{"id":20567,"date":"2025-09-18T18:32:39","date_gmt":"2025-09-18T09:32:39","guid":{"rendered":"https:\/\/gmotech.jp\/semlabo\/?p=20567"},"modified":"2025-10-21T15:16:51","modified_gmt":"2025-10-21T06:16:51","slug":"google-antitrust-trial","status":"publish","type":"post","link":"https:\/\/gmotech.jp\/semlabo\/seo\/blog\/google-antitrust-trial\/","title":{"rendered":"Google\u72ec\u5360\u7981\u6b62\u6cd5\u88c1\u5224\u3067\u5224\u660e\uff01\u691c\u7d22\u30e9\u30f3\u30ad\u30f3\u30b0\u306e\u771f\u5b9f\u3068SEO\u6226\u7565\u3078\u306e\u5f71\u97ff"},"content":{"rendered":"<p>Google\u306e\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u8981\u7d20\u3067\u9806\u4f4d\u304c\u6c7a\u307e\u3063\u3066\u3044\u308b\u306e\u304b\u3002SEO\u62c5\u5f53\u8005\u3067\u3042\u308c\u3070\u8ab0\u3082\u304c\u6c17\u306b\u306a\u308b\u30c6\u30fc\u30de\u3067\u3059\u304c\u8a73\u7d30\u306f\u9577\u3089\u304f\u30d9\u30fc\u30eb\u306b\u5305\u307e\u308c\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>\u4eca\u56de\u53d6\u308a\u4e0a\u3052\u308b\u306e\u306f\u3001<strong>\u7c73\u56fd\u30b3\u30ed\u30f3\u30d3\u30a2\u7279\u5225\u533a\u9023\u90a6\u5730\u65b9\u88c1\u5224\u6240\u306b\u304a\u3051\u308bGoogle\u306b\u5bfe\u3059\u308b\u72ec\u5360\u7981\u6b62\u6cd5\u8a34\u8a1f\u306e\u5224\u6c7a\u6587\uff082025\u5e749\u67082\u65e5\u4ed8\uff09<\/strong> \u306b\u8a18\u9332\u3055\u308c\u305f\u5185\u5bb9\u3067\u3059\u3002<br \/>\u5224\u6c7a\u8cc7\u6599\u306b\u306f\u3001Glue\u30c7\u30fc\u30bf\u3084Navboost\u3001RankEmbedBERT\u3068\u3044\u3063\u305f\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b0\u30ca\u30eb\u306e\u4ed5\u7d44\u307f\u3084\u5f79\u5272\u306b\u3064\u3044\u3066\u3001\u3053\u308c\u307e\u3067\u516c\u306b\u3055\u308c\u3066\u3044\u306a\u304b\u3063\u305f\u60c5\u5831\u304c\u542b\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5224\u6c7a\u6587\u306e\u5168\u6587\u306f<a href=\"https:\/\/storage.courtlistener.com\/recap\/gov.uscourts.dcd.223205\/gov.uscourts.dcd.223205.1436.0_4.pdf\" target=\"_blank\" rel=\"external nofollow\">CourtListener\u306e\u516c\u958b\u8cc7\u6599<\/a> \u304b\u3089\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u3053\u306e\u5224\u6c7a\u6587\u306e\u629c\u7c8b\u3092\u3082\u3068\u306b\u3001Google\u691c\u7d22\u306e\u4e3b\u8981\u306a\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u7d20\u3092\u6574\u7406\u3057\u3001SEO\u62c5\u5f53\u8005\u304c\u62bc\u3055\u3048\u308b\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h2>\u88c1\u5224\u3067\u660e\u3089\u304b\u306b\u306a\u3063\u305fGoogle\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u5168\u4f53\u50cf<\/h2>\n<p>\u5224\u6c7a\u6587\u304b\u3089\u660e\u3089\u304b\u306b\u306a\u3063\u305f\u306e\u306f\u3001Google\u306e\u691c\u7d22\u9806\u4f4d\u306f\u5358\u4e00\u306e\u8981\u7d20\u3067\u306f\u306a\u304f\u3001\u6570\u591a\u304f\u306e\u30b7\u30b0\u30ca\u30eb\u306e\u7d44\u307f\u5408\u308f\u305b\u306b\u3088\u3063\u3066\u6c7a\u5b9a\u3055\u308c\u3066\u3044\u308b\u3068\u3044\u3046\u70b9\u3067\u3059\u3002<\/p>\n<blockquote><p>\nIt\u2019s not one signal; it\u2019s not two signals. I\u2019m not even sure how many signals it is, but it is many of the signals that are used for ranking.