{"id":8539,"date":"2022-06-03T15:00:53","date_gmt":"2022-06-03T06:00:53","guid":{"rendered":"https:\/\/gmotech.jp\/semlabo\/?p=8539"},"modified":"2023-01-11T17:34:23","modified_gmt":"2023-01-11T08:34:23","slug":"google-analytics-reference-source","status":"publish","type":"post","link":"https:\/\/gmotech.jp\/semlabo\/webmarketing\/blog\/google-analytics-reference-source\/","title":{"rendered":"GA\u306e\u53c2\u7167\u5143\u3068\u306f\uff1f\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u4e0a\u306b\u51fa\u308b\u30e1\u30c7\u30a3\u30a2\u306e\u610f\u5473\u3082\u89e3\u8aac"},"content":{"rendered":"<section>\n<h2>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u53c2\u7167\u5143\u3068\u306f\uff1f<\/h2>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u53c2\u7167\u5143\u3068\u306f\u3001<em>\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u3053\u304b\u3089\u81ea\u793e\u30b5\u30a4\u30c8\u306b\u8a2a\u308c\u3066\u3044\u308b\u304b\u3068\u3044\u3046\u6d41\u5165\u7d4c\u8def\u306e\u8d77\u6e90<\/em>\u3092\u8868\u3059\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u81ea\u793e\u30b5\u30a4\u30c8\u304c\u3069\u306e\u5916\u90e8\u30b5\u30a4\u30c8\u304b\u3089\u6d41\u5165\u3055\u308c\u3066\u3044\u308b\u306e\u304b\u3001\u3064\u307e\u308a\u300c<span class=\"font01\">\u81ea\u793e\u30b5\u30a4\u30c8\u3092\u95b2\u89a7\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u6d41\u5165\u5143<\/span>\u300d\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u4ee5\u4e0b\u306f\u3042\u304f\u307e\u3067\uff11\u4f8b\u3067\u3042\u308a\u3001\u4ed6\u306e\u53c2\u7167\u5143\u3082\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>Google\uff1a\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u300cGoogle\u300d\u304b\u3089\u306e\u6d41\u5165<\/li>\n<li>Yahoo!\uff1a\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u300cYahoo!\u300d\u304b\u3089\u306e\u6d41\u5165<\/li>\n<li>Baidu\uff1a\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u300c\u767e\u5ea6\u300d\u304b\u3089\u306e\u6d41\u5165<\/li>\n<li>Ja.wikipedia.org\uff1a\u30b5\u30a4\u30c8\u300cWikipedia\u300d\u304b\u3089\u306e\u6d41\u5165<\/li>\n<li>Linktr.ee\uff1a\u300c\u30ea\u30f3\u30af\u30c4\u30ea\u30fc\u300d\u304b\u3089\u306e\u6d41\u5165<\/li>\n<li>Ameblo.jp\uff1a\u300c\u30a2\u30e1\u30d6\u30ed\u300d\u304b\u3089\u306e\u6d41\u5165<\/li>\n<li>Docomo.ne.jp\uff1a\u30c9\u30b3\u30e2\u30b9\u30de\u30db\u5411\u3051\u30dd\u30fc\u30bf\u30eb\u304b\u3089\u306e\u6d41\u5165<\/li>\n<li>Facebook.com\uff1aFacebook\u304b\u3089\u306e\u6d41\u5165<\/li>\n<li>Direct:\u53c2\u7167\u5143\u304c\u308f\u304b\u3089\u306a\u3044\u3068\u3053\u308d\u304b\u3089\u306e\u6d41\u5165<\/li>\n<\/ul>\n<p>\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u4e0a\u3067\u53c2\u7167\u5143\u3092\u898b\u308b\u306b\u306f\u3001\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u81ea\u793e\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u30db\u30fc\u30e0\u304b\u3089\u300c\u96c6\u5ba2\u300d\uff1e\u300c\u3059\u3079\u3066\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u300d\uff1e\u300c\u53c2\u7167\u5143\/\u30e1\u30c7\u30a3\u30a2\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n<div class=\"qoute\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306b\u3064\u3044\u3066\u306f\u3001\u4e0b\u8a18\u306e\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n<a