{"id":7574,"date":"2022-04-13T16:20:03","date_gmt":"2022-04-13T07:20:03","guid":{"rendered":"https:\/\/gmotech.jp\/semlabo\/?p=7574"},"modified":"2026-07-02T11:10:55","modified_gmt":"2026-07-02T02:10:55","slug":"url-parameter","status":"publish","type":"post","link":"https:\/\/gmotech.jp\/semlabo\/webmarketing\/blog\/url-parameter\/","title":{"rendered":"URL\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u8a2d\u5b9a\u65b9\u6cd5\uff5cUTM\u30fbGA4\u8a08\u6e2c\u30fb\u5a92\u4f53\u5225\u8a2d\u5b9a\u30ac\u30a4\u30c9"},"content":{"rendered":"<p>\u300c\u5e83\u544a\u3084SNS\u306b\u304a\u91d1\u3068\u6642\u9593\u3092\u304b\u3051\u3066\u3044\u308b\u306e\u306b\u3001\u3069\u306e\u65bd\u7b56\u304b\u3089\u6210\u679c\u304c\u51fa\u3066\u3044\u308b\u306e\u304b\u8aac\u660e\u3067\u304d\u306a\u3044\u300d\u2014\u2014\u6d41\u5165\u8a08\u6e2c\u3092\u4efb\u3055\u308c\u59cb\u3081\u305fWeb\u62c5\u5f53\u8005\u306e\u591a\u304f\u304c\u3001\u6700\u521d\u306b\u3076\u3064\u304b\u308b\u58c1\u3067\u3059\u3002Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08GA4\uff09\u3092\u5165\u308c\u305f\u3060\u3051\u3067\u306f\u3001\u81ea\u7136\u691c\u7d22\u306a\u306e\u304b\u5e83\u544a\u306a\u306e\u304b\u30e1\u30eb\u30de\u30ac\u306a\u306e\u304b\u3001\u8a2a\u554f\u8005\u304c\u3069\u3053\u304b\u3089\u6765\u305f\u306e\u304b\u3092\u6b63\u78ba\u306b\u5207\u308a\u5206\u3051\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002\u305d\u306e\u5207\u308a\u5206\u3051\u3092\u53ef\u80fd\u306b\u3059\u308b\u306e\u304c\u3001\u672c\u8a18\u4e8b\u306e\u30c6\u30fc\u30de\u3067\u3042\u308b<span class=\"font01\">URL\u30d1\u30e9\u30e1\u30fc\u30bf<\/span>\u3067\u3059\u3002<\/p>\n<p>URL\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\u3001\u6d41\u5165\u5143\u3084\u65bd\u7b56\u3092\u8b58\u5225\u3059\u308b\u305f\u3081\u306bURL\u306e\u672b\u5c3e\u306b\u4ed8\u3051\u52a0\u3048\u308b\u300c\uff1f\u540d\u524d=\u5024\u300d\u3068\u3044\u3046\u5f62\u5f0f\u306e\u6587\u5b57\u5217\u306e\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u3092\u5e83\u544a\u3084\u30e1\u30fc\u30eb\u306e\u30ea\u30f3\u30af\u306b\u4ed8\u3051\u3066\u304a\u304f\u3068\u3001GA4\u5074\u3067\u300c\u3069\u306e\u5a92\u4f53\u30fb\u3069\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304b\u3089\u6765\u305f\u304b\u300d\u3092\u81ea\u52d5\u3067\u96c6\u8a08\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u300c\u8a08\u6e2c\u8a2d\u8a08 \u2192 URL\u751f\u6210 \u2192 \u5a92\u4f53\u5225\u306e\u8a2d\u5b9a \u2192 GA4\u3067\u306e\u691c\u8a3c \u2192 SEO\u306e\u62c5\u4fdd\u300d\u3068\u3044\u3046<span class=\"font01\">\u5b9f\u88c5\u306e\u9806\u756a<\/span>\u306b\u6cbf\u3063\u3066\u3001URL\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u8a2d\u5b9a\u65b9\u6cd5\u3092\u4e00\u6c17\u901a\u8cab\u3067\u89e3\u8aac\u3057\u307e\u3059\u3002GMO TECH\u306e<a href=\"https:\/\/gmotech.jp\/semlabo\/seo\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"SEO\u5bfe\u7b56\">SEO<\/a>\u30fb\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u652f\u63f4\u306e\u73fe\u5834\u3067\u5b9f\u969b\u306b\u62c5\u5f53\u8005\u304c\u3064\u307e\u305a\u304d\u3084\u3059\u3044\u30dd\u30a4\u30f3\u30c8\u3082\u4ea4\u3048\u306a\u304c\u3089\u3001\u521d\u5fc3\u8005\u304c\u3053\u306e1\u672c\u3067\u6700\u521d\u304b\u3089\u6700\u5f8c\u307e\u3067\u81ea\u8d70\u3067\u304d\u308b\u69cb\u6210\u306b\u3057\u307e\u3057\u305f\u3002\u5e83\u544a\u5a92\u4f53\u5225\uff08Google\uff0fYahoo!\uff0fMeta\uff0fLINE\uff09\u306e\u8a2d\u5b9a\u3001GA4\u306e\u65b0\u3057\u3044\u753b\u9762\u3067\u306e\u78ba\u8a8d\u3001\u91cd\u8907\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u907f\u3051\u308b\u305f\u3081\u306ecanonical\u5bfe\u7b56\u307e\u3067\u3001\u5c02\u9580\u7528\u8a9e\u306f\u90fd\u5ea6\u304b\u307f\u7815\u3044\u3066\u8aac\u660e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2022\/04\/utm_section01-1024x597.jpg\" alt=\"\" width=\"1024\" height=\"597\" class=\"alignnone size-large wp-image-22094\" srcset=\"https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2022\/04\/utm_section01-1024x597.jpg 1024w, https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2022\/04\/utm_section01-300x175.jpg 300w, https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2022\/04\/utm_section01-768x448.jpg 768w, https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2022\/04\/utm_section01.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2>URL\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f<\/h2>\n<blockquote><p><span class=\"font01\">\ud83d\udc49 \u3053\u306e\u30d1\u30fc\u30c8\u3092\u307e\u3068\u3081\u308b\u3068\uff01<\/span><\/p>\n<ul>\n<li>URL\u306e\u300c\uff1f\u300d\u4ee5\u964d\u306b\u4ed8\u3051\u308b\u300c\u540d\u524d=\u5024\u300d\u5f62\u5f0f\u306e\u6587\u5b57\u5217<\/li>\n<li>\u5225\u540d\u306f\u30af\u30a8\u30ea\u6587\u5b57\u5217\u30fb\u30ea\u30af\u30a8\u30b9\u30c8\u30d1\u30e9\u30e1\u30fc\u30bf<\/li>\n<li>\u6d41\u5165\u5143\u306e\u8b58\u5225\u3068\u8868\u793a\u5185\u5bb9\u306e\u5236\u5fa1\u306b\u4f7f\u3046<\/li>\n<\/ul>\n<\/blockquote>\n<p><span class=\"font01\">URL\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\u3001\u6d41\u5165\u5143\u3084\u65bd\u7b56\u3092\u8b58\u5225\u3059\u308b\u305f\u3081\u306bURL\u306e\u672b\u5c3e\u306b\u300c\uff1f\u540d\u524d=\u5024\u300d\u306e\u5f62\u5f0f\u3067\u4ed8\u3051\u52a0\u3048\u308b\u6587\u5b57\u5217<\/span>\u306e\u3053\u3068\u3067\u3059\u3002\u30af\u30a8\u30ea\u6587\u5b57\u5217\u30fb\u30ea\u30af\u30a8\u30b9\u30c8\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u3082\u547c\u3070\u308c\u3001\u30b5\u30fc\u30d0\u30fc\u3084\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3078\u300c\u3053\u306e\u8a2a\u554f\u8005\u306f\u3069\u3053\u304b\u3089\u6765\u305f\u306e\u304b\u300d\u300c\u3069\u306e\u30da\u30fc\u30b8\u8868\u793a\u3092\u51fa\u3059\u3079\u304d\u304b\u300d\u3068\u3044\u3063\u305f\u60c5\u5831\u3092\u6e21\u3059\u5f79\u5272\u3092\u6301\u3061\u307e\u3059\u3002<\/p>\n<p>\u69cb\u9020\u306f\u30b7\u30f3\u30d7\u30eb\u3067\u30013\u3064\u306e\u8a18\u53f7\u30eb\u30fc\u30eb\u3067\u6210\u308a\u7acb\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li><span class=\"font01\">\u300c\uff1f\u300d\uff08\u30af\u30a8\u30b9\u30c1\u30e7\u30f3\u30de\u30fc\u30af\uff09<\/span>\uff1a\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u59cb\u307e\u308a\u3092\u793a\u3059\u533a\u5207\u308a\u3002\u5143\u306eURL\u306e\u76f4\u5f8c\u306b1\u56de\u3060\u3051\u7f6e\u304d\u307e\u3059\u3002<\/li>\n<li><span class=\"font01\">\u300c=\u300d\uff08\u30a4\u30b3\u30fc\u30eb\uff09<\/span>\uff1a\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u300c\u540d\u524d\u300d\u3068\u300c\u5024\u300d\u3092\u3064\u306a\u304e\u307e\u3059\u3002\u4f8b\uff1a<code>utm_source=google<\/code> \u306a\u3089\u3001\u540d\u524d\u304c <code>utm_source<\/code>\u3001\u5024\u304c <code>google<\/code>\u3002<\/li>\n<li><span class=\"font01\">\u300c&#038;\u300d\uff08\u30a2\u30f3\u30d1\u30b5\u30f3\u30c9\uff09<\/span>\uff1a2\u3064\u76ee\u4ee5\u964d\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u3064\u306a\u3050\u9023\u7d50\u8a18\u53f7\u3002\u4f8b\uff1a<code>utm_source=google&amp;utm_medium=cpc<\/code>\u3002<\/li>\n<\/ul>\n<p>\u305f\u3068\u3048\u3070 <code>https:\/\/example.com\/<\/code> \u3068\u3044\u3046\u30da\u30fc\u30b8\u306b\u3001Google\u5e83\u544a\u7d4c\u7531\u306e\u8a2a\u554f\u3092\u8a08\u6e2c\u3059\u308b\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u3051\u308b\u3068\u3001\u6b21\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<div class=\"qoute\">https:\/\/example.com\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=summer_sale<\/div>\n<p>\u3053\u306e <code>?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=summer_sale<\/code> \u306e\u90e8\u5206\u304cURL\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u3059\u3002\u30ea\u30f3\u30af\u5148\u306e\u30da\u30fc\u30b8\u5185\u5bb9\u81ea\u4f53\u306f\u5909\u308f\u308a\u307e\u305b\u3093\u304c\u3001GA4\u5074\u3067\u306f\u300cgoogle \u3068\u3044\u3046\u30bd\u30fc\u30b9\u30fbcpc \u3068\u3044\u3046\u30e1\u30c7\u30a3\u30a2\u30fbsummer_sale \u3068\u3044\u3046\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304b\u3089\u6765\u305f\u8a2a\u554f\u300d\u3068\u3057\u3066\u8a18\u9332\u3055\u308c\u307e\u3059\u3002Web\u30b5\u30a4\u30c8\u306b\u6d41\u5165\u3059\u308b\u7d4c\u8def\u304c\u691c\u7d22\u30fb\u5e83\u544a\u30fbSNS\u30fb\u30e1\u30fc\u30eb\u3068\u591a\u5c90\u306b\u308f\u305f\u308b\u4eca\u3001URL\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u300c\u6b63\u3057\u3044\u6d41\u5165\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3059\u308b\u305f\u3081\u306e\u4f4f\u6240\u30e9\u30d9\u30eb\u300d\u3068\u3082\u8a00\u3048\u308b\u5b58\u5728\u3067\u3059\u3002<\/p>\n<p>\u306a\u304a\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u4e2d\u3067\u3082\u8a08\u6e2c\u306b\u4f7f\u3046\u4ee3\u8868\u7684\u306a\u898f\u683c\u304c\u3001\u5f8c\u307b\u3069\u8a73\u3057\u304f\u89e3\u8aac\u3059\u308b<span class=\"font01\">UTM\u30d1\u30e9\u30e1\u30fc\u30bf<\/span>\uff08<code>utm_<\/code> \u3067\u59cb\u307e\u308b\u9805\u76ee\u7fa4\uff09\u3067\u3059\u3002\u307e\u305a\u306f\u300cURL\u306e\u672b\u5c3e\u306b\u4ed8\u3051\u308b\u540d\u524d=\u5024\u306e\u30bb\u30c3\u30c8\u3067\u3001\u6d41\u5165\u5143\u3092\u898b\u5206\u3051\u3089\u308c\u308b\u3088\u3046\u306b\u3059\u308b\u3082\u306e\u300d\u3068\u3044\u3046\u5927\u67a0\u3092\u62bc\u3055\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2>URL\u30d1\u30e9\u30e1\u30fc\u30bf\u306e2\u7a2e\u985e\u3068\u4f7f\u3044\u5206\u3051<\/h2>\n<blockquote><p><span class=\"font01\">\ud83d\udc49 \u3053\u306e\u30d1\u30fc\u30c8\u3092\u307e\u3068\u3081\u308b\u3068\uff01<\/span><\/p>\n<ul>\n<li>\u30d1\u30c3\u30b7\u30d6\uff1d\u8a08\u6e2c\u7528\u3002\u8868\u793a\u306f\u5909\u3048\u305a\u6d41\u5165\u5143\u3060\u3051\u8a18\u9332<\/li>\n<li>\u30a2\u30af\u30c6\u30a3\u30d6\uff1d\u8868\u793a\u5236\u5fa1\u7528\u3002\u5024\u3067\u898b\u305b\u308b\u5185\u5bb9\u3092\u5909\u3048\u308b<\/li>\n<li>\u6d41\u5165\u8a08\u6e2c\u3067\u4f7f\u3046\u306e\u306f\u4e3b\u306b\u30d1\u30c3\u30b7\u30d6\uff08UTM\uff09<\/li>\n<\/ul>\n<\/blockquote>\n<p>URL\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u3001\u5f79\u5272\u306b\u3088\u3063\u3066<span class=\"font01\">\u30d1\u30c3\u30b7\u30d6\u30d1\u30e9\u30e1\u30fc\u30bf<\/span>\u3068<span class=\"font01\">\u30a2\u30af\u30c6\u30a3\u30d6\u30d1\u30e9\u30e1\u30fc\u30bf<\/span>\u306e2\u7a2e\u985e\u306b\u5206\u304b\u308c\u307e\u3059\u3002\u6d41\u5165\u8a08\u6e2c\u3067\u6271\u3046\u306e\u306f\u307b\u307c\u30d1\u30c3\u30b7\u30d6\u5074\u3067\u3059\u304c\u3001\u4e21\u8005\u306e\u9055\u3044\u3092\u7406\u89e3\u3057\u3066\u304a\u304f\u3068\u300c\u306a\u305c\u8a08\u6e2c\u3057\u3066\u3082\u30da\u30fc\u30b8\u304c\u5909\u308f\u3089\u306a\u3044\u306e\u304b\u300d\u304c\u8151\u306b\u843d\u3061\u307e\u3059\u3002<\/p>\n<h3>\u30d1\u30c3\u30b7\u30d6\u30d1\u30e9\u30e1\u30fc\u30bf\uff08\u8a08\u6e2c\u7528\uff09<\/h3>\n<p>\u30d1\u30c3\u30b7\u30d6\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\u3001<span