<br \/>\n\uff08\u548c\u8a33\uff1a1\u3064\u30842\u3064\u306e\u30b7\u30b0\u30ca\u30eb\u3067\u306f\u306a\u304f\u3001\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u4f7f\u308f\u308c\u308b\u30b7\u30b0\u30ca\u30eb\u306f\u975e\u5e38\u306b\u591a\u3044\uff09\n<\/p><\/blockquote>\n<p>Google\u306e\u691c\u7d22\u9806\u4f4d\u6c7a\u5b9a\u306f\u300cPageRank\u306e\u3088\u3046\u306a\u53e4\u5178\u7684\u6307\u6a19\u300d\u3084\u300cRankEmbedBERT\u306e\u3088\u3046\u306a\u6700\u65b0AI\u30e2\u30c7\u30eb\u300d\u306e\u3044\u305a\u308c\u304b\u4e00\u3064\u306b\u4f9d\u5b58\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001<strong>\u591a\u5c64\u7684\u306b\u8907\u6570\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3084\u30b7\u30b0\u30ca\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u3044\u308b<\/strong>\u3068\u3044\u3046\u70b9\u304c\u793a\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<h2>Quality Signals\uff08\u54c1\u8cea\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u4ed5\u7d44\u307f\uff09<\/h2>\n<p>Quality Signals \u306f\u3001\u304b\u3064\u3066\u306f\u88ab\u30ea\u30f3\u30af\u306e\u6570\u306e\u8cea\u3068\u91cf\u3092\u57fa\u6e96\u3068\u3059\u308bPageRank\u304c\u4e3b\u8ef8\u3067\u3057\u305f\u3002<br \/>\u3057\u304b\u3057\u5224\u6c7a\u6587\u3067\u306f\u3001\u73fe\u5728\u306e\u54c1\u8cea\u30b7\u30b0\u30ca\u30eb\u306e\u5927\u90e8\u5206\u306f\u300c\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u305d\u306e\u3082\u306e\u300d\u304b\u3089\u5c0e\u304b\u308c\u308b\u3068\u3055\u308c\u3066\u304a\u308a\u3001\u30ea\u30f3\u30af\u4f9d\u5b58\u306e\u6642\u4ee3\u304b\u3089\u5927\u304d\u304f\u79fb\u884c\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>\u3064\u307e\u308aGoogle\u306f\u4eca\u3001\u30ea\u30f3\u30af\u306e\u6570\u3088\u308a\u3082<strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u81ea\u4f53\u306e\u8cea\u3084\u4fe1\u983c\u6027<\/strong>\u3092\u91cd\u8996\u3059\u308b\u65b9\u5411\u3078\u30b7\u30d5\u30c8\u3057\u3066\u3044\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3>PageRank<\/h3>\n<p>PageRank\u306fGoogle\u306e\u521d\u671f\u304b\u3089\u4f7f\u308f\u308c\u3066\u3044\u308b\u30ea\u30f3\u30af\u89e3\u6790\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3067\u3001\u30da\u30fc\u30b8\u306e\u4fe1\u983c\u6027\u3092\u300c\u4ed6\u306e\u30da\u30fc\u30b8\u304b\u3089\u306e\u30ea\u30f3\u30af\u69cb\u9020\u300d\u306b\u57fa\u3065\u3044\u3066\u6570\u5024\u5316\u3059\u308b\u4ed5\u7d44\u307f\u3067\u3059\u3002<\/p>\n<blockquote><p>\nPageRank \u2026 is a single signal relating to distance from a known good source, and it is used as an input to the Quality score.<br \/>\n\uff08\u548c\u8a33\uff1aPageRank\u306f\u300c\u65e2\u77e5\u306e\u826f\u8cea\u306a\u30bd\u30fc\u30b9\u304b\u3089\u306e\u8ddd\u96e2\u300d\u306b\u95a2\u3059\u308b\u5358\u4e00\u306e\u30b7\u30b0\u30ca\u30eb\u3067\u3042\u308a\u3001\u54c1\u8cea\u30b9\u30b3\u30a2\u306e\u5165\u529b\u3068\u3057\u3066\u4f7f\u7528\u3055\u308c\u308b\uff09\n<\/p><\/blockquote>\n<p>PageRank \u306f\u9577\u3089\u304f\u300c<a href=\"https:\/\/gmotech.jp\/semlabo\/seo\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"SEO\u5bfe\u7b56\">SEO<\/a>\uff1d\u88ab\u30ea\u30f3\u30af\u5bfe\u7b56\u300d\u3068\u8a00\u308f\u308c\u308b\u307b\u3069\u91cd\u8981\u306a\u30b7\u30b0\u30ca\u30eb\u3067\u3057\u305f\u304c\u5224\u6c7a\u8cc7\u6599\u3084Google\u516c\u5f0f\u306e\u8aac\u660e\u304b\u3089\u3082\u5206\u304b\u308b\u901a\u308a\u3001\u4eca\u3067\u306f\u300c\u54c1\u8cea\u30b7\u30b0\u30ca\u30eb\u306e\u4e00\u90e8\u300d\u306b\u3059\u304e\u307e\u305b\u3093\u3002<\/p>\n<p>\u3064\u307e\u308a<strong>\u88ab\u30ea\u30f3\u30af\u306f\u4f9d\u7136\u3068\u3057\u3066\u8a55\u4fa1\u5bfe\u8c61\u3060\u304c\u3001\u30ea\u30f3\u30af\u306e\u6570\u3060\u3051\u3067\u4e0a\u4f4d\u5316\u3059\u308b\u6642\u4ee3\u306f\u7d42\u308f\u3063\u305f<\/strong> \u3068\u7406\u89e3\u3059\u308b\u3079\u304d\u3067\u3059\u3002<\/p>\n<div style=\"background:#EBF9F5; padding:16px; border-radius:8px; border-left:4px solid #00B894; margin:20px 0;\">\n<strong>\u691c\u8a0e\u3059\u3079\u304d\u65bd\u7b56<\/strong><br \/>\nGoogle \u516c\u5f0f\u304c\u516c\u958b\u3057\u3066\u3044\u308b <a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/links-crawlable\" target=\"_blank\" rel=\"external nofollow\">\u30ea\u30f3\u30af\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/a> \u306b\u3082\u3042\u308b\u901a\u308a\u3001SEO\u65bd\u7b56\u3067\u306f\u6b21\u306e\u70b9\u304c\u63a8\u5968\u3055\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30ea\u30f3\u30af\u306f\u6b63\u3057\u3044 <a href=\"https:\/\/gmotech.jp\/semlabo\/webmarketing\/blog\/html-basic\/\" data-internallinksmanager029f6b8e52c=\"59\" title=\"HTML\">HTML<\/a> \u306e anchor \u30bf\u30b0\u3067\u8a2d\u7f6e\u3057\u3001\u30af\u30ed\u30fc\u30eb\u53ef\u80fd\u306b\u3059\u308b<\/li>\n<li>\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u306f\u30ea\u30f3\u30af\u5148\u306e\u5185\u5bb9\u3092\u6b63\u3057\u304f\u8868\u3059\u3082\u306e\u306b\u3059\u308b<\/li>\n<li>\u30b5\u30a4\u30c8\u5185\u3067\u95a2\u9023\u30da\u30fc\u30b8\u540c\u58eb\u3092\u5185\u90e8\u30ea\u30f3\u30af\u3067\u6574\u7406\u3057\u3001\u6587\u8108\u3092\u4f1d\u308f\u308a\u3084\u3059\u304f\u3059\u308b<\/li>\n<\/ul>\n<\/div>\n<h3>\u30b3\u30f3\u30c6\u30f3\u30c4\u54c1\u8cea\u3068E-E-A-T<\/h3>\n<p>\u5224\u6c7a\u6587\u3067\u306f\u300cGoogle\u306e\u54c1\u8cea\u30b7\u30b0\u30ca\u30eb\u306e\u5927\u90e8\u5206\u306f\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u305d\u306e\u3082\u306e\u304b\u3089\u5c0e\u304b\u308c\u308b\u300d\u3068\u8ff0\u3079\u3089\u308c\u3066\u304a\u308a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u305d\u306e\u3082\u306e\u306e\u8a55\u4fa1\u304c\u4e2d\u5fc3\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote><p>\nMost of Google\u2019s quality signal is derived from the webpage itself.<br \/>\n\uff08\u548c\u8a33\uff1aGoogle\u306e\u54c1\u8cea\u30b7\u30b0\u30ca\u30eb\u306e\u5927\u90e8\u5206\u306f\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u305d\u306e\u3082\u306e\u304b\u3089\u5c0e\u304b\u308c\u308b\uff09\n<\/p><\/blockquote>\n<p>\u30ea\u30f3\u30af\u69cb\u9020\u3060\u3051\u3067\u306a\u304f\u3001<strong>\u30da\u30fc\u30b8\u305d\u306e\u3082\u306e\u306e\u5185\u5bb9\u3084\u5c02\u9580\u6027\uff08E-E-A-T\uff09<\/strong>\u304c\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u5224\u6c7a\u6587\u81ea\u4f53\u306b\u300cE-E-A-T\u300d\u3068\u3044\u3046\u8a00\u8449\u306f\u51fa\u3066\u304d\u307e\u305b\u3093\u304c\u3001Google\u304c\u516c\u958b\u3057\u3066\u3044\u308b\u691c\u7d22\u54c1\u8cea\u8a55\u4fa1\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3068\u7167\u3089\u3059\u3068\u3001\u3053\u306e\u300c\u30da\u30fc\u30b8\u81ea\u4f53\u306e\u54c1\u8cea\u3092\u91cd\u8996\u3059\u308b\u300d\u3068\u3044\u3046\u65b9\u5411\u6027\u306f\u3001\u307e\u3055\u306bE-E-A-T\u306e\u8003\u3048\u65b9\u306b\u901a\u3058\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>Popularity Signals\uff08\u4eba\u6c17\u5ea6\u3092\u8a55\u4fa1\u3059\u308b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\uff09<\/h2>\n<p>Popularity Signals\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3069\u308c\u3060\u3051\u5229\u7528\u3055\u308c\u3001\u3069\u308c\u3060\u3051\u53c2\u7167\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u6e2c\u308b\u4ed5\u7d44\u307f\u3067\u3059\u3002\u5224\u6c7a\u8cc7\u6599\u3067\u306f\u300cChrome\u8a2a\u554f\u30c7\u30fc\u30bf\u300d\u3068\u300c\u30a2\u30f3\u30ab\u30fc\u6570\u300d\u304c\u6839\u62e0\u3068\u3057\u3066\u793a\u3055\u308c\u307e\u3057\u305f\u3002\u305f\u3060\u3057\u30a2\u30f3\u30ab\u30fc\u6570\u304c\u5916\u90e8\u30ea\u30f3\u30af\u306e\u307f\u3092\u6307\u3059\u306e\u304b\u3001\u5185\u90e8\u30ea\u30f3\u30af\u3082\u542b\u3080\u306e\u304b\u306f\u660e\u78ba\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001Popularity