href=\"https:\/\/semlabo.com\/seo\/blog\/googleanalytics4-guide\/\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u4f7f\u3044\u65b9\uff5cGA4\u306e\u767b\u9332\u65b9\u6cd5\u3084\u30ec\u30dd\u30fc\u30c8\u306e\u898b\u65b9\u3082\u89e3\u8aac<\/a><\/div>\n<section>\n<h3>\u53c2\u7167\u5143\u306b\u4e26\u3076\u30e1\u30c7\u30a3\u30a2\u306e\u610f\u5473\u3068\u306f<\/h3>\n<p>\u30e1\u30c7\u30a3\u30a2\u3068\u306f\u3001<em>\u81ea\u8eab\u306e\u30b5\u30a4\u30c8\u306b\u3069\u306e\u5916\u90e8\u30b5\u30a4\u30c8\u304b\u3089\u30e6\u30fc\u30b6\u30fc\u304c\u6d41\u5165\u3057\u305f\u306e\u304b\u3068\u3044\u3046\u6d41\u5165\u7d4c\u8def<\/em>\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u30e1\u30c7\u30a3\u30a2\u3068\u305d\u306e\u610f\u5473\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<table class=\"column-table\">\n<tr>\n<th>\u30e1\u30c7\u30a3\u30a2\u8981\u7d20\n   <\/th>\n<th>\u610f\u5473\n   <\/th>\n<\/tr>\n<tr>\n<th>organic\n   <\/th>\n<td>\u81ea\u7136\u691c\u7d22\u306b\u3088\u308b\u6d41\u5165\u306e\u3053\u3068\u3067\u3059\u3002\u4f8b\u3068\u3057\u3066Google\u3084Yahoo!\u304c\u591a\u3044\u3067\u3059\u3002Organic\u304b\u3089\u306e\u6d41\u5165\u306fSEO\u5bfe\u7b56\u306e\u52b9\u679c\u3068\u3082\u8a00\u3048\u307e\u3059\u3002\n   <\/td>\n<\/tr>\n<tr>\n<th>referral\n   <\/th>\n<td>\u5916\u90e8\u30b5\u30a4\u30c8\u306e\u30ea\u30f3\u30af\u304b\u3089\u306e\u6d41\u5165\u306e\u3053\u3068\u3067\u3059\u3002\u307b\u304b\u306e\u30b5\u30a4\u30c8\u3084\u3001\u500b\u4eba\u30d6\u30ed\u30b0\u306a\u3069\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u8a2d\u7f6e\u3055\u308c\u305f\u30ea\u30f3\u30af\u304b\u3089\u306e\u6d41\u5165\u304c\u3044\u304b\u307b\u3069\u304b\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\n   <\/td>\n<\/tr>\n<tr>\n<th>cpc\n   <\/th>\n<td>\u30af\u30ea\u30c3\u30af\u8ab2\u91d1\u578b\u306e\u6709\u6599\u5e83\u544a\u304b\u3089\u306e\u6d41\u5165\u306e\u3053\u3068\u3067\u3059\u3002\u4e3b\u306b\u306fGoogle\u306eAdwords\u304c\u3042\u308a\u307e\u3059\u3002\n   <\/td>\n<\/tr>\n<tr>\n<th>(none)\n   <\/th>\n<td>\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u3053\u304b\u3089\u8a2a\u554f\u3057\u305f\u306e\u304b\u628a\u63e1\u3067\u304d\u306a\u304b\u3063\u305f\u5834\u5408\u3067\u3059\u3002URL\u306e\u76f4\u63a5\u5165\u529b\u306a\u3069\u304c\u4e3b\u3067\u3059\u3002\n   <\/td>\n<\/tr>\n<\/table>\n<p><span class=\"font01\">\u30e1\u30c7\u30a3\u30a2\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u81ea\u8eab\u306e\u30b5\u30a4\u30c8\u3078\u306e\u6d41\u5165\u7d4c\u8def\u304c\u308f\u304b\u308b<\/span>\u306e\u3067\u3001\u4eca\u5f8c<em>\u30b5\u30a4\u30c8\u306e\u95b2\u89a7\u8005\u3092\u4f38\u3070\u3059\u3068\u304d\u306b\u3001\u975e\u5e38\u306b\u5927\u4e8b\u306a\u60c5\u5831<\/em>\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<\/section>\n<section>\n<h3>\uff08direct\uff09\uff0f\uff08none\uff09\u306e\u610f\u5473\u3068\u539f\u56e0<\/h3>\n<p>\uff08direct\uff09\uff0f\uff08none\uff09\u306f\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u300c\u53c2\u7167\u5143\uff0f\u30e1\u30c7\u30a3\u30a2\u300d\u306b\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u3053\u306e\u72b6\u614b\u306e\u3053\u3068\u3092\u300c<span class=\"font01\">\u30c0\u30a4\u30ec\u30af\u30c8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af<\/span>\u300d\u3084\u300c<span