{"id":1722,"date":"2020-07-12T17:00:34","date_gmt":"2020-07-12T08:00:34","guid":{"rendered":"https:\/\/gmotech.jp\/semlabo\/?p=1722"},"modified":"2024-02-29T18:30:37","modified_gmt":"2024-02-29T09:30:37","slug":"words_ltv","status":"publish","type":"post","link":"https:\/\/gmotech.jp\/semlabo\/affiliate\/blog\/words_ltv\/","title":{"rendered":"LTV\uff08Life Time Value\uff09\u306e\u610f\u5473\u3068\u306f\uff1f\u8a08\u7b97\u65b9\u6cd5\u3084\u52b9\u679c\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u65bd\u7b56\u4f8b\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac"},"content":{"rendered":"<section>\n<h2>LTV\u3068\u306f<\/h2>\n<p>LTV\uff08\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff1aLife Time Value\uff09\u3068\u306f\u3001<em>\u4f01\u696d\u304c\uff11\u9867\u5ba2\u304b\u3089\u5f97\u3089\u308c\u308b\u58f2\u4e0a\u306e\u7dcf\u984d\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/em><\/p>\n<p>\u65e5\u672c\u8a9e\u3067\u306f\u300c\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u300d\u3068\u3082\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u304c\u96e3\u3057\u3044\u3068\u8a00\u308f\u308c\u3066\u3044\u308b\u73fe\u4ee3\u306b\u304a\u3044\u3066\u3001\u4f01\u696d\u304c\u751f\u304d\u6b8b\u308b\u305f\u3081\u306b\u306f\u3053\u306eLTV\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u5fc5\u9808\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001<span class=\"bold\">\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306b\u306f\u65e2\u5b58\u9867\u5ba2\u306e\uff15\u500d\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b\u3068\u8a00\u308f\u308c\u308b\u300c1\uff1a5\u306e\u6cd5\u5247\u300d<\/span>\u3084\u3001<span class=\"bold\">\u4f01\u696d\u58f2\u4e0a\u306e\uff18\u5272\u306f\u65e2\u5b58\u5ba2\u306e\uff12\u5272\u304c\u652f\u3048\u3066\u3044\u308b\u3053\u3068\u3092\u8868\u3059\u300c\u30d1\u30ec\u30fc\u30c8\u306e\u6cd5\u5247\uff088\uff1a2\u306e\u6cd5\u5247\uff09\u300d<\/span>\u306b\u898b\u3089\u308c\u308b\u3088\u3046\u306b\u3001\u7372\u5f97\u304c\u96e3\u3057\u3044\u65b0\u898f\u9867\u5ba2\u3088\u308a\u3082\u65e2\u5b58\u9867\u5ba2\u306b\u624b\u3092\u304b\u3051\u305f\u65b9\u304c\u826f\u3044\u306e\u306f\u81ea\u660e\u306e\u7406\u3067\u3059\u3002<\/p>\n<p>\u52b9\u7387\u826f\u304f\u53ce\u76ca\u6027\u3092\u9ad8\u3081\u308b\u306b\u306f\u3001LTV\u3092\u9ad8\u3081\u308b\u306e\u304c\u4e00\u756a\u306e\u8fd1\u9053\u3060\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<\/section>\n<section>\n<h2> LTV\u306e\u8003\u3048\u65b9\u304c\u5411\u3044\u3066\u3044\u308b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb<\/h2>\n<p>LTV\u306f\u3001LTV\u306e\u4f38\u3073\u7387\u304c\u30c0\u30a4\u30ec\u30af\u30c8\u306b\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u306b\u3064\u306a\u304c\u308b\u3068\u3044\u3046\u89b3\u70b9\u304b\u3089\u3001\u300c\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u7cfbSaaS\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u300d\u306b\u6700\u9069\u306a\u8003\u3048\u65b9\u3067\u3059\u3002<\/p>\n<p>\u6708\u984d\u3001\u3082\u3057\u304f\u306f\u5e74\u984d\u3067\u8cbb\u7528\u3092\u6255\u3063\u3066\u3082\u3089\u3044\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3067\u3042\u308b\u305f\u3081\u3001\u9867\u5ba2\u306e\u7d99\u7d9a\u7387\u306b\u3088\u3063\u3066\u53ce\u76ca\u304c\u5de6\u53f3\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u9867\u5ba2\u304c\u89e3\u7d04\u3055\u3048\u3057\u306a\u3051\u308c\u3070\u3001\u5b89\u5b9a\u7684\u306b\u53ce\u76ca\u3092\u78ba\u4fdd\u3067\u304d\u308b\u3068\u3082\u8a00\u3048\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3001LTV\u306e\u5bfe\u7fa9\u8a9e\u3067\u3042\u308b<span class=\"bold\">OTV\uff08\u30ef\u30f3\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff09\u306b\u304a\u3044\u3066\u306f\u3001\u300c\u8cb7\u3044\u304d\u308a\u578b\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u300d\u304c\u5411\u3044\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p>OTV\uff08\u30ef\u30f3\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff1aOne Time Value\uff09\u3068\u306f\u3001\uff11\u56de\u306e\u8cfc\u5165\u3067\u5f97\u3089\u308c\u308b\u58f2\u4e0a\u306e\u3053\u3068\u3092\u8a00\u3044\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u4e0d\u52d5\u7523\u306e\u3088\u3046\u306b\u751f\u6daf\u306b\u6e21\u3063\u3066\u4f55\u5ea6\u3082\u8cfc\u5165\u3059\u308b\u3053\u3068\u304c\u306a\u3044\u3001\u304b\u3064\u9ad8\u984d\u306a\u5546\u6750\u306e\u5834\u5408\u306f\u77ed\u671f\u9593\u3067\u7d50\u679c\u304c\u51fa\u3084\u3059\u3044\u3068\u3044\u3046\u7279\u5fb4\u304c\u3042\u308a\u3001\u307e\u3055\u306bOTV\u306e\u8003\u3048\u306b\u5373\u3057\u3066\u3044\u308b\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>LTV\u3068\u9055\u3044\u3001\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u306f\u8cfc\u5165\u6642\u306e\u307f\u3067\u3042\u308a\u3001\u7d99\u7d9a\u7684\u306b\u53ce\u76ca\u304c\u767a\u751f\u3059\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u6bce\u56de\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u305f\u3081\u3001\u4e0d\u666f\u6c17\u3067\u7d4c\u6e08\u6d3b\u52d5\u304c\u51b7\u3048\u8fbc\u3093\u3067\u3044\u308b\u3068\u304d\u