{"id":5759,"date":"2022-01-11T14:46:37","date_gmt":"2022-01-11T05:46:37","guid":{"rendered":"https:\/\/gmotech.jp\/semlabo\/?p=5759"},"modified":"2022-12-21T12:19:21","modified_gmt":"2022-12-21T03:19:21","slug":"marketing-4p","status":"publish","type":"post","link":"https:\/\/gmotech.jp\/semlabo\/webmarketing\/blog\/marketing-4p\/","title":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b4P\u3068\u306f\uff1f4P\u5206\u6790\u306e\u65b9\u6cd5\u30844C\u3068\u306e\u9055\u3044\u3082\u89e3\u8aac"},"content":{"rendered":"
\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b4P\u3068\u306f\uff1f<\/h2>\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b4P\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848\u30fb\u5b9f\u884c\u306e\u305f\u3081\u306e\u30d7\u30ed\u30bb\u30b9\u306e1\u3064\u3067\u3001\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30df\u30c3\u30af\u30b9\u300d\u3068\u547c\u3070\u308c\u307e\u3059\u3002<\/p>\n

4P\u306f\u300cProduct\uff08\u30d7\u30ed\u30c0\u30af\u30c8\uff09\u300d\u300cPrice\uff08\u30d7\u30e9\u30a4\u30b9\uff09\u300d\u300cPlace\uff08\u30d7\u30ec\u30a4\u30b9\uff09\u300d\u300cPromotion\uff08\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff09\u300d\u3068\u3044\u30464\u3064\u306e\u8981\u7d20\u306e\u982d\u6587\u5b57\u3067\u3059\u3002<\/p>\n

\u3053\u308c\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u843d\u3068\u3057\u8fbc\u3080\u3068\u3001\u300c\u3069\u306e\u3088\u3046\u306a\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9(Product)\u300d\u3092\u300c\u3044\u304f\u3089(Price)\u300d\u3067\u3001\u300c\u3069\u3053\u3067\u8ca9\u58f2\u3059\u308b\u305f\u3081\u306b\u3069\u306e\u3088\u3046\u306b\u6d41\u901a\u3055\u305b\u308b\u304b(Place)\u300d\u3002\u3055\u3089\u306b\u3001\u300c\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3069\u306e\u5a92\u4f53\u3067\u3069\u306e\u3088\u3046\u306b\u8ca9\u58f2\u4fc3\u9032\u3059\u308b\u304b(Promotion)\u300d\u3068\u3044\u3063\u305f\u610f\u5473\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u3053\u308c\u30894P\u306b\u3064\u3044\u3066\u3001\u305d\u308c\u305e\u308c\u3069\u306e\u3088\u3046\u306a\u65bd\u7b56\u3092\u6253\u3063\u3066\u3044\u304f\u304b\u6226\u7565\u3092\u7acb\u6848\u3057\u3066\u3044\u304f\u4e8b\u3067\u3001\u666e\u904d\u7684\u306b\u6210\u679c\u3092\u51fa\u305b\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5c55\u958b\u3057\u3066\u3044\u304f\u4e8b\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u3053\u306e\u5f8c\u304b\u3089\u3001\u305d\u308c\u305e\u308c\u306eP\u306b\u3064\u3044\u3066\u3088\u308a\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u52d9\u306b\u643a\u308f\u3063\u3066\u3044\u308b\u3088\u3046\u3067\u3057\u305f\u3089\u3001\u81ea\u793e\u306e\u4f8b\u306b\u7f6e\u304d\u63db\u3048\u3066\u305d\u308c\u305e\u308c\u306eP\u306b\u3064\u3044\u3066\u8003\u3048\u3066\u898b\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n

\n

Product(\u30d7\u30ed\u30c0\u30af\u30c8=\u88fd\u54c1)<\/h3>\n

\u8ca9\u58f2\u3059\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u3053\u3068\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u6c42\u3081\u3089\u308c\u3066\u3044\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u4f5c\u308b\u30d5\u30a7\u30fc\u30ba\u3067\u3059\u3002<\/p>\n

\u5b9f\u969b\u306b\u8ca9\u58f2\u3059\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u3053\u3068\u3092\u6c7a\u3081\u308b\u306e\u3067\u3059\u304b\u3089\u3001\u3068\u3066\u3082\u91cd\u8981\u306a\u30d5\u30a7\u30fc\u30ba\u3068\u306a\u308a\u307e\u3059\u3002\u5b9f\u969b\u306b\u5229\u7528\u3059\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u3069\u3046\u8a2d\u5b9a\u3059\u308b\u304b\u30fb\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3069\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u304b\u306b\u3088\u308a\u88fd\u54c1\u306e\u54c1\u8cea\u3084\u5fc5\u8981\u306a\u6a5f\u80fd\u3082\u6c7a\u307e\u3063\u3066\u304d\u307e\u3059\u3002<\/p>\n

\u3053\u308c\u306b\u4f34\u3044\u3001\u88fd\u54c1\u306e\u30c7\u30b6\u30a4\u30f3\u30c6\u30a4\u30b9\u30c8\u3084\u30d6\u30e9\u30f3\u30c9\u540d\u30fb\u4ed8\u52a0\u6a5f\u80fd\u30fb\u30b0\u30ec\u30fc\u30c9\u5c55\u958b\u306a\u3069\u306e\u691c\u8a0e\u3082\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u305d\u306e\u88fd\u54c1\u306b\u306f\u7af6\u5408\u88fd\u54c1\u306f\u3042\u308b\u306e\u304b\u3001\u3042\u308c\u3070\u3069\u3046\u5dee\u5225\u5316\u3059\u308b\u304b\u3068\u3044\u3046\u58f2\u308c\u308b\u88fd\u54c1\u3068\u3057\u3066\u3044\u304f\u304b\u3092\u6c7a\u5b9a\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n

Product\u306e\u6226\u7565\u7acb\u6848\u3067\u306f\u3001\u6c7a\u5b9a\u3057\u305f\u88fd\u54c1\u3092\u3069\u3046\u3059\u308c\u3070\u5b9f\u969b\u306b\u88fd\u9020\u3067\u304d\u308b\u306e\u304b\u3001\u4f01\u753b\u30fb\u691c\u8a0e\u30fb\u88fd\u9020\u307e\u3067\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<\/section>\n

\n

Price(\u30d7\u30e9\u30a4\u30b9=\u4fa1\u683c)<\/h3>\n

Product\u306e\u30d5\u30a7\u30fc\u30ba\u3067\u4f01\u753b\u3055\u308c\u305f\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u683c\u3068\u53ce\u76ca\u306b\u95a2\u3057\u3066\u6c7a\u3081\u308b\u30d5\u30a7\u30fc\u30ba\u3067\u3059\u3002<\/p>\n

