{"id":5897,"date":"2022-01-22T00:56:55","date_gmt":"2022-01-21T15:56:55","guid":{"rendered":"https:\/\/gmotech.jp\/semlabo\/?p=5897"},"modified":"2023-01-06T17:21:04","modified_gmt":"2023-01-06T08:21:04","slug":"aidma","status":"publish","type":"post","link":"https:\/\/gmotech.jp\/semlabo\/webmarketing\/blog\/aidma\/","title":{"rendered":"AIDMA\u3068\u306f\uff1f\u671f\u5f85\u3055\u308c\u308b\u52b9\u679c\u3084\u6d3b\u7528\u65b9\u6cd5\u3001\u6210\u529f\u4e8b\u4f8b\u3001AISAS\u3068\u306e\u9055\u3044\u3082\u7d39\u4ecb"},"content":{"rendered":"<section>\n<h2>AIDMA\u3068\u306f<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2022\/01\/aidma01.png\" alt=\"AIDMA\u3068\u306f\uff1f\" \/><\/p>\n<p><em>AIDMA<\/em>\u3068\u306f1920\u5e74\u4ee3\u306b\u30a2\u30e1\u30ea\u30ab\u306e\u8ca9\u58f2\u30fb\u5e83\u544a\u5206\u91ce\u306e\u5b9f\u52d9\u66f8\u306e\u8457\u8005\u3001\u30b5\u30df\u30e5\u30a8\u30eb\u30fb\u30ed\u30fc\u30e9\u30f3\u30c9\u30fb\u30db\u30fc\u30eb\u304c\u81ea\u8457\u306e\u306a\u304b\u3067\u63d0\u5531\u3057\u305f\u8cfc\u8cb7\u884c\u52d5\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059\u3002\u8aad\u307f\u65b9\u306f\u300c\u30a2\u30a4\u30c9\u30de\u300d\u3067\u3001<span class=\"font01\">AIDMA\u306e\u6cd5\u5247<\/span>\u3068\u3082\u547c\u3070\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002AIDMA\u306e\u7531\u6765\u306f\u3001\u4e0a\u8a18\u306e\u3088\u3046\u306a\u6a19\u6e96\u7684\u306a\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u304a\u3051\u308b\u5404\u884c\u52d5\u306e\u982d\u6587\u5b57\u304b\u3089\u6765\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>AIDMA\u3092\u6d3b\u7528\u3057\u3066\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u3092\u5206\u89e3\u3057\u3001\u6d88\u8cbb\u8005\u304c\u3069\u306e\u30d5\u30a7\u30fc\u30ba\u306b\u3044\u308b\u306e\u304b\u3092\u898b\u6975\u3081\u308c\u3070\u3001<span class=\"font01\">\u6d88\u8cbb\u8005\u3068\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u9069\u5207\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3<\/span>\u3092\u53d6\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u308c\u3067\u306f\u6b21\u9805\u304b\u3089\u3001AIDMA\u306e\u5404\u6bb5\u968e\u3067\u306e\u884c\u52d5\u3092\u5177\u4f53\u7684\u306b\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<section>\n<h3><span class=\"red\">A<\/span>ttention(\u6ce8\u610f)<\/h3>\n<p>Attention(\u6ce8\u610f)\u3067\u306f\u3001\u6d88\u8cbb\u8005\u306f\u307e\u3060\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u77e5\u3089\u306a\u3044\u72b6\u614b\u3067\u3059\u3002\u8a8d\u77e5\u3084\u6ce8\u610f\u3092\u5f15\u304f\u305f\u3081\u306b\u3001\u4f01\u696d\u306fCM\u3084\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u306a\u3069\u3092\u7528\u3044\u3066\u6d88\u8cbb\u8005\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u3092\u901a\u3057\u3066\u6d88\u8cbb\u8005\u306f\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u5b58\u5728\u306b\u6c17\u4ed8\u3051\u307e\u3059\u3002<\/p>\n<\/section>\n<section>\n<h3><span