class=\"font01\">\u30ce\u30fc\u30ea\u30d5\u30a1\u30e9\u30fc<\/span>\u300d\u3068\u3082\u547c\u3073\u3001<em>\u6d41\u5165\u7d4c\u8def\u306e\u4e0d\u660e\u306a\u30e6\u30fc\u30b6\u30fc\u306e\u3053\u3068<\/em>\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\uff08direct\uff09\uff0f\uff08none\uff09\u304c\u591a\u3044\u3068\u6d41\u5165\u7d4c\u8def\u304c\u7279\u5b9a\u3067\u304d\u306a\u3044\u305f\u3081\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u304c\u3069\u306e\u5916\u90e8\u30b5\u30a4\u30c8\u304b\u3089\u95b2\u89a7\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u306e\u304b\u3001\u4eca\u5f8c\u81ea\u793e\u30b5\u30a4\u30c8\u3092\u3069\u306e\u3088\u3046\u306b\u6539\u5584\u3057\u3066\u3044\u3051\u3070\u30e6\u30fc\u30b6\u30fc\u304c\u5897\u3048\u3066\u3044\u304f\u306e\u304b\u306a\u3069\u5206\u6790\u304c\u3067\u304d\u307e\u305b\u3093\u3002\u7d50\u679c\u3001SEO\u5bfe\u7b56\u306e\u8a08\u753b\u3084\u4e0a\u4f4d\u8868\u793a\u304c\u96e3\u3057\u304f\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p>\u3067\u306f\u3001\uff08direct\uff09\uff0f\uff08none\uff09\u3068\u306a\u3063\u3066\u3057\u307e\u3046\u539f\u56e0\u306f\u4f55\u306a\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u307e\u305a\u306f\u539f\u56e0\u3092\u7406\u89e3\u3057\u3066\u5bfe\u7b56\u3092\u7acb\u3066\u307e\u3057\u3087\u3046\u3002\u4e3b\u306a\u539f\u56e0\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<ul class=\"style-decimal\">\n<li>URL\u306e\u76f4\u63a5\u5165\u529b\u304b\u3089\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9<\/li>\n<li>\u304a\u6c17\u306b\u5165\u308a\u3084\u30d6\u30c3\u30af\u30de\u30fc\u30af\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u306e\u30b7\u30e7\u30fc\u30c8\u30ab\u30c3\u30c8\u30a2\u30a4\u30b3\u30f3\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9<\/li>\n<li>Twitter\u3084LINE\u306a\u3069\u306e\u30a2\u30d7\u30ea\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9<\/li>\n<li>Word\u3084Excel\u3001PDF\u3001\u30e1\u30fc\u30eb\u4e0a\u306e\u30ea\u30f3\u30af\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9<\/li>\n<li>QR\u30b3\u30fc\u30c9\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9<\/li>\n<li>https\u30da\u30fc\u30b8\u304b\u3089SSL\u5316\u3057\u3066\u3044\u306a\u3044\u81ea\u30b5\u30a4\u30c8(http)\u306b\u30a2\u30af\u30bb\u30b9<\/li>\n<li>\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u30bd\u30d5\u30c8\u306a\u3069\u3067\u53c2\u7167\u5143\u306e\u60c5\u5831\u304c\u524a\u9664\u3055\u308c\u3066\u3044\u308b<\/li>\n<li>\u30b5\u30a4\u30c8\u5185\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30b3\u30fc\u30c9\u304c\u672a\u633f\u5165<\/li>\n<li>\u30b5\u30a4\u30c8\u5185\u3067\u306e<a href=\"https:\/\/gmotech.jp\/semlabo\/seo\/blog\/url_redirect\/\" data-internallinksmanager029f6b8e52c=\"38\" title=\"\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u3068\u306f\uff1f&lt;span class=&quot;br&quot;&gt;\u7a2e\u985e\u3084\u8a2d\u5b9a\u65b9\u6cd5\u3001\u8b66\u544a\u306e\u5bfe\u51e6\u6cd5\u3092\u89e3\u8aac&lt;\/span&gt;\">\u30ea\u30c0\u30a4\u30ec\u30af\u30c8<\/a><\/li>\n<\/ul>\n<p>\u4e0a\u8a18\u306e\u5185\u5bb9\u3092\u8e0f\u307e\u3048\u3001\u300c<span class=\"font01\">\uff08direct\uff09\uff0f\uff08none\uff09\u3092\u6e1b\u3089\u3059\u65b9\u6cd5\u306f\u306a\u3044\u306e\u304b<\/span>\u300d\u3068\u601d\u3046\u65b9\u3082\u3044\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u7d50\u8ad6\u3001<span