\u4fa1\u683c\u306e\u6c7a\u5b9a\u306b\u95a2\u3057\u3066\u306f\u300c\u88fd\u54c1\u306e\u54c1\u8cea\u306b\u898b\u5408\u3046\u4fa1\u683c\u300d\u3068\u3044\u3046\u3060\u3051\u3067\u306a\u304f\u3001\u300c\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u304c\u8cfc\u5165\u3057\u3084\u3059\u3044\u4fa1\u683c\u300d\u306b\u306a\u3063\u3066\u3044\u308b\u304b\u3001\u300c\u304d\u3061\u3093\u3068\u5229\u76ca\u3092\u51fa\u305b\u308b\u4fa1\u683c\u300d\u306b\u306a\u3063\u3066\u3044\u308b\u304b\u304c\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u53ce\u76ca\u306f\u5358\u7d14\u306b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u76ca\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u305d\u306e\u3082\u306e\u306e\u53ce\u76ca\u3092\u6291\u3048\u3066\u3001\u7d99\u7d9a\u8cfc\u5165\u30fb\u30a2\u30c3\u30d7\u30bb\u30eb\u30fb\u30af\u30ed\u30b9\u30bb\u30eb\u30fb\u30b5\u30d7\u30e9\u30a4\u54c1\u4f9b\u7d66\u306a\u3069\u3067\u53ce\u76ca\u3092\u5e83\u3052\u308b\u306a\u3069\u306e\u53ce\u76ca\u3092\u5f97\u308b\u305f\u3081\u306e\u8ca9\u58f2\u6226\u7565\u306b\u3064\u3044\u3066\u306f\u3053\u3061\u3089\u3067\u6c7a\u3081\u307e\u3059\u3002<\/p>\n

\u307e\u305f\u3001\u3053\u306e\u30d5\u30a7\u30fc\u30ba\u3067\u306e\u91cd\u8981\u306a\u6c7a\u5b9a\u4e8b\u9805\u3068\u3057\u3066\u5fd8\u308c\u3066\u3044\u3051\u306a\u3044\u306e\u306f\u3001\u96c6\u91d1\u306e\u65b9\u6cd5\u3067\u3059\u3002\u96c6\u91d1\u65b9\u6cd5\u306f\u3069\u3053\u3067\u8ca9\u58f2\u3059\u308b\u304b\u306a\u3069\u306b\u3082\u95a2\u308f\u308a\u307e\u3059\u306e\u3067\u9023\u643a\u3057\u3066\u6c7a\u5b9a\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<\/section>\n

\n

Place(\u30d7\u30ec\u30a4\u30b9=\u6d41\u901a)<\/h3>\n

Place\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3069\u306e\u3088\u3046\u624b\u6bb5\u3067\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5c4a\u3051\u308b\u304b\u3092\u6c7a\u3081\u308b\u30d5\u30a7\u30fc\u30ba\u3067\u3059\u3002<\/p>\n

\u8ca9\u58f2\u5834\u6240\u306f\u305f\u304f\u3055\u3093\u3042\u308a\u307e\u3059\u3002Place\u306e\u6226\u7565\u30fb\u7acb\u6848\u3067\u306f\u3001\u5e97\u8217\u30fb\u30cd\u30c3\u30c8\u8ca9\u58f2\u306a\u3069\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3068\u3063\u3066\u5229\u4fbf\u6027\u306e\u3042\u308b\u300c\u5834\u6240\u300d\u3092\u9078\u3073\u307e\u3059\u3002\u307e\u305f\u3001\u305d\u306e\u6d41\u901a\u7d4c\u8def\u3092\u6c7a\u3081\u307e\u3059\u3002<\/p>\n

\u5e97\u8217\u8ca9\u58f2\u3068\u3044\u3063\u3066\u3082\u3001\u5358\u72ec\u5e97\u8217\u3084\u79fb\u52d5\u8ca9\u58f2\u3068\u3044\u3046\u65b9\u6cd5\u3084\u3001\u5168\u56fd\u306b\u30c1\u30a7\u30fc\u30f3\u5e97\u3067\u5927\u3005\u7684\u306b\u8ca9\u58f2\u3059\u308b\u65b9\u6cd5\u3082\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u5b9f\u5e97\u8217\u306a\u3057\u306b\u30cd\u30c3\u30c8\u5e97\u8217\u3067\u8ca9\u58f2\u3059\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u3053\u3046\u3057\u305f\u69d8\u3005\u306a\u8ca9\u58f2\u65b9\u6cd5\u306e\u4e2d\u304b\u3089\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5c4a\u304d\u3084\u3059\u3044\u5834\u6240\u3092\u9078\u3073\u3001\u3055\u3089\u306b\u6d41\u901a\u7d4c\u8def\u3092\u4f5c\u3089\u306a\u3044\u3068\u3057\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u307e\u3067\u5c4a\u304d\u307e\u305b\u3093\u3002<\/p>\n

\u6d41\u901a\u304c\u9577\u3044\u5834\u5408\u306b\u306f\u8907\u6570\u306e\u5378\u304c\u4ecb\u5728\u3059\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002\u88fd\u9020\u3055\u308c\u3066\u304b\u3089\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5c4a\u304f\u307e\u3067\u306e\u6642\u9593\u3084\u642c\u9001\u7269\u306e\u5927\u304d\u3055\u306a\u3069\u3082\u5341\u5206\u306b\u691c\u8a0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<\/section>\n

\n

Promotion(\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3=\u5e83\u544a\u5ba3\u4f1d)<\/h3>\n

Promotion\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8ca9\u58f2\u4fc3\u9032\u65b9\u6cd5\u3092\u6c7a\u3081\u308b\u30d5\u30a7\u30fc\u30ba\u3067\u3059\u3002<\/p>\n

Promotion\u306e\u6226\u7565\u30fb\u7acb\u6848\u3067\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u52b9\u7387\u7684\u306b\u8a8d\u77e5\u3092\u62e1\u3052\u308b\u5a92\u4f53\u306f\u4f55\u304b\uff1f\u3069\u306e\u3088\u3046\u306b\u3069\u306e\u60c5\u5831\u3092\u4f1d\u3048\u308b\u306e\u304b\u3092\u691c\u8a0e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n

\u5e83\u544a\u5ba3\u4f1d\u306e\u65b9\u6cd5\u306b\u306f\u3001SNS\u3092\u6d3b\u7528\u3059\u308b\u65b9\u6cd5\u3084GDN\u306a\u3069\u306e\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3001\u30c6\u30ec\u30d3CM\u306a\u3069\u306e\u30de\u30b9\u5e83\u544a\u306a\u3069\u69d8\u3005\u306a\u9078\u629e\u80a2\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u3001\u8cbb\u7528\u611f\u3084\u5e83\u544a\u914d\u4fe1\u5148\u306e\u30e6\u30fc\u30b6\u30fc\u5c64\u304c\u9055\u3046\u305f\u3081\u5546\u54c1\u306b\u5408\u3063\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u65b9\u6cd5\u3092\u691c\u8a0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

