{"id":7711,"date":"2022-04-15T15:00:02","date_gmt":"2022-04-15T06:00:02","guid":{"rendered":"https:\/\/gmotech.jp\/semlabo\/?p=7711"},"modified":"2022-12-21T12:21:02","modified_gmt":"2022-12-21T03:21:02","slug":"e-mail-newsletter-parameter","status":"publish","type":"post","link":"https:\/\/gmotech.jp\/semlabo\/webmarketing\/blog\/e-mail-newsletter-parameter\/","title":{"rendered":"\u30e1\u30eb\u30de\u30ac\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\uff1f\u8a2d\u5b9a\u65b9\u6cd5\u3084\u6d3b\u7528\u65b9\u6cd5\u3092\u8a73\u3057\u304f\u89e3\u8aac\uff01"},"content":{"rendered":"

\u30e1\u30eb\u30de\u30ac\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\uff1f<\/h2>\n

\u30e1\u30eb\u30de\u30ac\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\u3001\u30e1\u30eb\u30de\u30ac\u306b\u6dfb\u4ed8\u3059\u308bURL\u306b\u300cutm_\u300d\u304b\u3089\u59cb\u307e\u308b\u6587\u5b57\u5217\u3092\u52a0\u3048\u308b\u3053\u3068\u3067\u3001\u540c\u4e00\u30da\u30fc\u30b8\u306eURL\u3067\u3082\u5225\u306eURL\u3068\u3057\u3066\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u4e0a\u3067\u8a08\u6e2c\u3067\u304d\u308b\u3082\u306e\u3067\u3059\u3002<\/p>\n

\u4f8b\u3048\u3070\u3001https:\/\/example.com<\/a>\u306bURL\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u3051\u52a0\u3048\u308b\u3068https:\/\/example.com?utm_soure=mailmagazine<\/a>\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u4ed8\u3051\u52a0\u3048\u3089\u308c\u308b\u6587\u5b57\u5217\u306f\u8907\u6570\u3042\u308a\u3001\u305d\u308c\u305e\u308c\u300c\u3069\u306e\u30e1\u30eb\u30de\u30ac\u304b\u3089\u300d\u300c\u3069\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304b\u3089\u300d\u300c\u3069\u3093\u306a\u884c\u52d5\u3092\u3057\u3066\u3069\u3093\u306a\u52b9\u679c\u304c\u3042\u3063\u305f\u304b\u300d\u306a\u3069\u3092\u7d30\u304b\u304f\u5206\u6790\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n

\u5404\u60c5\u5831\u304b\u3089\u3001\u30e1\u30eb\u30de\u30ac\u8aad\u8005\u306e\u8208\u5473\u95a2\u5fc3\u306b\u5bfe\u3057\u3066\u914d\u4fe1\u3057\u3066\u3044\u308b\u5185\u5bb9\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u9069\u5207\u304b\u3092\u5224\u65ad\u3057\u3001\u3088\u308a\u52b9\u7387\u826f\u304f\u6210\u679c\u30a2\u30c3\u30d7\u306b\u7e4b\u3052\u308b\u305f\u3081\u306b\u3082\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u5c0e\u5165\u306f\u5fc5\u9808\u3067\u3059\u3002<\/p>\n<\/section>\n

\n

\u30e1\u30eb\u30de\u30ac\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u8a2d\u5b9a\u65b9\u6cd5<\/h2>\n

\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u7f6e\u3059\u308b\u969b\u3001\u57fa\u672c\u306e\u5f62\u306f\u300cutm_\uff08\u30d1\u30e9\u30e1\u30fc\u30bf\uff09=\uff08\u5024\uff09\u300d\u3068\u3044\u3046\u5f62\u306b\u306a\u308a\u3001\u5024\u306e\u90e8\u5206\u306f\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u5206\u6790\u3057\u3084\u3059\u3044\u3088\u3046\u81ea\u7531\u306b\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u5024\u3092\u5909\u66f4\u3059\u308b\u3053\u3068\u3067\u3001\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u4e0a\u3067\u306f\u30e1\u30eb\u30de\u30ac\u306e\u7a2e\u985e\u3084\u767a\u884c\u65e5\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u533a\u5225\u3057\u3066\u8868\u793a\u3067\u304d\u308b\u4ed5\u7d44\u307f\u3067\u3059\u3002<\/p>\n