class=\"font01\">\u4e0a\u8a18\u306e5\uff5e9\u306f\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u4ed8\u4e0e\u306b\u3088\u3063\u3066\u7279\u5b9a\u304c\u53ef\u80fd<\/span>\u306b\u306a\u308a\u307e\u3059\u3002\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u3001\u305d\u306e\u30da\u30fc\u30b8\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u8a08\u308b\u305f\u3081\u306e\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u4eee\u306b\u3001LINE\u304b\u3089\u306e\u6d41\u5165\u3092\u7279\u5b9a\u3057\u305f\u3044\u5834\u5408\u306f\u3001<\/p>\n<p>\u300chttp:\/\/\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb\u30fb?utm_source=LINE\u300d<\/p>\n<p>\u4e0a\u8a18\u306e\u3088\u3046\u306b\u300c?\uff5e\u4ee5\u964d\u300d\u3092\u52a0\u3048\u308c\u3070\u3088\u3044\u306e\u3067\u3059\u3002\u8a73\u3057\u304f\u306f\u5f8c\u307b\u3069\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u300c\u96c6\u5ba2\u300d\u2192\u300c\u3059\u3079\u3066\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u300d\u2192\u300c\u30c1\u30e3\u30cd\u30eb\u300d\u3067\u8868\u793a\u3055\u308c\u305f\u300cDirect\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3001Direct\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u53c2\u7167\u5143\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002\u3053\u3053\u306b\u8868\u793a\u3055\u308c\u308bURL\u306f\u3001\u76f4\u63a5\u5165\u529b\u3055\u308c\u305f\u308a\u30d6\u30c3\u30af\u30de\u30fc\u30af\u3084\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u3055\u308c\u305f\u308a\u3057\u305f\u3082\u306e\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30d6\u30c3\u30af\u30de\u30fc\u30af\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u30da\u30fc\u30b8\u3068\u3082\u8a00\u3048\u308b\u306e\u3067\u3059\u3002<\/p>\n<\/section>\n<section>\n<h3>\u53c2\u7167\u5143\u3068\u53c2\u7167\u30b5\u30a4\u30c8\u306e\u9055\u3044<\/h3>\n<p>\u4e0a\u8a18\u3067\u8aac\u660e\u3057\u305f\u53c2\u7167\u5143\u306b\u5bfe\u3057\u3066\u3001\u53c2\u7167\u30b5\u30a4\u30c8\u306f\u300c\u96c6\u5ba2\u300d\uff1e\u300c\u3059\u3079\u3066\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u300d\uff1e\u300c\u53c2\u7167\u30b5\u30a4\u30c8\u300d\u304b\u3089\u78ba\u8a8d\u304c\u3067\u304d\u3001\u5916\u90e8\u30ea\u30f3\u30af\uff08Referral\uff09\u306e\u307f\u306e\u6d41\u5165\u5143\u304c\u308f\u304b\u308b\u3068\u3044\u3046\u3082\u306e\u3067\u3059\u3002\u300corganic\u300d\u3084\u300cdirect\u300d\u306a\u3069\u306e\u30e1\u30c7\u30a3\u30a2\u90e8\u5206\u306f\u8868\u793a\u3055\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u300c\u53c2\u7167\u5143\uff0f\u30e1\u30c7\u30a3\u30a2\u300d\u306f\u5916\u90e8\u30ea\u30f3\u30af\u4ee5\u5916\u3082\u542b\u307e\u308c\u308b\u70b9\u304c\u3001\u53cc\u65b9\u306e\u9055\u3044\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<\/section>\n<\/section>\n<section>\n<h2>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5e83\u544a\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u3051\u3066\u6d41\u5165\u5143\u3092\u7279\u5b9a\u3059\u308b\u65b9\u6cd5<\/h2>\n<p>direct\uff0fnon\u3067\u898b\u3064\u3051\u305f\u30a2\u30af\u30bb\u30b9\u306e\u6d41\u5165\u7d4c\u8def\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u65b9\u6cd5\u3068\u3057\u3066\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u4e0e\u3059\u308b\u3068\u3044\u3046\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u306f5\u3064\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4f7f\u3046\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u4e0e\u3057\u3066\u6d41\u5165\u7d4c\u8def\u3092\u660e\u3089\u304b\u306b\u3057\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u306e\u30a2\u30af\u30bb\u30b9\u6570\u3092\u4f38\u3070\u3059\u306e\u306b\u5f79\u7acb\u3066\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<div