306b\u306f\u4e0d\u5411\u304d\u306a\u8003\u3048\u65b9\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<\/section>\n<section>\n<h2> \u4f01\u696d\u304c\u76ee\u6307\u3059\u3079\u304dLTV\u306e\u6307\u6a19\u306b\u3064\u3044\u3066<\/h2>\n<p>\u4f01\u696d\u304cLTV\u306e\u8003\u3048\u65b9\u3092\u53d6\u308a\u5165\u308c\u308b\u969b\u306b\u306f\u3001\u307e\u305a\u6307\u6a19\u3092\u5b9a\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u3053\u3053\u3067\u306f\u6307\u6a19\u3092\u8a2d\u5b9a\u3059\u308b\u524d\u306b\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u5e73\u5747LTV\u306e\u8003\u3048\u65b9\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\u5f8c\u8ff0\u3059\u308bLTV\u306e\u8a08\u7b97\u65b9\u6cd5\u3067LTV\u304c\u308f\u304b\u308c\u3070\u3001\u5fc5\u7136\u7684\u306bCAC\uff08\u9867\u5ba2\u7372\u5f97\u8cbb\u7528\uff09\u3082\u5b9a\u307e\u3063\u3066\u304d\u307e\u3059\u3002<\/p>\n<section>\n<h3> \u4f01\u696d\u306e\u5e73\u5747LTV\u306f\u3069\u306e\u304f\u3089\u3044\uff1f<\/h3>\n<p>\u4f01\u696d\u306e\u5e73\u5747LTV\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3084\u696d\u614b\u306b\u3088\u3063\u3066\u5909\u52d5\u3059\u308b\u305f\u3081\u4e00\u6982\u306b\u8a00\u3048\u307e\u305b\u3093\u3002<\/p>\n<p>\u3057\u304b\u3057\u76ee\u5b89\u3068\u3057\u3066\u306f\u300cLTV\/CAC>\uff13x\u300d\u3001\u3064\u307e\u308a<span class=\"bold\">LTV\u304cCAC\u306e\uff13\u500d\u4ee5\u4e0a<\/span>\u3067\u3042\u308c\u3070\u3001\u5065\u5168\u306a\u6c34\u6e96\u306b\u3042\u308b\u3068\u8003\u3048\u3066\u3082\u5927\u4e08\u592b\u3067\u3059\u3002<\/p>\n<p>CAC\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u30b3\u30b9\u30c8\uff1aCustomer Acquisition Cost\uff1d\u9867\u5ba2\u7372\u5f97\u8cbb\u7528\uff09\u3068\u306f\u3001\uff11\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u306e\u306b\u304b\u304b\u3063\u305f\u55b6\u696d\u304b\u3089\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u306e\u30c8\u30fc\u30bf\u30eb\u30b3\u30b9\u30c8\u306e\u3053\u3068\u3092\u8a00\u3044\u307e\u3059\u3002<\/p>\n<p>CAC\u306f\u4e0b\u8a18\u306e\u8a08\u7b97\u5f0f\u3067\u6c42\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u25a0CAC\u8a08\u7b97\u5f0f<\/p>\n<p>CAC \uff1d\uff08\u4e00\u5b9a\u671f\u9593\u306e\u8ca9\u58f2\u4fc3\u9032\u30fb\u5e83\u544a\u8cbb\u7528\uff0b\u55b6\u696d\u7d66\u4e0e\uff0b\u4ee3\u7406\u5e97\u624b\u6570\u6599\uff0b\u8cde\u4e0e\uff0b\u9593\u63a5\u8cbb\uff09\u00f7 \u4e00\u5b9a\u671f\u9593\u306e\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u6570<\/p>\n<p>\u305f\u3068\u3048\u3070LTV\u304c\uff13\u4e07\u5186\u306e\u30b5\u30fc\u30d3\u30b9\u306e\u5834\u5408\u3001CAC\u304c\uff11\u4e07\u5186\u4ee5\u4e0b\u3067\u3042\u308c\u3070\u3001LTV\u304cCAC\u306e\uff13\u500d\u4ee5\u4e0a\u306b\u306a\u308b\u306e\u3067\u554f\u984c\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>LTV\u304cCAC\u306e3\u500d\u3068\u8a00\u308f\u305a\u3001\u3055\u3089\u306b\u9ad8\u304f\u306a\u308c\u3070\u306a\u308b\u307b\u3069\u5e83\u544a\u8cbb\u3092\u5897\u3084\u3057\u3066CAC\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u305f\u3081\u3001\u4f01\u696d\u306e\u6210\u9577\u306b\u3082\u5927\u304d\u304f\u8ca2\u732e\u3057\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n<\/section>\n<section>\n<h3> LTV\u304c\u308f\u304b\u308c\u3070CAC\u306e\u6307\u6a19\u304c\u308f\u304b\u308b<\/h3>\n<p>LTV\u306e\u6307\u6a19\u306f<span class=\"bold\">\u300cLTV\uff1eCAC\uff0b\u65e2\u5b58\u9867\u5ba2\u7dad\u6301\u30b3\u30b9\u30c8\u300d<\/span>\u3068\u3059\u308b\u3053\u3068\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n<p>LTV\u304c\u300cCAC+\u65e2\u5b58\u9867\u5ba2\u7dad\u6301\u30b3\u30b9\u30c8\u300d\u3088\u308a\u3082\u9ad8\u3044\u72b6\u614b\u3068\u3044\u3046\u306e\u306f\u3001\u7d99\u7d9a\u7684\u306b\u5229\u76ca\u3092\u6295\u3058\u3066\u304f\u308c\u308b\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\uff08\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\uff09\u306e\u9ad8\u3044\u9867\u5ba2\u3092\u7dad\u6301\u62e1\u5927\u3067\u304d\u3066\u3044\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u4f01\u696d\u306e\u58f2\u4e0a\u30fb\u5229\u76ca\u306f\u53f3\u80a9\u4e0a\u304c\u308a\u306b\u4f38\u3073\u308b\u3053\u3068\u304c\u60f3\u5b9a\u3055\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u53cd\u5bfe\u306b\u300cLTV\uff1cCAC\uff0b\u65e2\u5b58\u9867\u5ba2\u7dad\u6301\u30b3\u30b9\u30c8\u300d\u3001\u3064\u307e\u308aLTV\u304c\u4f4e\u3044\u72b6\u614b\u306f\u8d64\u5b57\u3092\u610f\u5473\u3059\u308b\u306e\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u898b\u76f4\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>LTV\u304c\u4f4e\u3044\u3068\u5e38\u306b\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u72b6\u614b\u306b\u9665\u308a\u3001\u52b4\u529b\u304c\u304b\u304b\u308b\u5272\u306b\u53ce\u76ca\u6027\u306f\u4e0a\u304c\u3089\u306a\u3044\u4e8b\u614b\u306b\u306a\u308b\u306e\u3067\u907f\u3051\u305f\u3044\u3068\u3053\u308d\u3067\u3059\u3002<\/p>\n<p>\u7c97\u5229\uff08\u58f2\u4e0a\uff0d\u539f\u4fa1\uff09\u304c\u9ad8\u304f\u3001\u304b\u3064\u9867\u5ba2\u306e\u8cfc\u8cb7\u7d99\u7d9a\u983b\u5ea6\uff08\u671f\u9593\uff09\u304c\u9577\u304f\u306a\u308c\u3070\u306a\u308b\u307b\u3069LTV\u304c\