\u307e\u305f\u30011\u7a2e\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u5f8c\u306b\u300c&\u300d\u3092\u4ed8\u3051\u3066\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8db3\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u3001\u8907\u6570\u306e\u60c5\u5831\u3092\u7d30\u304b\u304f\u5206\u3051\u3066\u5206\u6790\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u5b9f\u969b\u306b\u4f8b\u3092\u3042\u3052\u3066\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n

\u30fb1\u7a2e\u306e\u30e1\u30eb\u30de\u30ac\u3060\u3051\u3092\u767a\u884c\u3057\u3066\u3044\u308b<\/p>\n

http:\/\/\u57fa\u672c\u306eURL?utm_source=210401r&utm_medium=mail<\/div>\n

\u3053\u306e\u5834\u5408\u3001\u53c2\u7167\u5143\u306f\uff08\u5024210401\uff09\uff1d2021\u5e744\u67081\u65e5\u306b\u767a\u884c\u3057\u305f\u3001\u6d41\u5165\u5143\uff08\u5024mail\uff09\uff1d\u30e1\u30fc\u30eb\u306e\u30ec\u30dd\u30fc\u30c8\u3092\u78ba\u8a8d\u3067\u304d\u308b\u3068\u3044\u3046\u6d41\u308c\u3067\u3059\u3002<\/p>\n

\u30fb1\u65e5\u306b\u8907\u6570\u306e\u7a2e\u985e\u306e\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3092\u767a\u884c\u3057\u3066\u3044\u308b<\/p>\n

http:\/\/\u57fa\u672c\u306eURL?utm_source=mailmagazine1&utm_medium=mail&utm_campain=210401<\/div>\n

\u3053\u306e\u5834\u5408\u3001\uff08\u5024mailmagazine1\uff09\uff1d\u30e1\u30eb\u30de\u30ac1\u3068\u3044\u3046\u7a2e\u985e\u3067\u3001\uff08\u5024mail\uff09\uff1d\u30e1\u30fc\u30eb\u304c\u6d41\u5165\u5143\u306b\u306a\u3063\u3066\u3044\u3066\u3001\uff08\u5024210401\uff09\uff1d2021\u5e744\u67081\u65e5\u306b\u884c\u3063\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30ec\u30dd\u30fc\u30c8\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u5024\u306e\u4ed8\u3051\u65b9\u306b\u660e\u78ba\u306a\u6c7a\u307e\u308a\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u6c7a\u307e\u3063\u305f\u6cd5\u5247\u3067\u30ec\u30dd\u30fc\u30c8\u306b\u8868\u793a\u3055\u305b\u3089\u308c\u308b\u3088\u3046\u4e8b\u524d\u306b\u30eb\u30fc\u30eb\u3092\u6c7a\u3081\u3066\u304a\u304f\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<\/section>\n

\n

Google Analytics\u3067\u632f\u308a\u5206\u3051\u3067\u304d\u308b\u30d1\u30e9\u30e1\u30fc\u30bf\u4e00\u89a7<\/h2>\n

\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u4e3b\u306b5\u7a2e\u985e\u3042\u308a\u3001\u305d\u308c\u305e\u308c\u5f79\u5272\u304c\u7570\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n