class=\"qoute\">\u30d1\u30e9\u30e1\u30fc\u30bf\u306b\u3064\u3044\u3066\u306f\u3001\u4e0b\u8a18\u306e\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n<a href=\"https:\/\/gmotech.jp\/semlabo\/seo\/blog\/howto-parameter\/\">\u30d1\u30e9\u30e1\u30fc\u30bf\u30fc\u3068\u306f\uff1f\u610f\u5473\u3084\u8a00\u8449\u306e\u4f7f\u3044\u65b9\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\uff01<\/a><\/div>\n<div class=\"qoute\">URL\u30d1\u30e9\u30e1\u30fc\u30bf\u306b\u3064\u3044\u3066\u306f\u3001\u4e0b\u8a18\u306e\u8a18\u4e8b\u3067\u8a73\u3057\u304f\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n<a href=\"https:\/\/gmotech.jp\/semlabo\/seo\/blog\/url-parameter\/\">URL\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\uff1f\u30b7\u30fc\u30f3\u5225\u6d3b\u7528\u65b9\u6cd5\u3068\u8a2d\u5b9a\u65b9\u6cd5\u3092\u89e3\u8aac<\/a><\/div>\n<section>\n<h3>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u4f7f\u3048\u308b5\u3064\u306e\u30d1\u30e9\u30e1\u30fc\u30bf<\/h3>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u4f7f\u3048\u308b\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u4ee5\u4e0b\u306e5\u3064\u3067\u3059\u3002<\/p>\n<ul>\n<li>utm_source<\/li>\n<li>utm_medium<\/li>\n<li>utm_campaign<\/li>\n<li>utm term<\/li>\n<li>utm content<\/li>\n<\/ul>\n<p>\u305d\u308c\u305e\u308c\u3001\u8b58\u5225\u3059\u308b\u30c7\u30fc\u30bf\u3068\u8a73\u7d30\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<table class=\"column-table\">\n<tr>\n<th>utm\u30d1\u30e9\u30e1\u30fc\u30bf\n   <\/th>\n<th>\u8b58\u5225\u3059\u308b\u30c7\u30fc\u30bf\n   <\/th>\n<th>\u8a73\u7d30\n   <\/th>\n<\/tr>\n<tr>\n<th>utm_source<br \/>(\u5fc5\u9808)\n   <\/th>\n<td>\u53c2\u7167\u5143\n   <\/td>\n<td>Google\u3084Facebook\u306a\u3069\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u540d\u3084\u30b5\u30a4\u30c8\u540d\n   <\/td>\n<\/tr>\n<tr>\n<th>utm_medium<br \/>(\u5fc5\u9808)\n   <\/td>\n<td>\u30e1\u30c7\u30a3\u30a2\u30fb\u5a92\u4f53\n   <\/td>\n<td>\u30e1\u30fc\u30eb\u3084\u5e83\u544a\u306a\u3069\u306e\u30e1\u30c7\u30a3\u30a2\u3092\u6307\u5b9a\n   <\/td>\n<\/tr>\n<tr>\n<th>utm_campaign<br \/>(\u5fc5\u9808)\n   <\/td>\n<td>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\n   <\/td>\n<td>\u4efb\u610f\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u4f7f\u7528\u3067\u304d\u308b\u305f\u3081\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5185\u5bb9\u3092\u8b58\u5225\u3067\u304d\u308b\u3002\n   <\/td>\n<\/tr>\n<tr>\n<th>utm_term\n   <\/th>\n<td>\u30ad\u30fc\u30ef\u30fc\u30c9\n   <\/td>\n<td>\u6709\u6599\u691c\u7d22\u5e83\u544a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3059\u308b\u3068\u304d\u306b\u4f7f\u7528\n   <\/td>\n<\/tr>\n<tr>\n<th>utm_content\n   <\/th>\n<td>\u30b3\u30f3\u30c6\u30f3\u30c4\n   <\/td>\n<td>\u30b3\u30f3\u30c6\u30f3\u30c4\u30bf\u30fc\u30b2\u30c3\u30c8\u5e83\u544a\u306a\u3069\u3067\u4f7f\u7528\n   <\/td>\n<\/tr>\n<\/table>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u516c\u5f0f\u30b5\u30a4\u30c8\u3067\u306f\u3001\u300cutm_source\u300d\u300cutm_medium\u300d\u300cutm_campaign\u300d\u306e3\u3064\u306eutm\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u5fc5\u9808\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u6b8b\u308a\u306e\u300cutm_term\u300d\u300cutm_content\u300d\u306f\u4efb\u610f\u3067\u3059\u3002<\/p>\n<p>\u300cutm_source\u300d\u306f\u300c\u53c2\u7167\u5143\u300d\u3068\u3057\u3066\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n<div class=\"qoute\">\u3010Google\u304b\u3089\u306e\u6d41\u5165\u3092\u8a08\u6e2c\u3057\u305f\u3044\u5834\u5408\u306e\u5165\u529b\u4f8b\u3011<br \/>\u300cutm_source=google\u300d<\/div>\n<p>\u300cutm_medium\u300d\u306f\u300c\u30e1\u30c7\u30a3\u30a2\u300d\u3068\u3057\u3066\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n<div class=\"qoute\">\u3010\u30d0\u30ca\u30fc\u5e83\u544a\u7d4c\u7531\u306e\u6d41\u5165\u3092\u8a08\u6e2c\u3057\u305f\u3044\u5834\u5408\u306e\u5165\u529b\u4f8b\u3011<br \/>\u300cutm_medium\uff1dbanner\u300d<\/div>\n<p>\u300cutm_campaign\u300d\u306f\u300c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u300d\u3068\u3057\u3066\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n<div class=\"qoute\">\u3010\u30b5\u30de\u30fc\u30bb\u30fc\u30eb\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7d4c\u7531\u306e\u6d41\u5165\u3092\u8a08\u6e2c\u3057\u305f\u3044\u5834\u5408\u306e\u5165\u529b\u4f8b\u3011<br \/>\u300cutm_campaign=summer_sale\u300d<\/div>\n<p>\u300cutm term\u300d\u306f\u300c\u30ad\u30fc\u30ef\u30fc\u30c9\u300d\u3068\u3057\u3066\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n<div class=\"qoute\">\u3010\u30ca\u30a4\u30ad\u306e\u9774\u304c\u5bfe\u8c61\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u5834\u5408\u306e\u5165\u529b\u4f8b\u3011<br \/>\u300cutm_term=nike shoes\u300d<\/div>\n<p>\u300cutm content\u300d\u306f\u300c\u5e83\u544a\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u3068\u3057\u3066\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n<div class=\"qoute\">\u30102\u7a2e\u985e\u306e\u30d0\u30ca\u30fc\u5e83\u544a\u3092\u8a08\u6e2c\u3059\u308b\u5834\u5408\u306e\u5165\u529b\u4f8b\u3011<br \/>\u300cutm_content=banner_a\u300d\u300cutm_content=banner_b\u300d<\/div>\n<p>\u3053\u308c\u3089\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u4e0e\u3059\u308b\u3053\u3068\u3067\u3001\u300c\u53c2\u7167\u5143\uff0f\u30e1\u30c7\u30a3\u30a2\u300d\u306b\u300cgoogle\uff0femail\u300d\u306a\u3069\u3001\u3053\u308c\u307e\u3067\u8a08\u6e2c\u3067\u304d\u306a\u304b\u3063\u305f\u53c2\u7167\u5143\u304c\u8a08\u6e2c\u30fb\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<\/section>\n<section>\n<h3>\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u8a2d\u5b9a\u65b9\u6cd5<\/h3>\n<p>\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u4e0e\u3059\u308b\u3053\u3068\u306e\u91cd\u8981\u6027\u3092\u7406\u89e3\u3057\u305f\u3068\u3053\u308d\u3067\u3001\u3053\u3053\u304b\u3089\u306f\u5177\u4f53\u7684\u306a\u3084\u308a\u65b9\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u8a2d\u5b9a\u65b9\u6cd5\u306f2\u901a\u308a\u3067\u3001\u4e00\u3064\u306f\u30c4\u30fc\u30eb\u3092\u4f7f\u3046\u65b9\u6cd5\u3001\u3082\u3046\u4e00\u3064\u306f\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u76f4\u63a5\u5165\u529b\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n<section>\n<h4>\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u81ea\u52d5\u751f\u6210\u3059\u308b\u65b9\u6cd5<\/h4>\n<ul