u4e0a\u304c\u308a\u3001\u696d\u7e3e\u3082\u4f01\u696d\u3082\u5927\u304d\u304f\u6210\u9577\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<\/section>\n<\/section>\n<section>\n<h2> LTV\u3092\u7b97\u51fa\u3059\u308b\u8a08\u7b97\u65b9\u6cd5\u3092\u89e3\u8aac<\/h2>\n<p>LTV\u306e\u7b97\u51fa\u65b9\u6cd5\u306f\u8907\u6570\u3042\u308a\u3001\u5546\u6750\u306e\u6027\u8cea\u306b\u3088\u3063\u3066\u7b97\u51fa\u65b9\u6cd5\u304c\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u4e00\u822c\u7684\u306b\u306f\u3001\u4e0b\u8a18\u306e\u300c\u5168\u9867\u5ba2\u306e\u5e73\u5747\u5024\u304b\u3089LTV\u3092\u5272\u308a\u51fa\u3059\u300d\u8a08\u7b97\u5f0f\u304c\u7528\u3044\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u3082\u3057\u304f\u306f\u3001\u5b9f\u969b\u306e\u5fc5\u8981\u7d4c\u8cbb\u3092\u52a0\u5473\u3057\u3066\u3001\u3088\u308a\u30ea\u30a2\u30eb\u306a\u6570\u5b57\u3092\u7b97\u51fa\u3067\u304d\u308b\u8a08\u7b97\u5f0f\u3082\u3042\u308a\u3001\u30b1\u30fc\u30b9\u30d0\u30a4\u30b1\u30fc\u30b9\u3067\u4f7f\u3044\u5206\u3051\u307e\u3059\u3002<\/p>\n<p>\n<img decoding=\"async\" src=\"https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2022\/01\/image1-1.png.webp\" alt=\"LTV\u3092\u7b97\u51fa\u3059\u308b\u8a08\u7b97\u65b9\u6cd5\">\n<\/p>\n<p>\u4e0a\u8a18\u4ee5\u5916\u306b\u3082\u4ee3\u8868\u7684\u306a\u8a08\u7b97\u4f8b\u304c\u3042\u308b\u306e\u3067\u3001\u4e0b\u8a18\u306b\u8a18\u8f09\u3057\u3066\u304a\u304d\u307e\u3059\u3002<\/p>\n<ul>\n<li>LTV \uff1d \u9867\u5ba2\u306e\u5e73\u5747\u8cfc\u5165\u5358\u4fa1 \u00d7 \u5e73\u5747\u8cfc\u5165\u56de\u6570<\/li>\n<li>LTV \uff1d\uff08\u58f2\u4e0a\u9ad8-\u58f2\u4e0a\u539f\u4fa1\uff09\u00f7 \u8cfc\u5165\u8005\u6570<\/li>\n<li>LTV \uff1d \u5e73\u5747\u8cfc\u8cb7\u5358\u4fa1 \u00d7 \u53ce\u76ca\u7387 \u00d7 \u8cfc\u8cb7\u983b\u5ea6 \u00d7 \u7d99\u7d9a\u8cfc\u8cb7\u671f\u9593 \u2212 (\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\/\u4eba + \u65e2\u5b58\u9867\u5ba2\u306e\u7dad\u6301\u30b3\u30b9\u30c8\/\u4eba)<\/li>\n<\/ul>\n<p>\u5f53\u7136\u3067\u3059\u304c\u3001\u3044\u305a\u308c\u306b\u3057\u3066\u3082\u8a08\u7b97\u5f0f\u306b\u304a\u3044\u3066\u3082\u3001LTV\u304c\u30de\u30a4\u30ca\u30b9\u306b\u306a\u308b\u3068\u30d3\u30b8\u30cd\u30b9\u304c\u6210\u308a\u7acb\u305f\u306a\u3044\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<section>\n<h3> \u9867\u5ba2\u304c\u3044\u3064\u307e\u3067\u7d99\u7d9a\u8cfc\u5165\u3059\u308b\u304b\u308f\u304b\u3089\u306a\u3044\u5834\u5408<\/h3>\n<p>LTV\u306e\u8a08\u7b97\u306b\u304a\u3044\u3066\u3001\u5148\u306b\u7d39\u4ecb\u3057\u305f\u5f0f\u306b\u3082\u51fa\u3066\u304d\u305f\u300c\u9867\u5ba2\u306e\u7d99\u7d9a\u8cfc\u8cb7\u671f\u9593\uff08\u5e73\u5747\u7d99\u7d9a\u671f\u9593\uff09\u300d\u304c\u308f\u304b\u3089\u306a\u3044\u5834\u5408\u3082\u3042\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u305d\u3046\u3057\u305f\u5834\u5408\u306f\u3001\u4e0b\u8a18\u306e\u8a08\u7b97\u5f0f\u3067\u3082LTV\u3092\u7b97\u51fa\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\n<img decoding=\"async\" src=\"https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2022\/01\/15c399d4a5d53d48f9f4d5e6f857dc37.jpg.webp\" alt=\"\u9867\u5ba2\u304c\u3044\u3064\u307e\u3067\u7d99\u7d9a\u8cfc\u5165\u3059\u308b\u304b\u308f\u304b\u3089\u306a\u3044\u5834\u5408\u306eLTV\u8a08\u7b97\u5f0f\uff08LTV \uff1d \u5e73\u5747\u8cfc\u8cb7\u5358\u4fa1 \u00d7\uff11\/\u89e3\u7d04\u7387\uff09\">\n<\/p>\n<p>\u89e3\u7d04\u7387\uff08\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\uff1aChurn Rate\uff09\u3068\u306f\u3001\u4e00\u5b9a\u671f\u9593\u4e2d\u306b\u5931\u3063\u305f\u9867\u5ba2\u306e\u5272\u5408\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u6e2c\u5b9a\u983b\u5ea6\u306f\u30d3\u30b8\u30cd\u30b9\u306e\u6027\u8cea\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u3001\uff11\u5e74\u5358\u4f4d\u306e\u5834\u5408\u3082\u3042\u308c\u3070\u3001\uff11\u9031\u9593\u5358\u4f4d\u3067\u6e2c\u5b9a\u3092\u884c\u3046\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>SaaS\u4f01\u696d\u306b\u304a\u3044\u3066\u306f\u6bce\u65e5\u6e2c\u5b9a\u3059\u308b\u4f01\u696d\u3082\u3042\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n<p>\u89e3\u7d04\u7387\u3092\u6c42\u3081\u308b\u8a08\u7b97\u5f0f\u306f\u300c\u89e3\u7d04\u7387\uff1d\u4e00\u5b9a\u671f\u9593\u4e2d\u306b\u5931\u3063\u305f\u9867\u5ba2\u6570\u00f7\u5f53\u521d\u306e\u9867\u5ba2\u6570\u300d\u3067\u3059\u3002<\/p>\n<\/section>\n<section>\n<h3> LTV\u3092\u7c21\u5358\u306b\u7b97\u51fa\u3067\u304d\u308b\u30c4\u30fc\u30eb\u7d39\u4ecb<\/h3>\n<p>LTV\u3092\u7c21\u5358\u306b\u7b97\u51fa\u3067\u304d\u308b\u30c4\u30fc\u30eb\u304c\u3042\u308b\u306e\u3067\u3001\uff12\u3064\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li><a href=\"https:\/\/calculator.jp\/money\/ltv\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow external\" class=\"external\">LTV\u8a08\u7b97<\/a>\n<p>LTV\u3092\u300c\uff11\u56de\u306e\u53d6\u5f15\u306e\u53ce\u76ca \u00d7 \u5e74\u9593\u8cfc\u8cb7\u56de\u6570 \u00d7 \u5e73\u5747\u5e74\u6570\u300d\u3067\u81ea\u52d5\u8a08\u7b97\u3067\u304d\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n<p>\u305d\u308c\u305e\u308c\u306e\u9805\u76ee\u306b\u6570\u5b57\u3092\u5165\u529b\u3057\u3066\u300c\u8a08\u7b97\u3059\u308b\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3060\u3051\u3067\u7c21\u5358\u306bLTV\u3092\u6c42\u3081\u3089\u308c\u308b\u306e\u3067\u8a08\u7b97\u306e\u969b\u306b\u6d3b\u7528\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<\/li>\n<li><a href=\"https:\/\/offers.hubspot.jp\/customer-service-metrics-calculator\" target=\"_blank\" rel=\"noopener noreferrer nofollow external\" class=\"external\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u6e2c\u5b9a\u6307\u6a19\u8a08\u7b97\u7528\u30c4\u30fc\u30eb<\/a>\n<p>HubSpot\u304c\u63d0\u4f9b\u3059\u308bExcel\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3067\u3059\u3002<\/p>\n<p>\u7121\u6599\u3067\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u53ef\u80fd\u306a\u3046\u3048\u306b\u3001LTV\u3092\u306f\u3058\u3081\u3001CAST\u3084CAC\u3001LTV\u5bfeCAC\u306a\u3069\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u5fc5\u8981\u306a\u6307\u6a19\u3092\u7c21\u5358\u306b\u7b97\u51fa\u3067\u304d\u307e\u3059\u3002<\/p>\n<\/li>\n<\/ul>\n<\/section>\n<\/section>\n<section>\n<h2> LTV\u3092\u5411\u4e0a\u3059\u308b\u305f\u3081\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56<\/h2>\n<p>LTV\u306f\u30b5\u30d6\u30b9\u30af\u3060\u3051\u306a\u304f\u3001\u30e1\u30fc\u30ab\u30fc\u3084\u5c0f\u58f2\u30fb\u98f2\u98df\u696d\u754c\u3067\u3082\u91cd\u8981\u8996\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u696d\u7a2e\u3067\u306f\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u304c\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><span class=\"bold\">\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u306f\u3001\u9867\u5ba2\u304c\u8cfc\u5165\u3057\u305f\u5546\u54c1\u3068\u540c\u3058\u7a2e\u985e\u306e\u4e0a\u4f4d\u7248\u3092\u63d0\u6848\u3057\u3066\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u3053\u3068<\/span>\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u5358\u4fa1\u3092\u5f15\u304d\u4e0a\u3052\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u6570\u3092\u5897\u3084\u3059\u3053\u3068\u306a\u304f\u58f2\u4e0a\u7dcf\u984d\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u5065\u5eb7\u98df\u54c1\u306eEC\u8ca9\u58f2\u3067\u4f4e\u4fa1\u683c\u306e\u30c8\u30e9\u30a4\u30a2\u30eb\u30bb\u30c3\u30c8\u3092\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u306b\u3001\u5358\u4fa1\u306e\u9ad8\u3044\u5b9a\u671f\u30b3\u30fc\u30b9\u3092\u6848\u5185\u3057\u3066\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u3001\u3068\u3044\u3063\u305f\u5177\u5408\u3067\u3059\u3002<\/p>\n<p>\u4e00\u65b9<span class=\"bold\">\u30af\u30ed\u30b9\u30bb\u30eb\u3068\u306f\u3001\u9867\u5ba2\u304c\u8cfc\u5165\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u5546\u54c1\u3068\u306f\u5225\u306e\u5546\u54c1\u3092\u63d0\u6848\u3057\u3066\u8cfc\u5165\u3092\u691c\u8a0e\u3057\u3066\u3082\u3089\u3046\u3053\u3068<\/span>\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u8cfc\u5165\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u5546\u54c1\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u4f7f\u7528\u3067\u304d\u308b\u5546\u54c1\u3092\u63d0\u6848\u3057\u3066\u3001\u540c\u6642\u8cfc\u5165\u3092\u4fc3\u3059\u3053\u3068\u3082\u30af\u30ed\u30b9\u30bb\u30eb\u306b\u3042\u305f\u308a\u307e\u3059\u3002<\/p>\n<p>\u30a2\u30c3\u30d7\u30bb\u30eb\u3068\u540c\u3058\u304f\u5ba2\u5358\u4fa1\u3092\u4e0a\u3052\u3089\u308c\u308b\u306e\u3067\u3001\u9867\u5ba2\u6570\u3092\u5897\u3084\u3059\u3053\u3068\u306a\u304f\u58f2\u4e0a\u7dcf\u984d\u3092\u5f15\u304d\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070EC\u30b5\u30a4\u30c8\u3067\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u3001\u8cfc\u5165\u5c65\u6b74\u304b\u3089\u95a2\u9023\u5546\u54c1\u3092\u30ec\u30b3\u30e1\u30f3\u30c9\u3057\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u3001\u3068\u3044\u3063\u305f\u5177\u5408\u3067\u3059\u3002<\/p>\n<\/section>\n<section>\n<h2>\u3010LTV\u5411\u4e0a\u306e\u65bd\u7b56\u4f8b\u3011\u30e1\u30fc\u30ab\u30fc\u30fb\u5c0f\u58f2\u696d<\/h2>\n<p>\u30e1\u30fc\u30ab\u30fc\u30fb\u5c0f\u58f2\u696d\u306a\u3069\u3067\u5b9f\u65bd\u3055\u308c\u3066\u3044\u308bLTV\u306e\u5411\u4e0a\u65bd\u7b56\u306f\u4e0b\u8a18\u306e\uff13\u3064\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u8cfc\u5165\u5358\u4fa1\u3092\u4e0a\u3052\u308b<\/li>\n<li>\u8cfc\u5165\u983b\u5ea6\u30fb\u671f\u9593\u3092\u4e0a\u3052\u308b<\/li>\n<li>\u53ce\u76ca\u7387\u3092\u4e0a\u3052\u308b<\/li>\n<\/ul>\n<p>\u305d\u308c\u305e\u308c\u3067\u4e8b\u4f8b\u3082\u7d39\u4ecb\u3057\u3066\u3044\u308b\u306e\u3067\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<section>\n<h3>\u8cfc\u5165\u5358\u4fa1\u3092\u4e0a\u3052\u308b<\/h3>\n<p>\u5148\u306b\u7d39\u4ecb\u3057\u305f\u300c\u30a2\u30c3\u30d7\u30bb\u30eb\u300d\u3068\u300c\u30af\u30ed\u30b9\u30bb\u30eb\u300d\u3092\u4f7f\u7528\u3057\u3066\u3001\u4e0b\u8a18\u306e\u4e8b\u4f8b\u306e\u3088\u3046\u306b\u8cfc\u5165\u5358\u4fa1\u3092\u3042\u3052\u308b\u65bd\u7b56\u304c\u884c\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30a2\u30c3\u30d7\u30bb\u30eb\u306e\u4e8b\u4f8b\uff1a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3057\u305f\u5546\u54c1\u3092\u9867\u5ba2\u306b\u4f53\u9a13\u3055\u305b\u308b<\/li>\n<li>\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u4e8b\u4f8b\uff11\uff1aPC\uff0b\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306e\u3088\u3046\u306b\u5225\u306e\u5546\u54c1\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u300c\u30d0\u30f3\u30c9\u30eb\u300d\u624b\u6cd5<\/li>\n<li>\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u4e8b\u4f8b\uff12\uff1a\u30ec\u30b9\u30c8\u30e9\u30f3\u306e\u30bb\u30c3\u30c8\u30e1\u30cb\u30e5\u30fc\u306e\u3088\u3046\u306b\u8907\u6570\u306e\u5546\u54c1 \u00d7 \u30b5\u30fc\u30d3\u30b9\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u300c\u30bb\u30c3\u30c8\u8ca9\u58f2\u300d\u624b\u6cd5<\/li>\n<\/ul>\n<p>\u300c\u30bb\u30c3\u30c8\u8ca9\u58f2\u300d\u3092\u884c\u3046\u969b\u306f\u3001\u540c\u6642\u306b\u3069\u3093\u306a\u5546\u54c1\u304c\u3088\u304f\u8cfc\u5165\u3055\u308c\u3066\u3044\u308b\u306e\u304b\u3092\u5206\u6790\u3059\u308b\u300c\u30d0\u30b9\u30b1\u30c3\u30c8\u5206\u6790\u300d\u3092\u884c\u3046\u3068\u3001\u52b9\u679c\u7684\u306a\u300c\u30bb\u30c3\u30c8\u300d\u3092\u4f5c\u308a\u51fa\u305b\u307e\u3059\u3002<\/p>\n<\/section>\n<section>\n<h3>\u8cfc\u5165\u983b\u5ea6\u30fb\u671f\u9593\u3092\u4e0a\u3052\u308b<\/h3>\n<p>\u8cfc\u5165\u983b\u5ea6\u3084\u671f\u9593\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u65b9\u6cd5\u3068\u3057\u3066\u3001\u300c\u30ec\u30b3\u30e1\u30f3\u30c9\uff08\u30ea\u30b3\u30e1\u30f3\u30c9\uff09\u300d\u300c\u30ea\u30de\u30a4\u30f3\u30c9\u300d\u300cFSP\u300d\u306a\u3069\u306e\u624b\u6cd5\u3092\u6d3b\u7528\u3059\u308b\u306e\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u30ec\u30b3\u30e1\u30f3\u30c9\u306e\u4e8b\u4f8b\uff1a\u904e\u53bb\u306e\u5229\u7528\u5c65\u6b74\u304b\u3089\u9867\u5ba2\u306e\u5c5e\u6027\u3084\u55dc\u597d\u306b\u5fdc\u3058\u305f\u5546\u54c1\u3092\u63d0\u6848\u3059\u308b<\/li>\n<li>\u30ea\u30de\u30a4\u30f3\u30c9\u306e\u4e8b\u4f8b\uff1a\u5229\u7528\u983b\u5ea6\u304c\u4e0b\u304c\u3063\u305f\u9867\u5ba2\u3084\u6d88\u8017\u54c1\u306e\u8cb7\u3044\u66ff\u3048\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u5546\u54c1\u3092\u63d0\u6848\u3059\u308b<\/li>\n<li>FSP\uff08\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30c8\u30fb\u30b7\u30e7\u30c3\u30d1\u30fc\u30ba\u30fb\u30d7\u30ed\u30b0\u30e9\u30e0\uff09\u306e\u4e8b\u4f8b\uff1a\u30de\u30a4\u30ec\u30fc\u30b8\u3084\u30dd\u30a4\u30f3\u30c8\u30ab\u30fc\u30c9\u306b\u5fdc\u3058\u305f\u7279\u5178\u3092\u63d0\u4f9b<\/li>\n<\/ul>\n<p>\u30ea\u30d4\u30fc\u30c8\u7387\u3001\u512a\u826f\u9867\u5ba2\u7387\u3068\u3082\u306b\u512a\u79c0\u306a\u306e\u306b\u58f2\u4e0a\u304c\u4f38\u3073\u306a\u3044\u5834\u5408\u306f\u3001\u96e2\u53cd\u4e88\u5146\u306e\u5206\u6790\u3092\u884c\u3046\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u96e2\u53cd\u3057\u305d\u3046\u306a\u9867\u5ba2\u3092\u5206\u6790\u3057\u3066\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u304b\u3051\u308b\u3053\u3068\u3067\u3001\u8cfc\u5165\u983b\u5ea6\u30fb\u671f\u9593\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<\/section>\n<section>\n<h3>\u53ce\u76ca\u7387\u3092\u4e0a\u3052\u308b<\/h3>\n<p>\u53ce\u76ca\u7387\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u65b9\u6cd5\u3068\u3057\u3066\u306f\u3001\u300c\u30b3\u30b9\u30c8\u30fb\u30ed\u30b9\u524a\u6e1b\u306e\u53d6\u308a\u7d44\u307f\u300d\u3084\u300c\u677e\u7af9\u6885\u306e\u6cd5\u5247\u300d\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li><span class=\"bold\">\u30b3\u30b9\u30c8\u30fb\u30ed\u30b9\u524a\u6e1b\u306e\u53d6\u7d44\u4e8b\u4f8b<\/span>\uff1a\u30ea\u30e2\u30fc\u30c8\u30ef\u30fc\u30af\u3092\u53d6\u308a\u5165\u308c\u3066\u30aa\u30d5\u30a3\u30b9\u3092\u7e2e\u5c0f\u3057\u8cc3\u6599\u3092\u6e1b\u5c11\u3059\u308b<\/li>\n<li><span class=\"bold\">\u677e\u7af9\u6885\u306e\u6cd5\u5247\u306e\u4e8b\u4f8b<\/span>\uff1a\uff13\u7a2e\u985e\u306e\u4fa1\u683c\u5e2f\u3092\u7528\u610f\u3057\u3001\u305d\u306e\u3046\u3061\u771f\u3093\u4e2d\u306e\u4fa1\u683c\u5e2f\u306e\u5229\u76ca\u7387\u3092\u9ad8\u3081\u306b\u8a2d\u5b9a\u3059\u308b<\/li>\n<\/ul>\n<p>\u30b3\u30b9\u30c8\u30fb\u30ed\u30b9\u306e\u524a\u6e1b\u306b\u3088\u308a\u4e0d\u5fc5\u8981\u306b\u767a\u751f\u3057\u3066\u3044\u305f\u7121\u99c4\u306a\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3057\u3001\u30b3\u30b9\u30c8\u306e\u7121\u99c4\u3092\u898b\u76f4\u3059\u3053\u3068\u3067\u7d50\u679c\u7684\u306b\u53ce\u76ca\u306e\u5411\u4e0a\u306b\u3064\u306a\u3052\u307e\u3059\u3002<\/p>\n<p>\u677e\u7af9\u6885\u306e\u6cd5\u5247\u3067\u306f\u3001\u300c\u5b89\u3044\u65b9\u304c\u826f\u3044\u3051\u3069\u3001\u8cea\u306f\u843d\u3068\u3057\u305f\u304f\u306a\u3044\u300d\u3068\u3044\u3046\u8cfc\u8cb7\u5fc3\u7406\u3092\u3046\u307e\u304f\u6d3b\u7528\u3057\u3066\u3001\u4e2d\u4fa1\u683c\u5e2f\u306e\u5546\u54c1\u3092\u8ca9\u4fc3\u3002<\/p>\n<p>\u300c\u7af9\u300d\u3060\u3051\u3092\u7528\u610f\u3057\u305f\u5834\u5408\u306f\u300c\u8cb7\u3046\u304b\u8cb7\u308f\u306a\u3044\u304b\u300d\u306e\u9078\u629e\u306b\u306a\u308a\u307e\u3059\u304c\u3001\u300c\u677e\u7af9\u6885\u300d\u3092\u7528\u610f\u3057\u305f\u5834\u5408\u306f\u3001