\u3053\u308c\u3089\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u7a2e\u985e\u306e\u30e1\u30eb\u30de\u30ac\u3067\u3001\u3044\u3064\u914d\u4fe1\u3057\u305f\u3082\u306e\u3067\u3001\u3069\u306e\u90e8\u5206\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u304c\u6d41\u5165\u3057\u305f\u306e\u304b\u3092\u7d30\u304b\u304f\u5206\u985e\u3057\u3066\u3001\u30ec\u30dd\u30fc\u30c8\u3092\u5206\u6790\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u305d\u308c\u305e\u308c\u4f7f\u7528\u6cd5\u304c\u5e45\u5e83\u3044\u305f\u3081\u3001\u4f7f\u7528\u3059\u308b\u3046\u3061\u306b\u5206\u6790\u9805\u76ee\u304c\u3076\u308c\u306a\u3044\u3088\u3046\u3001\u5404\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u632f\u308a\u5206\u3051\u308b\u57fa\u6e96\u3092\u3057\u3063\u304b\u308a\u6c7a\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n

\u4ee5\u4e0b\u3067\u3001\u4e3b\u306autm\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n

\n

utm_source<\/h3>\n

URL\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u4eba\u306f\u3069\u3053\u304b\u3089\u6d41\u5165\u3057\u305f\u306e\u304b\u3001\u5927\u5143\u306e\u300c\u53c2\u7167\u5143\u300d\u3068\u306a\u308b\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u3001\u5165\u529b\u5fc5\u9808\u3067\u3059\u3002<\/p>\n

\u30e1\u30eb\u30de\u30ac\u306e\u5834\u5408\u306f\u300enewsletter\u300f\u300emailmagazine\u300f\u306a\u3069\u7a2e\u985e\u540d\u306b\u3059\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n

\u4f8b<\/p>\n

https:\/\/example.com?utm_source=newsletter<\/div>\n<\/section>\n
\n

utm_medium<\/h3>\n

\u3069\u306e\u300c\u30e1\u30c7\u30a3\u30a2\u300d\u304b\u3089\u6d41\u5165\u3057\u305f\u306e\u304b\u3092\u5206\u985e\u3059\u308b\u305f\u3081\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3067\u3001\u5165\u529b\u5fc5\u9808\u3067\u3059\u3002<\/p>\n

\u30e1\u30eb\u30de\u30ac\u306e\u5834\u5408\u306f\u5fc5\u305a\u300email\u300f\u3068\u8a2d\u5b9a\u3057\u3001\u30e1\u30eb\u30de\u30ac\u304b\u3089\u6d41\u5165\u3057\u305f\u3053\u3068\u304c\u308f\u304b\u308b\u3088\u3046\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n

\u4f8b<\/p>\n

https:\/\/example.com?utm_medium=mail<\/div>\n<\/section>\n
\n

utm_campaign<\/h3>\n

\u300c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u300d\u306f\u30e1\u30eb\u30de\u30ac\u3092\u6761\u4ef6\u3054\u3068\u306b\u7d5e\u3063\u3066\u5206\u6790\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3057\u307e\u3059\u3002<\/p>\n

\u4f8b\u3048\u3070\u914d\u4fe1\u65e5\u3067\u3042\u308c\u3070\u300e20210401\u300f\u3068\u5165\u529b\u3059\u308b\u3053\u3068\u3067\u30012021\u5e744\u67081\u65e5\u306b\u767a\u884c\u3057\u305f\u30e1\u30eb\u30de\u30ac\u306b\u7d5e\u3063\u3066\u30ec\u30dd\u30fc\u30c8\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u307e\u305f\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3084\u30b7\u30fc\u30ba\u30f3\u5225\u306e\u5185\u5bb9\u3054\u3068\u306b\u8868\u793a\u3055\u305b\u305f\u3044\u5834\u5408\u306f\u3001\u5bfe\u8c61\u3068\u306a\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\u3092\u6c7a\u3081\u3066\u5165\u529b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n

\u5fc5\u9808\u9805\u76ee\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u3069\u306e\u30e1\u30eb\u30de\u30ac\u304b\u3089\u6765\u305f\u304b\u7279\u5b9a\u3057\u305f\u3044\u5834\u5408\u306f\u5165\u529b\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n

