{"id":12075,"date":"2023-05-25T12:00:54","date_gmt":"2023-05-25T03:00:54","guid":{"rendered":"https:\/\/gmotech.jp\/semlabo\/?p=12075"},"modified":"2023-05-24T09:31:11","modified_gmt":"2023-05-24T00:31:11","slug":"seo-structured-markup","status":"publish","type":"post","link":"https:\/\/gmotech.jp\/semlabo\/seo\/blog\/seo-structured-markup\/","title":{"rendered":"\u69cb\u9020\u5316\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3068\u306f\uff1fSEO\u306e\u52b9\u679c\u3084\u30e1\u30ea\u30c3\u30c8\u3001\u66f8\u304d\u65b9\u307e\u3067\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\uff01"},"content":{"rendered":"
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\n

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\n

\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u4ed5\u7d44\u307f<\/h2>\n

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\n

\u305d\u3082\u305d\u3082\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3068\u306f\uff1f<\/h3>\n

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\n

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    \n
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    \n

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    \n

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    \n

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    \n

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    \n

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    \n

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    \n

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    \n

    \u69cb\u9020\u5316\u30c7\u30fc\u30bf\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306e\u66f8\u304d\u65b9<\/h2>\n

    \u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306e\u65b9\u6cd5\u304c\u308f\u304b\u3063\u305f\u3068\u3053\u308d\u3067\u3001\u6b21\u306f\u66f8\u304d\u65b9\u3092\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002HTML\u3067\u76f4\u63a5\u8a18\u8ff0\u3059\u308b\u306b\u306f\u3001\u6b21\u306e2\u3064\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u5fc5\u9808\u3067\u3059\u3002<\/p>\n

      \n
    • \u30dc\u30ad\u30e3\u30d6\u30e9\u30ea\u30fc<\/li>\n
    • \u30b7\u30f3\u30bf\u30c3\u30af\u30b9<\/li>\n<\/ul>\n
      \n

      \u30dc\u30ad\u30e3\u30d6\u30e9\u30ea\u30fc<\/h3>\n

      \u30dc\u30ad\u30e3\u30d6\u30e9\u30ea\u30fc\u3068\u306f\u3001\u898f\u683c\u306e\u3072\u3068\u3064\u3067\u3069\u3093\u306a\u60c5\u5831\u306a\u306e\u304b\u3092\u5b9a\u7fa9\u3057\u307e\u3059\u3002schema.org\uff08\u30b9\u30ad\u30fc\u30de\u30fb\u30aa\u30eb\u30b0\uff09\u306f\u3001Google\u304c\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u3044\u308b\u30dc\u30ad\u30e3\u30d6\u30e9\u30ea\u30fc\u306fschema.org\uff08\u30b9\u30ad\u30fc\u30de\u30fb\u30aa\u30eb\u30b0\uff09\u3068\u3001data-vocabulary.org\u306e\u3075\u305f\u3064\u3067\u3059\u3002<\/p>\n

      \u305d\u306e\u3046\u3061\u306edata-vocabulary.org\u306f\u3059\u3067\u306b\u30b5\u30dd\u30fc\u30c8\u304c\u7d42\u4e86\u3057\u3066\u3044\u307e\u3059\u3002\u3082\u3057\u3001\u81ea\u30b5\u30a4\u30c8\u304c\u3053\u3061\u3089\u3067\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u30c7\u30fc\u30bf\u3092\u4fee\u6b63\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

      \n

      schema.org\uff08\u30b9\u30ad\u30fc\u30de\u30fb\u30aa\u30eb\u30b0\uff09\u3068\u306f<\/h4>\n

      schema.org\uff08\u30b9\u30ad\u30fc\u30de\u30fb\u30aa\u30eb\u30b0\uff09\u306f\u3001Google\u4ee5\u5916\u306b\u3082Yahoo\u3084Microsoft\u304c\u63a8\u5968\u3057\u3066\u3044\u308b\u30dc\u30ad\u30e3\u30d6\u30e9\u30ea\u30fc\u306e\u4ee3\u8868\u7684\u306a\u3082\u306e\u3067\u3059\u3002schema.org\u3067\u306f\u3001\u300c\u30bf\u30a4\u30d7\u300d\u3068\u300c\u30d7\u30ed\u30d1\u30c6\u30a3\u300d\u3092\u6307\u5b9a\u3059\u308b\u3053\u3068\u3067\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3067\u304d\u307e\u3059\u3002<\/p>\n