\u3061\u3087\u3046\u3069\u3088\u3044\u4fa1\u683c\u5e2f\u3068\u3057\u3066\u300c\u7af9\u300d\u306e\u8ca9\u4fc3\u304c\u884c\u3044\u3084\u3059\u304f\u306a\u308a\u3001\u7d50\u679c\u7684\u306b\u58f2\u308a\u4e0a\u3052\u3092\u7acb\u3066\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<\/section>\n<\/section>\n<section>\n<h2>\u3010LTV\u5411\u4e0a\u306e\u65bd\u7b56\u4f8b\u3011\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\uff08SaaS\uff09<\/h2>\n<p>\u6b21\u306b\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\uff08SaaS\uff09\u306a\u3069\u3067\u5b9f\u65bd\u3055\u308c\u3066\u3044\u308bLTV\u306e\u5411\u4e0a\u65bd\u7b56\u3092\uff13\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>ARPU\u3092\u4e0a\u3052\u308b<\/li>\n<li>\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u3092\u4e0b\u3052\u308b<\/li>\n<li>CAC\u30fb\u65e2\u5b58\u9867\u5ba2\u306e\u7dad\u6301\u30b3\u30b9\u30c8\u3092\u4e0b\u3052\u308b<\/li>\n<li>BtoB\u3068BtoC\u3067\u306e\u65bd\u7b56\u306e\u9055\u3044<\/li>\n<\/ul>\n<p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306b\u95a2\u3057\u3066\u3082\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<section>\n<h3>ARPU\uff08\u30a2\u30fc\u30d7\uff09\u3092\u4e0a\u3052\u308b<\/h3>\n<p>\u300cARPU\uff08\u30a2\u30fc\u30d7\uff1aAverage Revenue Per User\uff09\u300d\u3068\u306f\u3001\u9867\u5ba2\uff11\u4eba\u3042\u305f\u308a\u306e\u58f2\u4e0a\u91d1\u984d\u3092\u8868\u3059\u6307\u6a19\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u4e3b\u306b\u643a\u5e2f\u96fb\u8a71\u306a\u3069\u306e\u901a\u4fe1\u4e8b\u696d\u306b\u304a\u3044\u3066\u7528\u3044\u3089\u308c\u308b\u6307\u6a19\u3067\u3059\u304c\u3001\u6628\u4eca\u3067\u306f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3084\u30a2\u30d7\u30ea\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u3082\u4f7f\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>ARPU\u306f\u300c\u58f2\u308a\u4e0a\u3052\u00f7\u9867\u5ba2\u6570\u300d\u3067\u6c42\u3081\u3089\u308c\u307e\u3059\u304c\u3001\u5148\u306b\u3082\u89e6\u308c\u3066\u3044\u308b\u3068\u304a\u308a\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306f\u3042\u307e\u308a\u73fe\u5b9f\u7684\u3067\u306f\u306a\u3044\u306e\u3067\u3001\u58f2\u308a\u4e0a\u3052\u3092\u30a2\u30c3\u30d7\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001ARPU\uff08\u30a2\u30fc\u30d7\uff09\u3092\u4e0a\u3052\u308b\u305f\u3081\u306e\u6d3b\u7528\u3055\u308c\u308b\u624b\u6cd5\u304c\u300c\u30a2\u30c3\u30d7\u30bb\u30eb\u300d\u3068\u300c\u30af\u30ed\u30b9\u30bb\u30eb\u300d\u3068\u3044\u3046\u308f\u3051\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u30a2\u30c3\u30d7\u30bb\u30eb\u306e\u4e8b\u4f8b\uff1a\u30b0\u30ec\u30fc\u30c9\u3092\u4e0a\u3052\u305f\u30d7\u30e9\u30f3\u3092\u63d0\u6848\u3059\u308b<\/li>\n<li>\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u4e8b\u4f8b\uff1a\u30aa\u30d7\u30b7\u30e7\u30f3\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u6848\u3059\u308b<\/li>\n<\/ul>\n<\/section>\n<section>\n<h3>\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u3092\u4e0b\u3052\u308b<\/h3>\n<p>\u30c1\u30e3\u30fc\u30f3\u30ec\u30fc\u30c8\u3092\u4e0b\u3052\u308b\u305f\u3081\u306e\u65b9\u6cd5\u3068\u3057\u3066\u306f\u300c\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u300d\u3068\u3044\u3046\u624b\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\uff08on-boarding\uff09\u3068\u306f\u3001\u81ea\u793e\u9867\u5ba2\u306b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u4f7f\u3044\u65b9\u3084\u6a5f\u80fd\u306e\u7406\u89e3\u3092\u4fc3\u3057\u3001\u5c0e\u5165\u304b\u3089\u6210\u679c\u5275\u51fa\u307e\u3067\u306e\u652f\u63f4\u3092\u884c\u3046\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u306e\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u72b6\u6cc1\u3092\u628a\u63e1\u3057\u3001\u9867\u5ba2\u3068\u5b9a\u671f\u7684\u306b\u30b3\u30f3\u30bf\u30af\u30c8\u3092\u53d6\u308b\u3068\u3088\u308a\u9ad8\u3044\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u4f53\u9a13\u304b\u3089\u5f97\u3089\u308c\u308b\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u3089\u308c\u308b\u306e\u3067\u3001\u7d99\u7d9a\u8cfc\u8cb7\u671f\u9593\u3092\u4f38\u3070\u3059\u306e\u306b\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<div class=\"qoute\">\n<span class=\"bold\">\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u306e\u4e8b\u4f8b<\/span><\/p>\n<p>\u9867\u5ba2\u3054\u3068\u306e\u72b6\u6cc1\u306b\u5408\u308f\u305b\u305f\u4f7f\u3044\u65b9\u306e\u8aac\u660e\u3084\u3001\u554f\u984c\u70b9\u3092\u5373\u5ea7\u306b\u89e3\u6c7a\u3067\u304d\u308b\u3088\u3046\u306a\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u306e\u5c0e\u5165\u3002\n<\/p><\/div>\n<\/section>\n<section>\n<h3> CAC\u30fb\u65e2\u5b58\u9867\u5ba2\u306e\u7dad\u6301\u30b3\u30b9\u30c8\u3092\u4e0b\u3052\u308b<\/h3>\n<p>CAC\u30fb\u65e2\u5b58\u9867\u5ba2\u306e\u7dad\u6301\u30b3\u30b9\u30c8\u3092\u4e0b\u3052\u308b\u305f\u3081\u306e\u65b9\u6cd5\u3068\u3057\u3066\u300c\u53e3\u30b3\u30df\u5229\u7528\u300d\u300c\u9867\u5ba2\u306e\u30d5\u30a1\u30f3\u5316\u300d\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u53e3\u30b3\u30df\u5229\u7528\u306e\u4e8b\u4f8b\uff1aSNS\u306