{"id":7574,"date":"2022-04-13T16:20:03","date_gmt":"2022-04-13T07:20:03","guid":{"rendered":"https:\/\/gmotech.jp\/semlabo\/?p=7574"},"modified":"2023-01-20T10:33:09","modified_gmt":"2023-01-20T01:33:09","slug":"url-parameter","status":"publish","type":"post","link":"https:\/\/gmotech.jp\/semlabo\/webmarketing\/blog\/url-parameter\/","title":{"rendered":"URL\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\uff1f\u30b7\u30fc\u30f3\u5225\u6d3b\u7528\u65b9\u6cd5\u3068\u8a2d\u5b9a\u65b9\u6cd5\u3092\u89e3\u8aac"},"content":{"rendered":"<section>\n<h2>\u300cURL \u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u3068\u306f\uff1f<\/h2>\n<p>URL\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\u3001<em>\u30b5\u30fc\u30d0\u30fc\u3078\u60c5\u5831\u3092\u9001\u4fe1\u3059\u308b\u305f\u3081\u306bURL\u306b\u4ed8\u4e0e\u3055\u308c\u308b\u5909\u6570\u306e\u3053\u3068\u3067\u3059\u3002<\/em><\/p>\n<p>\u5225\u540d\u3092\u300c\u30ea\u30af\u30a8\u30b9\u30c8\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u300c\u30af\u30a8\u30ea\u6587\u5b57\u5217\u300d\u306a\u3069\u3068\u547c\u3070\u308c\u3001Web\u30da\u30fc\u30b8URL\u306e\u5f8c\u308d\u306b\u300c\uff1f\u300d\u3092\u4ed8\u4e0e\u3057\u3066\u3001\u305d\u306e\u5f8c\u306b\u5fc5\u8981\u306a\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u66f8\u304d\u8fbc\u307f\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u300chttps:\/\/www.shiyourei.com\u300d\u3068\u3044\u3046URL\u306bGoogle\u7d4c\u7531\u3067\u306e\u8a2a\u554f\u8005\u3092\u8a08\u6e2c\u3059\u308b\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u8a18\u8ff0\u3057\u307e\u3059\u3002<\/p>\n<div class=\"qoute\">\n<p>https:\/\/www.shiyourei.com\/<em>?utm_source=google<\/em>\uff08<em>?\u4ee5\u964d<\/em>\u304c\u30d1\u30e9\u30e1\u30fc\u30bf\uff09<\/p>\n<\/div>\n<p>URL\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5fc5\u8981\u306a\u60c5\u5831\u3092\u53d6\u5f97\u3067\u304d\u307e\u3059\u3002<br \/>\u4e3b\u306a\u60c5\u5831\u306f\u4ee5\u4e0b\u306e3\u3064\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3067\u52b9\u679c\u6e2c\u5b9a\uff1a\u8a2a\u554f\u8005\u304c\u3069\u306e\u5e83\u544a\u3092\u7d4c\u7531\u3057\u3066\u30b5\u30a4\u30c8\u306b\u6d41\u5165\u3057\u305f\u304b\u3092\u5224\u5225\u3059\u308b<\/li>\n<li>\u30e1\u30eb\u30de\u30ac\u30fbSNS\u306a\u3069\u304b\u3089\u8ab0\u304c\u30b5\u30a4\u30c8\u306b\u6d41\u5165\u3057\u305f\u306e\u304b\u3092\u5224\u5225\u3059\u308b<\/li>\n<li>\u8a2a\u554f\u8005\u306e\u5c5e\u6027\u306b\u5fdc\u3058\u3066\u6700\u9069\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b<\/li>\n<\/ul>\n<div class=\"qoute\">\u30d1\u30e9\u30e1\u30fc\u30bf\u306b\u3064\u3044\u3066\u306f\u3001\u4e0b\u8a18\u306e\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n<a href=\"https:\/\/gmotech.jp\/semlabo\/seo\/blog\/howto-parameter\/\">\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u3068\u306f\uff1f\u610f\u5473\u3084\u8a00\u8449\u306e\u4f7f\u3044\u65b9\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\uff01<\/a><\/div>\n<\/section>\n<section>\n<h2>2\u7a2e\u985e\u3042\u308bURL\u30d1\u30e9\u30e1\u30fc\u30bf\u306b\u3064\u3044\u3066<\/h2>\n<p>URL\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u4e00\u53e3\u306b\u8a00\u3063\u3066\u3082\u3001<span