class=\"red\">I<\/span>nterest(\u95a2\u5fc3)<\/h3>\n<p>Interest\uff08\u95a2\u5fc3\uff09\u306f\u3001Attention\u3067\u8a8d\u77e5\u3057\u305f\u5546\u54c1\uff65\u30b5\u30fc\u30d3\u30b9\u306b\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u6301\u3061\u59cb\u3081\u308b\u6bb5\u968e\u3067\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u3059\u3079\u3066\u306e\u6d88\u8cbb\u8005\u304c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u8208\u5473\u3092\u6301\u3064\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5f53\u7136\u3067\u3059\u304c\u3001\u6d88\u8cbb\u8005\u306e\u8da3\u5473\u55dc\u597d\u7b49\u306b\u3088\u3063\u3066\u3001\u597d\u304d\u5acc\u3044\u304c\u5206\u304b\u308c\u308b\u306e\u3067\u3001\u8208\u5473\u3092\u6301\u3063\u3066\u3082\u3089\u3048\u306a\u3044\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<\/section>\n<section>\n<h3><span class=\"red\">D<\/span>esire (\u6b32\u6c42)<\/h3>\n<p>Desire (\u6b32\u6c42)\u3067\u306f Interest\u3067\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u6301\u3063\u3066\u304f\u308c\u305f\u6d88\u8cbb\u8005\u304c\u300c\u6b32\u3057\u3044\u30fb\u4f7f\u3063\u3066\u307f\u305f\u3044\u300d\u3068\u601d\u3046\u6bb5\u968e\u3067\u3059\u3002<\/p>\n<p>\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u5fb4\u3092\u77e5\u308a\u3001\u8cfc\u5165\u3057\u305f\u3089\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u305d\u3046\u3060\u3068\u611f\u3058\u305f\u5834\u5408\u306b\u3001\u624b\u306b\u5165\u308c\u305f\u3044\u6b32\u6c42\u304c\u751f\u307e\u308c\u307e\u3059\u3002\u53cd\u5bfe\u306b\u5546\u54c1\u3092\u3088\u304f\u77e5\u3063\u305f\u7d50\u679c\u3001\u6b32\u3057\u304f\u306a\u3044\u3068\u601d\u3046\u6d88\u8cbb\u8005\u3082\u51fa\u3066\u304d\u307e\u3059\u3002<\/p>\n<\/section>\n<section>\n<h3><span class=\"red\">M<\/span>emory(\u8a18\u61b6)<\/h3>\n<p>\u6b32\u3057\u3044\u3068\u3044\u3046\u6b32\u6c42\u304c\u751f\u307e\u308c\u3066\u3082\u3001\u6d88\u8cbb\u8005\u306f\u3059\u3050\u306b\u884c\u52d5\u306b\u79fb\u3059\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u671f\u9593\u304c\u7a7a\u3044\u305f\u7d50\u679c\u3001\u5546\u54c1\u306e\u5b58\u5728\u3092\u5fd8\u308c\u308b\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u5e83\u544a\u306a\u3069\u3067\u518d\u5ea6\u63a5\u89e6\u3057\u3066\u3001\u6d88\u8cbb\u8005\u306b\u5546\u54c1\u306e\u5b58\u5728\u3092\u601d\u3044\u51fa\u3057\u3066\u3082\u3089\u3046\u6bb5\u968e\u304cMemory\u3067\u3059\u3002<\/p>\n<\/section>\n<section>\n<h3><span