Signals\u306f\u300c\u30da\u30fc\u30b8\u3084\u30b5\u30a4\u30c8\u304c\u5b9f\u969b\u306b\u4f7f\u308f\u308c\u3001\u30ea\u30f3\u30af\u3055\u308c\u3066\u3044\u308b\u5ea6\u5408\u3044\u300d\u3092\u30e9\u30f3\u30ad\u30f3\u30b0\u306e\u4e00\u90e8\u306b\u53cd\u6620\u3057\u3066\u3044\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u304c\u3001\u305d\u306e\u5177\u4f53\u7684\u306a\u8a08\u7b97\u65b9\u6cd5\u306f\u4f9d\u7136\u30d6\u30e9\u30c3\u30af\u30dc\u30c3\u30af\u30b9\u306e\u307e\u307e\u3067\u3059\u3002<\/p>\n<div style=\"background:#EBF9F5; padding:16px; border-radius:8px; border-left:4px solid #00B894; margin:20px 0;\">\n<strong>\u691c\u8a0e\u3059\u3079\u304d\u65bd\u7b56<\/strong><br \/>\nPopularity Signals \u306b\u95a2\u9023\u3059\u308b\u65bd\u7b56\u306f\u3001Google\u516c\u5f0f\u306e<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/page-experience\" target=\"_blank\" rel=\"external nofollow\">\u30da\u30fc\u30b8 \u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3068 Google \u691c\u7d22\u7d50\u679c\u3078\u306e\u5f71\u97ff<\/a>\u3084\u3001<a href=\"https:\/\/www.google.com\/intl\/en_us\/search\/howsearchworks\/how-search-works\/ranking-results\" target=\"_blank\" rel=\"external nofollow\">How Does Google Determine Ranking Results<\/a>\u306e\u8003\u3048\u65b9\u3068\u4e00\u81f4\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30e2\u30d0\u30a4\u30eb\u5bfe\u5fdc\u3084\u30da\u30fc\u30b8\u901f\u5ea6\u6539\u5584\u306a\u3069\u3001\u5feb\u9069\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u30b5\u30a4\u30c8\u8a2d\u8a08<\/li>\n<li>\u30e6\u30fc\u30b6\u30fc\u304c\u518d\u8a2a\u3057\u305f\u304f\u306a\u308b\u6709\u76ca\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u3001Chrome\u5229\u7528\u30c7\u30fc\u30bf\u4e0a\u306e\u5229\u7528\u983b\u5ea6\u3092\u9ad8\u3081\u308b<\/li>\n<li>\u81ea\u7136\u306a\u88ab\u30ea\u30f3\u30af\u30fb\u5185\u90e8\u30ea\u30f3\u30af\u3092\u5897\u3084\u3057\u3001\u3088\u304f\u30ea\u30f3\u30af\u3055\u308c\u308b\u6587\u66f8\u3068\u3057\u3066\u8a55\u4fa1\u3055\u308c\u308b<\/li>\n<\/ul>\n<\/div>\n<h3>Chrome\u8a2a\u554f\u30c7\u30fc\u30bf<\/h3>\n<p>Chrome\u304b\u3089\u5f97\u3089\u308c\u308b\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u30c7\u30fc\u30bf\u306f\u3001Google\u304c\u4eba\u6c17\u5ea6\u3092\u8a55\u4fa1\u3059\u308b\u6750\u6599\u3068\u3057\u3066\u6d3b\u7528\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<blockquote><p>\nTwo exhibits suggest that popularity is based on \u2018Chrome visit data\u2019 \u2026<br \/>\n\uff08\u548c\u8a33\uff1a\u4eba\u6c17\u5ea6\u30b7\u30b0\u30ca\u30eb\u306f\u300cChrome\u8a2a\u554f\u30c7\u30fc\u30bf\u300d\u306b\u57fa\u3065\u304f\u3053\u3068\u3092\u793a\u5506\u3059\u308b\u8a3c\u62e0\u304c\u3042\u308b\uff09\n<\/p><\/blockquote>\n<p>\u3053\u306e\u8a18\u8ff0\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u30da\u30fc\u30b8\u3092\u8a2a\u554f\u3057\u3001\u3069\u306e\u7a0b\u5ea6\u5229\u7528\u3057\u3066\u3044\u308b\u304b\u304c\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\u306b\u7d44\u307f\u8fbc\u307e\u308c\u3066\u3044\u308b\u53ef\u80fd\u6027\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u3069\u306e\u6307\u6a19\uff08PV\u3001\u6ede\u5728\u6642\u9593\u3001\u76f4\u5e30\u7387\u306a\u3069\uff09\u304c\u3069\u306e\u3088\u3046\u306b\u4f7f\u308f\u308c\u3066\u3044\u308b\u304b\u307e\u3067\u306f\u660e\u3089\u304b\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<div style=\"background:#EBF9F5; padding:16px; border-radius:8px; border-left:4px solid #00B894; margin:20px 0;\">\n<strong>\u691c\u8a0e\u3059\u3079\u304d\u65bd\u7b56<\/strong><br \/>\n\u5b9f\u52d9\u4e0a\u306e\u65bd\u7b56\u3068\u3057\u3066\u306f\u3001Chrome\u5229\u7528\u30c7\u30fc\u30bf\u3092\u610f\u8b58\u3059\u308b\u3088\u308a\u3082\u3001<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/page-experience\" target=\"_blank\" rel=\"external nofollow\">\u30da\u30fc\u30b8\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u6700\u9069\u5316<\/a>\u306b\u529b\u3092\u5165\u308c\u308b\u306e\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u30da\u30fc\u30b8\u901f\u5ea6\u3092\u6539\u5584\u3057\u3001\u30e2\u30d0\u30a4\u30eb\u3067\u3082\u5feb\u9069\u306b\u95b2\u89a7\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b<\/li>\n<li>\u30e6\u30fc\u30b6\u30fc\u304c\u6700\u5f8c\u307e\u3067\u8aad\u3081\u308b\u3088\u3046\u306b\u3001\u5206\u304b\u308a\u3084\u3059\u3044\u69cb\u6210\u3084\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u3092\u6574\u3048\u308b<\/li>\n<li>\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u5897\u3084\u3059\u305f\u3081\u306b\u3001\u5b9f\u7528\u6027\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7d99\u7d9a\u7684\u306b\u767a\u4fe1\u3059\u308b<\/li>\n<\/ul>\n<\/div>\n<h3>\u30a2\u30f3\u30ab\u30fc\u6570\uff08\u30ea\u30f3\u30af\u69cb\u9020\uff09<\/h3>\n<p>\u30da\u30fc\u30b8\u304c\u3069\u308c\u3060\u3051\u30ea\u30f3\u30af\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u5b9a\u91cf\u5316\u3059\u308b\u300c\u30a2\u30f3\u30ab\u30fc\u6570\u300d\u306f\u3001\u3088\u304f\u53c2\u7167\u3055\u308c\u308b\u30da\u30fc\u30b8\u3092\u4e0a\u4f4d\u306b\u62bc\u3057\u4e0a\u3052\u308b\u30b7\u30b0\u30ca\u30eb\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote><p>\n\u2026 \u2018the number of anchors,\u2019 which is a measure that quantifies the number of links between pages and is used to promote well-linked documents.<br \/>\n\uff08\u548c\u8a33\uff1a\u300c\u30a2\u30f3\u30ab\u30fc\u6570\u300d\u306f\u30da\u30fc\u30b8\u9593\u30ea\u30f3\u30af\u306e\u91cf\u3092\u5b9a\u91cf\u5316\u3059\u308b\u6307\u6a19\u3067\u3042\u308a\u3001\u3088\u304f\u30ea\u30f3\u30af\u3055\u308c\u3066\u3044\u308b\u6587\u66f8\u3092\u4e0a\u4f4d\u306b\u53cd\u6620\u3059\u308b\u305f\u3081\u306b\u4f7f\u308f\u308c\u308b\uff09\n<\/p><\/blockquote>\n<p>\u3053\u306e\u8868\u73fe\u304b\u3089\u306f\u88ab\u30ea\u30f3\u30af\u306e\u91cd\u8981\u6027\u304c\u793a\u5506\u3055\u308c\u307e\u3059\u304c\u3001\u5185\u90e8\u30ea\u30f3\u30af\u3082\u542b\u307e\u308c\u308b\u304b\u306f\u660e\u78ba\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\u3044\u305a\u308c\u306b\u305b\u3088\u3001\u81ea\u7136\u3067\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30ea\u30f3\u30af\u69cb\u9020\u3092\u6574\u3048\u308b\u3053\u3068\u304c\u3001Google\u306b\u8a55\u4fa1\u3055\u308c\u308b\u8981\u7d20\u306b\u306a\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<div style=\"background:#EBF9F5; padding:16px; border-radius:8px; border-left:4px solid #00B894; margin:20px 0;\">\n<strong>\u691c\u8a0e\u3059\u3079\u304d\u65bd\u7b56<\/strong><br \/>\nGoogle \u516c\u5f0f\u306e <a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/links-crawlable\" target=\"_blank\" rel=\"external nofollow\">Google \u306e\u30ea\u30f3\u30af\u306b\u95a2\u3059\u308b\u30d9\u30b9\u30c8 \u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/a>\u306b\u57fa\u3065\u3044\u305f\u63a8\u5968\u65bd\u7b56\u306f\u4ee5\u4e0b\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u5185\u90e8\u30ea\u30f3\u30af\u3092\u6574\u7406\u3057\u3001\u95a2\u9023\u30da\u30fc\u30b8\u540c\u58eb\u3092\u9069\u5207\u306b\u3064\u306a\u3052\u308b<\/li>\n<li>\u5916\u90e8\u30ea\u30f3\u30af\u3092\u5f97\u308b\u969b\u306f\u3001\u4e0d\u81ea\u7136\u306a\u30ea\u30f3\u30af\u30d3\u30eb\u30c7\u30a3\u30f3\u30b0\u3067\u306f\u306a\u304f\u81ea\u7136\u306a\u5f62\u3067\u7372\u5f97\u3059\u308b<\/li>\n<li>\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u306f\u610f\u5473\u306e\u3042\u308b\u6587\u8a00\u306b\u3057\u3066\u3001\u30ea\u30f3\u30af\u5148\u306e\u5185\u5bb9\u3092\u6b63\u3057\u304f\u8868\u73fe\u3059\u308b<\/li>\n<\/ul>\n<\/div>\n<h2>Glue\u306b\u3088\u308b\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u30c7\u30fc\u30bf\u306e\u6d3b\u7528<\/h2>\n<p>Glue\u306f\u3001Google\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\uff08SERP\uff09\u4e0a\u3067\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u6574\u7406\u3059\u308b\u305f\u3081\u306e\u30b7\u30b9\u30c6\u30e0\u3067\u3059\u3002<\/p>\n<blockquote><p>\nThe data underlying Glue consists of information relating to \u2026 SERP interaction information, such as clicks, hovers, and duration on the SERP.<br \/>\n\uff08\u548c\u8a33\uff1aGlue\u306e\u57fa\u76e4\u30c7\u30fc\u30bf\u306b\u306f\u3001\u30af\u30ea\u30c3\u30af\u3001\u30db\u30d0\u30fc\u3001SERP\u4e0a\u3067\u306e\u6ede\u5728\u6642\u9593\u3068\u3044\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u60c5\u5831\u304c\u542b\u307e\u308c\u308b\uff09\n<\/p><\/blockquote>\n<p>Glue\u306f\u30e6\u30fc\u30b6\u30fc\u304c\u691c\u7d22\u7d50\u679c\u3092\u3069\u3046\u6271\u3063\u305f\u304b\u3092\u8a18\u9332\u3057\u307e\u3059\u3002\u30af\u30ea\u30c3\u30af\u6570\u3060\u3051\u3067\u306a\u304f\u3001\u30de\u30a6\u30b9\u30aa\u30fc\u30d0\u30fc\u3084SERP\u4e0a\u3067\u306e\u6ede\u5728\u6642\u9593\u306a\u3069\u591a\u69d8\u306a\u884c\u52d5\u30ed\u30b0\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u5224\u6c7a\u8cc7\u6599\u3067\u306f\u3001Glue\u5185\u3067\u306e\u51e6\u7406\u65b9\u6cd5\u3084\u5404\u884c\u52d5\u6307\u6a19\u306e\u91cd\u307f\u4ed8\u3051\u306f\u660e\u304b\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n<div style=\"background:#EBF9F5; padding:16px; border-radius:8px; border-left:4px solid #00B894; margin:20px 0;\">\n<strong>\u691c\u8a0e\u3059\u3079\u304d\u65bd\u7b56<\/strong><br \/>\nGoogle\u306e<a href=\"https:\/\/www.google.com\/intl\/en_us\/search\/howsearchworks\/how-search-works\/ranking-results\" target=\"_blank\" rel=\"external nofollow\">How Does Google Determine Ranking Results<\/a>\u3067\u306f\u3001\u30af\u30ea\u30c3\u30af\u3084\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u304c\u30e9\u30f3\u30ad\u30f3\u30b0\u5224\u65ad\u306e\u4e00\u90e8\u306b\u7528\u3044\u3089\u308c\u308b\u3068\u8aac\u660e\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u57fa\u3065\u304f\u65bd\u7b56\u306f\u4ee5\u4e0b\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u3067\u30af\u30ea\u30c3\u30af\u3055\u308c\u3084\u3059\u3044\u30bf\u30a4\u30c8\u30eb\u30bf\u30b0\u3068\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u8a2d\u8a08\u3059\u308b<\/li>\n<li>\u30b5\u30a4\u30c8\u8a2a\u554f\u5f8c\u306b\u3059\u3050\u96e2\u8131\u3055\u308c\u306a\u3044\u3088\u3046\u3001\u691c\u7d22\u610f\u56f3\u306b\u5408\u3063\u305f\u60c5\u5831\u3092\u5192\u982d\u3067\u63d0\u793a\u3059\u308b<\/li>\n<li>\u898b\u51fa\u3057\u30fb\u30c7\u30b6\u30a4\u30f3\u3092\u6700\u9069\u5316\u3057\u3001\u30db\u30d0\u30fc\u3084\u6ede\u5728\u6642\u9593\u304c\u5897\u3048\u308b\u3088\u3046\u306b\u3059\u308b<\/li>\n<\/ul>\n<\/div>\n<h2>RankEmbedBERT\u306b\u3088\u308bAI\u30e9\u30f3\u30ad\u30f3\u30b0\u30e2\u30c7\u30eb<\/h2>\n<p>RankEmbedBERT\u306f\u3001Google\u304c\u691c\u7d22\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u5c0e\u5165\u3057\u305fAI\u30e2\u30c7\u30eb\u3067\u3001\u691c\u7d22\u30ed\u30b0\u3068\u4eba\u9593\u8a55\u4fa1\u8005\u306e\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u5b66\u7fd2\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\u7279\u306b\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30af\u30a8\u30ea\u306b\u304a\u3044\u3066\u691c\u7d22\u54c1\u8cea\u3092\u6539\u5584\u3057\u305f\u3068\u8a3c\u8a00\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote><p>\nRankEmbedBERT was again one of those very strong impact things, and it particularly helped with long-tail queries where language understanding is that much more important.