class=\"style-decimal\">\n<li><a href=\"https:\/\/support.google.com\/analytics\/answer\/1033867?hl=ja\" target=\"_blank\" rel=\"noopener noreferrer nofollow external\" class=\"external\">URL\u30d3\u30eb\u30c0\u30fc<\/a>\u3092\u4f7f\u3063\u3066\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u751f\u6210\u3059\u308b<\/li>\n<li>\u5fc5\u8981\u306a\u4e8b\u9805\u3092\u5165\u529b\u3059\u308b<\/li>\n<li>\u81ea\u52d5\u751f\u6210\u3055\u308c\u305fURL\u3092\u30b3\u30d4\u30fc\u3059\u308b<\/li>\n<\/ul>\n<\/section>\n<section>\n<h4>\u624b\u52d5\u3067\u76f4\u63a5\u5165\u529b\u3059\u308b\u65b9\u6cd5<\/h4>\n<ul class=\"style-decimal\">\n<li>\u8a08\u6e2c\u3059\u308bURL\u306e\u672b\u5c3e\u306b\u300c\uff1f\u300d\u3092\u4ed8\u3051\u308b<\/li>\n<li>\u8907\u6570\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u300c\uff06\u300d\u3067\u9023\u7d50\u3059\u308b<\/li>\n<li>\u65e2\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u4ed8\u4e0e\u3055\u308c\u3066\u3044\u308bURL\u306b\u306f\u300c\uff06\u300d\u3067\u9023\u7d50\u3059\u308b<\/li>\n<li>URL\u306b\u300c\uff03\uff08\u30da\u30fc\u30b8\u5185\u30b8\u30e3\u30f3\u30d7\uff09\u300d\u304c\u4ed8\u4e0e\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u306fURL\u3068\uff03\u306e\u9593\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u5165\u308c\u308b<\/li>\n<\/ul>\n<\/section>\n<\/section>\n<\/section>\n<section>\n<h2>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u4f7f\u3063\u3066\u30da\u30fc\u30b8\u5358\u4f4d\u306e\u53c2\u7167\u5143\u3092\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5<\/h2>\n<p>\n<img decoding=\"async\" src=\"https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2022\/06\/google-analytics-reference-source_image1.jpg\" alt=\"Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u4f7f\u3063\u3066\u30da\u30fc\u30b8\u5358\u4f4d\u306e\u53c2\u7167\u5143\u3092\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5\">\n<\/p>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u306f\u3001\u30da\u30fc\u30b8\u3054\u3068\u306e\u53c2\u7167\u5143\u304c\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002\u65b9\u6cd5\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<ul class=\"style-decimal\">\n<li>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u300c\u884c\u52d5\u300d\u2192\u300c\u30b5\u30a4\u30c8\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u2192\u300c\u30e9\u30a4\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u300d\u30ec\u30dd\u30fc\u30c8\u3092\u958b\u304d\u307e\u3059\u3002<\/li>\n<li>\u305d\u3053\u304b\u3089\u30bb\u30ab\u30f3\u30c0\u30ea\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u306e\u3061\u3001\u300c\u96c6\u5ba2\u300d\u2192\u300c\u53c2\u7167\u5143\uff0f\u30e1\u30c7\u30a3\u30a2\u300d\u3092\u9078\u3073\u307e\u3059\u3002<\/li>\n<\/ul>\n<p>\u3053\u306e\u3088\u3046\u306b\u3057\u3066\u81ea\u793e\u30b5\u30a4\u30c8\u5168\u4f53\u3067\u306e\u53c2\u7167\u5143\u3092\u78ba\u8a8d\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30da\u30fc\u30b8\u3054\u3068\u306e\u53c2\u7167\u5143\u3082\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u4e0e\u3059\u308b\u3053\u3