Promotion\u306e\u6226\u7565\u30fb\u7acb\u6848\u3067\u306f\u3001\u8a8d\u77e5\u3092\u5e83\u3052\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u304b\u3089\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3057\u3001\u898b\u8fbc\u307f\u5ba2\u306b\u80b2\u6210\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u3001\u9867\u5ba2\u304c\u81ea\u3089\u6b32\u3057\u3044\u3068\u601d\u3063\u3066\u8cb7\u3044\u306b\u6765\u3066\u304f\u308c\u308b\u88fd\u54c1\u306b\u3059\u308b\u3053\u3068\u3092\u76ee\u6a19\u3068\u3057\u307e\u3059\u3002<\/p>\n<\/section>\n<\/section>\n

\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b4P\u30684C\u306e\u9055\u3044<\/h2>\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b4P\u306f\u3001\u58f2\u308a\u624b\u5074\u306e\u8996\u70b9\u304b\u3089\u898b\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u300cProduct\uff08\u30d7\u30ed\u30c0\u30af\u30c8\uff09\u300d\u300cPrice\uff08\u30d7\u30e9\u30a4\u30b9\uff09\u300d\u300cPromotion\uff08\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff09\u300d\u300cPlace\uff08\u30d7\u30ec\u30a4\u30b9\uff09\u300d\u3067\u3059\u3002<\/p>\n

\u4e00\u65b9\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b4C\u306f\u8cb7\u3044\u624b\u5074\u306e\u8996\u70b9\u304b\u3089\u898b\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3001\u300cCustomer Value\uff08\u9867\u5ba2\u4fa1\u5024\uff09\u300d\u300cCustomer Cost\uff08\u9867\u5ba2\u304c\u8ca0\u62c5\u3059\u308b\u30b3\u30b9\u30c8\uff09\u300d\u300cCommunication\uff08\u9867\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\uff09\u300d\u300cConvenience\uff08\u9867\u5ba2\u306e\u5229\u4fbf\u6027\uff09\u300d\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n

4P\u306b\u52a0\u3048\u30664C\u306e\u8003\u3048\u65b9\u3082\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u58f2\u308a\u624b\u5074\u306e\u8996\u70b9\u304b\u3089\u3060\u3051\u3067\u306a\u304f\u8cb7\u3044\u624b\u5074\u306e\u8996\u70b9\u306b\u3064\u3044\u3066\u3082\u8003\u3048\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3048\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u3088\u308a\u9867\u5ba2\u306e\u8996\u70b9\u306b\u7acb\u3063\u305f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u58f2\u308c\u308b\u4ed5\u7d44\u307f\u3092\u4f5c\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n

4P\u3060\u3051\u3092\u8003\u3048\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u4f01\u696d\u306e\u72ec\u308a\u3088\u304c\u308a\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u9700\u8981\u306e\u7121\u3044\u4f01\u696d\u3060\u3051\u304c\u5f97\u3092\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u9006\u306b\u30014C\u3060\u3051\u3092\u8003\u3048\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3060\u3068\u6d88\u8cbb\u8005\u306b\u5bc4\u3063\u3066\u3057\u307e\u3046\u305f\u3081\u5229\u76ca\u306e\u51fa\u306a\u3044\u30dc\u30e9\u30f3\u30c6\u30a3\u30a2\u306e\u3088\u3046\u306a\u30de\u30fc\u30b1\u30c6\u30a4\u30f3\u30b0\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n

\u305d\u306e\u305f\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6226\u7565\u30fb\u7acb\u6848\u3067\u306f4P\u30684C\u306e\u4e21\u65b9\u306e\u8996\u70b9\u3092\u53d6\u308a\u5165\u308c\u3066\u884c\u304f\u4e8b\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<\/section>\n

\n

\u57fa\u672c\u7684\u306a4P\u5206\u6790\u306e\u3084\u308a\u65b9<\/h2>\n

\u3053\u3053\u307e\u3067\u89e3\u8aac\u3057\u3066\u304d\u305f\u3088\u3046\u306b\u30014P\u5206\u6790\u3067\u306f\u3001\u300cProduct\uff08\u30d7\u30ed\u30c0\u30af\u30c8\uff09\u300d\u2192\u300cPrice\uff08\u30d7\u30e9\u30a4\u30b9\uff09\u300d\u2192\u300cPlace\uff08\u30d7\u30ec\u30a4\u30b9\uff09\u300d\u2192\u300cPromotion\uff08\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff09\u300d\u306e\u9806\u306b\u5206\u6790\u3092\u884c\u3063\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6226\u7565\u306e\u7acb\u6848\u3092\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n

4P\u5206\u6790\u3067\u306f\u5206\u6790\u306e\u9806\u756a\u304c\u5927\u5207\u3067\u3001\u307e\u305a\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u76e4\u3068\u306a\u308bProduct(\u5546\u54c1)\u3092\u3069\u306e\u3088\u3046\u306a\u7269\u306b\u3059\u308b\u304b\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002Product(\u5546\u54c1)\u304c\u6c7a\u307e\u3063\u305f\u3089\u3001\u7af6\u5408\u5206\u6790\u3084\u5e02\u5834\u8abf\u67fb\u306e\u7d50\u679c\u304b\u3089Price(\u4fa1\u683c)\u3092\u8a2d\u5b9a\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n

\u6c7a\u5b9a\u3057\u305fProduct(\u5546\u54c1)\u30fbPrice(\u4fa1\u683c)\u3092\u5143\u306b\u3001Place(\u6d41\u901a)\u3068Promotion(\u5ba3\u4f1d)\u306b\u3064\u3044\u3066\u306e\u6226\u7565\u3092\u7acb\u6848\u3057\u3066\u3044\u304f\u4e8b\u3067\u3001\u52b9\u7387\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3063\u3066\u3044\u304f\u4e8b\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u3053\u306e\u5f8c\u304b\u3089\u3001Product\u30fbPrice\u30fbPlace\u30fbPromotion\u306e4P\u305d\u308c\u305e\u308c\u306e\u5206\u6790\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u304f\u306e\u3067\u30014P\u5206\u6790\u3092\u884c\u3046\u969b\u306e\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n

\n

Product(\u30d7\u30ed\u30c0\u30af\u30c8=\u88fd\u54c1)\u306e\u5206\u6790\u65b9\u6cd5<\/h3>\n