class=\"red\">A<\/span>ction(\u8cfc\u8cb7)<\/h3>\n<p>Action(\u8cfc\u8cb7)\u306b\u305f\u3069\u308a\u7740\u3044\u3066\u3082\u3001\u300c\u7dca\u6025\u6027\u304c\u306a\u3044\u300d\u300c\u5f8c\u6094\u3057\u305f\u304f\u306a\u3044\u300d\u300c\u8cfc\u5165\u65b9\u6cd5\u304c\u5206\u304b\u3089\u306a\u3044\u300d\u3068\u3044\u3063\u305f\u7406\u7531\u3067\u6d88\u8cbb\u8005\u306f\u307e\u3060\u8db3\u8e0f\u307f\u3059\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u307e\u307e\u96e2\u8131\u3059\u308b\u3053\u3068\u3082\u8003\u3048\u3089\u308c\u308b\u306e\u3067\u3001\u671f\u9593\u9650\u5b9a\u3067\u5024\u5f15\u304d\u3092\u884c\u3063\u305f\u308a\u3001\u6570\u91cf\u9650\u5b9a\u306b\u3057\u305f\u308a\u3057\u3066\u3001\u6d88\u8cbb\u8005\u306b\u8cfc\u5165\u306e\u52d5\u6a5f\u4ed8\u3051\u3092\u884c\u3063\u3066\u3042\u3052\u307e\u3059\u3002<\/p>\n<\/section>\n<\/section>\n<section>\n<h2>AIDMA\u3068AISAS\u306e\u9055\u3044<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2022\/01\/aidma02.png\" alt=\"AIDMA\u3068AISAS\u306e\u9055\u3044\" \/><\/p>\n<p><em>AISAS\uff08\u30a2\u30a4\u30b5\u30b9\uff09<\/em>\u306f2004\u5e74\u306b\u96fb\u901a\u304c\u63d0\u5531\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7406\u8ad6\u306e1\u3064\u3067\u3001AIDMA\u3092\u30d9\u30fc\u30b9\u306b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u6642\u4ee3\u306b\u5373\u3057\u305f\u30e2\u30c7\u30eb\u306b\u4f5c\u308a\u66ff\u3048\u305f\u65b0\u3057\u3044\u8cfc\u8cb7\u884c\u52d5\u30e2\u30c7\u30eb\u3067\u3059\u3002\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3084SNS\u306e\u666e\u53ca\u306b\u3088\u308a\u6d88\u8cbb\u8005\u306e\u6d88\u8cbb\u884c\u52d5\u306b\u3082\u5909\u5316\u304c\u898b\u3089\u308c\u307e\u3057\u305f\u3002\u305d\u308c\u3092\u8c61\u5fb4\u3059\u308b\u306e\u304cAISAS\u306e2\u3064\u306e\u300cS\u300d\u3067\u3059\u3002<\/p>\n<p>AIDMA\u3067\u306f\u3001<span class=\"font01\">\u300cInterest\uff08\u8208\u5473\u30fb\u95a2\u5fc3\uff09\u300d<\/span>\u306e\u306e\u3061\u306b<span class=\"font01\">\u300cDesire\uff08\u6b32\u6c42\uff09\u300d<\/span>\u304c\u898b\u3089\u308c\u307e\u3059\u304c\u3001AISAS\u3067\u306f\u3069\u3046\u3044\u3063\u305f\u5546\u54c1\u306a\u306e\u304b\u3001\u8a55\u5224\u306f\u3069\u3046\u306a\u306e\u304b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3067\u8abf\u3079\u307e\u3059<span class=\"font01\">\uff08Search\uff09<\/span>\u3002\u307e\u305f\u3001AIDMA\u306fAction\uff08\u8cfc\u8cb7\uff09\u3067\u305d\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u7d42\u3048\u307e\u3059\u304c\u3001AISAS\u3067\u306f\u305d\u306e\u5f8c\u306b\u300cShare\uff08\u5171\u6709\uff09\u300d\u3092\u884c\u3044\u307e\u3059\u3002\u3059\u3079\u3066\u306e\u6d88\u8cbb\u8005\u304c\u884c\u3046\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u304c\u3001\u5199\u771f\u6620\u3048\u3059\u308b\u3088\u3046\u306a\u5546\u54c1\u3067\u306f\u7279\u306bSNS\u3067\u5171\u6709\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u7279\u6027\u3092\u4e0a\u624b\u304f\u6d3b\u7528\u3067\u304d\u308c\u3070\u3001\u4f01\u696d\u306f\u307b\u3068\u3093\u3069\u5e83\u544a\u8cbb\u3092\u304b\u3051\u305a\u306b\u96c6\u5ba2\u3059\u308b\u3053\u3068\u3082\u5922\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<div