<br \/>\n\uff08\u548c\u8a33\uff1aRankEmbedBERT\u306f\u975e\u5e38\u306b\u5f37\u3044\u5f71\u97ff\u3092\u4e0e\u3048\u305f\u8981\u7d20\u306e\u4e00\u3064\u3067\u3042\u308a\u3001\u7279\u306b\u8a00\u8a9e\u7406\u89e3\u304c\u91cd\u8981\u3068\u306a\u308b\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30af\u30a8\u30ea\u306b\u304a\u3044\u3066\u5927\u304d\u304f\u5f79\u7acb\u3063\u305f\uff09\n<\/p><\/blockquote>\n<p>RankEmbedBERT\u306f\u8907\u96d1\u306a\u691c\u7d22\u610f\u56f3\u3092\u542b\u3080\u30af\u30a8\u30ea\u306b\u5bfe\u5fdc\u3059\u308b\u529b\u3092\u6301\u3061\u3001\u81ea\u7136\u8a00\u8a9e\u51e6\u7406\u306b\u3088\u3063\u3066\u691c\u7d22\u7d50\u679c\u306e\u7cbe\u5ea6\u3092\u5411\u4e0a\u3055\u305b\u307e\u3057\u305f\u3002<br \/>\u305f\u3060\u3057\u5177\u4f53\u7684\u306a\u5b66\u7fd2\u30c7\u30fc\u30bf\u306e\u6bd4\u7387\u3084\u4ed6\u30b7\u30b0\u30ca\u30eb\u3068\u306e\u91cd\u307f\u3065\u3051\u306f\u516c\u958b\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n<div style=\"background:#EBF9F5; padding:16px; border-radius:8px; border-left:4px solid #00B894; margin:20px 0;\">\n<strong>\u691c\u8a0e\u3059\u3079\u304d\u65bd\u7b56<\/strong><br \/>\nGoogle\u306e<a href=\"https:\/\/www.google.com\/intl\/en_us\/search\/howsearchworks\/how-search-works\/ranking-results\" target=\"_blank\" rel=\"external nofollow\">How Does Google Determine Ranking Results<\/a>\u304c\u793a\u3059\u300c\u610f\u5473\u7406\u89e3\u300d\u3084\u300c\u95a2\u9023\u6027\u300d\u306e\u8003\u3048\u65b9\u306b\u6cbf\u3063\u3066\u3001\u4ee5\u4e0b\u306e\u65bd\u7b56\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u691c\u7d22\u610f\u56f3\u3092\u8e0f\u307e\u3048\u305f\u6587\u8108\u306e\u3042\u308b\u8a18\u4e8b\u3092\u4f5c\u6210\u3059\u308b<\/li>\n<li>\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30af\u30a8\u30ea\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u3001FAQ\u5f62\u5f0f\u3084\u591a\u69d8\u306a\u8cea\u554f\u306b\u7b54\u3048\u308b\u30da\u30fc\u30b8\u3092\u7528\u610f\u3059\u308b<\/li>\n<li>\u985e\u7fa9\u8a9e\u3084\u95a2\u9023\u8a9e\u3092\u81ea\u7136\u306b\u542b\u3081\u3001\u66d6\u6627\u306a\u691c\u7d22\u306b\u3082\u5bfe\u5fdc\u3059\u308b<\/li>\n<li><a href=\"https:\/\/gmotech.jp\/semlabo\/seo\/blog\/structured_data\/\" data-internallinksmanager029f6b8e52c=\"33\" title=\"\u3010\u521d\u5fc3\u8005\u5fc5\u898b\u3011\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3068\u306f\uff1f\u5b9f\u88c5\u65b9\u6cd5\u3084\u30e1\u30ea\u30c3\u30c8\u3001\u691c\u8a3c\u65b9\u6cd5\u306b\u3064\u3044\u3066\u89e3\u8aac\">\u69cb\u9020\u5316\u30c7\u30fc\u30bf<\/a>\u3084\u30a8\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u6d3b\u7528\u3057\u3001\u6587\u8108\u7406\u89e3\u3092\u88dc\u5f37\u3059\u308b<\/li>\n<\/ul>\n<\/div>\n<h2>\u30e9\u30f3\u30ad\u30f3\u30b0\u30b7\u30b0\u30ca\u30eb\u306e\u76f8\u5bfe\u7684\u91cd\u8981\u5ea6\u3068\u4e0d\u660e\u70b9<\/h2>\n<p>Google\u306e\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u591a\u6570\u306e\u30b7\u30b0\u30ca\u30eb\u306e\u7d44\u307f\u5408\u308f\u305b\u3067\u6c7a\u5b9a\u3055\u308c\u307e\u3059\u304c\u3001\u305d\u308c\u305e\u308c\u306e\u6bd4\u91cd\u307e\u3067\u306f\u5224\u6c7a\u8cc7\u6599\u3067\u306f\u660e\u304b\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n<blockquote><p>\nIt\u2019s not one signal; it\u2019s not two signals. I\u2019m not even sure how many signals it is, but it is many of the signals that are used for ranking.