Product(\u88fd\u54c1)\u306e\u5206\u6790\u3067\u306f\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\uff08\u5fc5\u8981\uff09\u30fb\u30a6\u30a9\u30f3\u30c4\uff08\u6b32\u3057\u3044\uff09\u3092\u6e80\u305f\u3059\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8e0f\u307e\u3048\u305f\u4e0a\u3067\u3001SWOT\u5206\u6790\u3092\u884c\u3044\u5f37\u307f\u304c\u6d3b\u304b\u305b\u308b\u30ea\u30bd\u30fc\u30b9\u3092\u6d3b\u7528\u3057\u3066\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u3078\u306e\u4fa1\u5024\u63d0\u4f9b\u3084\u5dee\u5225\u5316\u3057\u305f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8003\u3048\u307e\u3059\u3002<\/p>\n

\u300c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u3068\u69cb\u6210\u300d\u300c\u30d7\u30ed\u30c0\u30af\u30c83\u5c64\u30e2\u30c7\u30eb\u300d\u300c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u300d\u300c\u30d7\u30ed\u30c0\u30af\u30c8\u30a8\u30af\u30b9\u30c6\u30f3\u30b7\u30e7\u30f3\u300d\u306a\u3069\u304b\u3089\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n

    \n
  • \u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u3068\u69cb\u6210
    \u300c\u30bf\u30fc\u30b2\u30c3\u30c8\u50cf\u300d\u300c\u5229\u7528\u30b7\u30fc\u30f3\u300d\u300c\u9867\u5ba2\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u300d\u304b\u3089\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u660e\u78ba\u306b\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u305d\u306e\u4e0a\u30671\u3064\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3060\u3051\u3067\u306a\u304f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u69cb\u6210\u3082\u5206\u6790\u3057\u307e\u3059\u3002<\/li>\n
  • \u30d7\u30ed\u30c0\u30af\u30c83\u5c64\u30e2\u30c7\u30eb
    \u88fd\u54c1\u7279\u6027\u3092\u300c\u4e2d\u6838\u300d\u300c\u5b9f\u614b\u300d\u300c\u4ed8\u968f\u6a5f\u80fd\u300d\u306e3\u5c64\u306b\u5206\u3051\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8981\u7d20\u3092\u6574\u7406\u3057\u307e\u3059\u3002\u300c\u4e2d\u6838\uff08\u57fa\u672c\u7684\u6a5f\u80fd\u30fb\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\uff09\u300d\u300c\u5b9f\u614b\uff08\u54c1\u8cea\u30fb\u30d6\u30e9\u30f3\u30c9\u30fb\u30d1\u30c3\u30b1\u30fc\u30b8\uff09\u300d\u300c\u4ed8\u968f\u6a5f\u80fd\uff08\u9867\u5ba2\u306b\u3068\u3063\u3066\u4fa1\u5024\u304c\u9ad8\u307e\u308b\u8981\u7d20\uff09\u300d\u3068\u306a\u308a\u307e\u3059\u3002<\/li>\n
  • \u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb
    \u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306f\u5e02\u5834\u306b\u51fa\u308b\u3068\u3001\u300c\u5c0e\u5165\u671f\u300d\u300c\u6210\u9577\u671f\u300d\u300c\u6210\u719f\u671f\u300d\u300c\u8870\u9000\u671f\u300d\u3068\u3044\u3046\u6642\u671f\u304c\u3042\u308a\u307e\u3059\u3002\u300c\u5c0e\u5165\u671f\uff08\u4f4e\u30b3\u30b9\u30c8\u30fb\u5927\u91cf\u751f\u7523\u306b\u6ce8\u529b\uff09\u300d\u300c\u6210\u9577\u671f\uff08\u9867\u5ba2\u4fa1\u5024\u306e\u610f\u8b58\u306b\u6ce8\u529b\uff09\u300d\u300c\u6210\u719f\u671f\uff08\u4ed8\u968f\u6a5f\u80fd\u5f37\u5316\u306b\u6ce8\u529b\uff09\u300d\u300c\u8870\u9000\u671f\uff08\u58f2\u308c\u306a\u304f\u306a\u308b\u6642\u671f\uff09\u300d\u306a\u3069\u3092\u884c\u3044\u307e\u3059\u3002<\/li>\n
  • \u30d7\u30ed\u30c0\u30af\u30c8\u30a8\u30af\u30b9\u30c6\u30f3\u30b7\u30e7\u30f3
    \u8870\u9000\u671f\u3092\u8fce\u3048\u305f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3092\u65b0\u305f\u306b\u898b\u51fa\u3059\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3001\u6a5f\u80fd\u306e\u5411\u4e0a\u3084\u54c1\u8cea\u6539\u5584\u30fb\u4eca\u307e\u3067\u306b\u306a\u3044\u5207\u308a\u53e3\u3067\u65b0\u305f\u306a\u5e02\u5834\u3092\u958b\u62d3\u3059\u308b\u306a\u3069\u306e\u8003\u3048\u65b9\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/section>\n
    \n

    Price(\u30d7\u30e9\u30a4\u30b9=\u4fa1\u683c)\u306e\u5206\u6790\u65b9\u6cd5<\/h3>\n

    Price(\u4fa1\u683c)\u306e\u5206\u6790\u3067\u306f\u3001\u5e02\u5834\u306e\u6a19\u6e96\u4fa1\u683c\u3084\u7af6\u5408\u4ed6\u793e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u683c\u3092\u8003\u616e\u3057\u306a\u304c\u3089\u3001\u300cSTP\u300d\u3068\u306e\u6574\u5408\u6027\u306b\u8003\u616e\u3057\u305f\u9069\u6b63\u4fa1\u683c\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n

    \u300cSTP\u300d\u3068\u306f\u3001\u300cSegmentation\uff08\u5e02\u5834\u7d30\u5206\u5316\uff09\u300d\u300cTargeting\uff08\u30bf\u30fc\u30b2\u30c3\u30c8\u8a2d\u5b9a\uff09\u300d\u300cPositioning\uff08\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u8a2d\u5b9a\uff09\u300d\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n

    Price\uff08\u4fa1\u683c\uff09\u306f\u3001\u300c\u5229\u76ca\u300d\u300c\u9700\u8981\u300d\u300c\u7af6\u5408\u300d\u306e\u8996\u70b9\u304b\u3089\u5206\u6790\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n

      \n
    • \u5229\u76ca
      \u5229\u76ca\u3092\u3069\u306e\u304f\u3089\u3044\u51fa\u3059\u304b\u3001\u4fa1\u683c=\u30b3\u30b9\u30c8\uff0b\u5229\u76ca\u3068\u306a\u308a\u307e\u3059\u3002<\/li>\n
    • \u9700\u8981
      \u63d0\u4f9b\u3059\u308b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u683c\u306b\u898b\u5408\u3063\u305f\u4fa1\u683c\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/li>\n
    • \u7af6\u5408
      \u7af6\u5408\u306e\u4fa1\u683c\u3092\u53c2\u8003\u306b\u3057\u540c\u7b49\u306b\u3059\u308b\u304b\u3001\u30b9\u30ad\u30df\u30f3\u30b0\u30d7\u30e9\u30a4\u30b9\uff08\uff1d\u9ad8\u4fa1\u683c\u8a2d\u5b9a\u306b\u3088\u308b\u5229\u76ca\u7372\u5f97\uff09\u304b\u3001\u30da\u30cd\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3\u30d7\u30e9\u30a4\u30b9\uff08\uff1d\u4f4e\u4fa1\u683c\u8a2d\u5b9a\u306b\u3088\u308b\u30b7\u30a7\u30a2\u7372\u5f97\uff09\u3068\u3044\u3046\u8003\u3048\u3082\u691c\u8a0e\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/section>\n
      \n

