{"id":868,"date":"2020-09-30T13:55:59","date_gmt":"2020-09-30T04:55:59","guid":{"rendered":"https:\/\/gmotech.jp\/semlabo\/?p=868"},"modified":"2023-04-17T16:07:25","modified_gmt":"2023-04-17T07:07:25","slug":"app_marketing_kpi","status":"publish","type":"post","link":"https:\/\/gmotech.jp\/semlabo\/affiliate\/blog\/app_marketing_kpi\/","title":{"rendered":"\u3053\u308c\u3060\u3051\u306f\u62bc\u3055\u3048\u3066\u304a\u3053\u3046<span class=\"br\">\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e3b\u8981KPI 13\u9078<\/span>"},"content":{"rendered":"<section>\n<h2>KPI\u306f\u300c\u904e\u7a0b\u300d\u3092\u898b\u308b\u6307\u6a19\u3002KGI\u306f\u300c\u7d50\u679c\u300d\u3092\u898b\u308b\u6307\u6a19<\/h2>\n<p>KPI\uff08Key Performance Indicator\uff09\u3068\u306f\u3001\u58f2\u4e0a\u306a\u3069\u306e\u30d3\u30b8\u30cd\u30b9\u30b4\u30fc\u30eb\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u3001\u5404\u30d7\u30ed\u30bb\u30b9\u304c\u9069\u5207\u306b\u5b9f\u65bd\u3055\u308c\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u3067\u3059\u3002\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\u3068\u3082\u547c\u3070\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u3057\u305f\u8a00\u8449\u3068\u3057\u3066\u300cKGI\u3000(Key Goal Indicator)\u300d\u304c\u3042\u308a\u307e\u3059\u3002KGI\u306f\u30d3\u30b8\u30cd\u30b9\u30b4\u30fc\u30eb\u3092\u5b9a\u91cf\u7684\u306b\u793a\u3057\u305f\u6307\u6a19\u305d\u306e\u3082\u306e\u3067\u3042\u308b\u306e\u306b\u5bfe\u3057\u3001KPI\u306fKGI\u9054\u6210\u307e\u3067\u306e\u5404\u30d7\u30ed\u30bb\u30b9\u306e\u9054\u6210\u5ea6\u3092\u306f\u304b\u308b\u3082\u306e\u3067\u3001\u30b4\u30fc\u30eb\u307e\u3067\u306e\u4e2d\u9593\u6307\u6a19\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u8981\u3059\u308b\u306bKPI\u306f\u300c\u904e\u7a0b\u300d\u3092\u898b\u308b\u6307\u6a19\u306a\u306e\u306b\u5bfe\u3057\u3066\u3001KGI\u304c\u300c\u7d50\u679c\u300d\u3092\u898b\u308b\u6307\u6a19\u3067\u3059\u3002<br \/>\n\u30a2\u30d7\u30ea\u30d3\u30b8\u30cd\u30b9\u306b\u7f6e\u304d\u63db\u3048\u308b\u3068\u3001KGI\u306e\u7d50\u679c\u306f\u58f2\u4e0a\u3084\u5229\u76ca\u306b\u306a\u308a\u3001\u305d\u3053\u306b\u81f3\u308b\u307e\u3067\u306e\u91cd\u8981\u306a\u4e2d\u9593\u6307\u6a19\u3067\u3042\u308bKPI\u306f\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u3084\u7d99\u7d9a\u7387\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u30a2\u30d7\u30ea\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\u969b\u306b\u306f\u3001\u4e8b\u524d\u306bKPI\u3092\u8a2d\u5b9a\u3057\u3001\u5b9f\u7e3e\u3068\u306e\u5dee\u7570\u304b\u3089\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u7d50\u679c\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>\n<\/section>\n<section>\n<h2>\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e3b\u8981KPI<\/h2>\n<section>\n<h3>\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570<\/h3>\n<p>\u30a2\u30d7\u30ea\u3092\u30b9\u30c8\u30a2\u304b\u3089\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u305f\u6570\u3092\u6307\u3057\u307e\u3059\u3002<br \/>\n\u4e00\u822c\u7684\u306b\u306f\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3092\u610f\u5473\u3057\u3001\u65b0\u305f\u306a\u30e6\u30fc\u30b6\u30fc\u3092\u3069\u308c\u3060\u3051\u7372\u5f97\u3067\u304d\u3066\u3044\u308b\u306e\u304b\u3092\u78ba\u8a8d\u3059\u308b\u6307\u6a19\u3067\u3059\u3002\u30c4\u30fc\u30eb\u306e\u4ed5\u69d8\u306b\u3088\u3063\u3066\u6570\u5024\u304c\u7570\u306a\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\uff08\u8a73\u3057\u304f\u306f\u5225\u8a18\u4e8b\u3067\u307e\u3068\u3081\u305f\u5185\u5bb9\u3092\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\uff09<\/p>\n<\/section>\n<section>\n<h3>CPI<\/h3>\n<p>\u30a2\u30d7\u30ea\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb1\u4ef6\u3042\u305f\u308a\u306e\u7372\u5f97\u30b3\u30b9\u30c8<\/p>\n<\/section>\n<section>\n<h3>\u30a2\u30f3\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570<\/h3>\n<p>\u96e2\u8131\u306b\u95a2\u9023\u3057\u3066\u3001\u30a2\u30d7\u30ea\u3092\u5b8c\u5168\u306b\u30a2\u30f3\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u6570\u3068\u3001\u3044\u3064\u30a2\u30f3\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u305f\u304b\u3092\u8a08\u6e2c\u3059\u308b\u6307\u6a19\u3002\u30a2\u30d7\u30ea\u3092\u8d77\u52d5\u3057\u306a\u304f\u306a\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u306f2\u7a2e\u985e\u3044\u307e\u3059\u3002<\/p>\n<p>\u5358\u7d14\u306b\u8208\u5473\u304c\u3046\u3059\u308c\u3066\u4f11\u7720\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\uff08\u30a2\u30d7\u30ea\u306f\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6e08\u307f\uff09\u3068\u30a2\u30f3\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u80fd\u52d5\u7684\u306b\u5229\u7528\u3092\u8f9e\u3081\u305f\u30e6\u30fc\u30b6\u30fc\u3067\u3059\u30022\u3064\u306e\u30e6\u30fc\u30b6\u30fc\u5fc3\u7406\u3068\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u7570\u306a\u308a\u307e\u3059\u306e\u3067\u3001\u5206\u3051\u3066\u5206\u6790\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<\/section>\n<section>\n<h3>\u30a4\u30d9\u30f3\u30c8\u6570<\/h3>\n<p>\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5f8c\u306e\u30a2\u30d7\u30ea\u5185\u30a4\u30d9\u30f3\u30c8\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u6570\u3067\u3059\u3002<br \/>\n\u3053\u308c\u306f\u5404\u30a2\u30d7\u30ea\u3067\u72ec\u81ea\u306b\u8a2d\u5b9a\u3059\u308b\u3082\u306e\u3067\u3001KPI\u3068\u3057\u3066\u628a\u63e1\u3057\u305f\u3044\u6307\u6a19\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30a2\u30d7\u30ea\u3067\u3042\u308c\u3070\u300c\u30ab\u30fc\u30c8\u306b\u5546\u54c1\u8ffd\u52a0\u300d\u300c\u6ce8\u6587\u300d\u3001\u30b2\u30fc\u30e0\u3067\u3042\u308c\u3070\u300c\u30c1\u30e5\u30fc\u30c8\u30ea\u30a2\u30eb\u7a81\u7834\u300d\u300c\u30ec\u30d9\u30eb\u25cf\u25cf\u7a81\u7834\u300d\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<\/section>\n<section>\n<h3>\u8ab2\u91d1\u7387<\/h3>\n<p>\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u3046\u3061\u3001\u3069\u308c\u3060\u3051\u306e\u4eba\u6570\u304c\u8ab2\u91d1\u3057\u305f\u304b\u3092\u8868\u3059\u6307\u6a19\u3067\u3059\u3002<\/p>\n<p>\u25bc\u8a08\u7b97\u5f0f<br \/>\n\u300c\u8ab2\u91d1\u7387\uff1d\u8ab2\u91d1\u30e6\u30fc\u30b6\u30fc\u6570\/\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u300d<\/p>\n<p>\u30a2\u30d7\u30ea\u306e\u30b8\u30e3\u30f3\u30eb\u306b\u3082\u3088\u308a\u307e\u3059\u304c\u3001\u30b2\u30fc\u30e0\u3060\u30685\uff5e10\uff05\u524d\u5f8c\u3060\u3068\u3044\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305f\u307e\u305f\u307e\u7279\u5b9a\u306e\u30e6\u30fc\u30b6\u30fc\u3060\u3051\u304c\u8ab2\u91d1\u3057\u305f\u306e\u304b\u3001\u305d\u308c\u3068\u3082\u4e00\u5b9a\u306e\u5272\u5408\u3067\u30e6\u30fc\u30b6\u30fc\u304c\u8ab2\u91d1\u3057\u3066\u3044\u308b\u306e\u304b\u306b\u3088\u3063\u3066\u3001\u30a2\u30d7\u30ea\u306e\u6539\u5584\u70b9\u3082\u5909\u308f\u3063\u3066\u304d\u307e\u3059\u306e\u3067\u3001\u8ab2\u91d1\u984d\u3068\u306f\u5225\u8ef8\u3067\u78ba\u8a8d\u3057\u305f\u65b9\u304c\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<\/section>\n<section>\n<h3>DAU\/MAU<\/h3>\n<p>\u7279\u5b9a\u306e\u671f\u9593\uff08\u65e5\u3001\u9031\u3001\u6708\uff09\u30a2\u30d7\u30ea\u3092\u8d77\u52d5\u3057\u305f\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u306e\u5408\u8a08\u6570\u3067\u3059\u3002<\/p>\n<\/section>\n<section>\n<h3>\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u7387\/\u7d99\u7d9a\u7387<\/h3>\n<p>\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u308c\u3060\u3051\u7d99\u7d9a\u3057\u3066\u5229\u7528\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u8868\u3059\u6307\u6a19\u3067\u3059\u3002<\/p>\n<p>\u3088\u304f\u4f7f\u308f\u308c\u308b\u306e\u306f\u7fcc\u65e5\u306e\u7d99\u7d9a\u7387\uff08PR1\uff09\u30017\u65e5\u76ee\u7d99\u7d9a\u7387\uff08PR7\uff09\u300130\u65e5\u76ee\u7d99\u7d9a\u7387\uff08PR30\uff09\u306e3\u3064\u3067\u3059\u3002<\/p>\n<p>\u25bc\u8a08\u7b97\u5f0f<br \/>\n\u8d77\u52d5\u30e6\u30fc\u30b6\u30fc\u6570\/\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\uff08b)<\/p>\n<p>\u8d77\u52d5\u30e6\u30fc\u30b6\u30fc\u6570\u306f\u3001\u305d\u306e\u65e5\u306b\u8d77\u52d5\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u6570\u3092\u30ab\u30a6\u30f3\u30c8\u3057\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u30017\u65e5\u76ee\u306e\u8d77\u52d5\u6570\u304c10\u306a\u306e\u306b\u30018\u65e5\u76ee\u306e\u8d77\u52d5\u6570\u304c20\u306b\u306a\u308b\u3053\u3068\u304c\u3042\u308a\u30017\u65e5\u76ee\u3088\u308a8\u65e5\u76ee\u306e\u7d99\u7d9a\u7387\u304c\u9ad8\u304f\u306a\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<\/section>\n<section>\n<h3>ARPU<\/h3>\n<p>\u4e00\u5b9a\u671f\u9593\u306b\u304a\u3051\u308b\u30e6\u30fc\u30b6\u30fc1\u4eba\u3042\u305f\u308a\u306e\u5e73\u5747\u53ce\u76ca\u3067\u3059\u3002\uff08\u671f\u9593\u306b\u95a2\u3057\u3066\u660e\u78ba\u306a\u5b9a\u7fa9\u306f\u306a\u304f\u30b5\u30fc\u30d3\u30b9\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u4e00\u822c\u7684\u306b1\u304b\u6708\u5358\u4f4d\u3067\u8a08\u7b97\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\uff09<\/p>\n<p>\u25bc\u8a08\u7b97\u5f0f<br \/>\n\u300cARPU=\u58f2\u4e0a\/\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u300d<\/p>\n<\/section>\n<section>\n<h3>ARPPU<\/h3>\n<p>\u4e00\u5b9a\u671f\u9593\u306b\u304a\u3051\u308b\u8ab2\u91d1\u30e6\u30fc\u30b6\u30fc1\u4eba\u3042\u305f\u308a\u306e\u5e73\u5747\u53ce\u76ca\u3067\u3059\u3002ARPU\u3068\u306e\u9055\u3044\u306f\u3001\u8ab2\u91d1\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u9650\u5b9a\u3057\u5e73\u5747\u5024\u53ce\u76ca\u3092\u7b97\u51fa\u3057\u3066\u3044\u308b\u3068\u3053\u308d\u3067\u3059\u3002<\/p>\n<p>\u25bc\u8a08\u7b97\u5f0f<br \/>\n\u300cARPPU=\u58f2\u4e0a\/\u8ab2\u91d1\u30e6\u30fc\u30b6\u30fc\u6570\u300d<\/p>\n<\/section>\n<section>\n<h3>ARPDAU<\/h3>\n<p>\u5e83\u544a\u3001\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1(IAP)\u3001\u3042\u308b\u3044\u306f\u305d\u306e\u4e21\u65b9\u306b\u3088\u308b\u53ce\u76ca\u52b9\u679c\u3092\u78ba\u8a8d\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u3002\u30a2\u30d7\u30ea\u5185\u306e\u5909\u66f4\u304c\u53ce\u76ca\u5316\u306b\u3069\u3046\u8ca2\u732e\u3059\u308b\u304b\u3082\u793a\u3059\u3002<\/p>\n<\/section>\n<section>\n<h3>ROAS<\/h3>\n<p>Return On Advertising Spend\u306e\u982d\u6587\u5b57\u3092\u53d6\u308a\u3001ROAS\u3068\u547c\u3093\u3067\u3044\u307e\u3059\u3002\u5e83\u544a\u306b\u639b\u3051\u305f\u30b3\u30b9\u30c8\u304c\u3001\u3069\u308c\u3060\u3051\u5e83\u544a\u3092\u7d4c\u7531\u3057\u3066\u58f2\u4e0a\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u304b\u3092\u7b97\u51fa\u3057\u305f\u3044\u6642\u306b\u7528\u3044\u307e\u3059\u3002<\/p>\n<p>\u4e00\u822c\u7684\u306b\u5e83\u544a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u52b9\u679c\u3092\u8868\u3059\u5834\u5408\u3001ROI\u3088\u308aROAS\u306e\u6307\u6a19\u304c\u4f7f\u308f\u308c\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u25bc\u8a08\u7b97\u5f0f\u300cROAS=\u58f2\u4e0a\/\u5e83\u544a\u30b3\u30b9\u30c8\u300d<\/p>\n<\/section>\n<section>\n<h3>ROI<\/h3>\n<p>Return On Investment\u3092\u7565\u3057\u3066ROI\u3068\u547c\u3093\u3067\u3044\u307e\u3059\u3002\u6295\u8cc7\u5bfe\u52b9\u679c\u3068\u3044\u3046\u610f\u5473\u304c\u3042\u308a\u3001\u6295\u8cc7\u3057\u305f\u30a2\u30d7\u30ea\u5e83\u544a\u306b\u5bfe\u3057\u3066\u3069\u308c\u3060\u3051\u306e\u5229\u76ca\u304c\u3042\u308b\u306e\u304b\u3092\u7b97\u51fa\u3057\u305f\u3044\u6642\u306b\u6709\u52b9\u3067\u3059\u3002<\/p>\n<p>ROAS\u3068\u6df7\u540c\u3057\u304c\u3061\u3067\u3059\u304c\u3001ROAS\u306f\u5e83\u544a\u30b3\u30b9\u30c8\u306b\u5bfe\u3057\u3066\u58f2\u4e0a\u52b9\u679c\u304c\u3069\u308c\u3060\u3051\u3042\u3063\u305f\u306e\u304b\u3001ROI\u306f\u5229\u76ca\u52b9\u679c\u304c\u3069\u308c\u3060\u3051\u3042\u3063\u305f\u306e\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u25bc\u8a08\u7b97\u5f0f<br \/>\n\u300cROI = \u5229\u76ca\/\u5e83\u544a\u30b3\u30b9\u30c8\u300d<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u5e83\u544a\u30b3\u30b9\u30c8100\u4e07\u5186\u3092\u304b\u3051\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u65bd\u3057\u58f2\u4e0a150\u4e07\u5186\u304c\u767a\u751f\u3057\u305f\u3068\u3057\u307e\u3059\u3002\u5229\u76ca\u984d\u306f50\u4e07\u5186\u3067\u3059\u3002<\/p>\n<p>\u305d\u306e\u5834\u5408\u3001ROAS\u306f150\uff05\u3068\u306a\u308a\u307e\u3059\u3002ROI\u306f\u300c\u5229\u76ca\u984d\uff0850\u4e07\u5186\uff09\/\u5e83\u544a\u30b3\u30b9\u30c8\uff08100\u4e07\u5186\uff09\u300d\u3067\u8a08\u7b97\u3057\u300150\uff05\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<\/section>\n<section>\n<h3>LTV<\/h3>\n<p>\u300cLife