class=\"qoute\">\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/gmotech.jp\/semlabo\/seo\/blog\/aisas\/\">AISAS\uff08\u30a2\u30a4\u30b5\u30b9\uff09\u30e2\u30c7\u30eb\u3068\u306f\uff1fAIDMA\u3068\u306e\u9055\u3044\u3084\u4f01\u696d\u306e\u4e8b\u4f8b\u3092\u7d39\u4ecb<\/a><\/div>\n<section>\n<h3>AIDMA\u3068AISAS\u3001AISCEAS\u306e\u9055\u3044<\/h3>\n<p>AISAS\u3068\u4f3c\u305f\u3088\u3046\u306a\u8a00\u8449\u3067<span class=\"font01\">AISCEAS\uff08\u30a2\u30a4\u30b7\u30fc\u30ba\u30fb\u30a2\u30a4\u30bb\u30a2\u30b9\uff09<\/span>\u304c\u3042\u308a\u307e\u3059\u3002AISCES\u306f2005\u5e74\u306b\u30a2\u30f3\u30f4\u30a3\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30ba\u304c\u63d0\u5531\u3057\u305f\u8cfc\u8cb7\u884c\u52d5\u30e2\u30c7\u30eb\u3067\u3001AISAS\u3092\u3088\u308a\u7d30\u5206\u5316\u3057\u305f\u30e2\u30c7\u30eb\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>AISAS\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u30d9\u30fc\u30b9\u306bcomparison\uff08\u6bd4\u8f03\uff09\u3068Examination\uff08\u691c\u8a0e\uff09\u304c\u8ffd\u52a0\u3055\u308c\u3066\u304a\u308a\u3001AISAS\u3088\u308a\u3082\u6d88\u8cbb\u8005\u306e\u614e\u91cd\u3055\u3092\u8868\u3059\u8cfc\u8cb7\u30e2\u30c7\u30eb\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002AISCEAS\u306e\u884c\u52d5\u306e\u5177\u4f53\u4f8b\u306f\u4e0b\u8a18\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<ul>\n<li><span class=\"font01\"><span class=\"red\">A<\/span>ttention\uff08\u6ce8\u610f\u30fb\u8a8d\u77e5\uff09\uff1a <\/span>\u30cb\u30e5\u30fc\u30b9\u3084\u5e83\u544a\u30fbSNS\u7b49\u306e\u30e1\u30c7\u30a3\u30a2\u3092\u901a\u3058\u3066\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u77e5\u308b<\/li>\n<li><span class=\"font01\"><span class=\"red\">I<\/span>nterest\uff08\u8208\u5473\u30fb\u95a2\u5fc3\uff09\uff1a<\/span>\u5f79\u306b\u7acb\u3064\u304b\u3082\u3057\u308c\u306a\u3044\u7b49\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u8208\u5473\u3092\u6301\u3064<\/li>\n<li><span class=\"font01\"><span class=\"red\">S<\/span>earch\uff08\u691c\u7d22\uff09\uff1a<\/span>\u4f7f\u7528\u611f\u3084\u5024\u6bb5\u3001\u53e3\u30b3\u30df\u306a\u3069\u3092\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3084SNS\u3067\u8abf\u3079\u3066\u8cfc\u5165\u3059\u308b\u304b\u3069\u3046\u304b\u3092\u691c\u8a0e\u3059\u308b<\/li>\n<li><span class=\"font01\"><span class=\"red\">C<\/span>omparison\uff08\u6bd4\u8f03\uff09\uff1a<\/span>\u540c\u985e\u5546\u54c1\u306e\u6bd4\u8f03\u3092\u884c\u3046<\/li>\n<li><span class=\"font01\"><span class=\"red\">E<\/span>xamination\uff08\u691c\u8a0e\uff09\uff1a<\/span>\u3069\u308c\u306b\u3059\u308b\u304b\u3001\u307e\u305f\u306f\u8cfc\u5165\u3059\u308b\u304b\u5426\u304b\u306e\u691c\u8a0e\u3092\u884c\u3046<\/li>\n<li><span class=\"font01\"><span class=\"red\">A<\/span>ction\uff08\u8cfc\u8cb7\uff09\uff1a<\/span>\u81ea\u5206\u306b\u3068\u3063\u3066\u4fa1\u5024\u304c\u3042\u308b\u3068\u5224\u65ad\u3057\u305f\u5834\u5408\u306b\u8cfc\u5165\u30fb\u7533\u8fbc\u3092\u3059\u308b<\/li>\n<li><span class=\"font01\"><span