      Place(\u30d7\u30ec\u30a4\u30b9=\u6d41\u901a)\u306e\u5206\u6790\u65b9\u6cd5<\/h3>\n

      Place(\u6d41\u901a)\u306e\u5206\u6790\u3067\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u6027\u3084\u4fa1\u683c\u30fb\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u6cbf\u3063\u3066\u8ca9\u58f2\u6a5f\u4f1a\u3092\u6700\u5927\u9650\u306b\u6d3b\u304b\u3059\u4e8b\u3092\u76ee\u6307\u3057\u3066\u3001\u8ca9\u58f2\u5834\u6240\u3084\u63d0\u4f9b\u65b9\u6cd5\u3092\u8a2d\u5b9a\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n

      \u57fa\u672c\u7684\u306b\u306f\u3001\u300c\u8ca9\u58f2\u91cf\u3084\u8ca9\u58f2\u30a8\u30ea\u30a2\u300d\u300c\u9867\u5ba2\u306e\u30e1\u30ea\u30c3\u30c8\u300d\u300c\u7d4c\u8def\uff08\u30c1\u30e3\u30cd\u30eb\uff09\u306e\u9577\u3055\u300d\u300c\u7d4c\u8def\uff08\u30c1\u30e3\u30cd\u30eb\uff09\u306e\u5e45\u300d\u306a\u3069\u306e\u89b3\u70b9\u304b\u3089\u5206\u6790\u3057\u307e\u3059\u3002<\/p>\n

        \n
      • \u8ca9\u58f2\u91cf\u3084\u8ca9\u58f2\u30a8\u30ea\u30a2
        \u3069\u306e\u304f\u3089\u3044\u306e\u8ca9\u58f2\u91cf\u3084\u8ca9\u58f2\u30a8\u30ea\u30a2\u3092\u76ee\u6307\u3059\u306e\u304b\u306b\u3088\u308b\u6d41\u901a\u7d4c\u8def\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u7a2e\u985e\u3084\u8ca9\u58f2\u91cf\u306a\u3069\u304c\u591a\u304f\u306a\u308b\u5834\u5408\u306b\u306f\u5378\u3084\u5c0f\u58f2\u3001\u4ee3\u7406\u5e97\u306a\u3069\u3092\u4ecb\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n
      • \u9867\u5ba2\u306e\u30e1\u30ea\u30c3\u30c8
        \u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u6027\u306b\u5fdc\u3058\u3066\u9867\u5ba2\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u8003\u3048\u305f\u6d41\u901a\u7d4c\u8def\u3092\u5b9a\u3081\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u6d88\u8cbb\u8005\u306e\u5229\u4fbf\u6027\u3084\u30cb\u30fc\u30ba\u306e\u5206\u6790\u304c\u91cd\u8981\u3067\u3059\u3002<\/li>\n
      • \u7d4c\u8def\uff08\u30c1\u30e3\u30cd\u30eb\uff09\u306e\u9577\u3055
        \u9867\u5ba2\u306b\u5c4a\u304f\u307e\u3067\u306e\u300c\u9577\u3055\u300d\u3092\u5b9a\u3081\u307e\u3059\u3002\u300c\u30bc\u30ed\u6bb5\u968e\u30c1\u30e3\u30cd\u30eb\uff1a\u76f4\u63a5\u8ca9\u58f2\u300d\u300c1\u6bb5\u968e\u30c1\u30e3\u30cd\u30eb\uff1a\u5378\u3092\u901a\u3055\u306a\u3044\u5b9f\u5e97\u8217\u8ca9\u58f2\u300d\u300c2\u6bb5\u968e\u30c1\u30e3\u30cd\u30eb\uff1a\u8ca9\u58f2\u8005\u3068\u6d88\u8cbb\u8005\u306e\u9593\u306b2\u3064\u306e\u6d41\u901a\u696d\u8005\u304c\u4ecb\u5728\u300d\u300c3\u6bb5\u968e\u30c1\u30e3\u30cd\u30eb\uff1a\u8ca9\u58f2\u8005\u3068\u6d88\u8cbb\u8005\u306e\u9593\u306b3\u3064\u306e\u6d41\u901a\u696d\u8005\u304c\u4ecb\u5728\u300d\u306a\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u306e\u9577\u3055\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n
      • \u7d4c\u8def\uff08\u30c1\u30e3\u30cd\u30eb\uff09\u306e\u5e45
        \u30c1\u30e3\u30cd\u30eb\u306e\u300c\u5e45\u300d\u3092\u5b9a\u3081\u307e\u3059\u300c\u958b\u653e\u7684\u6d41\u901a\u30c1\u30e3\u30cd\u30eb\uff1a\u5e83\u7bc4\u56f2\u306b\u958b\u653e\u7684\u306a\u6d41\u901a\u6226\u7565\u300d\u300c\u9078\u629e\u7684\u6d41\u901a\u30c1\u30e3\u30cd\u30eb\uff1a\u4fee\u7406\u3084\u30a2\u30d5\u30bf\u30fc\u30d5\u30a9\u30ed\u30fc\u306a\u3069\u3092\u3064\u3051\u308b\u8ca9\u58f2\u6226\u7565\u300d\u300c\u6392\u4ed6\u7684\u6d41\u901a\u30c1\u30e3\u30cd\u30eb\uff1a\u4ee3\u7406\u5e97\u3084\u7279\u7d04\u5e97\u306e\u72ec\u5360\u8ca9\u58f2\u6226\u7565\u300d\u3092\u610f\u8b58\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/li>\n<\/ul>\n<\/section>\n
        \n

        Promotion(\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3=\u5e83\u544a\u5ba3\u4f1d)\u306e\u5206\u6790\u65b9\u6cd5<\/h3>\n

        \u6700\u5f8c\u306b\u3001Promotion(\u5e83\u544a\u5ba3\u4f1d)\u3067\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306b\u78ba\u5b9f\u306b\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8a8d\u77e5\u3092\u5e83\u3052\u8ca9\u58f2\u3092\u4fc3\u3059\u305f\u3081\u306e\u52b9\u679c\u7684\u306a\u5ba3\u4f1d\u65b9\u6cd5\u3092\u5b9a\u3081\u307e\u3059\u3002<\/p>\n