      schema.org\u306e\u4f8b\u3068\u3057\u3066\u300cname\u300d\u3084\u300caddress\u300d\u304c\u3042\u308a\u3001\u3053\u308c\u3089\u304c\u30d7\u30ed\u30d1\u30c6\u30a3\u3067\u3059\u3002\u4eba\u540d\u3092\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3059\u308b\u5834\u5408\u3001\u30d7\u30ed\u30d1\u30c6\u30a3\u306b\u300cname\u300d\u3001\u30bf\u30a4\u30d7\u306b\u300c\u4eba\u540d\u300d\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u3053\u308c\u3067\u3001\u30af\u30ed\u30fc\u30e9\u30fc\u304c\u30c6\u30ad\u30b9\u30c8\u306e\u610f\u5473\u3092\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n<\/section>\n<\/section>\n

      \n

      \u30b7\u30f3\u30bf\u30c3\u30af\u30b9<\/h3>\n

      \u30b7\u30f3\u30bf\u30c3\u30af\u30b9\u306f\u3001\u69cb\u9020\u5316\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3059\u308b\u969b\u306bHTML\u306b\u66f8\u304f\u8a18\u8ff0\u30eb\u30fc\u30eb\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n

      \u30b7\u30f3\u30bf\u30c3\u30af\u30b9\u306b\u306f\u3001\u6b21\u306e3\u3064\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

        \n
      • Microdata<\/li>\n
      • RDFa<\/li>\n
      • JSON-LD<\/li>\n<\/ul>\n

        \u6b21\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u30b7\u30f3\u30bf\u30c3\u30af\u30b9\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n

        \n

        Microdata<\/h4>\n

        Microdata\u306fHTML5\u306e\u307f\u3067\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u53ef\u80fd\u306a\u305f\u3081\u3001\u9650\u5b9a\u7684\u306a\u6761\u4ef6\u4e0b\u3067\u4f7f\u7528\u3067\u304d\u308b\u30b7\u30f3\u30bf\u30c3\u30af\u30b9\u3067\u3059\u3002\u901a\u5e38\u306fHTML\u5185\u306e\u672c\u6587\u3067\u3042\u308b<body>\u8981\u7d20\u5185\u3067\u4f7f\u7528\u3057\u307e\u3059\u304c\u3001<head>\u8981\u7d20\u5185\u3067\u3082\u554f\u984c\u3042\u308a\u307e\u305b\u3093\u3002\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3059\u308b\u306b\u306f\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u5bfe\u8c61\u3068\u306a\u308b\u5358\u8a9e\u306e\u8fd1\u304f\u306b\u8a18\u8ff0\u3057\u307e\u3059\u3002<\/p>\n<\/section>\n

        \n

        RDFa<\/h4>\n

        \u6b21\u306eRDFa\u306fMicrodata\u3068\u9055\u3063\u3066HTML5\u4ee5\u5916\u3067\u3082\u4f7f\u7528\u3067\u304d\u308b\u305f\u3081\u3001\u74b0\u5883\u5236\u9650\u306a\u304f\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u53ef\u80fd\u306a\u30b7\u30f3\u30bf\u30c3\u30af\u30b9\u3067\u3059\u3002<body>\u8981\u7d20\u3068<head>\u8981\u7d20\u3069\u3061\u3089\u3067\u3082\u4f7f\u7528\u3067\u304d\u3001\u5bfe\u8c61\u3068\u306a\u308b\u5358\u8a9e\u306e\u8fd1\u304f\u3067\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u8a18\u8ff0\u3057\u307e\u3059\u3002\u3053\u306e\u70b9\u3067\u3001RDFa\u306fMicrodata\u306e\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u65b9\u6cd5\u3068\u985e\u4f3c\u70b9\u304c\u591a\u3044\u3067\u3059\u3002<\/p>\n<\/section>\n

        \n

        JSON-LD<\/h4>\n

        3\u3064\u76ee\u306e\u300cJSON-LD\u300d\u306fGoogle\u63a8\u5968\u306e\u30b7\u30f3\u30bf\u30c3\u30af\u30b9\u306a\u306e\u3067\u3001\u5229\u7528\u3059\u308b\u306a\u3089\u3053\u3061\u3089\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002\u524d\u8ff0\u3057\u305f2\u3064\u3068\u306f\u3001\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3059\u308b\u5834\u6240\u304c\u7570\u306a\u308a\u3001HTML\u4e0a\u306e\u3069\u3053\u3067\u3082\u8a18\u8ff0\u304c\u53ef\u80fd\u3067\u30b9\u30af\u30ea\u30d7\u30c8\u3092\u7528\u3044\u3066\u8a18\u8ff0\u3059\u308b\u305f\u3081\u3001\u5bfe\u8c61\u3068\u306a\u308b\u5358\u8a9e\u306e\u8fd1\u304f\u306b\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<\/section>\n<\/section>\n<\/section>\n