class=\"font01\">\u30da\u30fc\u30b8\u306e\u8868\u793a\u5185\u5bb9\u306f\u4e00\u5207\u5909\u3048\u305a\u3001\u6d41\u5165\u5143\u306e\u60c5\u5831\u3092\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u306b\u6e21\u3059\u305f\u3081\u3060\u3051\u306b\u4f7f\u3046\u30d1\u30e9\u30e1\u30fc\u30bf<\/span>\u3067\u3059\u3002\u300c\u30d1\u30c3\u30b7\u30d6\uff1d\u53d7\u52d5\u7684\u300d\u306e\u540d\u306e\u3068\u304a\u308a\u3001\u8a2a\u554f\u8005\u304b\u3089\u898b\u3066\u3082\u8868\u793a\u306f\u901a\u5e38\u30da\u30fc\u30b8\u3068\u540c\u3058\u3067\u3001URL\u304c\u5c11\u3057\u9577\u304f\u306a\u308b\u3060\u3051\u3002\u8868\u793a\u306b\u5f71\u97ff\u3057\u306a\u3044\u3053\u3068\u304b\u3089\u300c\u30c0\u30df\u30fc\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u3068\u547c\u3070\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u672c\u8a18\u4e8b\u306e\u4e3b\u5f79\u3067\u3042\u308bUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u3001\u3053\u306e\u30d1\u30c3\u30b7\u30d6\u30d1\u30e9\u30e1\u30fc\u30bf\u306b\u5206\u985e\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u4e3b\u306a\u5229\u7528\u30b7\u30fc\u30f3\u306f\u6b21\u306e2\u3064\u3067\u3059\u3002<\/p>\n<ul>\n<li><span class=\"font01\">\u6d41\u5165\u7d4c\u8def\u306e\u8b58\u5225<\/span>\uff1a\u691c\u7d22\u304b\u3089\u306a\u306e\u304b\u3001\u5e83\u544a\u304b\u3089\u306a\u306e\u304b\u3001\u30e1\u30eb\u30de\u30ac\u304b\u3089\u306a\u306e\u304b\u3092\u533a\u5225\u3059\u308b\u3002\u305f\u3068\u3048\u3070\u98f2\u98df\u5e97\u306e\u4e88\u7d04\u30b5\u30a4\u30c8\u3067\u3001Instagram\u5e83\u544a\u7d4c\u7531\u3068LINE\u914d\u4fe1\u7d4c\u7531\u306e\u3069\u3061\u3089\u304c\u4e88\u7d04\u306b\u3064\u306a\u304c\u3063\u305f\u304b\u3092\u5207\u308a\u5206\u3051\u3089\u308c\u307e\u3059\u3002<\/li>\n<li><span class=\"font01\">\u540c\u4e00\u30da\u30fc\u30b8\u5185\u306e\u8907\u6570\u30ea\u30f3\u30af\u306e\u5224\u5225<\/span>\uff1a\u540c\u3058\u30e1\u30fc\u30eb\u3084\u30da\u30fc\u30b8\u306b\u8907\u6570\u306e\u30dc\u30bf\u30f3\u3092\u7f6e\u3044\u305f\u3068\u304d\u3001\u3069\u306e\u30dc\u30bf\u30f3\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u304b\u3092 <code>utm_content<\/code> \u3067\u898b\u5206\u3051\u3089\u308c\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u30e1\u30eb\u30de\u30ac\u4e0a\u90e8\u306e\u30d0\u30ca\u30fc\u3068\u6587\u672b\u306e\u30c6\u30ad\u30b9\u30c8\u30ea\u30f3\u30af\u3067\u3001\u3069\u3061\u3089\u304c\u53cd\u5fdc\u304c\u826f\u3044\u304b\u3092\u6bd4\u8f03\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n<h3>\u30a2\u30af\u30c6\u30a3\u30d6\u30d1\u30e9\u30e1\u30fc\u30bf\uff08\u8868\u793a\u5236\u5fa1\u7528\uff09<\/h3>\n<p>\u30a2\u30af\u30c6\u30a3\u30d6\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\u3001<span class=\"font01\">\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u5024\u306b\u5fdc\u3058\u3066\u30da\u30fc\u30b8\u306e\u8868\u793a\u5185\u5bb9\u305d\u306e\u3082\u306e\u3092\u5909\u3048\u308b\u305f\u3081\u306e\u30d1\u30e9\u30e1\u30fc\u30bf<\/span>\u3067\u3059\u3002\u300c\u30a2\u30af\u30c6\u30a3\u30d6\uff1d\u80fd\u52d5\u7684\u300d\u306e\u540d\u306e\u3068\u304a\u308a\u3001\u5024\u306b\u3088\u3063\u3066\u30b5\u30fc\u30d0\u30fc\u304c\u8fd4\u3059\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u5909\u5316\u3057\u307e\u3059\u3002<\/p>\n<p>\u4ee3\u8868\u4f8b\u306fEC\u30b5\u30a4\u30c8\u3084\u30dd\u30fc\u30bf\u30eb\u30b5\u30a4\u30c8\u306e\u7d5e\u308a\u8fbc\u307f\u6a5f\u80fd\u3067\u3059\u3002<\/p>\n<ul>\n<li><span class=\"font01\">\u691c\u7d22\u30fb\u7d5e\u308a\u8fbc\u307f<\/span>\uff1a<code>?keyword=dryer<\/code> \u306e\u3088\u3046\u306b\u691c\u7d22\u8a9e\u3092\u6e21\u3057\u3001\u8a72\u5f53\u5546\u54c1\u306e\u4e00\u89a7\u3092\u8868\u793a\u3059\u308b\u3002<\/li>\n<li><span class=\"font01\">\u4e26\u3073\u66ff\u3048\u30fb\u30ab\u30c6\u30b4\u30ea\u6307\u5b9a<\/span>\uff1a<code>?sort=price_asc&amp;category=shoes<\/code> \u306e\u3088\u3046\u306b\u3001\u4fa1\u683c\u306e\u5b89\u3044\u9806\u3067\u9774\u30ab\u30c6\u30b4\u30ea\u3092\u8868\u793a\u3059\u308b\u3002<\/li>\n<\/ul>\n<p>\u30a2\u30af\u30c6\u30a3\u30d6\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u8868\u793a\u3092\u52d5\u7684\u306b\u5207\u308a\u66ff\u3048\u3089\u308c\u3066\u4fbf\u5229\u306a\u53cd\u9762\u3001\u5024\u306e\u7d44\u307f\u5408\u308f\u305b\u306b\u3088\u3063\u3066<span class=\"font01\">\u540c\u3058\u5185\u5bb9\u306e\u30da\u30fc\u30b8\u304c\u7121\u6570\u306eURL\u3067\u751f\u6210\u3055\u308c\u3001\u5f8c\u8ff0\u3059\u308b\u91cd\u8907\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u554f\u984c\u3092\u5f15\u304d\u8d77\u3053\u3057\u3084\u3059\u3044<\/span>\u3068\u3044\u3046\u5074\u9762\u3082\u6301\u3061\u307e\u3059\u3002\u8a08\u6e2c\u76ee\u7684\u3067URL\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u3051\u308b\u5834\u5408\u306f\u3001\u8868\u793a\u3092\u5909\u3048\u306a\u3044\u30d1\u30c3\u30b7\u30d6\u30d1\u30e9\u30e1\u30fc\u30bf\uff08UTM\uff09\u3092\u4f7f\u3046\u3001\u3068\u899a\u3048\u3066\u304a\u3051\u3070\u5341\u5206\u3067\u3059\u3002<\/p>\n<h2>URL\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u3067\u304d\u308b\u3053\u3068\u30fb\u6d3b\u7528\u30b7\u30fc\u30f3<\/h2>\n<blockquote><p><span class=\"font01\">\ud83d\udc49 \u3053\u306e\u30d1\u30fc\u30c8\u3092\u307e\u3068\u3081\u308b\u3068\uff01<\/span><\/p>\n<ul>\n<li>\u53c2\u7167\u5143\u3092\u6b63\u78ba\u306b\u8a08\u6e2c\u3057\u3001\u65bd\u7b56\u3054\u3068\u306e\u8ca2\u732e\u3092\u53ef\u8996\u5316<\/li>\n<li>\u81ea\u7136\u691c\u7d22\u3068\u6709\u6599\u5e83\u544a\uff08CPC\uff09\u3092\u660e\u78ba\u306b\u533a\u5225\u3067\u304d\u308b<\/li>\n<li>\u5a92\u4f53\u3092\u307e\u305f\u3044\u3060\u6a2a\u65ad\u6bd4\u8f03\u304c\u53ef\u80fd\u306b\u306a\u308b<\/li>\n<\/ul>\n<\/blockquote>\n<p>URL\u30d1\u30e9\u30e1\u30fc\u30bf\uff08\u30d1\u30c3\u30b7\u30d6\uff09\u3092\u4ed8\u3051\u308b\u6700\u5927\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001<span class=\"font01\">GA4\u3060\u3051\u3067\u306f\u53d6\u308a\u304d\u308c\u306a\u3044\u6d41\u5165\u5143\u306e\u5185\u8a33\u3092\u3001\u81ea\u5206\u306e\u610f\u56f3\u3057\u305f\u7c92\u5ea6\u3067\u8a08\u6e2c\u3067\u304d\u308b<\/span>\u3053\u3068\u3067\u3059\u3002\u5177\u4f53\u7684\u306b\u4f55\u304c\u3067\u304d\u308b\u306e\u304b\u3092\u3001\u6d3b\u7528\u30b7\u30fc\u30f3\u3068\u3068\u3082\u306b\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n<ol>\n<li><span class=\"font01\">\u53c2\u7167\u5143\u3092\u6b63\u78ba\u306b\u8a08\u6e2c\u3057\u3001\u65bd\u7b56\u3054\u3068\u306e\u6210\u679c\u3092\u5207\u308a\u5206\u3051\u3089\u308c\u308b<\/span><br \/>GA4\u306f\u53c2\u7167\u5143\u3092\u3042\u308b\u7a0b\u5ea6\u81ea\u52d5\u3067\u5224\u5225\u3057\u307e\u3059\u304c\u3001\u300c\u540c\u3058Facebook\u3067\u3082\u3001\u904b\u7528\u5e83\u544aA\u7d4c\u7531\u306a\u306e\u304b\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u6295\u7a3f\u7d4c\u7531\u306a\u306e\u304b\u300d\u307e\u3067\u306f\u81ea\u52d5\u3067\u306f\u533a\u5225\u3067\u304d\u307e\u305b\u3093\u3002<code>utm_campaign<\/code> \u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\u3092\u4ed8\u4e0e\u3057\u3066\u304a\u3051\u3070\u3001\u65bd\u7b56\u5358\u4f4d\u3067<a href=\"https:\/\/gmotech.jp\/semlabo\/seo\/blog\/words_session\/\" data-internallinksmanager029f6b8e52c=\"29\" title=\"\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3068\u306f\uff1fgoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u306e\u78ba\u8a8d\u65b9\u6cd5\u3082\u89e3\u8aac\">\u30bb\u30c3\u30b7\u30e7\u30f3\u6570<\/a>\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u6bd4\u8f03\u3067\u304d\u3001\u4e88\u7b97\u914d\u5206\u306e\u5224\u65ad\u6750\u6599\u306b\u306a\u308a\u307e\u3059\u3002<\/li>\n<li><span class=\"font01\">\u81ea\u7136\u691c\u7d22\u3068\u6709\u6599\u5e83\u544a\uff08CPC\uff09\u3092\u533a\u5225\u3067\u304d\u308b<\/span><br \/>\u540c\u3058\u300cGoogle \u304b\u3089\u306e\u6d41\u5165\u300d\u3067\u3082\u3001\u81ea\u7136\u691c\u7d22\uff08\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\uff09\u3068\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\uff08CPC\uff09\u306f\u610f\u5473\u304c\u307e\u3063\u305f\u304f\u7570\u306a\u308a\u307e\u3059\u3002\u5e83\u544a\u30ea\u30f3\u30af\u306b <code>utm_medium=cpc<\/code> \u3092\u4ed8\u3051\u3066\u304a\u304f\u3068\u3001GA4\u4e0a\u3067\u6709\u6599\u6d41\u5165\u3068\u7121\u6599\u6d41\u5165\u3092\u306f\u3063\u304d\u308a\u5206\u3051\u3066\u8a55\u4fa1\u3067\u304d\u307e\u3059\u3002\u5e83\u544a\u306e\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u306b\u5bfe\u3057\u3066\u6210\u679c\u304c\u898b\u5408\u3063\u3066\u3044\u308b\u304b\u3092\u5224\u65ad\u3059\u308b\u3046\u3048\u3067\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u8003\u3048\u65b9\u306b\u3064\u3044\u3066\u306f\u300c<a href=\"https:\/\/gmotech.jp\/semlabo\/webmarketing\/blog\/words_cv\/\">CV\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u3068\u306f\uff1f\u610f\u5473\u3084\u7a2e\u985e\u3001CV\u5897\u52a0\u65bd\u7b56\u3092\u89e3\u8aac<\/a>\u300d\u3082\u3042\u308f\u305b\u3066\u78ba\u8a8d\u3059\u308b\u3068\u3001\u8a08\u6e2c\u306e\u76ee\u7684\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/li>\n<li><span class=\"font01\">\u5a92\u4f53\u3092\u307e\u305f\u3044\u3060\u6a2a\u65ad\u6bd4\u8f03\u304c\u3067\u304d\u308b<\/span><br \/>\u30e1\u30fc\u30eb\u30fbSNS\u30fb\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u30fb\u6bd4\u8f03\u30b5\u30a4\u30c8\u306a\u3069\u3001\u8907\u6570\u30c1\u30e3\u30cd\u30eb\u306b\u540c\u3058\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u51fa\u3059\u3068\u304d\u3001<code>utm_campaign<\/code> \u3092\u5171\u901a\u306b\u3057\u3066 <code>utm_source<\/code>\uff0f<code>utm_medium<\/code> \u3092\u5a92\u4f53\u3054\u3068\u306b\u5909\u3048\u308c\u3070\u3001\u300c\u540c\u3058\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u4e2d\u3067\u3069\u306e\u5a92\u4f53\u304c\u4e00\u756a\u52b9\u3044\u305f\u304b\u300d\u30921\u3064\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u6a2a\u4e26\u3073\u6bd4\u8f03\u3067\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u65b0\u5546\u54c1\u30ed\u30fc\u30f3\u30c1\u3067\u3001\u30e1\u30eb\u30de\u30ac\u30fbInstagram\u30fbGoogle\u5e83\u544a\u306e\u3046\u3061\u6700\u3082\u4e88\u7d04\u306b\u3064\u306a\u304c\u3063\u305f\u5a92\u4f53\u3092\u7279\u5b9a\u3059\u308b\u3001\u3068\u3044\u3063\u305f\u4f7f\u3044\u65b9\u3067\u3059\u3002<\/li>\n<\/ol>\n<p>GMO TECH\u306e\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u652f\u63f4\u306e\u73fe\u5834\u3067\u3082\u3001\u300c\u5e83\u544a\u306f\u51fa\u3057\u3066\u3044\u308b\u304cGA4\u306e\u30ec\u30dd\u30fc\u30c8\u304c\u300egoogle \/ organic\u300f\u3068\u300e(direct)\u300f\u3070\u304b\u308a\u3067\u65bd\u7b56\u304c\u8a55\u4fa1\u3067\u304d\u306a\u3044\u300d\u3068\u3044\u3046\u3054\u76f8\u8ac7\u306f\u975e\u5e38\u306b\u591a\u304f\u3001\u305d\u306e\u5927\u534a\u306fURL\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u8a2d\u8a08\u304c\u629c\u3051\u3066\u3044\u308b\u3053\u3068\u304c\u539f\u56e0\u3067\u3059\u3002\u8a08\u6e2c\u306f\u65bd\u7b56\u3092\u6253\u3064<span class=\"font01\">\u524d<\/span>\u306b\u8a2d\u8a08\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u9244\u5247\u3067\u3059\u3002<\/p>\n<h2>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u610f\u5473\u3068\u8a2d\u5b9a\u5024\u306e\u6c7a\u3081\u65b9<\/h2>\n<blockquote><p><span class=\"font01\">\ud83d\udc49 \u3053\u306e\u30d1\u30fc\u30c8\u3092\u307e\u3068\u3081\u308b\u3068\uff01<\/span><\/p>\n<ul>\n<li>UTM\u306f\u8a08\u6e2c\u7528\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u4e8b\u5b9f\u4e0a\u306e\u6a19\u6e96\u898f\u683c<\/li>\n<li>\u5b9f\u52d9\u306e\u4e2d\u5fc3\u306fsource\/medium\/campaign\/term\/content\u306e5\u3064<\/li>\n<li>\u5024\u306f\u8868\u8a18\u3086\u308c\u3092\u9632\u3050\u305f\u3081\u547d\u540d\u898f\u5247\u3092\u7d71\u4e00\u3059\u308b<\/li>\n<\/ul>\n<\/blockquote>\n<p><span class=\"font01\">UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\u3001\u6d41\u5165\u5143\u3092\u8a08\u6e2c\u3059\u308b\u305f\u3081\u306bGoogle\u304c\u6574\u5099\u3057\u305f\u3001<code>utm_<\/code> \u3067\u59cb\u307e\u308b\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u5171\u901a\u898f\u683c<\/span>\u3067\u3059\u3002GA4\u3092\u306f\u3058\u3081\u591a\u304f\u306e\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u304c\u3053\u306e\u898f\u683c\u3092\u8aad\u307f\u53d6\u308b\u305f\u3081\u3001\u8a08\u6e2c\u7528\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u4e8b\u5b9f\u4e0a\u306e\u6a19\u6e96\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>Google\u306e\u516c\u5f0f\u30d8\u30eb\u30d7\u300c[GA4] URL builders\u300d\u306b\u306f\u3001<code>utm_id<\/code> \u3084 <code>utm_source_platform<\/code> \u3092\u542b\u3080\u8907\u6570\u306eUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u5b9a\u7fa9\u3055\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u8a08\u6e2c\u306e\u73fe\u5834\u3067\u4e2d\u5fc3\u3068\u306a\u308b\u306e\u306f\u6b21\u306e5\u3064\u3067\u3059\u3002\u3059\u3079\u3066\u3092\u6bce\u56de\u4ed8\u3051\u308b\u5fc5\u8981\u306f\u306a\u304f\u3001\u65bd\u7b56\u306b\u5fdc\u3058\u3066\u53d6\u6368\u9078\u629e\u3057\u307e\u3059\u3002<\/p>\n<h3>\u8a2d\u5b9a\u3059\u3079\u304dUTM\u30d1\u30e9\u30e1\u30fc\u30bf5\u3064\u3068\u5b9f\u88c5\u5224\u65ad<\/h3>\n<table class=\"column-table\">\n<thead>\n<tr>\n<th>\u30d1\u30e9\u30e1\u30fc\u30bf<\/th>\n<th>\u5f79\u5272<\/th>\n<th>\u8a2d\u5b9a\u5024\u306e\u4f8b<\/th>\n<th>\u5b9f\u88c5\u5224\u65ad<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><code>utm_source<\/code><\/td>\n<td>\u6d41\u5165\u5143\u306e\u5a92\u4f53\u540d\uff08\u3069\u3053\u304b\u3089\u6765\u305f\u304b\uff09<\/td>\n<td>google \/ yahoo \/ facebook \/ mailmagazine<\/td>\n<td><span class=\"font01\">\u5e38\u306b\u4ed8\u3051\u308b<\/span><\/td>\n<\/tr>\n<tr>\n<td><code>utm_medium<\/code><\/td>\n<td>\u6d41\u5165\u306e\u7a2e\u985e\uff08\u624b\u6bb5\uff09<\/td>\n<td>cpc \/ display \/ email \/ social<\/td>\n<td><span class=\"font01\">\u5e38\u306b\u4ed8\u3051\u308b<\/span><\/td>\n<\/tr>\n<tr>\n<td><code>utm_campaign<\/code><\/td>\n<td>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\uff08\u3069\u306e\u65bd\u7b56\u304b\uff09<\/td>\n<td>summer_sale_2026 \/ newopen<\/td>\n<td><span class=\"font01\">\u5e38\u306b\u4ed8\u3051\u308b<\/span><\/td>\n<\/tr>\n<tr>\n<td><code>utm_term<\/code><\/td>\n<td>\u691c\u7d22\u5e83\u544a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9<\/td>\n<td>running_shoes<\/td>\n<td>\u4efb\u610f\uff08\u4e3b\u306b\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\uff09<\/td>\n<\/tr>\n<tr>\n<td><code>utm_content<\/code><\/td>\n<td>\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30fb\u30ea\u30f3\u30af\u306e\u8b58\u5225<\/td>\n<td>header_banner \/ footer_text<\/td>\n<td>\u4efb\u610f\uff08A\/B\u30c6\u30b9\u30c8\u6642\uff09<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Google\u306e\u516c\u5f0f\u30d8\u30eb\u30d7\u306f\u3001URL\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u3051\u308b\u3068\u304d\u306f <code>utm_source<\/code>\u30fb<code>utm_medium<\/code>\u30fb<code>utm_campaign<\/code> \u306e3\u3064\u3092\u300c\u3069\u306e\u30b1\u30fc\u30b9\u3067\u3082\u4f7f\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u300d\u3068\u6848\u5185\u3057\u3066\u3044\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3053\u306e3\u3064\u3092\u5b9f\u52d9\u4e0a\u306e\u300c\u5e38\u306b\u4ed8\u3051\u308b3\u9805\u76ee\u300d\u3068\u547c\u3073\u307e\u3059\u3002<code>utm_term<\/code> \u3068 <code>utm_content<\/code> \u306f\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u5206\u6790\u3084\u30d0\u30ca\u30fc\u306eA\/B\u30c6\u30b9\u30c8\u306a\u3069\u3001\u5fc5\u8981\u306a\u5834\u9762\u3067\u306e\u307f\u8ffd\u52a0\u3059\u308c\u3070\u554f\u984c\u3042\u308a\u307e\u305b\u3093\u3002\u306a\u304a\u3001GA4\u306e\u30c7\u30fc\u30bf\u30a4\u30f3\u30dd\u30fc\u30c8\u3068\u7a81\u304d\u5408\u308f\u305b\u308b\u9ad8\u5ea6\u306a\u904b\u7528\u3067\u306f\u3001<code>utm_campaign<\/code> \u306e\u4ee3\u308f\u308a\u306b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3ID\u3092\u8868\u3059 <code>utm_id<\/code> \u3067\u8981\u4ef6\u3092\u6e80\u305f\u3059\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n<blockquote>\n<p><span class=\"font01\">\u270d\ufe0f \u5c02\u9580\u5bb6\u306e\u7d4c\u9a13\u304b\u3089\u306e\u4e00\u8a00\u30a2\u30c9\u30d0\u30a4\u30b9<\/span><br \/>\n<span class=\"font01\">\u3010\u7d50\u8ad6\u3011<\/span>\uff1a\u5024\u306e\u300c\u547d\u540d\u898f\u5247\u300d\u3092\u6700\u521d\u306b1\u679a\u306e\u8868\u306b\u307e\u3068\u3081\u3066\u304b\u3089\u3001URL\u3092\u4f5c\u308a\u59cb\u3081\u3066\u304f\u3060\u3055\u3044\u3002<br \/>\nGA4\u306f\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u5024\u306e\u5927\u6587\u5b57\u30fb\u5c0f\u6587\u5b57\u3092\u533a\u5225\u3057\u307e\u3059\u3002<code>Google<\/code> \u3068 <code>google<\/code>\u3001<code>CPC<\/code> \u3068 <code>cpc<\/code> \u306f\u5225\u7269\u3068\u3057\u3066\u96c6\u8a08\u3055\u308c\u308b\u305f\u3081\u3001\u8868\u8a18\u304c\u3076\u308c\u308b\u3068\u30ec\u30dd\u30fc\u30c8\u304c\u5206\u88c2\u3057\u3001\u5f8c\u304b\u3089\u5408\u7b97\u3059\u308b\u306e\u306b\u82e6\u52b4\u3057\u307e\u3059\u3002GMO TECH\u306e\u652f\u63f4\u73fe\u5834\u3067\u306f\u300c\u5024\u306f\u3059\u3079\u3066\u534a\u89d2\u5c0f\u6587\u5b57\u300d\u300c\u5358\u8a9e\u306e\u533a\u5207\u308a\u306f\u30a2\u30f3\u30c0\u30fc\u30b9\u30b3\u30a2\uff08_\uff09\u300d\u3068\u3044\u3046\u30eb\u30fc\u30eb\u3092\u6700\u521d\u306b\u6c7a\u3081\u3001\u5a92\u4f53\u540d\u30fb\u30e1\u30c7\u30a3\u30a2\u540d\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\u306e\u5bfe\u5fdc\u8868\u3092\u793e\u5185\u3067\u5171\u6709\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u3001\u8a08\u6e2c\u306e\u3070\u3089\u3064\u304d\u3092\u5927\u304d\u304f\u6e1b\u3089\u305b\u3066\u3044\u307e\u3059\u3002<\/p>\n<\/blockquote>\n<h3>\u5024\u3092\u6c7a\u3081\u308b\u3068\u304d\u306e3\u3064\u306e\u30eb\u30fc\u30eb<\/h3>\n<p>UTM\u306e\u5024\u306e\u6c7a\u3081\u65b9\u306f\u81ea\u7531\u5ea6\u304c\u9ad8\u3044\u3076\u3093\u3001\u30eb\u30fc\u30eb\u3092\u6c7a\u3081\u306a\u3044\u3068\u793e\u5185\u3067\u8868\u8a18\u304c\u3070\u3089\u3064\u304d\u307e\u3059\u3002\u6700\u4f4e\u9650\u3001\u6b21\u306e3\u70b9\u3092\u305d\u308d\u3048\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li><span class=\"font01\">\u5927\u6587\u5b57\u30fb\u5c0f\u6587\u5b57\u3092\u7d71\u4e00\u3059\u308b\uff08\u57fa\u672c\u306f\u5c0f\u6587\u5b57\uff09<\/span>\uff1aGA4\u306f\u5927\u6587\u5b57\u5c0f\u6587\u5b57\u3092\u533a\u5225\u3057\u307e\u3059\u3002<code>facebook<\/code> \u3067\u7d71\u4e00\u3059\u308b\u3068\u6c7a\u3081\u305f\u3089\u3001<code>Facebook<\/code> \u3084 <code>FaceBook<\/code> \u306f\u4f7f\u3044\u307e\u305b\u3093\u3002<\/li>\n<li><span class=\"font01\">\u533a\u5207\u308a\u6587\u5b57\u3092\u305d\u308d\u3048\u308b<\/span>\uff1a\u30b9\u30da\u30fc\u30b9\u306f\u4f7f\u308f\u305a\u3001\u30a2\u30f3\u30c0\u30fc\u30b9\u30b3\u30a2\uff08_\uff09\u307e\u305f\u306f\u30cf\u30a4\u30d5\u30f3\uff08-\uff09\u306e\u3069\u3061\u3089\u304b\u306b\u7d71\u4e00\u3057\u307e\u3059\u3002<code>summer sale<\/code> \u3067\u306f\u306a\u304f <code>summer_sale<\/code>\u3002<\/li>\n<li><span class=\"font01\">\u65e5\u672c\u8a9e\u30fb\u5168\u89d2\u30fb\u7279\u6b8a\u6587\u5b57\u3092\u4f7f\u308f\u306a\u3044<\/span>\uff1a\u65e5\u672c\u8a9e\u3092\u5165\u308c\u308b\u3068URL\u30a8\u30f3\u30b3\u30fc\u30c9\u3055\u308c\u3066\u6587\u5b57\u5316\u3051\u306e\u3088\u3046\u306a\u9577\u3044\u6587\u5b57\u5217\u306b\u306a\u308a\u3001\u53ef\u8aad\u6027\u3082\u8a08\u6e2c\u7cbe\u5ea6\u3082\u4e0b\u304c\u308a\u307e\u3059\u3002\u534a\u89d2\u82f1\u6570\u5b57\u3067\u547d\u540d\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<h2>Campaign URL Builder\u3092\u4f7f\u3063\u305f\u30d1\u30e9\u30e1\u30fc\u30bfURL\u306e\u4f5c\u308a\u65b9<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2022\/04\/utm_section02-1024x597.jpg\" alt=\"\" width=\"1024\" height=\"597\" class=\"alignnone size-large wp-image-22095\" srcset=\"https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2022\/04\/utm_section02-1024x597.jpg 1024w, https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2022\/04\/utm_section02-300x175.jpg 300w, https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2022\/04\/utm_section02-768x448.jpg 768w, https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2022\/04\/utm_section02.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<blockquote><p><span class=\"font01\">\ud83d\udc49 \u3053\u306e\u30d1\u30fc\u30c8\u3092\u307e\u3068\u3081\u308b\u3068\uff01<\/span><\/p>\n<ul>\n<li>Google\u516c\u5f0f\u306e\u7121\u6599\u30c4\u30fc\u30eb\u3067\u5165\u529b\u30df\u30b9\u3092\u9632\u3052\u308b<\/li>\n<li>\u5404\u9805\u76ee\u3092\u5165\u529b\u3059\u308b\u3068\u81ea\u52d5\u3067URL\u304c\u751f\u6210\u3055\u308c\u308b<\/li>\n<li>\u65e5\u672c\u8a9e\u30a8\u30f3\u30b3\u30fc\u30c9\u3084\u300c&#038;\u300d\u9023\u7d50\u3092\u81ea\u52d5\u51e6\u7406\u3057\u3066\u304f\u308c\u308b<\/li>\n<\/ul>\n<\/blockquote>\n<p>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u624b\u3067\u66f8\u304f\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u304c\u3001<code>?