        \u300c\u81ea\u793e\u306e\u5f37\u307f\u300d\u300c\u30bf\u30fc\u30b2\u30c3\u30c8\u3078\u306e\u8a34\u6c42\u300d\u300c\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306e\u8a34\u6c42\u300d\u3068\u3044\u3063\u305f3\u3064\u306e\u8996\u70b9\u304b\u3089\u5206\u6790\u3059\u308b\u306e\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n

          \n
        • \u5f37\u307f\u306e\u8a34\u6c42
          \u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u305d\u306e\u3082\u306e\u306e\u5f37\u307f\u3084\u3001\u4fee\u7406\u30fb\u4fdd\u8a3c\u30fb\u30a2\u30d5\u30bf\u30fc\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u4ed8\u968f\u6a5f\u80fd\u306b\u95a2\u3059\u308b\u5f37\u307f\u3082\u542b\u307f\u3088\u308a\u3088\u304f\u30a2\u30d4\u30fc\u30eb\u3067\u304d\u308b\u3082\u306e\u3092\u5206\u6790\u691c\u8a0e\u3057\u307e\u3059\u3002<\/li>\n
        • \u30bf\u30fc\u30b2\u30c3\u30c8\u3078\u306e\u8a34\u6c42
          \u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306b\u5408\u308f\u305b\u3066\u300c\u5e83\u544a\u300d\u300c\u8ca9\u58f2\u4fc3\u9032\u300d\u300c\u4eba\u7684\u8ca9\u58f2\u300d\u300c\u30d1\u30d6\u30ea\u30b7\u30c6\u30a3\u300d\u300c\u53e3\u30b3\u30df\u300d\u306a\u3069\u306e\u65b9\u6cd5\u3084\u3084\u308a\u65b9\u3092\u5206\u6790\u691c\u8a0e\u3057\u307e\u3059\u3002<\/li>\n
        • \u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306e\u8a34\u6c42
          \u7af6\u5408\u4ed6\u793e\u3068\u306e\u306a\u304b\u3067\u3001\u3069\u306e\u7a0b\u5ea6\u306e\u30dd\u30b8\u30b7\u30e7\u30f3\u306b\u3042\u308b\u306e\u304b\u3001\u305d\u306e\u30dd\u30b8\u30b7\u30e7\u30f3\u306b\u5fdc\u3058\u305f\u3001\u8a34\u6c42\u65b9\u6cd5\u30fb\u8a34\u6c42\u5a92\u4f53\u3092\u9078\u3073\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/section>\n<\/section>\n
          \n

          \u30b5\u30fc\u30d3\u30b9\u696d\u3067\u306f4P\u3067\u306a\u304f7P\u304c\u57fa\u672c\uff01<\/h2>\n

          \u30b5\u30fc\u30d3\u30b9\u696d\u3067\u306f\u3001\u3053\u308c\u307e\u3067\u7d39\u4ecb\u3057\u305f4P\u306b3\u3064\u306eP\u3092\u52a0\u3048\u30667\u3064\u306eP\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u8003\u3048\u3066\u884c\u304f\u306e\u304c\u4e3b\u6d41\u3067\u3059\u3002<\/p>\n

          \u30b5\u30fc\u30d3\u30b9\u696d\u306b\u306f\u3001\u88fd\u9020\u696d\u306e\u3088\u3046\u306b\u76ee\u306b\u898b\u3048\u308b\u5546\u54c1\u304c\u306a\u3044\u305f\u3081\u300c\u3069\u306e\u3088\u3046\u306a\u4eba\u54e1\u304c\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u304b\uff1f(Personnel)\u300d\u300c\u3069\u306e\u3088\u3046\u306a\u904e\u7a0b\u3067\u30b5\u30fc\u30d3\u30b9\u304c\u63d0\u4f9b\u3055\u308c\u308b\u304b\uff1f\uff08Process\uff09\u300d\u300c\u30b5\u30fc\u30d3\u30b9\u54c1\u8cea\u306e\u7269\u7684\u8a3c\u62e0\uff08Physical Evidence(\u7269\u7684\u8a3c\u62e0)\uff09\u306e\uff13\u3064\u306eP\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

          \u30b5\u30fc\u30d3\u30b9\u304c\u696d\u30674P\u5206\u6790\u3092\u884c\u3046\u5834\u5408\u306f\u3001\u300cProduct\uff08\u5546\u54c1\uff09\u300d\u300cPrice(\u4fa1\u683c)\u300d\u300cPlace(\u6d41\u901a)\u300d\u300cPromotion(\u5e83\u544a\u5ba3\u4f1d)\u300d\u306b\u52a0\u3048\u3066\u4e0a\u8a183\u3064\u306eP\u306b\u3064\u3044\u3066\u3082\u5206\u6790\u3092\u884c\u3063\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n

          \n

          Personnel(\u30d1\u30fc\u30bd\u30ca\u30eb=\u4eba\u54e1)<\/h3>\n

          \u30b5\u30fc\u30d3\u30b9\u696d\u3067\u306f\u4eba\u304c\u95a2\u308f\u308b\u3053\u3068\u304c\u591a\u3044\u305f\u3081\u4eba\u3082\u30b5\u30fc\u30d3\u30b9\u54c1\u8cea\u306e1\u3064\u3068\u8003\u3048\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001Personnel(\u4eba\u54e1)\u306b\u3064\u3044\u3066\u5206\u6790\u3057\u3066\u3044\u304f\u4e8b\u304c\u5927\u5207\u3067\u3059\u3002\u3053\u3053\u3067\u8a00\u3046\u300c\u4eba\u300d\u306b\u306f\u3001\u63d0\u4f9b\u3059\u308b\u5074\u306e\u5f93\u696d\u54e1\u3060\u3051\u3067\u306a\u304f\u3001\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3059\u308b\u9867\u5ba2\u3082\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n

          \u7279\u306b\u9ad8\u7d1a\u611f\u306a\u30ec\u30b9\u30c8\u30e9\u30f3\u3067\u3042\u308c\u3070\u3001\u6559\u80b2\u306e\u884c\u304d\u5c4a\u3044\u305f\u5f93\u696d\u54e1\u3084\u30b7\u30a7\u30d5\u306f\u3082\u3061\u308d\u3093\u3001\u65b0\u9bae\u3067\u7f8e\u3057\u3044\u98df\u6750\u3092\u4f9b\u7d66\u3059\u308b\u95a2\u4fc2\u8005\u306a\u3069\u304c\u91cd\u8981\u306a\u306e\u306f\u5f53\u305f\u308a\u524d\u3067\u3059\u3002\u305d\u3057\u3066\u3001\u30de\u30ca\u30fc\u3092\u5b88\u3063\u3066\u98df\u4e8b\u306e\u3067\u304d\u308b\u8cea\u306e\u9ad8\u3044\u9867\u5ba2\u3082\u30b5\u30fc\u30d3\u30b9\u306e\u4e00\u90e8\u3067\u3059\u3002<\/p>\n