class=\"font01\">\u300c\u30d1\u30c3\u30b7\u30d6\u30d1\u30e9\u30e1\u30fc\u30bf\u300d<\/span>\u3068<span class=\"font01\">\u300c\u30a2\u30af\u30c6\u30a3\u30d6\u30d1\u30e9\u30e1\u30fc\u30bf\u300d<\/span>\u306e2\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e2\u7a2e\u985e\u306f\u5229\u7528\u30b7\u30fc\u30f3\u30fb\u5f79\u5272\u304c\u7570\u306a\u308b\u306e\u3067\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u4f7f\u3044\u5206\u3051\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f2\u7a2e\u985e\u306eURL\u30d1\u30e9\u30e1\u30fc\u30bf\u306b\u3064\u3044\u3066\u3001\u305d\u308c\u305e\u308c\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<section>\n<h3>\u300c\u30d1\u30c3\u30b7\u30d6\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u306e\u4f7f\u3044\u9053<\/h3>\n<p>\u300c\u30d1\u30c3\u30b7\u30d6\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u306f\u3001<span class=\"font01\">\u4e3b\u306b\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3092\u884c\u3046\u305f\u3081\u306b\u4f7f\u308f\u308c\u308bURL\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u3059\u3002<\/span><\/p>\n<p>\u30d1\u30c3\u30b7\u30d6\uff1d\u53d7\u52d5\u7684\u30fb\u53d7\u8eab\u3068\u3044\u3063\u305f\u610f\u5473\u306e\u901a\u308a\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u3092URL\u306b\u4ed8\u4e0e\u3057\u3066\u3044\u308b\u5834\u5408\u3067\u3082\u8868\u793a\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u5909\u308f\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u304b\u3089\u306fURL\u4ee5\u5916\u306e\u9055\u3044\u306f\u898b\u3089\u308c\u305a\u3001\u5225\u540d\u300c\u30c0\u30df\u30fc\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u3068\u3082\u547c\u3070\u308c\u307e\u3059\u3002<\/p>\n<p>\u4e3b\u306a\u5229\u7528\u30b7\u30fc\u30f3\u306f\u4ee5\u4e0b\u306e3\u3064\u3067\u3001<em>\u3088\u308a\u52b9\u7387\u7684\u306aWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u305f\u3081\u306e\u6750\u6599\u3092\u53d6\u5f97\u3059\u308b\u305f\u3081\u306b\u4f7f\u308f\u308c\u307e\u3059\u3002<\/em><\/p>\n<ul>\n<li><span class=\"font01\">\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u304c\u3069\u306e\u30a2\u30af\u30bb\u30b9\u5143\u304b\u3089\u6765\u305f\u306e\u304b<\/span><br \/>\u691c\u7d22\u304b\u3089\u306a\u306e\u304b\u3001SNS\u304b\u3089\u306a\u306e\u304b\u3001\u5e83\u544a\u304b\u3089\u306a\u306e\u304b\u2026\u306a\u3069\u6d41\u5165\u7d4c\u8def\u3092\u77e5\u308a\u305f\u3044<\/li>\n<li><span class=\"font01\">\u8a2a\u554f\u8005\u306e\u30b5\u30a4\u30c8\u6ede\u5728\u6642\u9593<\/span><br \/>\u81ea\u5206\u306eWeb\u30b5\u30a4\u30c8\u304c\u3069\u308c\u304f\u3089\u3044\u8aad\u307e\u308c\u3066\u3044\u308b\u306e\u304b\u3001\u3069\u306e\u30da\u30fc\u30b8\u304c\u3088\u304f\u8aad\u307e\u308c\u3066\u3044\u308b\u306e\u304b\u3092\u77e5\u308a\u305f\u3044<\/li>\n<li><span class=\"font01\">Web\u30b5\u30a4\u30c8\u5185\u306e\u5e83\u544a\u30af\u30ea\u30c3\u30af\u306e\u8a08\u6e2c<\/span><br \/>\u540c\u3058\u30b5\u30a4\u30c8\u5185\u3067\u3082\u7279\u306b\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u5e83\u544a\u306e\u7a2e\u985e\u3084\u4f4d\u7f6e\u3092\u77e5\u308a\u305f\u3044<\/li>\n<\/ul>\n<\/section>\n<div