002\u81ea\u793e\u304c\u5360\u3081\u308b\u30b7\u30a7\u30a2\u304c\u5927\u304d\u3044\u72b6\u614b\u306a\u304c\u3089\u3082\u88fd\u54c1\u305d\u306e\u3082\u306e\u306f\u30d0\u30e9\u30d0\u30e9\u3067\u3042\u308b\u305f\u3081\u3001\u7af6\u4e89\u304c\u8d77\u3053\u308a\u3084\u3059\u304f\u3001\u5e02\u5834\u306e\u786c\u76f4\u5316\u3084\u8870\u9000\u3092\u9632\u3050\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<\/li>\n<li>\u81ea\u793e\u5185\u3067\u306e\u7af6\u4e89\u3092\u4fc3\u9032\u3059\u308b\n<p>\n    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