          \u3082\u3061\u308d\u3093\u3001\u5b89\u3055\u3092\u58f2\u308a\u306b\u3057\u305f\u6c17\u3055\u304f\u306a\u304a\u5e97\u3067\u3042\u308c\u3070\u3001\u9ad8\u7d1a\u306a\u96f0\u56f2\u6c17\u306e\u5e97\u8217\u3067\u306f\u5b89\u3055\u3092\u6c42\u3081\u308b\u304a\u5ba2\u3055\u3093\u306f\u5165\u308a\u306b\u304f\u304f\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u6c17\u3055\u304f\u306a\u5f93\u696d\u54e1\u306b\u30ab\u30b8\u30e5\u30a2\u30eb\u306a\u304a\u5ba2\u69d8\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

          \u3053\u306e\u3088\u3046\u306b\u3001\u3069\u306e\u3088\u3046\u306a\u30b5\u30fc\u30d3\u30b9\u5f62\u614b\u3092\u4f5c\u308a\u51fa\u3057\u305f\u3044\u304b\u306b\u3088\u3063\u3066\u3001\u4eba\u306e\u6559\u80b2\u3084\u9078\u629e\u3092\u884c\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<\/section>\n

          \n

          Process(\u30d7\u30ed\u30bb\u30b9=\u904e\u7a0b)<\/h3>\n

          \u30b5\u30fc\u30d3\u30b9\u696d\u306e\u5834\u5408\u306b\u306f\u63d0\u4f9b\u30d7\u30ed\u30bb\u30b9\u3082\u4ed8\u52a0\u4fa1\u5024\u3068\u306a\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30db\u30c6\u30eb\u3067\u306f\u5bbf\u6cca\u6642\u304c\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3059\u308b\u6642\u3067\u306f\u306a\u304f\u3001\u4e88\u7d04\u3059\u308b\u6642\u304b\u3089\u30b5\u30fc\u30d3\u30b9\u304c\u59cb\u307e\u3063\u3066\u3044\u308b\u3068\u8003\u3048\u308b\u3068\u30b5\u30fc\u30d3\u30b9\u306e\u54c1\u8cea\u304c\u4e0a\u304c\u308a\u307e\u3059\u3002<\/p>\n

          \u4f8b\u3048\u3070\u3001\u4e88\u7d04\u306e\u6642\u306b\u540d\u524d\u3092\u8a00\u3046\u3060\u3051\u3067\u3001\u904e\u53bb\u306e\u4e88\u7d04\u5c65\u6b74\u60c5\u5831\u304b\u3089\u300c\u524d\u56de\u306f\uff0a\uff0a\u3092\u53ec\u3057\u4e0a\u304c\u3089\u308c\u307e\u3057\u305f\u304c\u3001\u4eca\u56de\u306f\u3044\u304b\u304c\u3044\u305f\u3057\u307e\u3057\u3087\u3046\u304b\uff1f\u300d\u3001\u304a\u8a95\u751f\u65e5\u60c5\u5831\u304b\u3089\u300c\u304a\u8a95\u751f\u65e5\u304a\u3081\u3067\u3068\u3046\u3054\u3056\u3044\u307e\u3059\u300d\u3068\u8a00\u308f\u308c\u305f\u308a\u3057\u305f\u3089\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u304c\u4e0a\u304c\u308a\u307e\u3059\u3002<\/p>\n

          \u3053\u306e\u3088\u3046\u306b\u3001CRM\uff08\u30ab\u30b9\u30bf\u30de\u30fc\u30ea\u30ec\u30fc\u30b7\u30e7\u30f3\u30b7\u30c3\u30d7\u30de\u30cd\u30fc\u30b8\u30e1\u30f3\u30c8\uff1a\u9867\u5ba2\u7ba1\u7406\uff09\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u3067\u30b5\u30fc\u30d3\u30b9\u306e\u54c1\u8cea\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

          \u3053\u306e\u3088\u3046\u306b\u3001\u300c\u30b5\u30fc\u30d3\u30b9\u5229\u7528\u524d\u300d\u300c\u30b5\u30fc\u30d3\u30b9\u5229\u7528\u4e2d\u300d\u300c\u652f\u6255\u3044\u300d\u300c\u5fd8\u308c\u7269\u5bfe\u5fdc\u306a\u3069\u306e\u4e8b\u5f8c\u5bfe\u5fdc\u300d\u306b\u3064\u3044\u3066\u3082\u30d7\u30ed\u30bb\u30b9\u306e\u7bc4\u56f2\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<\/section>\n

          \n

          Physical Evidence(\u30d5\u30a3\u30b8\u30ab\u30eb\u30a8\u30d3\u30c7\u30f3\u30b9=\u7269\u7684\u8a3c\u62e0\uff09<\/h3>\n

          Physical Evidence(\u7269\u7684\u8a3c\u62e0)\u306f\u3001\u898b\u8fbc\u307f\u5ba2\u3084\u9867\u5ba2\u306b\u3001\u5b89\u5fc3\u3057\u3066\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u63d0\u793a\u3059\u308b\u7269\u7684\u8a3c\u62e0\u3067\u3059\u3002<\/p>\n

          \u4f8b\u3048\u3070\u3001\u30ec\u30b9\u30c8\u30e9\u30f3\u3067\u3042\u308c\u3070\u5e97\u69cb\u3048\u3084\u6d41\u3057\u3066\u3044\u308bBGM\u30fb\u4f7f\u7528\u98df\u6750\u306e\u30c8\u30ec\u30fc\u30b5\u30d3\u30ea\u30c6\u30a3\u8a3c\u660e\u66f8\u30fb\u5f93\u696d\u54e1\u306e\u5236\u670d\u306a\u3069\u3082\u54c1\u8cea\u3092\u8868\u3057\u307e\u3059\u3002<\/p>\n

          \u5b66\u7fd2\u587e\u3067\u3042\u308c\u3070\u3001\u8b1b\u5e2b\u304c\u5168\u54e1\u6771\u5927\u51fa\u8eab\u8005\u3067\u3042\u308b\u3053\u3068\u3084\u3001\u96e3\u95a2\u6821\u5408\u683c\u7387\u30fb\u6771\u5927\u5408\u683c\u8005\u6570\u306a\u3069\u306e\u544a\u77e5\u306a\u3069\u3082\u7269\u7684\u8a3c\u62e0\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