\u4f8b<\/p>\n

https:\/\/example.com?utm_campain=20210401<\/div>\n<\/section>\n
\n

utm_term<\/h3>\n

\u6709\u6599\u691c\u7d22\u3067\u306e\u300c\u30ad\u30fc\u30ef\u30fc\u30c9\u300d\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3057\u307e\u3059\u3002<\/p>\n

Google\u306e\u30b9\u30dd\u30f3\u30b5\u30fc\u30ea\u30f3\u30af\u3092\u4f7f\u7528\u3057\u305f\u969b\u306b\u5fc5\u8981\u306a\u30d1\u30e9\u30e1\u30fc\u30bf\u306a\u306e\u3067\u3001\u30e1\u30eb\u30de\u30ac\u306b\u306f\u5fc5\u8981\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n

\u4f8b<\/p>\n

https:\/\/example.com?utm_term=keyword1<\/div>\n<\/section>\n
\n

utm_content<\/h3>\n

\u5fc5\u9808\u9805\u76ee\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u30e1\u30eb\u30de\u30ac\u306e\u4e2d\u306b\u8907\u6570\u306e\u540c\u4e00URL\u3092\u5165\u308c\u3066\u3044\u308b\u5834\u5408\u3001\u3069\u306e\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u304b\u3089\u6d41\u5165\u3057\u305f\u306e\u304b\u3092\u5206\u985e\u3057\u307e\u3059\u3002<\/p>\n

\u5177\u4f53\u7684\u306b\u306f\u30011\u3064\u306e\u30e1\u30eb\u30de\u30ac\u3067URL\u8868\u8a18\u30fb\u753b\u50cf\u30ea\u30f3\u30af\u30fb\u30d0\u30ca\u30fc\u3092\u7528\u3044\u3066\u3044\u308b\u5834\u5408\u3001\u305d\u308c\u305e\u308c\u3069\u308c\u304c\u3069\u308c\u3060\u3051\u30af\u30ea\u30c3\u30af\u3055\u308c\u3066\u3044\u308b\u306e\u304b\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n

\u4f8b<\/p>\n

https:\/\/example.com?utm_content=picture<\/div>\n<\/section>\n<\/section>\n
\n

\u30e1\u30eb\u30de\u30ac\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b4\u3064\u306e\u65b9\u6cd5<\/h2>\n

\u30e1\u30eb\u30de\u30ac\u5185\u306bURL\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3057\u3001\u3069\u308c\u304f\u3089\u3044\u306e\u8aad\u8005\u304c\u3069\u3053\u304b\u3089\u3069\u3046\u6d41\u5165\u3057\u305f\u306e\u304b\u898b\u65b9\u304c\u5206\u304b\u308b\u3068\u3001\u6570\u5024\u304b\u3089\u3055\u307e\u3056\u307e\u306a\u65bd\u7b56\u306e\u30d2\u30f3\u30c8\u3092\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n

\u8aad\u8005\u306e\u30cb\u30fc\u30ba\u3084\u5404\u914d\u4fe1\u306e\u53cd\u5fdc\u3092\u5143\u306bCV\u306b\u52b9\u679c\u7684\u306a\u30e1\u30eb\u30de\u30ac\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u898b\u6975\u3081\u3001\u3088\u308a\u52b9\u7387\u3088\u304f\u6210\u679c\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u5b9f\u8df5\u3057\u305f\u3044\u6d3b\u7528\u6cd54\u3064\u3092\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n

\n

\u30e6\u30fc\u30b6\u30fc\u52d5\u5411\u3092\u78ba\u8a8d\u3057\u3066\u826f\u3044\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u7279\u5b9a\u3059\u308b<\/h3>\n

\u3069\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u3088\u308aCV\u52b9\u679c\u304c\u9ad8\u3044\u306e\u304b\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u4eca\u5f8c\u5b9f\u65bd\u3059\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5185\u5bb9\u3084\u65b9\u5411\u6027\u306e\u5224\u65ad\u306b\u3082\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n

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\n

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\n

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