b\u6295\u7a3f\u3057\u3066\u3082\u3089\u3044\u3084\u3059\u3044\u5546\u54c1\u5c55\u958b\u3092\u3059\u308b<\/li>\n<li>\u9867\u5ba2\u306e\u30d5\u30a1\u30f3\u5316\u306e\u4e8b\u4f8b\uff1aEC\u8ca9\u58f2\u306e\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30d6\u30e9\u30f3\u30c9\u3067\u5546\u54c1\u3092\u7740\u7528\u3057\u3066\u30a4\u30f3\u30b9\u30bf\u30e9\u30a4\u30d6\u3092\u884c\u3046<\/li>\n<\/ul>\n<p>SNS\u81ea\u4f53\u306f\u7121\u6599\u3067\u5229\u7528\u3067\u304d\u308b\u3046\u3048\u306b\u3001\u300c\u62e1\u6563\u300d\u3057\u3084\u3059\u3044\u3068\u3044\u3046\u7279\u5fb4\u3092\u6301\u3064\u305f\u3081\u3001\u4e0a\u624b\u306b\u6d3b\u7528\u3067\u304d\u308c\u3070\u9867\u5ba2\u7372\u5f97\u306e\u305f\u3081\u306e\u30b3\u30b9\u30c8\u524a\u6e1b\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<\/section>\n<section>\n<h3>BtoB\u3068BtoC\u3067\u306e\u65bd\u7b56\u306e\u9055\u3044<\/h3>\n<p>\u300cBtoB\u300d\u30d3\u30b8\u30cd\u30b9\u3068\u300cBtoC\u300d\u30d3\u30b8\u30cd\u30b9\u3067\u306eLTV\u5411\u4e0a\u65bd\u7b56\u306b\u304a\u3051\u308b\u9055\u3044\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<ul>\n<li>BtoB\uff1a\u624b\u8584\u306b\u306a\u308a\u304c\u3061\u306a\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u306e\u6574\u5099\u3092\u884c\u3044\u3001\u6e80\u8db3\u5ea6\u3092\u4e0a\u3052\u308b<\/li>\n<li>BtoC\uff1a\u6d88\u8cbb\u30b9\u30bf\u30a4\u30eb\u306f\u300c\u30e2\u30ce\u304b\u3089\u30b3\u30c8\u300d\u306b\u5909\u5316\u3057\u3066\u3044\u308b\u3053\u3068\u304b\u3089\u3001\u9867\u5ba2\u4f53\u9a13\u306e\u5145\u5b9f\u3092\u91cd\u8996\u3059\u308b\u3068\u826f\u3044<\/li>\n<\/ul>\n<p>\u4e21\u8005\u306f\u4e0a\u8a18\u306e\u3088\u3046\u306a\u9055\u3044\u306f\u3042\u308c\u3069\u6839\u672c\u7684\u306b\u306f\u9055\u308f\u305a\u3001\u300c\u9867\u5ba2\u4f53\u9a13\u300d\u304cLTV\u3092\u4e0a\u3052\u308b\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<\/section>\n<\/section>\n<section>\n<h2> LTV\u3092\u5411\u4e0a\u3055\u305b\u305f\u4f01\u696d\u306e\u6210\u529f\u4e8b\u4f8b<\/h2>\n<p>\u3055\u307e\u3056\u307e\u306a\u65bd\u7b56\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u305d\u308c\u3089\u306e\u7279\u5fb4\u3092\u6d3b\u304b\u3057\u3066LTV\u306e\u5411\u4e0a\u306b\u6210\u529f\u3057\u305f\u4f01\u696d\u306e\u4e8b\u4f8b\u3092\uff14\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u682a\u5f0f\u4f1a\u793eFCT<\/li>\n<li>\u30ab\u30b4\u30e1\u682a\u5f0f\u4f1a\u793e<\/li>\n<li>\u30b5\u30af\u30e9\u30d5\u30a9\u30ec\u30b9\u30c8\u682a\u5f0f\u4f1a\u793e<\/li>\n<li>\u682a\u5f0f\u4f1a\u793e\u306f\u3050\u304f\u307f\u30d7\u30e9\u30b9<\/li>\n<\/ul>\n<p>\u305d\u308c\u305e\u308c\u65bd\u7b56\u306f\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u5171\u901a\u3059\u308b\u306e\u306f\u3084\u306f\u308a\u300c\u9867\u5ba2\u4f53\u9a13\u300d\u3067\u3059\u3002\u9867\u5ba2\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u7d50\u679c\u7684\u306bLTV\u3092\u6539\u5584\u3067\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n<section>\n<h3> \u3010\u30a2\u30c3\u30d7\u30bb\u30eb\u00d7\u30af\u30ed\u30b9\u30bb\u30eb\u3067LTV\u3092\u5411\u4e0a\uff01\u3011\uff08\u682a\uff09FTC<\/h3>\n<p>\u7f8e\u306e\u30ab\u30ea\u30b9\u30de\u3068\u3057\u3066\u6709\u540d\u306a\u541b\u5cf6\u5341\u548c\u5b50\u3055\u3093\u304c\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30b3\u30f3\u3068\u3057\u3066\u5c31\u4efb\u3057\u3066\u3044\u308b\u682a\u5f0f\u4f1a\u793eFTC\u3067\u306f\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u00d7\u30af\u30ed\u30b9\u30bb\u30eb\u306e\u5b9f\u65bd\u3067LTV\u306e\u5411\u4e0a\u306b\u6210\u529f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u300c\u3069\u306e\u5546\u54c1\u3092\u8cb7\u3048\u3070\u826f\u3044\u304b\u5206\u304b\u3089\u306a\u3044\u300d\u3068\u3044\u3046\u58f0\u306b\u5bfe\u3057\u3066\u3001\u738b\u9053\u5341\u548c\u5b50\u30bb\u30c3\u30c8\u3068\u3044\u3046\u30c8\u30e9\u30a4\u30a2\u30eb\u30bb\u30c3\u30c8\u3092\u958b\u767a\u30fb\u63d0\u4f9b\u3002<\/p>\n<p>\u4ee5\u524d\u306f\u9867\u5ba2\u81ea\u3089\u5316\u7ca7\u54c1\u3092\u9078\u3076\u30b9\u30bf\u30a4\u30eb\u3067\u5546\u54c1\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u30c8\u30e9\u30a4\u30a2\u30eb\u5f8c\u306b\u5b9a\u671f\u8cfc\u5165\u3092\u52e7\u3081\u305f\u3068\u3053\u308d\u3001\u591a\u304f\u306e\u65b9\u304c\u5b9a\u671f\u8cfc\u5165\u3092\u9078\u3093\u3060\u305d\u3046\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u65b0\u898f\u3067\u30de\u30b9\u30ab\u30e9\u3084\u30df\u30b9\u30c8\u3067\u9867\u5ba2\u7372\u5f97\u3092\u8a66\u307f\u305f\u3068\u3053\u308d\u3001\u65b0\u898f\u6570\u306f300\uff05\u3001LTV\u306f\uff14\u500d\u306b\u3082\u5411\u4e0a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<\/section>\n<section>\n<h3> \u3010\u9867\u5ba2\u3078\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u5bfe\u5fdc\u3067LTV\u3092\u5411\u4e0a\uff01\u3011\u30ab\u30b4\u30e1\uff08\u682a\uff09<\/h3>\n<p>\u539f\u6750\u6599\u8cbb\u306e\u9ad8\u9a30\u3084\u7269\u6d41\u30b3\u30b9\u30c8\u306e\u5897\u52a0\u306b\u3088\u308a\u58f2\u308a\u4e0a\u3052\u60aa\u5316\u304c\u7d9a\u3044\u3066\u3044\u305f\u30ab\u30b4\u30e1\u682a\u5f0f\u4f1a\u793e\u3067\u306f\u3001\u9867\u5ba2\u3078\u306e\