<\/code> \u3084 <code>&amp;<\/code> \u306e\u4ed8\u3051\u5fd8\u308c\u30fb\u91cd\u8907\u3068\u3044\u3063\u305f\u30df\u30b9\u304c\u8d77\u304d\u3084\u3059\u3044\u305f\u3081\u3001<span class=\"font01\">Google\u516c\u5f0f\u306e\u7121\u6599\u30c4\u30fc\u30eb\u300cCampaign URL Builder\u300d<\/span>\u3067\u751f\u6210\u3059\u308b\u306e\u304c\u5b89\u5168\u3067\u3059\u3002\u30d5\u30a9\u30fc\u30e0\u306b\u5024\u3092\u5165\u529b\u3059\u308b\u3060\u3051\u3067\u3001\u8a18\u53f7\u30eb\u30fc\u30eb\u306b\u5f93\u3063\u305f\u6b63\u3057\u3044\u30d1\u30e9\u30e1\u30fc\u30bfURL\u304c\u81ea\u52d5\u751f\u6210\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u30c4\u30fc\u30eb\u306eURL\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\uff08GA4\u5411\u3051\u306e\u73fe\u884c\u7248\uff09\u3002<\/p>\n<div class=\"qoute\">https:\/\/ga-dev-tools.google\/ga4\/campaign-url-builder\/<\/div>\n<h3>\u64cd\u4f5c\u624b\u9806\uff083\u30b9\u30c6\u30c3\u30d7\uff09<\/h3>\n<p><span class=\"font01\">STEP1\uff1a\u30c4\u30fc\u30eb\u3092\u958b\u304d\u3001\u8a08\u6e2c\u3057\u305f\u3044\u30da\u30fc\u30b8\u306eURL\u3092\u5165\u529b\u3059\u308b<\/span><br \/>\n\u4e0a\u8a18URL\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3001\u6700\u4e0a\u90e8\u306e\u300cwebsite URL\u300d\u6b04\u306b\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u3051\u305f\u3044\u9077\u79fb\u5148\u30da\u30fc\u30b8\u306eURL\uff08\u4f8b\uff1a<code>https:\/\/example.com\/lp\/<\/code>\uff09\u3092\u5165\u529b\u3057\u307e\u3059\u3002<\/p>\n<p><span class=\"font01\">STEP2\uff1asource\u30fbmedium\u30fbcampaign \u3092\u5165\u529b\u3059\u308b<\/span><br \/>\n\u7d9a\u3044\u3066\u5404\u6b04\u3092\u57cb\u3081\u307e\u3059\u3002\u4e2d\u6838\u3068\u306a\u308b\u306e\u306f\u6b21\u306e3\u3064\u3067\u3059\u3002<\/p>\n<ul>\n<li><span class=\"font01\">campaign source<\/span>\uff08\u5fc5\u9808\uff09\uff1a\u6d41\u5165\u5143\u306e\u5a92\u4f53\u540d\u3002\u4f8b\uff1a<code>google<\/code><\/li>\n<li><span class=\"font01\">campaign medium<\/span>\uff08\u5fc5\u9808\uff09\uff1a\u6d41\u5165\u306e\u7a2e\u985e\u3002\u4f8b\uff1a<code>cpc<\/code><\/li>\n<li><span class=\"font01\">campaign name<\/span>\uff08\u5fc5\u9808\uff09\uff1a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\u3002\u4f8b\uff1a<code>summer_sale_2026<\/code><\/li>\n<li>campaign term\u30fbcampaign content\uff1a\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u5165\u529b\uff08\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u30d0\u30ca\u30fc\u8b58\u5225\uff09<\/li>\n<\/ul>\n<p>\u5165\u529b\u3057\u3066\u3044\u304f\u3068\u3001\u753b\u9762\u4e0b\u90e8\u306e\u300cgenerated URL\u300d\u6b04\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u4ed8\u304dURL\u304c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u751f\u6210\u3055\u308c\u307e\u3059\u3002<\/p>\n<p><span class=\"font01\">STEP3\uff1a\u751f\u6210\u3055\u308c\u305fURL\u3092\u30b3\u30d4\u30fc\u3057\u3066\u4f7f\u3046<\/span><br \/>\n\u5b8c\u6210\u3057\u305fURL\u306e\u53f3\u5074\u306b\u3042\u308b\u30b3\u30d4\u30fc\u30dc\u30bf\u30f3\u3092\u62bc\u3057\u3001\u5e83\u544a\u7ba1\u7406\u753b\u9762\u306e\u9077\u79fb\u5148URL\u6b04\u3084\u30e1\u30fc\u30eb\u306e\u30ea\u30f3\u30af\u5148\u306b\u8cbc\u308a\u4ed8\u3051\u308c\u3070\u5b8c\u4e86\u3067\u3059\u3002\u30c4\u30fc\u30eb\u304c <code>?<\/code> \u3068 <code>&amp;<\/code> \u3092\u81ea\u52d5\u3067\u4ed8\u3051\u3001\u65e5\u672c\u8a9e\u306a\u3069\u306fURL\u30a8\u30f3\u30b3\u30fc\u30c9\u3057\u3066\u5b89\u5168\u306a\u5f62\u5f0f\u306b\u5909\u63db\u3057\u3066\u304f\u308c\u308b\u305f\u3081\u3001\u624b\u66f8\u304d\u3088\u308a\u78ba\u5b9f\u3067\u3059\u3002<\/p>\n<blockquote>\n<p><span class=\"font01\">\ud83c\udfa8 \u30c7\u30b6\u30a4\u30ca\u30fc\u5411\u3051\u6307\u793a\u66f8\uff1a\u30a4\u30f3\u30d5\u30a9\u30b0\u30e9\u30d5\u30a3\u30c3\u30af<\/span><br \/>\n<span class=\"font01\">\u4ef6\u540d<\/span>\uff1aCampaign URL Builder \u306e\u64cd\u4f5c\u30d5\u30ed\u30fc\uff08\u516c\u958b\u524d\u306b\u6700\u65b0UI\u306e\u5b9f\u6a5f\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8\u30922\u301c3\u679a\u53d6\u5f97\u3057\u3066\u5dee\u3057\u8fbc\u3080\uff09<br \/>\n<span class=\"font01\">\u69cb\u6210\u8981\u7d20<\/span>\uff1a[website URL\u5165\u529b\u6b04, campaign source\/medium\/name\u5165\u529b\u6b04, generated URL\uff08\u81ea\u52d5\u751f\u6210\uff09\u6b04, \u30b3\u30d4\u30fc\u30dc\u30bf\u30f3]<\/p>\n<\/blockquote>\n<p>\u306a\u304a\u3001\u73fe\u884c\u306eCampaign URL Builder\u306b\u306f\u300ccampaign ID\uff08<code>utm_id<\/code>\uff09\u300d\u3092\u5165\u529b\u3059\u308b\u6b04\u3082\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306fGA4\u3067\u30c7\u30fc\u30bf\u30a4\u30f3\u30dd\u30fc\u30c8\u3068\u7a81\u304d\u5408\u308f\u305b\u308b\u9ad8\u5ea6\u306a\u904b\u7528\u3067\u4f7f\u3046\u3082\u306e\u3067\u3001\u307e\u305a\u306f\u4e0a\u8a18\u306e\u4e2d\u6838\u9805\u76ee\u3067\u554f\u984c\u3042\u308a\u307e\u305b\u3093\u3002\u751f\u6210\u3057\u305f\u30d1\u30e9\u30e1\u30fc\u30bfURL\u304c\u6b63\u3057\u304f\u52d5\u304f\u304b\u3069\u3046\u304b\u306f\u3001\u5f8c\u8ff0\u3059\u308bGA4\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30ec\u30dd\u30fc\u30c8\u3067\u691c\u8a3c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2>\u5e83\u544a\u5a92\u4f53\u5225\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u8a2d\u5b9a\u65b9\u6cd5<\/h2>\n<blockquote><p><span class=\"font01\">\ud83d\udc49 \u3053\u306e\u30d1\u30fc\u30c8\u3092\u307e\u3068\u3081\u308b\u3068\uff01<\/span><\/p>\n<ul>\n<li>Google\u30fbYahoo!\u5e83\u544a\u306f\u81ea\u52d5\u30bf\u30b0\u8a2d\u5b9a\u3067\u8b58\u5225ID\u304c\u81ea\u52d5\u4ed8\u4e0e<\/li>\n<li>Meta\u5e83\u544a\u306f\u300c\uff1f\u300d\u3092\u81ea\u52d5\u4ed8\u4e0e\u3059\u308b\u305f\u3081\u5148\u982d\u306b\u4ed8\u3051\u306a\u3044<\/li>\n<li>\u5a92\u4f53\u3054\u3068\u306b\u8a2d\u5b9a\u6b04\u3068\u4f5c\u6cd5\u304c\u7570\u306a\u308b\u70b9\u306b\u6ce8\u610f<\/li>\n<\/ul>\n<\/blockquote>\n<p>\u5b9f\u969b\u306e\u8a08\u6e2c\u306f\u3001\u5e83\u544a\u7ba1\u7406\u753b\u9762\u3067\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u3069\u3046\u8a2d\u5b9a\u3059\u308b\u304b\u3067\u6c7a\u307e\u308a\u307e\u3059\u3002\u5a92\u4f53\u3054\u3068\u306b\u8a2d\u5b9a\u5834\u6240\u3084\u4f5c\u6cd5\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u4e3b\u8981\u306a\u5e83\u544a\u5a92\u4f53\u3054\u3068\u306b\u8a2d\u5b9a\u65b9\u6cd5\u3092\u6574\u7406\u3057\u307e\u3059\u3002\u30e1\u30fc\u30eb\uff08\u30e1\u30eb\u30de\u30ac\uff09\u306e\u8a2d\u5b9a\u306f\u5c02\u7528\u306e\u89e3\u8aac\u8a18\u4e8b\u304c\u3042\u308b\u306e\u3067\u3001\u5f8c\u8ff0\u306e\u5185\u90e8\u30ea\u30f3\u30af\u304b\u3089\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3>Google\u5e83\u544a<\/h3>\n<p>Google\u5e83\u544a\u306b\u306f\u3001\u30af\u30ea\u30c3\u30af\u3092\u8b58\u5225\u3059\u308b<span class=\"font01\"><code>gclid<\/code>\uff08Google \u30af\u30ea\u30c3\u30af ID\uff09\u3092\u81ea\u52d5\u3067\u4ed8\u4e0e\u3059\u308b\u300c\u81ea\u52d5\u30bf\u30b0\u8a2d\u5b9a\u300d<\/span>\u3068\u3044\u3046\u6a5f\u80fd\u304c\u3042\u308a\u307e\u3059\u3002\u30a2\u30ab\u30a6\u30f3\u30c8\u8a2d\u5b9a\u3067\u81ea\u52d5\u30bf\u30b0\u8a2d\u5b9a\u3092\u30aa\u30f3\u306b\u3059\u308b\u3068\u3001\u9077\u79fb\u5148URL\u306b <code>gclid<\/code> \u304c\u81ea\u52d5\u4ed8\u4e0e\u3055\u308c\u3001GA4\u3068Google\u5e83\u544a\u3092\u9023\u643a\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u624b\u52d5UTM\u306a\u3057\u3067\u3082\u5e83\u544a\u6d41\u5165\u3092\u7d30\u304b\u304f\u8a08\u6e2c\u3067\u304d\u307e\u3059\u3002<\/p>\n<ul>\n<li><span class=\"font01\">\u57fa\u672c\u65b9\u91dd<\/span>\uff1aGA4\u3068\u9023\u643a\u3057\u3066\u3044\u308b\u306a\u3089\u3001Google\u5e83\u544a\u306f<span class=\"font01\">\u81ea\u52d5\u30bf\u30b0\u8a2d\u5b9a\uff08<code>gclid<\/code>\uff09\u306b\u4e00\u672c\u5316<\/span>\u3059\u308b\u306e\u304c\u5b89\u5168\u3067\u3059\u3002\u624b\u52d5UTM\u3068\u81ea\u52d5\u30bf\u30b0\u3092\u4e21\u65b9\u4ed8\u3051\u308b\u3068\u3001\u8a08\u6e2c\u304c\u4e8c\u91cd\u306b\u306a\u3063\u3066\u53c2\u7167\u5143\u304c\u7af6\u5408\u3059\u308b\u304a\u305d\u308c\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<li><span class=\"font01\">\u624b\u52d5UTM\u3092\u4f7f\u3046\u5834\u5408<\/span>\uff1aGA4\u4ee5\u5916\u306e\u30c4\u30fc\u30eb\u3067\u3082\u7d71\u4e00\u3057\u3066\u898b\u305f\u3044\u3068\u304d\u306a\u3069\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u300c\u8a2d\u5b9a \uff1e \u305d\u306e\u4ed6\u306e\u8a2d\u5b9a \uff1e \u30ad\u30e3\u30f3\u30da\u30fc\u30f3URL\u306e\u30aa\u30d7\u30b7\u30e7\u30f3\u300d\u306b\u3042\u308b\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3067 <code>{lpurl}?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=...<\/code> \u306e\u3088\u3046\u306b\u6307\u5b9a\u3057\u307e\u3059\u3002<code>{lpurl}<\/code> \u306f\u9077\u79fb\u5148URL\u304c\u81ea\u52d5\u3067\u5165\u308b\u5909\u6570\u3067\u3059\u3002<\/li>\n<\/ul>\n<h3>Yahoo!\u5e83\u544a\uff08\u691c\u7d22\u5e83\u544a\u30fb\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\uff09<\/h3>\n<p>Yahoo!\u5e83\u544a\u3082\u540c\u69d8\u306b\u3001\u81ea\u52d5\u30bf\u30b0\u8a2d\u5b9a\u3092\u300c\u8a2d\u5b9a\u3059\u308b\u300d\u306b\u3059\u308b\u3068\u3001\u6700\u521d\u306b\u9077\u79fb\u3059\u308bURL\u306b\u8b58\u5225\u30d1\u30e9\u30e1\u30fc\u30bf\uff08<code>yclid<\/code> \u76f8\u5f53\uff09\u304c\u81ea\u52d5\u4ed8\u4e0e\u3055\u308c\u307e\u3059\u3002\u624b\u52d5\u3067UTM\u3092\u4ed8\u3051\u308b\u5834\u5408\u306f\u3001\u691c\u7d22\u5e83\u544a\u30fb\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u305d\u308c\u305e\u308c\u306e\u300cURL\u30aa\u30d7\u30b7\u30e7\u30f3\uff08\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0URL\uff09\u300d\u3067 <code>{lpurl}<\/code> \u306a\u3069\u306e\u5909\u6570\u3092\u4f7f\u3063\u3066\u6307\u5b9a\u3057\u307e\u3059\u3002Yahoo!\u5e83\u544a\u306fGA4\u3068\u76f4\u63a5\u9023\u643a\u3067\u304d\u306a\u3044\u30b1\u30fc\u30b9\u304c\u3042\u308b\u305f\u3081\u3001<span class=\"font01\">\u624b\u52d5UTM\u3067\u5a92\u4f53\u540d\uff08<code>utm_source=yahoo<\/code>\uff09\u30fb\u30e1\u30c7\u30a3\u30a2\uff08<code>utm_medium=cpc<\/code> \u306a\u3069\uff09\u3092\u660e\u793a\u3057\u3066\u304a\u304f<\/span>\u3068\u3001GA4\u4e0a\u3067Yahoo!\u7d4c\u7531\u306e\u6210\u679c\u3092\u78ba\u5b9f\u306b\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>Meta\u5e83\u544a\uff08Facebook\u30fbInstagram\uff09<\/h3>\n<p>Meta\u5e83\u544a\uff08Facebook\u30fbInstagram\uff09\u3067\u306f\u3001\u5e83\u544a\u4f5c\u6210\u753b\u9762\u306e\u300cURL\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u6b04\u306bUTM\u3092\u5165\u529b\u3057\u307e\u3059\u3002Meta\u5e83\u544a\u306e\u5927\u304d\u306a\u7279\u5fb4\u306f\u3001<span class=\"font01\">\u5165\u529b\u6b04\u306b\u5bfe\u3057\u3066\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5074\u304c\u300c\uff1f\u300d\u3092\u81ea\u52d5\u3067\u4ed8\u4e0e\u3059\u308b<\/span>\u70b9\u3067\u3059\u3002<\/p>\n<ul>\n<li><span class=\"font01\">\u6ce8\u610f\u70b9<\/span>\uff1aURL\u30d1\u30e9\u30e1\u30fc\u30bf\u6b04\u306b\u306f\u5148\u982d\u306e\u300c\uff1f\u300d\u3092\u4ed8\u3051\u305a\u3001<code>utm_source=facebook&amp;utm_medium=paid_social&amp;utm_campaign=...<\/code> \u306e\u3088\u3046\u306b <code>?<\/code> \u3092\u9664\u3044\u305f\u5f62\u3067\u5165\u529b\u3057\u307e\u3059\u3002\u5148\u982d\u306b <code>?<\/code> \u3092\u4ed8\u3051\u308b\u3068\u4e8c\u91cd\u306b\u306a\u308a\u3001\u30ea\u30f3\u30af\u304c\u6b63\u3057\u304f\u52d5\u304b\u306a\u304f\u306a\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<li><span class=\"font01\">\u52d5\u7684\u30d1\u30e9\u30e1\u30fc\u30bf<\/span>\uff1a<code>{{campaign.name}}<\/code> \u3084 <code>{{ad.name}}<\/code> \u306e\u3088\u3046\u306a\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4f7f\u3046\u3068\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\u3084\u5e83\u544a\u540d\u3092\u81ea\u52d5\u3067\u5024\u306b\u5dee\u3057\u8fbc\u3081\u307e\u3059\u3002\u5e83\u544a\u3092\u91cf\u7523\u3059\u308b\u969b\u306e\u8a2d\u5b9a\u6f0f\u308c\u3092\u9632\u3052\u307e\u3059\u3002<\/li>\n<\/ul>\n<h3>LINE\u5e83\u544a<\/h3>\n<p>LINE\u5e83\u544a\u3067\u306f\u3001\u30ea\u30f3\u30af\u5148URL\u306bUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u4e0e\u3057\u3066\u5165\u7a3f\u3057\u307e\u3059\u3002LINE\u306e\u5834\u5408\u3001<span class=\"font01\">LP\uff08\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\uff09\u7528\u306e\u7d20\u6750\u3068\u30ea\u30f3\u30af\u5148URL\u3067\u8a2d\u5b9a\u306e\u4f7f\u3044\u5206\u3051\u304c\u5fc5\u8981\u306a\u30b1\u30fc\u30b9\u304c\u3042\u308b<\/span>\u305f\u3081\u3001\u5165\u7a3f\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3092\u78ba\u8a8d\u306e\u3046\u3048\u3001\u30ea\u30f3\u30af\u5148URL\u5074\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u4ed8\u304dURL\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u5a92\u4f53\u540d\u306f <code>utm_source=line<\/code>\u3001\u30e1\u30c7\u30a3\u30a2\u306f <code>utm_medium=paid_social<\/code> \u306a\u3069\u3068\u7d71\u4e00\u3057\u3066\u4ed8\u4e0e\u3057\u307e\u3059\u3002<\/p>\n<p><span class=\"font01\">\ud83d\udcca \u4e3b\u8981\u5e83\u544a\u5a92\u4f53\u306eURL\u30d1\u30e9\u30e1\u30fc\u30bf\u8a2d\u5b9a\u306e\u9055\u3044<\/span><\/p>\n<table class=\"column-table\">\n<thead>\n<tr>\n<th>\u5a92\u4f53<\/th>\n<th>\u81ea\u52d5\u4ed8\u4e0e\uff08\u8b58\u5225ID\uff09<\/th>\n<th>\u624b\u52d5UTM\u306e\u8a2d\u5b9a\u5834\u6240<\/th>\n<th>\u6ce8\u610f\u70b9<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Google\u5e83\u544a<\/td>\n<td>\u3042\u308a\uff08<code>gclid<\/code>\uff0f\u81ea\u52d5\u30bf\u30b0\u8a2d\u5b9a\uff09<\/td>\n<td>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3URL\u306e\u30aa\u30d7\u30b7\u30e7\u30f3<\/td>\n<td>GA4\u9023\u643a\u6642\u306f\u81ea\u52d5\u30bf\u30b0\u306b\u4e00\u672c\u5316<\/td>\n<\/tr>\n<tr>\n<td>Yahoo!