class=\"red\">S<\/span>hare\uff08\u5171\u6709\uff09\uff1a<\/span>\u671f\u5f85\u4ee5\u4e0a\u306e\u4fa1\u5024\u304c\u3042\u3063\u305f\u3068\u611f\u3058\u305f\u5834\u5408\u3001SNS\u306a\u3069\u3067\u30b7\u30a7\u30a2\u30fb\u62e1\u6563\u3059\u308b<\/li>\n<\/ul>\n<\/section>\n<\/section>\n<section>\n<h2>AIDMA\u3092\u6d3b\u7528\u3057\u3066\u671f\u5f85\u3055\u308c\u308b\u52b9\u679c<\/h2>\n<p>AIDMA\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u8cfc\u8cb7\u884c\u52d5\u30e2\u30c7\u30eb\u3067\u6d88\u8cbb\u8005\u306e\u5fc3\u7406\u30d7\u30ed\u30bb\u30b9\u3092\u5206\u6790\u3059\u308c\u3070\u3001<span class=\"font01\">\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1<\/span>\u3092\u53d6\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u308c\u306b\u3088\u308a\u6226\u7565\u7684\u306a\u8ca9\u58f2\u6d3b\u52d5\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30fbSNS\u5168\u76db\u6642\u4ee3\u306b\u304a\u3044\u3066\u306fAISAS\u3084AISCEAS\u306e\u65b9\u304c\u8cfc\u8cb7\u884c\u52d5\u30e2\u30c7\u30eb\u3068\u3057\u3066\u9069\u3057\u3066\u3044\u308b\u3068\u8a00\u3048\u307e\u3059\u304c\u3001\u3053\u308c\u3089\u3092\u306f\u3058\u3081\u3001\u6628\u4eca\u63d0\u5531\u3055\u308c\u3066\u3044\u308b\u8cfc\u8cb7\u884c\u52d5\u30e2\u30c7\u30eb\u306e\u8d77\u6e90\u306fAIDMA\u3067\u3042\u308b\u3053\u3068\u304c\u307b\u3068\u3093\u3069\u3067\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001AISAS\u306a\u3069\u306e\u8cfc\u8cb7\u884c\u52d5\u30e2\u30c7\u30eb\u3092\u6d3b\u7528\u3059\u308b\u969b\u306f\u3001\u30d9\u30fc\u30b9\u3067\u3042\u308bAIDMA\u306e\u7406\u89e3\u304c\u5fc5\u8981\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u307e\u305f\u3001AISAS\u306a\u3069\u306b\u898b\u3089\u308c\u308b\u300cShare\u300d\u306f\u65e5\u7528\u54c1\u306b\u306f\u3042\u307e\u308a\u9069\u3057\u3066\u3044\u307e\u305b\u3093\u30021920\u5e74\u306b\u63d0\u5531\u3055\u308c\u3066\u3044\u308b\u30e2\u30c7\u30eb\u306a\u306e\u3067\u300c\u53e4\u3044\u300d\u306e\u306f\u9593\u9055\u3044\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u5546\u54c1\uff65\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u6027\u306b\u3088\u3063\u3066\u306fAIDMA\u3067\u3082\u5341\u5206\u901a\u7528\u3059\u308b\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<\/section>\n<section>\n<h2>AIDMA\u306e\u6d3b\u7528\u65b9\u6cd5<\/h2>\n<p>AIDMA\u306f\u4ee5\u4e0b\u306e2\u3064\u306b\u304a\u3044\u3066\u6709\u52b9\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30da\u30eb\u30bd\u30ca\u306e\u8a2d\u5b9a<\/li>\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56<\/li>\n<\/ul>\n<p>AIDMA\u3092\u6d3b\u7528\u3057\u3066\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u5c55\u958b\u3057\u3066\u3044\u304f\u3068\u3001\u6d88\u8cbb\u8005\u306e\u7279\u6027\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002\u305d\u306e\u7279\u6027\u3084\u7279\u5fb4\u3092\u30da\u30eb\u30bd\u30ca\u8a2d\u5b9a\u306b\u6d3b\u304b\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u5f53\u7136\u3067\u3059\