068\u3067\u3001\u3082\u3057\u30c4\u30a4\u30c3\u30bf\u30fc\u3084LINE\u7d4c\u7531\u306e\u6d41\u5165\u304c\u591a\u3044\u30da\u30fc\u30b8\u304c\u3042\u308c\u3070\u3001SNS\u4e0a\u3067\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u308b\u53ef\u80fd\u6027\u306a\u3069\u3092\u4e88\u6e2c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u5bfe\u8c61\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5206\u6790\u3057\u3001\u3069\u306e\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u304cSNS\u4e0a\u3067\u30a6\u30b1\u308b\u306e\u304b\u3001\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<\/section>\n<section>\n<h2>\u307e\u3068\u3081<\/h2>\n<p>\u4eca\u56de\u306fGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u53c2\u7167\u5143\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>\u53c2\u7167\u5143\u3092\u4f7f\u3063\u3066\u81ea\u793e\u30b5\u30a4\u30c8\u306e<em>\u30e6\u30fc\u30b6\u30fc\u306e\u6d41\u5165\u5143\u3092\u7279\u5b9a\u3057\u3001\u5206\u6790\u3092\u9032\u3081\u307e\u3057\u3087\u3046\u3002<\/em>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u53c2\u7167\u5143\u3092\u3046\u307e\u304f\u4f7f\u3063\u3066\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u306e\u904b\u7528\u306b\u5f79\u7acb\u3066\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>\u300cGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u53c2\u7167\u5143\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u300d<br \/>\n\u300c\u81ea\u793e\u30b5\u30a4\u30c8\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u6d41\u5165\u5143\u3092\u7279\u5b9a\u3057\u305f\u3044\u300d<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3053\u306e\u3088\u3046\u306a\u60a9\u307f\u3092\u4e2d\u5fc3\u306b\u89e3\u6c7a\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n","protected":false},"author":3,"featured_media":8538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[123],"tags":[49],"class_list":["post-8539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webmarketing_blog","tag-google_analytics"],"acf":[],"aioseo_notices":[],"views":4442,"jetpack_featured_media_url":"https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2022\/06\/google-analytics-reference-source_title.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/gmotech.jp\/semlabo\/wp-json\/wp\/v2\/posts\/8539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gmotech.jp\/semlabo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gmotech.jp\/semlabo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gmotech.jp\/semlabo\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/gmotech.jp\/semlabo\/wp-json\/wp\/v2\/comments?post=8539"}],"version-history":[{"count":4,"href":"https:\/\/gmotech.jp\/semlabo\/wp-json\/wp\/v2\/posts\/8539\/revisions"}],"predecessor-version":[{"id":8543,"href":"https:\/\/gmotech.jp\/semlabo\/wp-json\/wp\/v2\/posts\/8539\/revisions\/8543"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gmotech.jp\/semlabo\/wp-json\/wp\/v2\/media\/8538"}],"wp:attachment":[{"href":"https:\/\/gmotech.jp\/semlabo\/wp-json\/wp\/v2\/media?parent=8539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gmotech.jp\/semlabo\/wp-json\/wp\/v2\/categories?post=8539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gmotech.jp\/semlabo\/wp-json\/wp\/v2\/tags?post=8539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}