\u5e83\u544a<\/td>\n<td>\u3042\u308a\uff08<code>yclid<\/code> \u76f8\u5f53\uff0f\u81ea\u52d5\u30bf\u30b0\u8a2d\u5b9a\uff09<\/td>\n<td>\u5404\u5e83\u544a\u306eURL\u30aa\u30d7\u30b7\u30e7\u30f3<\/td>\n<td>GA4\u3068\u76f4\u63a5\u9023\u643a\u3067\u304d\u306a\u3044\u5834\u5408\u306f\u624b\u52d5UTM\u63a8\u5968<\/td>\n<\/tr>\n<tr>\n<td>Meta\u5e83\u544a<\/td>\n<td>\u306a\u3057<\/td>\n<td>\u5e83\u544a\u306e\u300cURL\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u6b04<\/td>\n<td>\u300c\uff1f\u300d\u304c\u81ea\u52d5\u4ed8\u4e0e\u3055\u308c\u308b\u305f\u3081\u5148\u982d\u306b\u4ed8\u3051\u306a\u3044<\/td>\n<\/tr>\n<tr>\n<td>LINE\u5e83\u544a<\/td>\n<td>\u306a\u3057<\/td>\n<td>\u30ea\u30f3\u30af\u5148URL<\/td>\n<td>LP\u7528\u7d20\u6750\u3068\u30ea\u30f3\u30af\u5148\u3067\u8a2d\u5b9a\u3092\u4f7f\u3044\u5206\u3051<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u30e1\u30fc\u30eb\uff08\u30e1\u30eb\u30de\u30ac\uff09\u914d\u4fe1\u3067\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u8a2d\u5b9a\u306f\u3001\u958b\u5c01\u30fb\u30af\u30ea\u30c3\u30af\u306e\u8a08\u6e2c\u3084<a href=\"https:\/\/gmotech.jp\/semlabo\/webmarketing\/blog\/html-basic\/\" data-internallinksmanager029f6b8e52c=\"59\" title=\"HTML\">HTML<\/a>\u30e1\u30fc\u30eb\u7279\u6709\u306e\u6ce8\u610f\u70b9\u304c\u3042\u308b\u305f\u3081\u3001\u5c02\u7528\u8a18\u4e8b\u300c<a href=\"https:\/\/gmotech.jp\/semlabo\/webmarketing\/blog\/e-mail-newsletter-parameter\/\">\u30e1\u30eb\u30de\u30ac\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\uff1f\u8a2d\u5b9a\u65b9\u6cd5\u3084\u6d3b\u7528\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac\uff01<\/a>\u300d\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u307e\u3059\u3002\u30e1\u30fc\u30eb\u65bd\u7b56\u306e\u8a08\u6e2c\u3092\u6574\u3048\u305f\u3044\u5834\u5408\u306f\u3001\u3042\u308f\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002Web\u5e83\u544a\u306e\u5a92\u4f53\u5168\u4f53\u3092\u4fef\u77b0\u3057\u305f\u3044\u5834\u5408\u306f\u300c<a href=\"https:\/\/gmotech.jp\/semlabo\/webmarketing\/blog\/web-advertising\/\">Web\u5e83\u544a\u3068\u306f\uff1f\u904b\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u9078\u3073\u65b9\u30fb\u4e3b\u306a\u7a2e\u985e\u3082\u7d39\u4ecb<\/a>\u300d\u3082\u53c2\u8003\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>GA4\u3067\u306e\u8a08\u6e2c\u78ba\u8a8d\u65b9\u6cd5<\/h2>\n<blockquote><p><span class=\"font01\">\ud83d\udc49 \u3053\u306e\u30d1\u30fc\u30c8\u3092\u307e\u3068\u3081\u308b\u3068\uff01<\/span><\/p>\n<ul>\n<li>\u78ba\u8a8d\u306f\u300c\u30ec\u30dd\u30fc\u30c8\uff1e\u96c6\u5ba2\uff1e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\u300d<\/li>\n<li>utm\u5024\u306f\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u53c2\u7167\u5143\/\u30e1\u30c7\u30a3\u30a2\u300d\u7b49\u306b\u5bfe\u5fdc<\/li>\n<li>\u53cd\u6620\u524d\u306f\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30ec\u30dd\u30fc\u30c8\u3067\u5373\u6642\u691c\u8a3c\u3067\u304d\u308b<\/li>\n<\/ul>\n<\/blockquote>\n<p>\u30d1\u30e9\u30e1\u30fc\u30bf\u4ed8\u304dURL\u3092\u8a2d\u5b9a\u3057\u305f\u3089\u3001<span class=\"font01\">GA4\u3067\u6b63\u3057\u304f\u8a08\u6e2c\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u5fc5\u305a\u691c\u8a3c<\/span>\u3057\u307e\u3059\u3002\u65e7Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3001UA\uff09\u3068\u306f\u753b\u9762\u69cb\u6210\u304c\u5927\u304d\u304f\u7570\u306a\u308b\u305f\u3081\u3001\u3053\u3053\u3067\u306fGA4\uff082024\u5e74\u4ee5\u964d\u306e\u73fe\u884cUI\uff09\u3067\u306e\u78ba\u8a8d\u624b\u9806\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<h3>\u78ba\u8a8d\u5834\u6240\u3068\u5404UTM\u306e\u5bfe\u5fdc<\/h3>\n<p>GA4\u306e\u5de6\u30e1\u30cb\u30e5\u30fc\u304b\u3089\u300c<span class=\"font01\">\u30ec\u30dd\u30fc\u30c8 \uff1e \u96c6\u5ba2 \uff1e \u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97<\/span>\u300d\u3092\u958b\u304d\u307e\u3059\u3002\u8868\u306e\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\uff08\u884c\u306e\u9805\u76ee\uff09\u3092\u5207\u308a\u66ff\u3048\u308b\u3053\u3068\u3067\u3001\u8a2d\u5b9a\u3057\u305fUTM\u306e\u5024\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n<table class=\"column-table\">\n<thead>\n<tr>\n<th>\u8a2d\u5b9a\u3057\u305fUTM<\/th>\n<th>GA4\u3067\u5bfe\u5fdc\u3059\u308b\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><code>utm_source<\/code><\/td>\n<td>\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u53c2\u7167\u5143<\/td>\n<\/tr>\n<tr>\n<td><code>utm_medium<\/code><\/td>\n<td>\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u30e1\u30c7\u30a3\u30a2<\/td>\n<\/tr>\n<tr>\n<td><code>utm_source<\/code> + <code>utm_medium<\/code><\/td>\n<td>\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u53c2\u7167\u5143\/\u30e1\u30c7\u30a3\u30a2<\/td>\n<\/tr>\n<tr>\n<td><code>utm_campaign<\/code><\/td>\n<td>\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u305f\u3068\u3048\u3070 <code>utm_source=google&amp;utm_medium=cpc<\/code> \u3092\u4ed8\u3051\u305f\u30ea\u30f3\u30af\u304b\u3089\u306e\u8a2a\u554f\u306f\u3001\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u53c2\u7167\u5143\/\u30e1\u30c7\u30a3\u30a2\u300d\u3092\u9078\u3076\u3068 <code>google \/ cpc<\/code> \u3068\u3044\u3046\u884c\u3067\u96c6\u8a08\u3055\u308c\u307e\u3059\u3002<code>utm_campaign<\/code> \u3092\u898b\u305f\u3044\u3068\u304d\u306f\u3001\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3092\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u300d\u306b\u5207\u308a\u66ff\u3048\u307e\u3059\u3002<\/p>\n<blockquote>\n<p><span class=\"font01\">\ud83c\udfa8 \u30c7\u30b6\u30a4\u30ca\u30fc\u5411\u3051\u6307\u793a\u66f8\uff1a\u30a4\u30f3\u30d5\u30a9\u30b0\u30e9\u30d5\u30a3\u30c3\u30af<\/span><br \/>\n<span class=\"font01\">\u4ef6\u540d<\/span>\uff1aGA4\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\u30ec\u30dd\u30fc\u30c8\u3067\u306eUTM\u78ba\u8a8d\uff08\u516c\u958b\u524d\u306b\u6700\u65b0UI\u306e\u5b9f\u6a5f\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8\u30921\u301c2\u679a\u53d6\u5f97\uff09<br \/>\n<span class=\"font01\">\u69cb\u6210\u8981\u7d20<\/span>\uff1a[\u5de6\u30e1\u30cb\u30e5\u30fc\uff08\u30ec\u30dd\u30fc\u30c8\uff1e\u96c6\u5ba2\uff1e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\uff09, \u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u5207\u308a\u66ff\u3048\uff08\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u53c2\u7167\u5143\/\u30e1\u30c7\u30a3\u30a2\uff09, google \/ cpc \u306e\u96c6\u8a08\u884c]<\/p>\n<\/blockquote>\n<h3>\u53cd\u6620\u30bf\u30a4\u30df\u30f3\u30b0\u3068\u5373\u6642\u691c\u8a3c<\/h3>\n<p>\u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u3078\u306e\u53cd\u6620\u306b\u306f\u3001\u901a\u5e38\u6570\u6642\u9593\u301c1\u65e5\u7a0b\u5ea6\uff08\u5834\u5408\u306b\u3088\u308a\u6700\u592748\u6642\u9593\uff09\u304b\u304b\u308a\u307e\u3059\u3002\u8a2d\u5b9a\u76f4\u5f8c\u306b\u78ba\u8a8d\u3057\u305f\u3044\u3068\u304d\u306f\u3001\u5de6\u30e1\u30cb\u30e5\u30fc\u306e\u300c<span class=\"font01\">\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0<\/span>\u300d\u30ec\u30dd\u30fc\u30c8\u3092\u4f7f\u3046\u3068\u3001\u81ea\u5206\u3067\u30d1\u30e9\u30e1\u30fc\u30bf\u4ed8\u304dURL\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u6d41\u5165\u304c\u6570\u5341\u79d2\u301c\u6570\u5206\u3067\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u8868\u793a\u3055\u308c\u3001\u305d\u306e\u5834\u3067\u6b63\u3057\u304f\u8a08\u6e2c\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u691c\u8a3c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>gclid\u30fbyclid\u3068\u306e\u9055\u3044<\/h3>\n<p>Google\u5e83\u544a\u306e <code>gclid<\/code> \u3084Yahoo!\u5e83\u544a\u306e <code>yclid<\/code> \u306f\u3001\u5404\u5e83\u544a\u30b5\u30fc\u30d3\u30b9\u304c\u81ea\u52d5\u3067\u4ed8\u4e0e\u3059\u308b\u72ec\u81ea\u306e\u8b58\u5225ID\u3067\u3001UTM\u3068\u306f\u5225\u7269\u3067\u3059\u3002\u3053\u308c\u3089\u306f\u7ba1\u7406\u753b\u9762\u3069\u3046\u3057\u306e\u9023\u643a\u3067\u8a73\u7d30\u30c7\u30fc\u30bf\u3092\u7d10\u3065\u3051\u308b\u305f\u3081\u306e\u3082\u306e\u3067\u3001<code>utm_<\/code> \u306e\u3088\u3046\u306b\u4eba\u304c\u5024\u3092\u6c7a\u3081\u3066\u5a92\u4f53\u6a2a\u65ad\u3067\u96c6\u8a08\u3059\u308b\u7528\u9014\u3068\u306f\u5f79\u5272\u304c\u7570\u306a\u308a\u307e\u3059\u3002\u4e21\u65b9\u3092\u7406\u89e3\u3057\u305f\u3046\u3048\u3067\u3001\u8a08\u6e2c\u3057\u305f\u3044\u7c92\u5ea6\u306b\u5fdc\u3058\u3066\u4f7f\u3044\u5206\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>GA4\u305d\u306e\u3082\u306e\u306e\u4f7f\u3044\u65b9\u306b\u4e0d\u5b89\u304c\u3042\u308b\u5834\u5408\u306f\u3001\u57fa\u790e\u304b\u3089\u89e3\u8aac\u3057\u305f\u300c<a href=\"https:\/\/gmotech.jp\/semlabo\/seo\/blog\/google_analytics4\/\">\u3010\u521d\u5fc3\u8005\u5411\u3051\u3011GA4\u3068\u306f\uff1f\u5c0e\u5165\u306e\u30e1\u30ea\u30c3\u30c8\u3084\u57fa\u672c\u7684\u306a\u4f7f\u3044\u65b9\u30fb\u898b\u65b9\u3092\u5fb9\u5e95\u89e3\u8aac<\/a>\u300d\u3092\u5148\u306b\u8aad\u3093\u3067\u304a\u304f\u3068\u3001\u30ec\u30dd\u30fc\u30c8\u753b\u9762\u306e\u7406\u89e3\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u6d41\u5165\u306e\u5358\u4f4d\u3068\u306a\u308b\u300c<a href=\"https:\/\/gmotech.jp\/semlabo\/seo\/blog\/words_session\/\">\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3068\u306f\uff1fgoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u306e\u78ba\u8a8d\u65b9\u6cd5\u3082\u89e3\u8aac<\/a>\u300d\u3082\u3001\u30ec\u30dd\u30fc\u30c8\u3092\u8aad\u307f\u89e3\u304f\u3046\u3048\u3067\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u307e\u3067\u3067\u300c\u8a2d\u8a08 \u2192 \u751f\u6210 \u2192 \u5a92\u4f53\u8a2d\u5b9a \u2192 GA4\u691c\u8a3c\u300d\u306e\u6d41\u308c\u304c\u6574\u3044\u307e\u3057\u305f\u3002\u3068\u306f\u3044\u3048\u3001\u8907\u6570\u5a92\u4f53\u306e\u8a08\u6e2c\u8a2d\u8a08\u3084\u3001\u5f8c\u8ff0\u3059\u308bSEO\u4e0a\u306e\u6b63\u898f\u5316\u307e\u3067\u542b\u3081\u3066\u793e\u5185\u3060\u3051\u3067\u904b\u7528\u3057\u7d9a\u3051\u308b\u306e\u306f\u8ca0\u62c5\u304c\u5927\u304d\u3044\u3082\u306e\u3067\u3059\u3002\u8a08\u6e2c\u8a2d\u8a08\u304b\u3089SEO\u6539\u5584\u307e\u3067\u3092\u4e00\u6c17\u901a\u8cab\u3067\u898b\u76f4\u3057\u305f\u3044\u5834\u5408\u306f\u3001<span