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u5bfe\u5fdc\u3067LTV\u306e\u5411\u4e0a\u306b\u6210\u529f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30e1\u30a4\u30f3\u65bd\u7b56\u3068\u306a\u3063\u305f\u306e\u304c\u3001\u300c\u30b3\u30fc\u30eb\u30bb\u30f3\u30bf\u30fc\u696d\u52d9\u306e\u30a2\u30a6\u30c8\u30bd\u30fc\u30b9\u5316\u300d\u3067\u3059\u3002<\/p>\n<p>\u96fb\u8a71\u3067\u306e\u6ce8\u6587\u304c\u591a\u304f\u30b3\u30fc\u30eb\u30bb\u30f3\u30bf\u30fc\u304c\u30d1\u30f3\u30af\u3057\u3066\u3044\u305f\u30ab\u30b4\u30e1\u682a\u5f0f\u4f1a\u793e\u3002<\/p>\n<p>\u63d0\u643a\u4f01\u696d\u3068\u30b3\u30fc\u30eb\u30bb\u30f3\u30bf\u30fc\u306e\u6539\u9769\u3092\u63a8\u9032\u3057\u305f\u3068\u3053\u308d\u3001\u534a\u5e74\u3067LTV\u304c\u524d\u5e74\u6bd428\uff05\u5897\u3068\u306a\u3063\u305f\u305d\u3046\u3067\u3059\u3002<\/p>\n<\/section>\n<section>\n<h3> \u3010\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u3066LTV\u3092\u5411\u4e0a\uff01\u3011\u30b5\u30af\u30e9\u30d5\u30a9\u30ec\u30b9\u30c8\uff08\u682a\uff09<\/h3>\n<p>\u5065\u5eb7\u98df\u54c1\u3084\u5316\u7ca7\u54c1\u306a\u3069\u3092\u5c55\u958b\u3057\u3066\u3044\u308b\u30b5\u30af\u30e9\u30d5\u30a9\u30ec\u30b9\u30c8\u682a\u5f0f\u4f1a\u793e\u306f\u3001<a href=\"https:\/\/gmotech.jp\/semlabo\/webmarketing\/blog\/words_userbility\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u3068\u306f\uff1f\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u3068\u306e\u9055\u3044\u3084\u53c2\u8003\u4f8b\u3092\u7d39\u4ecb\">\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3<\/a>\u3092\u9ad8\u3081\u3066LTV\u306e\u5411\u4e0a\u306b\u6210\u529f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u77e5\u540d\u5ea6\u3068\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u306e\u9ad8\u3044Amazon Pay\u3092\u5c0e\u5165\u3057\u3001\u6c7a\u6e08\u65b9\u6cd5\u3092\u62e1\u5927\u3002<\/p>\n<p>\u5c0e\u5165\u5f8c\u3001\u3059\u3050\u306bAmazon Pay\u306e\u6c7a\u6e08\u6bd4\u7387\u304c\u9ad8\u307e\u308a\u3001\u307e\u305f\u30ab\u30b4\u306b\u5165\u308c\u305f\u307e\u307e\u7d50\u5c40\u8cfc\u5165\u3055\u308c\u306a\u3044\u3001\u30ab\u30b4\u843d\u3061\u7387\u307e\u3067\u6539\u5584\u3057\u305f\u305d\u3046\u3067\u3059\u3002<\/p>\n<p>\u3055\u3089\u306bAmazon Pay\u306f\u3001\u4ed6\u306e\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u3068\u540c\u7a0b\u5ea6\u306eLTV\u3092\u305f\u305f\u304d\u51fa\u3057\u3001\u58f2\u308a\u4e0a\u3052\u3092\u4f38\u3070\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<\/section>\n<section>\n<h3> 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OTV\u3092LTV\u3078\u30e2\u30c7\u30eb\u30c1\u30a7\u30f3\u30b8\u3055\u305b\u308b<\/h3>\n<p>\u7269\u304c\u98fd\u548c\u72b6\u614b\u3068\u306a\u3063\u3066\u3044\u308b\u6628\u4eca\u3002<\/p>\n<p>\u6d88\u8cbb\u8005\u306f\u300c\u30e2\u30ce\u300d\u3078\u306e\u8208\u5473\u3092\u306a\u304f\u3057\u3064\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u52a0\u3048\u3066\u97f3\u697d\u3084\u52d5\u753b\u914d\u4fe1\u304c\u4e3b\u6d41\u3060\u3063\u305f\u30b5\u30d6\u30b9\u30af\u30b5\u30fc\u30d3\u30b9\u304c\u3001\u81ea\u52d5\u8eca\u3084\u6d0b\u670d\u306a\u3069\u3001\u8cb7\u3044\u5207\u308a\u5546\u54c1\u306e\u4ee3\u8868\u7684\u306a\u5546\u54c1\u306b\u307e\u3067\u7bc4\u56f2\u3092\u5e83\u3052\u305f\u305f\u3081\u3001\u3088\u308a\u4e00\u5c64\u300c\u30e2\u30ce\u300d\u3078\u306e\u4f9d\u5b58\u5ea6\u304c\u4f4e\u4e0b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u4e00\u56de\u8cb7\u3044\u5207\u308a\u306eOTV\u3092\u8ef8\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5c55\u958b\u3059\u308b\u306e\u306f\u975e\u5e38\u306b\u5371\u967a\u3002<\/p>\n<p>OTV\u304b\u3089LTV\u3078\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5f62\u3067\u30e2\u30c7\u30eb\u30c1\u30a7\u30f3\u30b8\u3092\u56f3\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u5897\u3084\u3059\u306e\u304c\u96e3\u3057\u3044\u5546\u6750\u306b\u5bfe\u3057\u3066\u3001\u8cb7\u3044\u66ff\u3048\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u306b\u30ea\u30de\u30a4\u30f3\u30c9\u30a2\u30d7\u30ed\u30fc\u30c1<\/li>\n<li>\u9867\u5ba2\u5c5e\u6027\u3084\u55dc\u597d\u306b\u5fdc\u3058\u305f\u985e\u4f3c\u5546\u6750\u3092\u30ea\u30b3\u30e1\u30f3\u30c9\u3059\u308b<\/li>\n<li>\u30ab\u30fc\u30ea\u30fc\u30b9\u3084\u30b5\u30d6\u30b9\u30af\u578b\u4f4f\u5c45\u306e\u3088\u3046\u306b\u3001\u5f93\u6765\u3067\u3042\u308c\u3070\u8cb7\u3044\u5207\u308a\u578b\u30d3\u30b8\u30cd\u30b9\u306e\u5546\u6750\u3060\u3063\u305f\u81ea\u52d5\u8eca\u3084\u5bb6\u3092\u9577\u671f\u7684\u306b\u8ab2\u91d1\u3057\u3066\u3082\u3089\u3048\u308b\u3088\u3046\u306a\u5f62\u3067\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b<\/li>\n<\/ul>\n<p>\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u5909\u66f4\u306f\u4f01\u696d\u306b\u3068\u3063\u3066\u5927\u304d\u306a\u5192\u967a\u3068\u306a\u308a\u307e\u3059\u304c\u3001\u300c\u30e2\u30ce\u304c\u58f2\u308c\u306a\u3044\u6642\u4ee3\u300d\u306b\u304a\u3044\u3066\u306fLTV\u3092\u9ad8\u3081\u3066\u3044\u304f\u65b9\u304c\u3001\u5b89\u5168\u306a\u9053\u3060\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<\/section>\n<\/section>\n<section>\n<h2> 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