          \u3053\u3046\u3057\u3066\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u54c1\u8cea\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u521d\u3081\u3066\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3059\u308b\u4eba\u306e\u4e0d\u5b89\u3092\u53d6\u308a\u9664\u304f\u306e\u304c\u30d5\u30a3\u30b8\u30ab\u30eb\u30a8\u30d3\u30c7\u30f3\u30b9\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n

          \u307e\u305f\u3001\u540c\u3058\u5185\u5bb9\u3092\u300cPhysical Environment\uff08\u30d5\u30a3\u30b8\u30ab\u30eb\u30a8\u30f3\u30d0\u30a4\u30ed\u30e1\u30f3\u30c8=\u7269\u7406\u7684\u74b0\u5883\uff09\u300d\u3068\u3082\u8a00\u3046\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<\/section>\n<\/section>\n

          \n

          \u307e\u3068\u3081<\/h2>\n

          \u3053\u3061\u3089\u3067\u306f\u3001\u300c4P\u3068\u306f\u300d\u300c4P\u30684C\u306e\u9055\u3044\u300d\u300c4P\u5206\u6790\u306e\u3084\u308a\u65b9\u300d\u300c\u30b5\u30fc\u30d3\u30b9\u696d\u306e7P\u300d\u306b\u3064\u3044\u3066\u307f\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n

          \u300c4P\u300d\u3068\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30df\u30c3\u30af\u30b9\u3068\u3082\u8a00\u308f\u308c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u7acb\u6848\u30fb\u5b9f\u884c\u306e\u30b9\u30c6\u30c3\u30d71\u3064\u3067\u3059\u3002<\/p>\n

          \u69cb\u6210\u8981\u7d20\u3068\u3057\u3066\u300cProduct\uff08\u30d7\u30ed\u30c0\u30af\u30c8\uff09\u300d\u2192\u300cPrice\uff08\u30d7\u30e9\u30a4\u30b9\uff09\u300d\u2192\u300cPlace\uff08\u30d7\u30ec\u30a4\u30b9\uff09\u300d\u2192\u300cPromotion\uff08\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\uff09\u300d\u304c\u3042\u308a\u3001\u3053\u3061\u3089\u3092\u9806\u756a\u306b\u691c\u8a0e\u7acb\u6848\u3057\u3066\u3044\u304f\u4e8b\u3067\u826f\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

          \u300c4P\u300d\u306e\u4ed6\u306b\u300c4C\u300d\u3068\u3044\u3046\u8003\u3048\u65b9\u3082\u3042\u308b\u306e\u3067\u3059\u304c\u3001\u300c4P\u300d\u306f\u8ca9\u58f2\u8005\u5074\u306e\u8996\u70b9\u3067\u3042\u308a\u3001\u300c4C\u300d\u306f\u6d88\u8cbb\u8005\u5074\u306e\u8996\u70b9\u3068\u306a\u308a\u307e\u3059\u304c\u3001\u53cc\u65b9\u3092\u691c\u8a0e\u306b\u3044\u308c\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

          \u300c4P\u5206\u6790\u306e\u3084\u308a\u65b9\u300d\u306b\u306f\u3001\u305d\u308c\u305e\u308c\u306eP\u3054\u3068\u306b\u3044\u304f\u3064\u304b\u306e\u30dd\u30a4\u30f3\u30c8\u304c\u3042\u308a\u307e\u3059\u306e\u3067\u3001\u305d\u308c\u3089\u3092\u691c\u8a0e\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u7db2\u7f85\u7684\u306b\u5206\u6790\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

          \u306a\u304a\u3001\u30b5\u30fc\u30d3\u30b9\u696d\u306e\u5834\u5408\u306b\u306f\u30017P\u3068\u306a\u308a4P\u306b\u300cPersonnel\uff08\u4eba\u54e1\uff09\u300d\u300cProcess\uff08\u904e\u7a0b\uff09\u300d\u300cPhysical Evidence\uff08\u7269\u7684\u8a3c\u62e0\uff09\u300d\u306e3\u3064\u306eP\u304c\u52a0\u308f\u308a\u307e\u3059\u3002<\/p>\n

          \u30b5\u30fc\u30d3\u30b9\u696d\u3067\u306f\u3001\u30b5\u30fc\u30d3\u30b9\u3068\u3044\u3046\u76ee\u306b\u898b\u3048\u306a\u3044\u300c\u7269\u300d\u3092\u8ca9\u58f2\u3059\u308b\u305f\u3081\u52a0\u308f\u308b3\u3064\u3067\u3001\u30b5\u30fc\u30d3\u30b9\u696d\u3067\u306f\u7279\u306b\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

          \u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u58f2\u308b\u305f\u3081\u306b\u306f\u4ed5\u7d44\u307f\u304c\u5fc5\u8981\u3067\u3059\u3002\u3053\u306e\u4ed5\u7d44\u307f\u304c\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3067\u3059\u3002<\/p>\n

          \u3053\u3061\u3089\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u300c4P\u3068\u306f\u300d\u300c4P\u30684C\u306e\u9055\u3044\u300d\u300c4P\u5206\u6790\u306e\u3084\u308a\u65b9\u300d\u300c\u30b5\u30fc\u30d3\u30b9\u696d\u306e7P\u300d\u306b\u3064\u3044\u3066\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n

          \u3053\u3061\u3089\u3092\u304a\u8aad\u307f\u3044\u305f\u3060\u304f\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e4P\u306e\u6982\u8981\u304c\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u5206\u6790\u306b\u3064\u3044\u3066\u8208\u5473\u306e\u3042\u308b\u65b9\u306f\u3001\u662f\u975e\u3053\u3061\u3089\u3092\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"author":3,"featured_media":5760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[123],"tags":[],"class_list":["post-5759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webmarketing_blog"],"acf":[],"aioseo_notices":[],"views":5442,"jetpack_featured_media_url":"https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2022\/01\/4P.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/gmotech.jp\/semlabo\/wp-json\/wp\/v2\/posts\/5759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gmotech.jp\/semlabo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gmotech.jp\/semlabo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gmotech.jp\/semlabo\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/gmotech.jp\/semlabo\/wp-json\/wp\/v2\/comments?post=5759"}],"version-history":[{"count":1,"href":"https:\/\/gmotech.jp\/semlabo\/wp-json\/wp\/v2\/posts\/5759\/revisions"}],"predecessor-version":[{"id":5761,"href":"https:\/\/gmotech.jp\/semlabo\/wp-json\/wp\/v2\/posts\/5759\/revisions\/5761"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gmotech.jp\/semlabo\/wp-json\/wp\/v2\/media\/5760"}],"wp:attachment":[{"href":"https:\/\/gmotech.jp\/semlabo\/wp-json\/wp\/v2\/media?parent=5759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gmotech.jp\/semlabo\/wp-json\/wp\/v2\/categories?post=5759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gmotech.jp\/semlabo\/wp-json\/wp\/v2\/tags?post=5759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}