class=\"font01\"><a href=\"https:\/\/seo-dash.net\/\">SEO Dash! byGMO<\/a><\/span> \u306e\u8cc7\u6599\u3067\u3001\u6d41\u5165\u5206\u6790\u3068SEO\u65bd\u7b56\u3092\u7d50\u3073\u3064\u3051\u308b\u652f\u63f4\u5185\u5bb9\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002\u307e\u305a\u306f\u8cc7\u6599\u3067\u5168\u4f53\u50cf\u3092\u628a\u63e1\u3059\u308b\u3068\u3053\u308d\u304b\u3089\u59cb\u3081\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"llmo-wp-cta\" style=\"position: relative; margin: 40px auto; padding: 40px 35px 35px; border: 2px solid #1a365d; border-radius: 8px; background-color: #f7fafc; max-width: 850px; box-shadow: 0 4px 6px rgba(0, 0, 0, 0.05); box-sizing: border-box; font-family: sans-serif;\">\n<div style=\"position: absolute; top: -14px; left: 20px; background-color: #d69e2e; color: #fff; padding: 4px 14px; font-size: 13px; font-weight: bold; border-radius: 4px; letter-spacing: 0.05em; z-index: 2;\">\n    SEO Dash! byGMO \u306e\u8cc7\u6599\u3092\u7121\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\n  <\/div>\n<h3 style=\"margin: 0 0 20px 0 !important; padding: 0 !important; border: none !important; background: none !important; font-size: 22px !important; line-height: 1.4 !important; color: #1a365d !important; font-weight: bold !important; text-align: left;\">\n    \u6d41\u5165\u8a08\u6e2c\u306e\u8a2d\u8a08\u304b\u3089SEO\u6539\u5584\u307e\u3067\u3001\u307e\u3068\u3081\u3066\u898b\u76f4\u3057\u307e\u305b\u3093\u304b\uff1f<br \/>\n  <\/h3>\n<p style=\"margin: 0 0 30px 0 !important; font-size: 14.5px !important; line-height: 1.7 !important; color: #4a5568 !important; text-align: left; border: none !important; padding: 0 !important;\">\n    URL\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u6d41\u5165\u304c\u898b\u3048\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u6b21\u306f\u300c\u3069\u3046\u6539\u5584\u306b\u3064\u306a\u3052\u308b\u304b\u300d\u304c\u8ab2\u984c\u306b\u306a\u308a\u307e\u3059\u3002SEO Dash! byGMO \u306f\u3001\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u306e\u6574\u5099\u304b\u3089SEO\u65bd\u7b56\u306e\u5b9f\u884c\u307e\u3067\u3092\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7\u3067\u652f\u63f4\u3057\u307e\u3059\u3002\u307e\u305a\u306f\u8cc7\u6599\u3067\u652f\u63f4\u5185\u5bb9\u3092\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002\n  <\/p>\n<div style=\"text-align: center; border: none !important; padding: 0 !important; margin: 0 !important;\">\n    <a class=\"llmo-wp-cta-btn\" style=\"display: inline-flex !important; align-items: center !important; justify-content: center !important; background-color: #f76263 !important; color: #ffffff !important; text-decoration: none !important; height: 55px; width: 100%; max-width: 450px; font-size: 16px !important; font-weight: bold !important; border-radius: 50px; box-shadow: 0 4px 15px rgba(247, 98, 99, 0.3); box-sizing: border-box; transition: all 0.3s ease; text-align: center !important; line-height: 1 !important; padding: 0 20px !important; margin: 0 auto !important;\" href=\"https:\/\/seo-dash.net\/\">\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9(\u7121\u6599)<\/a>\n  <\/div>\n<style>\n    .llmo-wp-cta h3::before, .llmo-wp-cta h3::after { display: none !important; content: none !important; }\n    .llmo-wp-cta-btn:hover { background-color: #e05354 !important; transform: translateY(-2px); box-shadow: 0 6px 20px rgba(224, 83, 84, 0.4) !important; }\n    @media screen and (max-width: 600px) {\n      .llmo-wp-cta { padding: 30px 20px 25px !important; margin: 30px auto !important; }\n      .llmo-wp-cta h3 { font-size: 19px !important; }\n      .llmo-wp-cta-btn { height: 50px !important; font-size: 15px !important; }\n    }\n  <\/style>\n<\/div>\n<h2>URL\u30d1\u30e9\u30e1\u30fc\u30bf\u8a2d\u5b9a\u6642\u306e\u6ce8\u610f\u70b9\uff08\u91cd\u8907\u30b3\u30f3\u30c6\u30f3\u30c4\u3068canonical\uff09<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2022\/04\/utm_section03-1024x597.jpg\" alt=\"\" width=\"1024\" height=\"597\" class=\"alignnone size-large wp-image-22096\" srcset=\"https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2022\/04\/utm_section03-1024x597.jpg 1024w, https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2022\/04\/utm_section03-300x175.jpg 300w, https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2022\/04\/utm_section03-768x448.jpg 768w, https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2022\/04\/utm_section03.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<blockquote><p><span class=\"font01\">\ud83d\udc49 \u3053\u306e\u30d1\u30fc\u30c8\u3092\u307e\u3068\u3081\u308b\u3068\uff01<\/span><\/p>\n<ul>\n<li>\u30d1\u30e9\u30e1\u30fc\u30bf\u4ed8\u304dURL\u306f\u91cd\u8907\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u898b\u306a\u3055\u308c\u308b\u6050\u308c<\/li>\n<li>canonical\u3067\u6b63\u898fURL\u3092\u6307\u5b9a\u3057\u8a55\u4fa1\u3092\u96c6\u7d04\u3059\u308b<\/li>\n<li>GSC\u306eURL\u30d1\u30e9\u30e1\u30fc\u30bf\u30c4\u30fc\u30eb\u306f2022\u5e74\u306b\u5ec3\u6b62\u6e08\u307f<\/li>\n<\/ul>\n<\/blockquote>\n<p>URL\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u8a08\u6e2c\u306b\u4fbf\u5229\u306a\u4e00\u65b9\u3001<span class=\"font01\">SEO\u306e\u89b3\u70b9\u3067\u306f\u300c\u91cd\u8907\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u3092\u751f\u3080\u30ea\u30b9\u30af<\/span>\u304c\u3042\u308a\u307e\u3059\u3002\u8a2d\u5b9a\u524d\u306b\u62bc\u3055\u3048\u3066\u304a\u304f\u3079\u304d\u6ce8\u610f\u70b9\u3092\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n<h3>1. \u91cd\u8907\u30b3\u30f3\u30c6\u30f3\u30c4\u3068canonical\u306b\u3088\u308b\u6b63\u898f\u5316<\/h3>\n<p>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u539f\u5247\u3068\u3057\u3066URL\u5358\u4f4d\u3067\u30da\u30fc\u30b8\u3092\u8a8d\u8b58\u3057\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u4e2d\u8eab\u304c\u540c\u3058\u3067\u3082\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u6709\u7121\u3084\u5024\u306e\u9055\u3044\u306b\u3088\u3063\u3066\u3001<code>https:\/\/example.com\/<\/code>\u3001<code>https:\/\/example.com\/?utm_source=google<\/code>\u3001<code>https:\/\/example.com\/?utm_source=facebook<\/code> \u304c<span class=\"font01\">\u5225\u3005\u306e\u30da\u30fc\u30b8\u3068\u3057\u3066\u6271\u308f\u308c\u308b<\/span>\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u304c\u7d9a\u304f\u3068\u3001\u672c\u67651\u30da\u30fc\u30b8\u306b\u96c6\u307e\u308b\u3079\u304d\u8a55\u4fa1\u304c\u5206\u6563\u3057\u305f\u308a\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u300c\u3069\u308c\u304c\u6b63\u898f\u306e\u30da\u30fc\u30b8\u304b\u5206\u304b\u3089\u306a\u3044\u300d\u72b6\u614b\u306b\u306a\u3063\u305f\u308a\u3057\u307e\u3059\u3002<\/p>\n<p>\u5bfe\u7b56\u306e\u57fa\u672c\u306f\u3001<span class=\"font01\">canonical\u30bf\u30b0\uff08\u6b63\u898fURL\u306e\u6307\u5b9a\uff09<\/span>\u3067\u3059\u3002\u5404\u30da\u30fc\u30b8\u306e <code>&lt;head&gt;<\/code> \u5185\u306b\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u9664\u3044\u305f\u6b63\u898fURL\u3092\u6b21\u306e\u3088\u3046\u306b\u6307\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<div class=\"qoute\" style=\"color: #23B39E;\">&lt;link rel=&#8221;canonical&#8221; href=&#8221;https:\/\/example.com\/&#8221;&gt;<\/div>\n<p>\u3053\u3046\u3057\u3066\u304a\u304f\u3068\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u4ed8\u304dURL\u3067\u30a2\u30af\u30bb\u30b9\u3055\u308c\u3066\u3082\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u300c\u6b63\u898f\u306f\u30d1\u30e9\u30e1\u30fc\u30bf\u306a\u3057\u306eURL\u300d\u3068\u7406\u89e3\u3057\u3001\u8a55\u4fa1\u3092\u6b63\u898fURL\u306b\u96c6\u7d04\u3057\u3066\u304f\u308c\u307e\u3059\u3002canonical\u306e\u8003\u3048\u65b9\u3068\u5b9f\u88c5\u306f\u300c<a href=\"https:\/\/gmotech.jp\/semlabo\/seo\/blog\/canonical\/\">\u30ab\u30ce\u30cb\u30ab\u30eb\u3068\u306f\uff1f\u91cd\u8907URL\u3092\u6b63\u898f\u5316\u3059\u308b\u65b9\u6cd5\u3092\u89e3\u8aac<\/a>\u300d\u3067\u8a73\u3057\u304f\u89e3\u8aac\u3057\u3066\u3044\u308b\u306e\u3067\u3001SEO\u62c5\u5f53\u3068\u9023\u643a\u3057\u3066\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>2. \u65e5\u672c\u8a9e\u30fb\u7279\u6b8a\u6587\u5b57\u3092\u907f\u3051\u308b<\/h3>\n<p>UTM\u306e\u5024\u306b\u65e5\u672c\u8a9e\u3084\u5168\u89d2\u30fb\u7279\u6b8a\u8a18\u53f7\u3092\u4f7f\u3046\u3068\u3001URL\u30a8\u30f3\u30b3\u30fc\u30c9\u3055\u308c\u3066 <code>%E3%82%AD...<\/code> \u306e\u3088\u3046\u306a\u9577\u304f\u8aad\u307f\u306b\u304f\u3044\u6587\u5b57\u5217\u306b\u306a\u308a\u307e\u3059\u3002\u53ef\u8aad\u6027\u304c\u843d\u3061\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30ea\u30f3\u30af\u306e\u9014\u4e2d\u3067\u9014\u5207\u308c\u3066\u8a08\u6e2c\u7cbe\u5ea6\u304c\u4e0b\u304c\u308b\u539f\u56e0\u306b\u3082\u306a\u308a\u307e\u3059\u3002\u5024\u306f\u534a\u89d2\u82f1\u6570\u5b57\u30fb\u30a2\u30f3\u30c0\u30fc\u30b9\u30b3\u30a2\uff08_\uff09\u30fb\u30cf\u30a4\u30d5\u30f3\uff08-\uff09\u306b\u9650\u5b9a\u3059\u308b\u306e\u304c\u5b89\u5168\u3067\u3059\u3002<\/p>\n<h3>3. \u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u6642\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u5f15\u304d\u7d99\u304e\u3092\u78ba\u8a8d\u3059\u308b<\/h3>\n<p>\u30d1\u30e9\u30e1\u30fc\u30bf\u4ed8\u304dURL\u304c\u9014\u4e2d\u3067<a href=\"https:\/\/gmotech.jp\/semlabo\/seo\/blog\/url_redirect\/\" data-internallinksmanager029f6b8e52c=\"38\" title=\"\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u3068\u306f\uff1f&lt;span class=&quot;br&quot;&gt;\u7a2e\u985e\u3084\u8a2d\u5b9a\u65b9\u6cd5\u3001\u8b66\u544a\u306e\u5bfe\u51e6\u6cd5\u3092\u89e3\u8aac&lt;\/span&gt;\">\u30ea\u30c0\u30a4\u30ec\u30af\u30c8<\/a>\uff08\u5225URL\u3078\u306e\u81ea\u52d5\u8ee2\u9001\uff09\u3092\u7d4c\u7531\u3059\u308b\u5834\u5408\u3001<span class=\"font01\">\u5b9f\u88c5\u306b\u3088\u3063\u3066\u306f\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u8131\u843d\u3057\u3066\u8a08\u6e2c\u3067\u304d\u306a\u304f\u306a\u308b<\/span>\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u5e83\u544a\u306e\u9077\u79fb\u5148\u306b\u306f\u3001\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u3092\u631f\u307e\u306a\u3044\u6700\u7d42URL\u3092\u76f4\u63a5\u6307\u5b9a\u3059\u308b\u306e\u304c\u7406\u60f3\u3067\u3059\u3002\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u306e\u4ed5\u7d44\u307f\u306f\u300c<a href=\"https:\/\/gmotech.jp\/semlabo\/seo\/blog\/url_redirect\/\">\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u3068\u306f\uff1f\u7a2e\u985e\u3084\u8a2d\u5b9a\u65b9\u6cd5\u3001\u8b66\u544a\u306e\u5bfe\u51e6\u6cd5\u3092\u89e3\u8aac<\/a>\u300d\u3067\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>4. Search Console\u306eURL\u30d1\u30e9\u30e1\u30fc\u30bf\u30c4\u30fc\u30eb\u306f\u5ec3\u6b62\u6e08\u307f<\/h3>\n<p>\u304b\u3064\u3066Google Search