        \n

        \u30d7\u30ed\u30d1\u30c6\u30a3\uff08\u5c5e\u6027\uff09\u3068\u30d0\u30ea\u30e5\u30fc\uff08\u5c5e\u6027\u5024\uff09\u3092\u7528\u3044\u3066\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3057\u3088\u3046<\/h2>\n

        \u30b3\u30f3\u30c6\u30f3\u30c4\u5185\u5bb9\u306b\u5bfe\u5fdc\u3057\u305f\u30d7\u30ed\u30d1\u30c6\u30a3\uff08\u5c5e\u6027\uff09\u3068\u30d0\u30ea\u30e5\u30fc\uff08\u5c5e\u6027\u5024\uff09\u3067\u6b63\u78ba\u306b\u8a18\u8ff0\u3057\u306a\u3044\u3068\u3001\u8a55\u4fa1\u304c\u843d\u3061\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u4e0b\u8a18\u306f\u30cb\u30e5\u30fc\u30b9\u8a18\u4e8b\u3092\u8868\u793a\u3059\u308b\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306e\u4e00\u4f8b\u3067\u3059\u3002<\/p>\n

        Google\u306e\u30b5\u30a4\u30c8\u3067\u306f\u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u306e\u7a2e\u985e\u3054\u3068\u306b\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u4f8b\u304c\u63b2\u8f09\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3001\u3053\u3061\u3089\u3082\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n

        \uff1c\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u4f8b\uff1e\u3000<\/p>\n

        \n<html>
        \n<head>
        \n<title>Title of a News Article<\/title>
        \n<script type=”application\/led+json”>
        \n{
        \n“@context”: “https:\/\/schema.org”,
        \n“@type”:”NewsArticle”,
        \n“headline”:”Title of a News Article”,
        \n“image”:[
        \n“https:\/\/example.com\/photos\/1\u00d71\/
        \nphoto.jpg”,
        \n“https:\/\/example.com\/photos\/4\u00d73\/
        \nphoto.jpg”,
        \n“https:\/\/example.com\/photos\/16\u00d79\/
        \nphoto.jpg”
        \n],
        \n“datePublished”:
        \n“2015-02-05T08:00+08:00”,
        \n“dateModefied”:
        \n“2015-02-05T09:20:00+08:00”,
        \n“author”:[{
        \n“@type”:”Person”
        \n“name”:”Jame Doe”,
        \n“url”:”https:\/\/example.com\/profile\/janedoe123″
        \n},{
        \n“@type”:”Person”,
        \n“name”:”John Doe”,
        \n“url”:”https:\/\/example.com\/profile\/
        \njohndoe123″
        \n}]
        \n}
        \n<\/script>
        \n<\/head>
        \n<body>
        \n<\/body>
        \n<\/html>\n<\/p><\/blockquote>\n

        \n

        \u30d7\u30ed\u30d1\u30c6\u30a3\uff08\u5c5e\u6027\uff09\u3068\u306f<\/h4>\n

        \u69cb\u9020\u5316\u30c7\u30fc\u30bf\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3092\u8a18\u8ff0\u3059\u308b\u4e0a\u3067\u5fc5\u8981\u306a\u306e\u306f\u3001Key\u3068value\u3067\u3059\u3002key\u306f\u30dc\u30ad\u30e3\u30d6\u30e9\u30ea\u30fc\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\uff08\u5c5e\u6027\uff09\u3092\u793a\u3057\u3001schema.org\u3067\u306f10\u7a2e\u985e\u4ee5\u4e0a\u3042\u308b\u3046\u3061\u3001\u4ee5\u4e0b\u306e3\u3064\u3092\u4e3b\u306b\u5229\u7528\u3057\u307e\u3059\u3002<\/p>\n

          \n
        • @Context<\/li>\n
        • @type<\/li>\n
        • @id<\/li>\n<\/ul>\n
          \n