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u4e00\u8cab\u3068\u3057\u3066\u6d3b\u7528\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<section>\n<h3>\u30da\u30eb\u30bd\u30ca\u306e\u8a2d\u5b9a<\/h3>\n<p>AIDMA\u3092\u6d3b\u7528\u3057\u3066\u3001\u6d88\u8cbb\u8005\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u7d30\u304b\u304f\u5206\u6790\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u3001\u30da\u30eb\u30bd\u30ca\u306e\u8a2d\u5b9a\u304c\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30da\u30eb\u30bd\u30ca\u3068\u306f\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3084\u8003\u3048\u65b9\u307e\u3067\u7d30\u304b\u304f\u8a2d\u5b9a\u3057\u305f\u4eba\u7269\u50cf\u306e\u3053\u3068\u3067\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u306f\u540c\u3058\u5c5e\u6027\u3092\u6301\u3063\u305f\u4e0d\u7279\u5b9a\u591a\u6570\u306e\u4eba\u305f\u3061\u3092\u8868\u3059\u306e\u306b\u5bfe\u3057\u3066\u3001\u30da\u30eb\u30bd\u30ca\u306f1\u4eba\u306e\u4eba\u7269\u3092\u30a4\u30e1\u30fc\u30b8\u3057\u307e\u3059\u3002<\/p>\n<p>AIDMA\u3067\u6d88\u8cbb\u884c\u52d5\u3092\u7d30\u304b\u304f\u5206\u6790\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u3001\u306a\u3093\u3068\u306a\u304f\u3067\u3082\u300c\u3053\u3046\u3044\u3046\u611f\u3058\u306e\u4eba\u304b\u306a\u300d\u3068\u3044\u3046\u4eba\u7269\u50cf\u304c\u6d6e\u304b\u3073\u307e\u3059\u3002\u305d\u3053\u304b\u3089\u3055\u3089\u306b\u6398\u308a\u4e0b\u3052\u3066\u3044\u3051\u3070\u30011\u304b\u3089\u30da\u30eb\u30bd\u30ca\u3092\u5275\u51fa\u3059\u308b\u3088\u308a\u3082\u697d\u306b\u8a2d\u5b9a\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<div class=\"qoute\">\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/gmotech.jp\/semlabo\/seo\/blog\/persona-marketing-creat\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u91cd\u8981\u306a\u30da\u30eb\u30bd\u30ca\u306e\u4f5c\u308a\u65b9\uff5c\u5931\u6557\u3057\u306a\u3044\u30dd\u30a4\u30f3\u30c8\u30fb\u6210\u529f\u4e8b\u4f8b\u3092\u7d39\u4ecb<\/a><\/div>\n<\/section>\n<section>\n<h3>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56<\/h3>\n<p>AIDMA\u3067\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u5206\u6790\u3092\u884c\u3063\u3066\u3044\u308c\u3070\u3001\u3044\u3064\u3069\u3053\u3067\u306a\u306b\u3092\u3059\u308c\u3070\u826f\u3044\u306e\u304b\u3001\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u9069\u5207\u306a\u65bd\u7b56\u3092\u5b9f\u65bd\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u30d7\u30ed\u30bb\u30b9\u3068\u65bd\u7b56\u3092\u6253\u3064\u30bf\u30a4\u30df\u30f3\u30b0\u304c\u5408\u81f4\u3059\u308c\u3070\u3001Action\u307e\u3067\u697d\u306b\u8a98\u5c0e\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u5546\u54c1\u306e\u7279\u6027\u3068\u306e\u76f8\u6027\u3082\u3042\u308b\u306e\u3067\u3001\u305d\u306e\u70b9\u3092\u898b\u6975\u3081\u306a\u304c\u3089\u6700\u9069\u306a\u8cfc\u8cb7\u884c\u52d5\u30e2\u30c7\u30eb\u3092\