Console\u306b\u306f\u3001\u30af\u30ed\u30fc\u30eb\u3059\u308b\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u6307\u5b9a\u3059\u308b\u300cURL\u30d1\u30e9\u30e1\u30fc\u30bf\u30c4\u30fc\u30eb\u300d\u304c\u3042\u308a\u307e\u3057\u305f\u304c\u3001<span class=\"font01\">2022\u5e74\u306b\u5ec3\u6b62\u3055\u308c\u307e\u3057\u305f<\/span>\u3002\u73fe\u5728\u306eGoogle\u306f\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u6271\u3044\u3092\u81ea\u52d5\u3067\u5224\u65ad\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u304a\u308a\u3001\u30b5\u30a4\u30c8\u5074\u306e\u5bfe\u7b56\u306f\u524d\u8ff0\u306ecanonical\u306b\u3088\u308b\u6b63\u898f\u5316\u304c\u57fa\u672c\u3067\u3059\u3002\u53e4\u3044\u89e3\u8aac\u8a18\u4e8b\u3067\u306f\u540c\u30c4\u30fc\u30eb\u306e\u5229\u7528\u304c\u63a8\u5968\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u73fe\u5728\u306f\u4f7f\u3048\u306a\u3044\u305f\u3081\u6ce8\u610f\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3>5. \u904e\u5270\u306a\u30d1\u30e9\u30e1\u30fc\u30bf\u4ed8\u4e0e\u3092\u907f\u3051\u308b<\/h3>\n<p>\u8a08\u6e2c\u3057\u305f\u3044\u304b\u3089\u3068\u3044\u3063\u3066\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u7a2e\u985e\u3084\u5024\u3092\u7121\u79e9\u5e8f\u306b\u5897\u3084\u3059\u3068\u3001\u4f3c\u305fURL\u304c\u5927\u91cf\u306b\u751f\u6210\u3055\u308c\u3001\u30af\u30ed\u30fc\u30eb\u52b9\u7387\u306e\u4f4e\u4e0b\u3084\u91cd\u8907\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5897\u52a0\u3092\u62db\u304d\u307e\u3059\u3002\u4ed8\u3051\u308b\u306e\u306f\u8a08\u6e2c\u306b\u5fc5\u8981\u306a\u7bc4\u56f2\u306b\u3068\u3069\u3081\u3001<code>utm_term<\/code> \u3084 <code>utm_content<\/code> \u306f\u672c\u5f53\u306b\u5206\u6790\u3059\u308b\u5834\u9762\u3067\u306e\u307f\u4f7f\u3046\u306e\u304c\u3001SEO\u3068\u306e\u4e21\u7acb\u306e\u30b3\u30c4\u3067\u3059\u3002<\/p>\n<h3>6. Cookie\u306b\u4f9d\u5b58\u3057\u306a\u3044\u8a08\u6e2c\u624b\u6bb5\u3068\u3057\u3066\u306e\u4fa1\u5024<\/h3>\n<p>\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u306e\u6d41\u308c\u3092\u53d7\u3051\u3001Safari\u306eITP\uff08\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u9632\u6b62\u6a5f\u80fd\uff09\u3084Firefox\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u9632\u6b62\u6a5f\u80fd\u3067\u306f\u3001\u3059\u3067\u306b\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3<a href=\"https:\/\/gmotech.jp\/semlabo\/webmarketing\/blog\/cookie\/\" data-internallinksmanager029f6b8e52c=\"16\" title=\"Cookie\uff08\u30af\u30c3\u30ad\u30fc\uff09\u3068\u306f\uff1f\u4ed5\u7d44\u307f\u30fb\u7a2e\u985e\u30fb\u76ee\u7684\u30fb\u8a2d\u5b9a\u65b9\u6cd5\u3092\u89e3\u8aac\">Cookie<\/a>\u304c\u30d6\u30ed\u30c3\u30af\u3055\u308c\u3066\u3044\u307e\u3059\u3002Google\u306fChrome\u3067\u306e\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u5ec3\u6b62\u8a08\u753b\u3053\u305d\u64a4\u56de\u3057\u305f\u3082\u306e\u306e\u3001Cookie\u306b\u4f9d\u5b58\u3057\u305f\u5f93\u6765\u306e\u8a08\u6e2c\u304c\u5236\u9650\u3055\u308c\u308b\u74b0\u5883\u306f\u4f9d\u7136\u3068\u3057\u3066\u7d9a\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u3046\u3057\u305f\u306a\u304b\u3067\u3082\u3001<span class=\"font01\">URL\u30d1\u30e9\u30e1\u30fc\u30bf\uff08UTM\uff09\u306f\u3001\u30ea\u30f3\u30af\u306e\u30af\u30ea\u30c3\u30af\u6642\u70b9\u3067\u53c2\u7167\u5143\u60c5\u5831\u3092URL\u305d\u306e\u3082\u306e\u306b\u57cb\u3081\u8fbc\u3080\u65b9\u5f0f<\/span>\u306e\u305f\u3081\u3001Cookie\u306e\u5229\u7528\u53ef\u5426\u306b\u5de6\u53f3\u3055\u308c\u306b\u304f\u3044\u6d41\u5165\u5143\u306e\u8b58\u5225\u624b\u6bb5\u3068\u3057\u3066\u76f8\u5bfe\u7684\u306b\u91cd\u8981\u6027\u3092\u5897\u3057\u3066\u3044\u307e\u3059\u3002Cookie\u30ec\u30b9\u6642\u4ee3\u306e\u8a08\u6e2c\u306e\u571f\u53f0\u3068\u3057\u3066\u3001UTM\u8a2d\u8a08\u3092\u6b63\u3057\u304f\u6574\u3048\u3066\u304a\u304f\u610f\u7fa9\u306f\u5927\u304d\u3044\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<h2>\u3088\u304f\u3042\u308b\u8a2d\u5b9a\u30df\u30b9\u3068FAQ<\/h2>\n<blockquote><p><span class=\"font01\">\ud83d\udc49 \u3053\u306e\u30d1\u30fc\u30c8\u3092\u307e\u3068\u3081\u308b\u3068\uff01<\/span><\/p>\n<ul>\n<li>\u300c\uff1f\u300d\u306e\u4e8c\u91cd\u4ed8\u4e0e\u30fb\u672b\u5c3e\u4ee5\u5916\u3078\u306e\u914d\u7f6e\u304c\u983b\u51fa\u30df\u30b9<\/li>\n<li>\u8a08\u6e2c\u3055\u308c\u306a\u3044\u6642\u306f\u307e\u305a\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u5207\u308a\u5206\u3051\u308b<\/li>\n<li>\u5024\u306e\u8868\u8a18\u3086\u308c\u306b\u3088\u308b\u30ec\u30dd\u30fc\u30c8\u5206\u88c2\u306b\u6ce8\u610f<\/li>\n<\/ul>\n<\/blockquote>\n<p>\u6700\u5f8c\u306b\u3001URL\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u8a2d\u5b9a\u3067\u3064\u307e\u305a\u304d\u3084\u3059\u3044\u30dd\u30a4\u30f3\u30c8\u3092\u3001\u3088\u304f\u3042\u308b\u8cea\u554f\u306e\u5f62\u3067\u307e\u3068\u3081\u307e\u3059\u3002<\/p>\n<h3>\u3088\u304f\u3042\u308b\u8a2d\u5b9a\u30df\u30b93\u9078<\/h3>\n<ul>\n<li><span class=\"font01\">\u300c\uff1f\u300d\u30922\u56de\u4f7f\u3063\u3066\u3057\u307e\u3046<\/span>\uff1a\u5143URL\u306b\u3059\u3067\u306b <code>?<\/code> \u304c\u542b\u307e\u308c\u3066\u3044\u308b\u5834\u5408\u30012\u3064\u76ee\u4ee5\u964d\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u306f <code>&amp;<\/code> \u3067\u3064\u306a\u304e\u307e\u3059\u3002<code>?<\/code> \u3092\u4e8c\u5ea6\u4f7f\u3046\u3068\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u6b63\u3057\u304f\u8a8d\u8b58\u3055\u308c\u307e\u305b\u3093\u3002<\/li>\n<li><span class=\"font01\">\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u672b\u5c3e\u4ee5\u5916\u306b\u7f6e\u304f<\/span>\uff1aUTM\u306fURL\u306e\u672b\u5c3e\uff08\u30af\u30a8\u30ea\u90e8\u5206\uff09\u306b\u307e\u3068\u3081\u3066\u4ed8\u3051\u307e\u3059\u3002\u30d1\u30b9\u306e\u9014\u4e2d\u306a\u3069\u306b\u631f\u3080\u3068\u7121\u52b9\u306b\u306a\u308a\u307e\u3059\u3002<\/li>\n<li><span class=\"font01\">\u5024\u306e\u8868\u8a18\u304c\u3076\u308c\u308b<\/span>\uff1a<code>Google<\/code> \u3068 <code>google<\/code> \u306e\u3088\u3046\u306b\u5927\u6587\u5b57\u5c0f\u6587\u5b57\u304c\u6df7\u5728\u3059\u308b\u3068\u3001GA4\u3067\u5225\u3005\u306e\u884c\u306b\u5206\u304b\u308c\u3066\u30ec\u30dd\u30fc\u30c8\u304c\u5206\u88c2\u3057\u307e\u3059\u3002\u547d\u540d\u898f\u5247\u3092\u7d71\u4e00\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<\/ul>\n<h3>Q1. UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306f5\u3064\u3059\u3079\u3066\u4ed8\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u304b\uff1f<\/h3>\n<p>\u3044\u3044\u3048\u3001\u5fc5\u9808\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5b9f\u52d9\u3067\u5e38\u306b\u4ed8\u3051\u308b\u3079\u304d\u306a\u306e\u306f <code>utm_source<\/code>\u30fb<code>utm_medium<\/code>\u30fb<code>utm_campaign<\/code> \u306e3\u3064\u3067\u3059\u3002<code>utm_term<\/code>\uff08\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\uff09\u3068 <code>utm_content<\/code>\uff08\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u8b58\u5225\uff09\u306f\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306e\u5206\u6790\u3084A\/B\u30c6\u30b9\u30c8\u306a\u3069\u3001\u5fc5\u8981\u306a\u5834\u9762\u3067\u306e\u307f\u8ffd\u52a0\u3059\u308c\u3070\u5341\u5206\u3067\u3059\u3002<\/p>\n<h3>Q2. \u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u3051\u3066\u3082GA4\u3067\u8a08\u6e2c\u3055\u308c\u307e\u305b\u3093\u3002\u3069\u3053\u3092\u78ba\u8a8d\u3059\u3079\u304d\u3067\u3059\u304b\uff1f<\/h3>\n<p>\u307e\u305aGA4\u306e\u300c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u300d\u30ec\u30dd\u30fc\u30c8\u3067\u3001\u81ea\u5206\u3067\u30d1\u30e9\u30e1\u30fc\u30bf\u4ed8\u304dURL\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u6d41\u5165\u304c\u8868\u793a\u3055\u308c\u308b\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\u8868\u793a\u3055\u308c\u306a\u3044\u5834\u5408\u306f\u3001(1) <code>?<\/code> \u3084 <code>&amp;<\/code> \u306e\u8a18\u53f7\u30df\u30b9\u3001(2) \u5024\u306e\u5927\u6587\u5b57\u5c0f\u6587\u5b57\u306e\u8868\u8a18\u3086\u308c\u3001(3) \u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u306b\u3088\u308b\u30d1\u30e9\u30e1\u30fc\u30bf\u8131\u843d\u3001(4) \u6a19\u6e96\u30ec\u30dd\u30fc\u30c8\u306f\u307e\u3060\u53cd\u6620\u524d\uff08\u6700\u592748\u6642\u9593\uff09\u3001\u306e\u3044\u305a\u308c\u304b\u304c\u539f\u56e0\u306e\u3053\u3068\u304c\u5927\u534a\u3067\u3059\u3002Campaign URL Builder\u3067\u4f5c\u308a\u76f4\u3059\u3068\u30df\u30b9\u3092\u5207\u308a\u5206\u3051\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>Q3. URL\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u3051\u308b\u3068SEO\u306b\u60aa\u5f71\u97ff\u306f\u3042\u308a\u307e\u3059\u304b\uff1f<\/h3>\n<p>\u30d1\u30e9\u30e1\u30fc\u30bf\u4ed8\u304dURL\u304c\u91cd\u8907\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u898b\u306a\u3055\u308c\u308b\u3068\u3001\u8a55\u4fa1\u304c\u5206\u6563\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u305f\u3060\u3057\u3001canonical\u30bf\u30b0\u3067\u6b63\u898fURL\uff08\u30d1\u30e9\u30e1\u30fc\u30bf\u306a\u3057\uff09\u3092\u6307\u5b9a\u3057\u3066\u304a\u3051\u3070\u3001\u8a55\u4fa1\u306f\u6b63\u898fURL\u306b\u96c6\u7d04\u3055\u308c\u3001\u5b9f\u52d9\u4e0a\u306e\u60aa\u5f71\u97ff\u306f\u307b\u307c\u907f\u3051\u3089\u308c\u307e\u3059\u3002\u8a08\u6e2c\u306e\u305f\u3081\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4f7f\u3046\u3053\u3068\u81ea\u4f53\u304c\u554f\u984c\u306a\u306e\u3067\u306f\u306a\u304f\u3001\u6b63\u898f\u5316\u306e\u8a2d\u5b9a\u3092\u6020\u308b\u3053\u3068\u304c\u30ea\u30b9\u30af\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>Q4. \u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u77ed\u304f\u3057\u305f\u307b\u3046\u304c\u3088\u3044\u3067\u3059\u304b\uff1f<\/h3>\n<p>\u5024\u304c\u77ed\u3044\u307b\u3069\u53ef\u8aad\u6027\u306f\u4e0a\u304c\u308a\u307e\u3059\u304c\u3001\u8a08\u6e2c\u306e\u5206\u304b\u308a\u3084\u3059\u3055\u3092\u512a\u5148\u3057\u3066\u3001\u610f\u5473\u306e\u4f1d\u308f\u308b\u547d\u540d\u306b\u3059\u308b\u306e\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<code>c1<\/code> \u3088\u308a <code>summer_sale_2026<\/code> \u306e\u307b\u3046\u304c\u3001\u5f8c\u304b\u3089\u30ec\u30dd\u30fc\u30c8\u3092\u898b\u305f\u3068\u304d\u306b\u4f55\u306e\u65bd\u7b56\u304b\u4e00\u76ee\u3067\u5206\u304b\u308a\u307e\u3059\u3002\u534a\u89d2\u82f1\u6570\u5b57\u3067\u30eb\u30fc\u30eb\u5316\u3057\u3064\u3064\u3001\u5224\u5225\u3057\u3084\u3059\u3044\u9577\u3055\u306b\u53ce\u3081\u308b\u306e\u304c\u73fe\u5b9f\u7684\u3067\u3059\u3002<\/p>\n<h3>Q5. \u5e83\u544a\u306e\u81ea\u52d5\u30bf\u30b0\u8a2d\u5b9a\u3068\u624b\u52d5UTM\u306f\u4f75\u7528\u3067\u304d\u307e\u3059\u304b\uff1f<\/h3>\n<p>\u6280\u8853\u7684\u306b\u306f\u4f75\u7528\u3067\u304d\u307e\u3059\u304c\u3001Google\u5e83\u544a\u3068GA4\u3092\u9023\u643a\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u8a08\u6e2c\u306e\u4e8c\u91cd\u5316\u3092\u907f\u3051\u308b\u305f\u3081\u81ea\u52d5\u30bf\u30b0\u8a2d\u5b9a\uff08<code>gclid<\/code>\uff09\u306b\u4e00\u672c\u5316\u3059\u308b\u306e\u304c\u5b89\u5168\u3067\u3059\u3002\u624b\u52d5UTM\u306f\u3001\u81ea\u52d5\u30bf\u30b0\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u306a\u3044\u5a92\u4f53\u3084\u3001\u8907\u6570\u30c4\u30fc\u30eb\u3067\u8868\u8a18\u3092\u305d\u308d\u3048\u305f\u3044\u5834\u5408\u306b\u4f7f\u3044\u5206\u3051\u308b\u306e\u304c\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2>\u307e\u3068\u3081\uff5cURL\u30d1\u30e9\u30e1\u30fc\u30bf\u8a2d\u5b9a\u306e\u5b9f\u88c5\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8<\/h2>\n<blockquote><p><span