          \u30d0\u30ea\u30e5\u30fc\uff08\u5c5e\u6027\u5024\uff09\u3068\u306f<\/h3>\n

          Key\u3068value\u306f\u30bb\u30c3\u30c8\u3067\u69cb\u6210\u3055\u308c\u3001\u300c\u201dkey:value\u201d\u300d\u3068\u3044\u3063\u305f\u3088\u3046\u306b\u8a18\u8ff0\u3057\u307e\u3059\u3002value\u304c\u793a\u3059\u306e\u306f\u3001key\u306e\u5024\u3067\u3059\u3002Key\u3068value\u3092\u7d9a\u3051\u3066\u8a18\u8ff0\u3059\u308b\u3068\u304d\u306f\u3001\u300c,\uff08\u30ab\u30f3\u30de\uff09\u300d\u3067\u533a\u5207\u308a\u307e\u3059\u3002<\/p>\n<\/section>\n<\/section>\n<\/section>\n

          \n

          \u69cb\u9020\u5316\u30c7\u30fc\u30bf\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u306e 3\u3064\u306e\u78ba\u8a8d\u65b9\u6cd5<\/h2>\n

          \u69cb\u9020\u5316\u30c7\u30fc\u30bf\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u304c\u5b8c\u6210\u3057\u305f\u3089\u3001\u6b63\u3057\u304f\u8a18\u8ff0\u3067\u304d\u3066\u3044\u308b\u304b\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3082\u5fc5\u8981\u3067\u3059\u3002\u9593\u9055\u3063\u305f\u8a18\u8ff0\u306b\u306a\u3063\u3066\u3044\u308b\u3068\u3001\u6b63\u3057\u3044\u52b9\u679c\u304c\u5f97\u3089\u308c\u307e\u305b\u3093\u3002\u3053\u3053\u304b\u3089\u306f\u30013\u3064\u306e\u78ba\u8a8d\u65b9\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n

          \n

          \u69cb\u9020\u5316\u30c7\u30fc\u30bf\u30c6\u30b9\u30c8\u30c4\u30fc\u30eb\u3067\u78ba\u8a8d<\/h3>\n

          \u307e\u305a\u306f\u3001schema.org\u304b\u3089\u63d0\u4f9b\u3055\u308c\u3066\u3044\u308b\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u30c6\u30b9\u30c8\u30c4\u30fc\u30eb\u3067\u306e\u78ba\u8a8d\u3067\u3059\u3002schema.org\u306e\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u3068\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306e\u30c6\u30b9\u30c8\u3068\u3044\u3046\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u3053\u3053\u306b\u691c\u8a3c\u3057\u305f\u3044\u30b5\u30a4\u30c8\u306eURL\u3092\u5165\u529b\u3057\u3066\u5b9f\u884c\u3059\u308b\u3060\u3051\u306a\u306e\u3067\u3001\u3068\u3066\u3082\u7c21\u5358\u3067\u3059\u3002<\/p>\n

          \u8a18\u8ff0\u304c\u9593\u9055\u3063\u3066\u3044\u308b\u7b87\u6240\u306f\u30a8\u30e9\u30fc\u8868\u793a\u304c\u51fa\u308b\u306e\u3067\u3001\u305d\u3053\u3092\u4fee\u6b63\u3057\u518d\u30c1\u30a7\u30c3\u30af\u3057\u3066\u30a8\u30e9\u30fc\u304c\u51fa\u306a\u3051\u308c\u3070\u5b8c\u4e86\u3067\u3059\u3002<\/p>\n<\/section>\n

          \n

          \u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\u3067\u78ba\u8a8d<\/h3>\n

          \u6b21\u306b\u3001\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\u3092\u4f7f\u3063\u3066\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5\u3067\u3059\u30021\u3064\u76ee\u306e\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u30c6\u30b9\u30c8\u30c4\u30fc\u30eb\u306f1\u56de\u306b\u3064\u304d1\u3064\u306eURL\u306e\u78ba\u8a8d\u306e\u307f\u3067\u3001\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u30de\u30fc\u30af\u30a2\u30c3\u30d7\u3057\u305f\u30bd\u30fc\u30b9\u3092\u4e00\u5ea6\u306b\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002\u4e00\u65b9\u3001\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\u3067\u306f\u3001\u30b5\u30a4\u30c8\u5185\u306b\u69cb\u7bc9\u3055\u308c\u305f\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u4e00\u5ea6\u306b\u691c\u8a3c\u3067\u304d\u308b\u306e\u3067\u4fbf\u5229\u3067\u3059\u3002<\/p>\n<\/section>\n

          \n

          \u30ea\u30c3\u30c1\u30ea\u30b6\u30eb\u30c8\u30c6\u30b9\u30c8\u3067\u78ba\u8a8d<\/h3>\n

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