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<\/section>\n<\/section>\n<section>\n<h2>AIDMA\u3092\u6d3b\u7528\u3057\u305f\u6210\u529f\u4e8b\u4f8b<\/h2>\n<p>2020\u5e74\u306b\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u71b1\u8996\u7dda\u3092\u96c6\u3081\u305f\u306e\u304c\u3001\u30b3\u30ab\uff65\u30b3\u30fc\u30e9\u30b7\u30b9\u30c6\u30e0\u304b\u3089\u8ca9\u58f2\u3055\u308c\u3066\u3044\u308b\u30ec\u30e2\u30f3\u30b5\u30ef\u30fc\u306e\u300e\u6ab8\u6aac\u5802\u300f\u3067\u3059\u3002\u8da3\u5411\u3092\u51dd\u3089\u3057\u305f\u30c7\u30b6\u30a4\u30f3\u30d1\u30c3\u30b1\u30fc\u30b8\u3084\u300c\u30ec\u30e2\u30f3\u300d\u3060\u3051\u306b\u7279\u5316\u3059\u308b\u6226\u7565\u3067\u3001\u7af6\u5408\u3072\u3057\u3081\u304f\u7f36\u30c1\u30e5\u30fc\u30cf\u30a4\u5e02\u5834\u306b\u304a\u3044\u3066\u4e00\u7dda\u3092\u753b\u3059\u5b58\u5728\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<table class=\"column-table\">\n<tbody>\n<tr>\n<th>\u30d5\u30a7\u30fc\u30ba<\/th>\n<th>\u5177\u4f53\u7b56<\/th>\n<\/tr>\n<tr>\n<th>Attention\uff08\u6ce8\u610f\uff09<\/th>\n<td>\u679c\u6c41\u3092\u8868\u73fe\u3057\u3066\u30d5\u30ec\u30c3\u30b7\u30e5\u3055\u3092\u62bc\u3057\u51fa\u3059\u7f36\u30c1\u30e5\u30fc\u30cf\u30a4\u304c\u591a\u3044\u306a\u304b\u3001\u6ab8\u6aac\u5802\u306f\u9152\u5c4b\u306e\u6696\u7c3e\u3092\u610f\u8b58\u3057\u305f\u30d1\u30c3\u30b1\u30fc\u30b8\u3067\u52dd\u8ca0\u3002\u5dee\u5225\u5316\u3092\u56f3\u308a\u3001\u304a\u9152\u30b3\u30fc\u30ca\u30fc\u3067\u76ee\u3092\u5f15\u304f\u5b58\u5728\u3067\u6d88\u8cbb\u8005\u306b\u8a8d\u77e5\u3055\u308c\u305f\u3002<\/td>\n<\/tr>\n<tr>\n<th>Interest\uff08\u95a2\u5fc3\uff09<\/th>\n<td>\u30ec\u30e2\u30f3\u3060\u3051\u3067\u6570\u7a2e\u985e\u306e\u30a2\u30eb\u30b3\u30fc\u30eb\u98f2\u6599\u3092\u5c55\u958b\u3002\u5f37\u6c17\u306e\u52dd\u8ca0\u306b\u6d88\u8cbb\u8005\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u60f9\u304d\u3064\u3051\u308b\u3053\u3068\u306b\u6210\u529f\u3002\u307e\u305f\u3001\u30a2\u30eb\u30b3\u30fc\u30eb\u98f2\u6599\u306e\u30a4\u30e1\u30fc\u30b8\u304c\u306a\u3044\u30b3\u30ab\u30fb\u30b3\u30fc\u30e9\u793e\u304b\u3089\u306e\u8ca9\u58f2\u3068\u3044\u3063\u305f\u70b9\u3082\u6d88\u8cbb\u8005\u306e\u95a2\u5fc3\u3092\u96c6\u3081\u308b\u304d\u3063\u304b\u3051\u306b\u3002<\/td>\n<\/tr>\n<tr>\n<th>Desire\uff08\u6b32\u6c42\uff09<\/th>\n<td>\u767a\u58f2\u5f53\u521d\u306f\u4e5d\u5dde\u9650\u5b9a\u3067\u5c55\u958b\u3055\u308c\u3066\u3044\u305f\u6ab8\u6aac\u5802\u3002\u305d\u306e\u8a55\u5224\u304c\u4e5d\u5dde\u4ee5\u5916\u306e\u4eba\u306b\u3082\u4f1d\u308f\u308a\u3001\u300c\u6b32\u3057\u3044\u300d\u3092\u8a98\u767a\u3002\u51fa\u5f35\u5148\u3067\u8cfc\u5165\u3059\u308b\u3001\u4e5d\u5dde\u5728\u4f4f\u306e\u4eba\u306b\u9001\u3063\u3066\u3082\u3089\u3046\u3068\u3044\u3063\u305f\u3053\u3068\u3092\u3059\u308b\u4eba\u3082\u51fa\u3066\u304f\u308b\u307b\u3069\u306b\u3002<\/td>\n<\/tr>\n<tr>\n<th>Memory\uff08\u8a18\u61b6\uff09<\/th>\n<td>\u4e16\u9593\u306e\u58f0\u3092\u