class=\"font01\">\ud83d\udc49 \u3053\u306e\u30d1\u30fc\u30c8\u3092\u307e\u3068\u3081\u308b\u3068\uff01<\/span><\/p>\n<ul>\n<li>\u8a2d\u8a08\u2192\u751f\u6210\u2192\u5a92\u4f53\u8a2d\u5b9a\u2192GA4\u691c\u8a3c\u2192SEO\u62c5\u4fdd\u306e\u9806\u3067\u9032\u3081\u308b<\/li>\n<li>\u547d\u540d\u898f\u5247\u306e\u7d71\u4e00\u3068canonical\u8a2d\u5b9a\u304c\u6210\u5426\u3092\u5206\u3051\u308b<\/li>\n<li>\u516c\u958b\u524d\u306b\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30ec\u30dd\u30fc\u30c8\u3067\u5fc5\u305a\u691c\u8a3c\u3059\u308b<\/li>\n<\/ul>\n<\/blockquote>\n<p>URL\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u3001\u300c\u5e83\u544a\u3084SNS\u306b\u304b\u3051\u305f\u6295\u8cc7\u304c\u3001\u3069\u306e\u65bd\u7b56\u304b\u3089\u6210\u679c\u3092\u751f\u3093\u3060\u306e\u304b\u300d\u3092\u53ef\u8996\u5316\u3059\u308b\u305f\u3081\u306e\u57fa\u672c\u30c4\u30fc\u30eb\u3067\u3059\u3002\u672c\u8a18\u4e8b\u3067\u89e3\u8aac\u3057\u305f\u5b9f\u88c5\u306e\u9806\u756a\u3092\u3001\u6700\u5f8c\u306b\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3068\u3057\u3066\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n<ul class=\"style-decimal\">\n<li><span class=\"font01\">\u8a08\u6e2c\u8a2d\u8a08<\/span>\uff1a\u4f55\u3092\u6bd4\u8f03\u3057\u305f\u3044\u304b\u3092\u5148\u306b\u6c7a\u3081\u3001\u5a92\u4f53\u540d\u30fb\u30e1\u30c7\u30a3\u30a2\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\u306e\u547d\u540d\u898f\u5247\uff08\u534a\u89d2\u5c0f\u6587\u5b57\u30fb\u30a2\u30f3\u30c0\u30fc\u30b9\u30b3\u30a2\u533a\u5207\u308a\uff09\u30921\u679a\u306e\u8868\u306b\u307e\u3068\u3081\u308b\u3002<\/li>\n<li><span class=\"font01\">URL\u751f\u6210<\/span>\uff1aCampaign URL Builder\uff08<code>https:\/\/ga-dev-tools.google\/ga4\/campaign-url-builder\/<\/code>\uff09\u3067\u3001<code>?<\/code>\u30fb<code>&amp;<\/code>\u30fb\u30a8\u30f3\u30b3\u30fc\u30c9\u306e\u30df\u30b9\u3092\u9632\u304e\u306a\u304c\u3089\u751f\u6210\u3059\u308b\u3002<\/li>\n<li><span class=\"font01\">\u5a92\u4f53\u5225\u306e\u8a2d\u5b9a<\/span>\uff1aGoogle\uff0fYahoo!\u306f\u81ea\u52d5\u30bf\u30b0\u8a2d\u5b9a\u3068\u306e\u4e8c\u91cd\u8a08\u6e2c\u306b\u6ce8\u610f\u3002Meta\u306f\u300c\uff1f\u300d\u3092\u4ed8\u3051\u306a\u3044\u3002LINE\u306f\u30ea\u30f3\u30af\u5148URL\u306b\u8a2d\u5b9a\u3002\u30e1\u30fc\u30eb\u306f\u5c02\u7528\u8a18\u4e8b\u3092\u53c2\u7167\u3002<\/li>\n<li><span class=\"font01\">GA4\u3067\u306e\u691c\u8a3c<\/span>\uff1a\u300c\u30ec\u30dd\u30fc\u30c8 \uff1e \u96c6\u5ba2 \uff1e \u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\u300d\u3067\u53c2\u7167\u5143\/\u30e1\u30c7\u30a3\u30a2\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u78ba\u8a8d\u3002\u516c\u958b\u76f4\u5f8c\u306f\u300c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u300d\u3067\u5373\u6642\u691c\u8a3c\u3059\u308b\u3002<\/li>\n<li><span class=\"font01\">SEO\u306e\u62c5\u4fdd<\/span>\uff1acanonical\u30bf\u30b0\u3067\u6b63\u898fURL\u3092\u6307\u5b9a\u3057\u3001\u91cd\u8907\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3088\u308b\u8a55\u4fa1\u5206\u6563\u3092\u9632\u3050\u3002\u65e5\u672c\u8a9e\u30fb\u904e\u5270\u4ed8\u4e0e\u3092\u907f\u3051\u308b\u3002<\/li>\n<\/ul>\n<p>\u7279\u306b\u6210\u5426\u3092\u5206\u3051\u308b\u306e\u306f\u3001<span class=\"font01\">\u2460\u306e\u547d\u540d\u898f\u5247\u306e\u7d71\u4e00<\/span>\u3068<span class=\"font01\">\u2464\u306ecanonical\u8a2d\u5b9a<\/span>\u3067\u3059\u3002\u3053\u306e2\u3064\u3092\u6700\u521d\u306b\u62bc\u3055\u3048\u3066\u304a\u3051\u3070\u3001\u30ec\u30dd\u30fc\u30c8\u304c\u5206\u88c2\u3057\u305f\u308a\u3001SEO\u8a55\u4fa1\u304c\u5206\u6563\u3057\u305f\u308a\u3068\u3044\u3063\u305f\u300c\u3042\u3068\u304b\u3089\u76f4\u3059\u306e\u304c\u5927\u5909\u306a\u30c8\u30e9\u30d6\u30eb\u300d\u3092\u307b\u307c\u56de\u907f\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>URL\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u8a2d\u8a08\u304b\u3089\u3001\u305d\u306e\u5148\u306e\u6d41\u5165\u5206\u6790\u30fbSEO\u6539\u5584\u307e\u3067\u3092\u4e00\u8cab\u3057\u3066\u898b\u76f4\u3057\u305f\u3044\u5834\u5408\u306f\u3001\u8a08\u6e2c\u8a2d\u8a08\u3068SEO\u65bd\u7b56\u3092\u7d50\u3073\u3064\u3051\u3066\u4f34\u8d70\u3067\u304d\u308b\u4f53\u5236\u304c\u5f79\u7acb\u3061\u307e\u3059\u3002<span class=\"font01\"><a href=\"https:\/\/seo-dash.net\/\">SEO Dash! byGMO<\/a><\/span> \u3067\u306f\u3001\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u306e\u6574\u5099\u304b\u3089SEO\u6539\u5584\u307e\u3067\u3092\u30ef\u30f3\u30b9\u30c8\u30c3\u30d7\u3067\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002\u300c\u8a08\u6e2c\u306f\u59cb\u3081\u305f\u3082\u306e\u306e\u3001\u6b21\u306b\u3069\u3046\u6539\u5584\u3078\u3064\u306a\u3052\u308c\u3070\u3088\u3044\u304b\u5206\u304b\u3089\u306a\u3044\u300d\u3068\u3044\u3046\u6bb5\u968e\u306e\u65b9\u306f\u3001\u307e\u305a\u306f\u7121\u6599\u306e\u8cc7\u6599\u30fb\u76f8\u8ac7\u3067\u73fe\u72b6\u3092\u6574\u7406\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"llmo-wp-cta\" style=\"position: relative; margin: 40px auto; padding: 40px 35px 35px; border: 2px solid #1a365d; border-radius: 8px; background-color: #f7fafc; max-width: 850px; box-shadow: 0 4px 6px rgba(0, 0, 0, 0.05); box-sizing: border-box; font-family: sans-serif;\">\n<div style=\"position: absolute; top: -14px; left: 20px; background-color: #d69e2e; color: #fff; padding: 4px 14px; font-size: 13px; font-weight: bold; border-radius: 4px; letter-spacing: 0.05em; z-index: 2;\">\n    SEO Dash! byGMO \u306b\u7121\u6599\u76f8\u8ac7\n  <\/div>\n<h3 style=\"margin: 0 0 20px 0 !important; padding: 0 !important; border: none !important; background: none !important; font-size: 22px !important; line-height: 1.4 !important; color: #1a365d !important; font-weight: bold !important; text-align: left;\">\n    \u8a08\u6e2c\u306e\u300c\u6b21\u306e\u4e00\u624b\u300d\u3092\u30d7\u30ed\u3068\u4e00\u7dd2\u306b\u8a2d\u8a08\u3059\u308b<br \/>\n  <\/h3>\n<p style=\"margin: 0 0 30px 0 !important; font-size: 14.5px !important; line-height: 1.7 !important; color: #4a5568 !important; text-align: left; border: none !important; padding: 0 !important;\">\n    \u6d41\u5165\u30c7\u30fc\u30bf\u306f\u53d6\u308c\u305f\u304c\u3001\u3069\u3053\u304b\u3089\u6539\u5584\u3059\u3079\u304d\u304b\u8ff7\u3046\u2014\u2014\u305d\u3093\u306a\u3068\u304d\u306f\u3001SEO Dash! byGMO \u306e\u7121\u6599\u76f8\u8ac7\u3092\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002\u8a08\u6e2c\u8a2d\u8a08\u306e\u898b\u76f4\u3057\u304b\u3089SEO\u6539\u5584\u306e\u512a\u5148\u9806\u4f4d\u3065\u3051\u307e\u3067\u3001\u8cb4\u793e\u306e\u72b6\u6cc1\u306b\u5408\u308f\u305b\u3066\u3054\u63d0\u6848\u3057\u307e\u3059\u3002\n  <\/p>\n<div style=\"text-align: center; border: none !important; padding: 0 !important; margin: 0 !important;\">\n    <a class=\"llmo-wp-cta-btn\" style=\"display: inline-flex !important; align-items: center !important; justify-content: center !important; background-color: #f76263 !important; color: #ffffff !important; text-decoration: none !important; height: 55px; width: 100%; max-width: 450px; font-size: 16px !important; font-weight: bold !important; border-radius: 50px; box-shadow: 0 4px 15px rgba(247, 98, 99, 0.3); box-sizing: border-box; transition: all 0.3s ease; text-align: center !important; line-height: 1 !important; padding: 0 20px !important; margin: 0 auto !important;\" href=\"https:\/\/seo-dash.net\/\">\u7121\u6599\u3067\u76f8\u8ac7\u3059\u308b<\/a>\n  <\/div>\n<style>\n    .llmo-wp-cta h3::before, .llmo-wp-cta h3::after { display: none !important; content: none !important; }\n    .llmo-wp-cta-btn:hover { background-color: #e05354 !important; transform: translateY(-2px); box-shadow: 0 6px 20px rgba(224, 83, 84, 0.4) !important; }\n    @media screen and (max-width: 600px) {\n      .llmo-wp-cta { padding: 30px 20px 25px !important; margin: 30px auto !important; }\n      .llmo-wp-cta h3 { font-size: 19px !important; }\n      .llmo-wp-cta-btn { height: 50px !important; font-size: 15px !important; }\n    }\n  <\/style>\n<\/div>\n<h2>\u53c2\u8003\u6587\u732e<\/h2>\n<ul>\n<li><a href=\"https:\/\/support.google.com\/analytics\/answer\/10917952?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer nofollow external\" class=\"external\">[GA4] URL builders: \u30ab\u30b9\u30bf\u30e0 URL 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class=\"external\">Third-party cookies | Privacy Sandbox<\/a> &#8211; Google<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Web\u30b5\u30a4\u30c8\u3092\u904b\u55b6\u3059\u308b\u969b\u306f\u3001PV\u3084CV\u3092\u4f38\u3070\u3059\u305f\u3081\u306b\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u3084\u5e83\u544a\u306e\u52b9\u679c\u89e3\u6790\u306a\u3069\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u308c\u3089\u306e\u89e3\u6790\u306e\u305f\u3081\u306bWeb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3088\u304f\u5229\u7528\u3055\u308c\u308b\u306e\u304c\u3001\u300cURL\u30d1\u30e9\u30e1\u30fc\u30bf\u300d\u3067\u3059\u3002<\/p>\n<p>\u4eca\u56de\u306fURL\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\u4f55\u306a\u306e\u304b\u3001\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3059\u308b\u3082\u306e\u306a\u306e\u304b\u3092\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n","protected":false},"author":3,"featured_media":22093,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[123],"tags":[],"class_list":["post-7574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webmarketing_blog"],"acf":[],"aioseo_notices":[],"views":2169,"jetpack_featured_media_url":"https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2022\/04\/utm_eyecatch_756x397.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/gmotech.jp\/semlabo\/wp-json\/wp\/v2\/posts\/7574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gmotech.jp\/semlabo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gmotech.jp\/semlabo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gmotech.jp\/semlabo\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/gmotech.jp\/semlabo\/wp-json\/wp\/v2\/comments?post=7574"}],"version-history":[{"count":20,"href":"https:\/\/gmotech.jp\/semlabo\/wp-json\/wp\/v2\/posts\/7574\/revisions"}],"predecessor-version":[{"id":22097,"href":"https:\/\/gmotech.jp\/semlabo\/wp-json\/wp\/v2\/posts\/7574\/revisions\/22097"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gmotech.jp\/semlabo\/wp-json\/wp\/v2\/media\/22093"}],"wp:attachment":[{"href":"https:\/\/gmotech.jp\/semlabo\/wp-json\/wp\/v2\/media?parent=7574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gmotech.jp\/semlabo\/wp-json\/wp\/v2\/categories?post=7574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gmotech.jp\/semlabo\/wp-json\/wp\/v2\/tags?post=7574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}