class=\"qoute\">\u6ede\u5728\u6642\u9593\u306b\u3064\u3044\u3066\u306f\u3001\u4e0b\u8a18\u306e\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n<a href=\"https:\/\/gmotech.jp\/semlabo\/seo\/blog\/staying-time\/\">\u6ede\u5728\u6642\u9593\u3068\u306f\uff1f\u8a00\u8449\u306e\u5b9a\u7fa9\u3068Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u306e\u78ba\u8a8d\u65b9\u6cd5\u3092\u89e3\u8aac<\/a><\/div>\n<section>\n<h3>\u300c\u30a2\u30af\u30c6\u30a3\u30d6\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u306e\u4f7f\u3044\u9053<\/h3>\n<p>\u300c\u30a2\u30af\u30c6\u30a3\u30d6\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u306f\u3001<span class=\"font01\">\u8a2a\u554f\u8005\u306e\u30a2\u30af\u30bb\u30b9\u5143\u306b\u3088\u3063\u3066Web\u30b5\u30a4\u30c8\u306e\u8868\u793a\u5185\u5bb9\u3092\u5909\u66f4\u3059\u308b\u305f\u3081\u306b\u5229\u7528\u3055\u308c\u307e\u3059\u3002<\/span><\/p>\n<p>\u904b\u55b6\u6b74\u304c\u9577\u3044\u30b5\u30a4\u30c8\u30fbEC\u30b5\u30a4\u30c8\u306a\u3069\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u81a8\u5927\u3068\u306a\u308a\u3001\u8a2a\u554f\u8005\u5168\u54e1\u3092\u540c\u3058\u30da\u30fc\u30b8\u306b\u96c6\u5ba2\u3057\u305f\u3068\u3057\u3066\u3082\u3001\u306a\u304b\u306a\u304b\u76ee\u7684\u306e\u30da\u30fc\u30b8\u306b\u305f\u3069\u308a\u7740\u3051\u306a\u3044\u53ef\u80fd\u6027\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067\u30a2\u30af\u30c6\u30a3\u30d6\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u3001<\/p>\n<ul>\n<li><span class=\"font01\">\u4eba\u6c17\u5546\u54c1\u9806\u306b\u5546\u54c1\u30da\u30fc\u30b8\u3092\u8868\u793a\u3059\u308b<\/span><\/li>\n<li><span class=\"font01\">\u5546\u54c1\u30da\u30fc\u30b8\u306b\u95a2\u9023\u5546\u54c1\u3092\u8868\u793a\u3059\u308b<\/span><\/li>\n<li><span class=\"font01\">\u76ee\u7684\u5225\u306b\u30b8\u30e3\u30f3\u30eb\u5206\u3051\u3057\u3066\u5546\u54c1\u3092\u8868\u793a\u3059\u308b<\/span><\/li>\n<\/ul>\n<p>\u306a\u3069\u3001<em>\u8a2a\u554f\u8005\u306e<a href=\"https:\/\/gmotech.jp\/semlabo\/webmarketing\/blog\/words_userbility\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u3068\u306f\uff1f\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u3068\u306e\u9055\u3044\u3084\u53c2\u8003\u4f8b\u3092\u7d39\u4ecb\">\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3<\/a>\u306b\u914d\u616e\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/em><\/p>\n<div class=\"qoute\">\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u306b\u3064\u3044\u3066\u306f\u3001\u4e0b\u8a18\u306e\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n<a href=\"https:\/\/gmotech.jp\/semlabo\/seo\/blog\/words_userbility\/\">\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u3068\u306f\uff1f\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u3068\u306e\u9055\u3044\u3084\u53c2\u8003\u4f8b\u3092\u7d39\u4ecb<\/a><\/div>\n<\/section>\n<\/section>\n<section>\n<h2>URL\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u8a2d\u5b9a\u65b9\u6cd5\u3092\u7c21\u5358\u306b\u89e3\u8aac<\/h2>\n<table class=\"column-table\">\n<tr>\n<th>\u8ffd\u52a0\u3059\u308b\u30d1\u30e9\u30e1\u30fc\u30bf\n   <\/th>\n<th>\u5024\u306e\u4f8b\n   <\/th>\n<th>\u8a18\u8ff0\u306e\u610f\u5473\n   <\/th>\n<\/tr>\n<tr>\n<td>utm_source\n   <\/td>\n<td>google\u3001yahoo\u306a\u3069\n   <\/td>\n<td>\u8a2a\u554f\u8005\u306e\u30a2\u30af\u30bb\u30b9\u5143\u3092\u5206\u985e\n   <\/td>\n<\/tr>\n<tr>\n<td>utm_medium\n   <\/td>\n<td>Cpc\uff1a\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<br \/>Organic\uff1a\u81ea\u7136\u691c\u7d22<br \/>Affiliate\uff1a\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u5e83\u544a<br \/>Email:\u30e1\u30eb\u30de\u30ac\u306a\u3069\n   <\/td>\n<td>\u3069\u306e\u5a92\u4f53\u304b\u3089\u30a2\u30af\u30bb\u30b9\u3055\u308c\u305f\u304b\n   <\/td>\n<\/tr>\n<tr>\n<td>utm_campaign\n   <\/td>\n<td>\u81ea\u7531\u306b\u8a2d\u5b9a\u3067\u304d\u308b<br \/>\uff08winter_sale\u306a\u3069\uff09\n   <\/td>\n<td>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30da\u30fc\u30b8\u306a\u3069\n   <\/td>\n<\/tr>\n<tr>\n<td>utm_term\n   <\/td>\n<td>\u8a2d\u5b9a\u3057\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\n   <\/td>\n<td>\u8a2d\u5b9a\u3057\u3066\u3044\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\n   <\/td>\n<\/tr>\n<tr>\n<td>utm_utm_content\n   <\/td>\n<td>\u81ea\u7531\u306b\u8a2d\u5b9a\u3067\u304d\u308b<br \/>\uff0801\u300102\u306a\u3069\uff09\n   <\/td>\n<td>\u5e83\u544a\u3054\u3068\u306b\u5225\u306eID\u3092\u4ed8\u3051\u308b\u5834\u5408\u306a\u3069\n   <\/td>\n<\/tr>\n<\/table>\n<p>\u305d\u308c\u3067\u306f\u3001URL\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u5b9f\u969b\u306b\u3069\u3046\u3084\u3063\u3066\u8a2d\u5b9a\u3059\u308b\u306e\u304b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>\u8a2d\u5b9a\u65b9\u6cd5\u306f\u4f7f\u3046\u30c4\u30fc\u30eb\u306a\u3069\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u3053\u3053\u3067\u306f\u4e0b\u8a18\u306e\u3088\u3046\u306aGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u8a2d\u5b9a\u30eb\u30fc\u30eb\u306b\u57fa\u3065\u3044\u3066\u30d1\u30c3\u30b7\u30d6\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3059\u308b\u4f8b\u3067\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>URL\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u8a18\u8ff0\u30eb\u30fc\u30eb\u3067\u3059\u304c\u3001\u4ee5\u4e0b\u306e4\u3064\u3092\u5b88\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li><span 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winter2021<\/em><\/p>\n<\/div>\n<p>\u4e0a\u8a18\u306e\u3088\u3046\u306b\u3001\u300c\uff1f\u300d\u3067\u59cb\u3081\u3066\u30d1\u30e9\u30e1\u30fc\u30bf\u540c\u58eb\u3092\u300c\uff06\u300d\u3067\u3064\u306a\u3052\u3070OK\u3067\u3059\u3002<\/p>\n<p>\u624b\u52d5\u3067URL\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u5165\u308c\u308b\u3068\u3053\u306e\u3088\u3046\u306a\u624b\u9806\u306b\u306a\u308a\u307e\u3059\u304c\u3001\u5b9f\u306fGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067URL\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u751f\u6210\u3059\u308b\u30c4\u30fc\u30eb\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2022\/04\/url-parameter_1.jpeg\" alt=\"Campaign_URL_Builder_image1\"><\/p>\n<p>\u300c<a href=\"https:\/\/ga-dev-tools.web.app\/campaign-url-builder\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow external\" class=\"external\">Campaign URL 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