53d7\u3051\u3001\u5168\u56fd\u767a\u58f2\u3092\u6c7a\u5b9a\u3002\u30d1\u30c3\u30b1\u30fc\u30b8\u30c7\u30b6\u30a4\u30f3\u306e\u96f0\u56f2\u6c17\u3092\u58ca\u3055\u306a\u3044\u3088\u3046\u306b\u30c6\u30ec\u30d3CM\u3082\u548c\u30c6\u30a4\u30b9\u30c8\u306e\u5c45\u9152\u5c4b\u3055\u3093\u3068\u3044\u3046\u8a2d\u5b9a\u306b\u3002<\/td>\n<\/tr>\n<tr>\n<th>Action\uff08\u884c\u52d5\uff09<\/th>\n<td>\u6ab8\u6aac\u5802\u3068\u304a\u3064\u307e\u307f\u3092\u7121\u6599\u63d0\u4f9b\u3059\u308b\u671f\u9593\u9650\u5b9a\u306e\u304a\u5e97\u3092\u6075\u6bd4\u5bff\u306b\u30aa\u30fc\u30d7\u30f3\u3002\u8a66\u98f2\u6a5f\u4f1a\u3092\u8a2d\u3051\u3001\u6d88\u8cbb\u884c\u52d5\u3092\u4fc3\u3057\u305f\u3002\u307e\u305f\u3001\u4e00\u90e8\u306e\u98f2\u98df\u5e97\u306b\u5148\u884c\u63d0\u4f9b\u3082\u5b9f\u65bd\u3002\u5168\u56fd\u767a\u58f2\u306b\u5411\u3051\u3066\u671f\u5f85\u5024\u3092\u4e0a\u3052\u305f\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>AIDMA\u306b\u5247\u308a\u3001\u6d88\u8cbb\u884c\u52d5\u3092\u4fc3\u3057\u305f\u3053\u3068\u3067\u3001\u524d\u8a55\u5224\u3069\u304a\u308a\u5168\u56fd\u767a\u58f2\u5f8c\u306f\u5927\u30d2\u30c3\u30c8\u5546\u54c1\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<\/section>\n<section>\n<h2>\u307e\u3068\u3081<\/h2>\n<p>\u6642\u4ee3\u9045\u308c\u3067\u901a\u7528\u3057\u306a\u3044\u884c\u52d5\u30e2\u30c7\u30eb\u3068\u8a00\u308f\u308c\u308b\u3053\u3068\u3082\u3042\u308bAIDMA\u3067\u3059\u304c\u3001\u3059\u3079\u3066\u306e\u8cfc\u8cb7\u884c\u52d5\u30e2\u30c7\u30eb\u306e\u59cb\u307e\u308a\u3067\u3082\u3042\u308b\u305f\u3081\u3001\u6839\u672c\u7684\u306a\u8003\u3048\u65b9\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3082\u3069\u3046\u3044\u3063\u305f\u7279\u6027\u304c\u3042\u308a\u3001\u3069\u3046\u3044\u3063\u305f\u6d3b\u7528\u3092\u3055\u308c\u3066\u3044\u308b\u306e\u304b\u3092\u77e5\u3063\u3066\u304a\u304f\u306e\u3082\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u307e\u305f\u4e8b\u4f8b\u3068\u3057\u3066\u3042\u3052\u305f\u6ab8\u6aac\u5802\u306e\u3088\u3046\u306b\u5546\u54c1\u3068\u306e\u89aa\u548c\u6027\u304c\u9ad8\u3051\u308c\u3070\u3001\u73fe\u4ee3\u3067\u3082\u5145\u5206\u306b\u901a\u7528\u3059\u308b\u30e2\u30c7\u30eb\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u9078\u629e\u80a2\u3092\u5897\u3084\u3059\u305f\u3081\u306b\u3082\u3001\u7406\u89e3\u3092\u6df1\u3081\u3066\u304a\u304f\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>\u6d88\u8cbb\u8005\u304c\u5546\u54c1\u3092\u8a8d\u77e5\u3057\u3001\u8cfc\u8cb7\u306b\u81f3\u308b\u307e\u3067\u306e\u884c\u52d5\u3092\u5206\u6790\u30fb\u30e2\u30c7\u30eb\u5316\u3057\u305f\u8cfc\u8cb7\u884c\u52d5\u30e2\u30c7\u30eb\u3002\u305d\u306e\u6700\u3082\u4ee3\u8868\u7684\u3067\u3001\u884c\u52d5\u8cfc\u8cb7\u30e2\u30c7\u30eb\u306e\u59cb\u307e\u308a\u3068\u3082\u3044\u3048\u308b\u30e2\u30c7\u30eb\u304cAIDMA\u3067\u3059\u30021920\u5e74\u4ee3\u306b\u63d0\u55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