<br \/>\n\uff08\u548c\u8a33\uff1a1\u3064\u30842\u3064\u306e\u30b7\u30b0\u30ca\u30eb\u3067\u306f\u306a\u304f\u3001\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u4f7f\u308f\u308c\u308b\u30b7\u30b0\u30ca\u30eb\u306f\u975e\u5e38\u306b\u591a\u3044\uff09\n<\/p><\/blockquote>\n<p>\uff1c\u78ba\u5b9f\u306a\u5185\u5bb9\uff1e<\/p>\n<ul>\n<li>PageRank\u306f\u4f9d\u7136\u3068\u3057\u3066\u4f7f\u308f\u308c\u3066\u3044\u308b\u304c\u3001\u4e2d\u5fc3\u7684\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u3044<\/li>\n<li>RankEmbedBERT\u306f\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u30af\u30a8\u30ea\u306b\u5f37\u304f\u5f71\u97ff\u3057\u3066\u3044\u308b<\/li>\n<li>Glue\/Navboost\u306f\u5927\u898f\u6a21\u306a\u884c\u52d5\u30ed\u30b0\u3092\u96c6\u7d04\u3059\u308b\u57fa\u76e4\u3068\u3057\u3066\u6a5f\u80fd\u3057\u3066\u3044\u308b<\/li>\n<\/ul>\n<p>\uff1c\u65ad\u5b9a\u3067\u304d\u306a\u3044\u5185\u5bb9\uff1e<\/p>\n<ul>\n<li>\u5404\u30b7\u30b0\u30ca\u30eb\u306e\u6b63\u78ba\u306a\u6bd4\u91cd<\/li>\n<li>PopularitySignals\u304c\u5916\u90e8\u30ea\u30f3\u30af\u9650\u5b9a\u304b\u5185\u90e8\u30ea\u30f3\u30af\u3082\u542b\u3080\u304b<\/li>\n<li>\u30e2\u30c7\u30eb\u306e\u5185\u90e8\u7684\u306a\u8a08\u7b97\u65b9\u6cd5\u3084\u91cd\u307f\u4ed8\u3051<\/li>\n<\/ul>\n<h2>\u307e\u3068\u3081<\/h2>\n<p>\u5224\u6c7a\u8cc7\u6599\u304b\u3089\u5f97\u3089\u308c\u305f\u4e8b\u5b9f\u306f\u9650\u5b9a\u7684\u3067\u3059\u304c\u3001\u78ba\u5b9f\u306b\u8a00\u3048\u308b\u306e\u306f\u300c\u5358\u4e00\u306e\u30b7\u30b0\u30ca\u30eb\u306b\u4f9d\u5b58\u3059\u308bSEO\u306f\u901a\u7528\u3057\u306a\u3044\u300d\u3068\u3044\u3046\u70b9\u3067\u3059\u3002<\/p>\n<p>SEO\u62c5\u5f53\u8005\u306b\u3068\u3063\u3066\u5b9f\u52d9\u306b\u76f4\u7d50\u3059\u308b\u793a\u5506\u306f\u6b21\u306e3\u3064\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u88ab\u30ea\u30f3\u30af\u504f\u91cd\u3067\u306f\u306a\u304f\u3001E-E-A-T\u3092\u610f\u8b58\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u8a2d\u8a08<\/li>\n<li>\u30af\u30ea\u30c3\u30af\u7387\u3084\u6ede\u5728\u6642\u9593\u3092\u9ad8\u3081\u308b\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306e\u6539\u5584<\/li>\n<li>\u691c\u7d22\u610f\u56f3\u306b\u5fdc\u3048\u308b\u5e45\u5e83\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\uff08\u7279\u306b\u30ed\u30f3\u30b0\u30c6\u30fc\u30eb\u5bfe\u5fdc\uff09<\/li>\n<\/ul>\n<p>\u6700\u7d42\u7684\u306b\u91cd\u8981\u306a\u306e\u306f\u3001\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u7d30\u90e8\u3092\u63a8\u6e2c\u3059\u308b\u3053\u3068\u3067\u306f\u306a\u304f\u3001<strong>\u30e6\u30fc\u30b6\u30fc\u306b\u4fa1\u5024\u3042\u308b\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u65bd\u7b56\u3092\u7a4d\u307f\u91cd\u306d\u308b\u3053\u3068<\/strong>\u3067\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u306e\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u8981\u7d20\u3067\u9806\u4f4d\u304c\u6c7a\u307e\u3063\u3066\u3044\u308b\u306e\u304b\u3002SEO\u62c5\u5f53\u8005\u3067\u3042\u308c\u3070\u8ab0\u3082\u304c\u6c17\u306b\u306a\u308b\u30c6\u30fc\u30de\u3067\u3059\u304c\u8a73\u7d30\u306f\u9577\u3089\u304f\u30d9\u30fc\u30eb\u306b\u5305\u307e\u308c\u3066\u304d\u307e\u3057\u305f\u3002 \u4eca\u56de\u53d6\u308a\u4e0a\u3052\u308b\u306e\u306f\u3001\u7c73\u56fd\u30b3\u30ed\u30f3\u30d3\u30a2\u7279\u5225\u533a\u9023\u90a6\u5730\u65b9\u88c1\u5224\u6240\u306b\u304a\u3051 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