Time Value\u300d\u306e\u7565\u3067\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u751f\u6daf\u306e\u5e73\u5747\u53ce\u76ca\u3092\u6307\u3057\u307e\u3059\u3002<br \/>\n1\u30e6\u30fc\u30b6\u30fc\u306e\u53ce\u76ca\u984d\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u7372\u5f97\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u6570\u304b\u3089\u306e\u58f2\u4e0a\u4e88\u6e2c\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u5229\u7528\u3067\u3051\u308bCPI\u306e\u8a31\u5bb9\u5358\u4fa1\u3092\u7b97\u51fa\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070LTV\u304c500\u5186\u306e\u5834\u5408\u3001CPI\u3067600\u5186\u304b\u3051\u3066\u3057\u307e\u3046\u3068\u3001\u8d64\u5b57\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u305f\u3081\u3001CPI\u306fLTV\u3088\u308a\u6291\u3048\u305f\u5358\u4fa1\u306b\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u307e\u305f\u3001\u751f\u6daf\u306e\u53ce\u76ca\u3068\u3044\u3046\u3053\u3068\u3067\u96c6\u8a08\u671f\u9593\u306e\u8a2d\u5b9a\u3092\u96e3\u3057\u304f\u611f\u3058\u308b\u65b9\u3082\u3044\u308b\u304b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u5834\u5408\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u7d99\u7d9a\u7387\u304b\u3089\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u304c\u307b\u307c\u3044\u306a\u304f\u306a\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u300190\u65e5\u76ee\u3067\u7d99\u7d9a\u7387\u304c0.9%\u306b\u306a\u3063\u3066\u3044\u308b\u3068\u3057\u305f\u3089\u307b\u307c\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u306f\u5b58\u5728\u3057\u306a\u3044\u306e\u3067\u3001\u3042\u308b\u610f\u5473\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u3066\u304b\u308990\u65e5\u76ee\u3067\u5168\u30e6\u30fc\u30b6\u30fc\u304c\u751f\u6daf\u3092\u7d42\u4e86\u3057\u305f\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u5834\u5408\u3001LTV\u306e\u96c6\u8a08\u671f\u9593\u309290\u65e5\u3067\u7b97\u51fa\u3059\u308b\u306e\u30821\u3064\u306e\u65b9\u6cd5\u3067\u3059\u3002\u3082\u3057\u304f\u306f\u3001\u751f\u6daf\u306b\u95a2\u308f\u3089\u305a30\u65e5LTV\u300160\u65e5LTV\u3067\u305d\u308c\u305e\u308c\u5b9a\u7fa9\u3057\u30a6\u30a9\u30c3\u30c1\u3057\u3066\u3044\u304f\u65b9\u6cd5\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<\/section>\n<\/section>\n<p>\u6700\u5f8c\u306b\u3001\u5f0a\u793e\u306e\u904b\u55b6\u3059\u308bGMO SmaAD\u3067\u306f\u8cb4\u793eKPI\u306b\u6cbf\u3063\u305f\u5e83\u544a\u51fa\u7a3f\u306e\u3054\u63d0\u6848\u3092\u3055\u305b\u3066\u3044\u305f\u3060\u304d\u307e\u3059\u3002\u5358\u4fa1\u3092\u6291\u3048\u3066\u52b9\u679c\u306e\u826f\u3044\u5e83\u544a\u3092\u914d\u4fe1\u3057\u3066\u307f\u305f\u3044\u306a\u3069\u3001\u3054\u76f8\u8ac7\u304c\u3054\u3056\u3044\u307e\u3057\u305f\u3089\u4e0b\u8a18\u3088\u308a\u3054\u9023\u7d61\u304f\u3060\u3055\u3044\u307e\u305b\u3002<\/p>\n<p style=\"text-align: center;\"><a style=\"display: inline-block; padding: 15px 30px; background-color: #f76263; color: #fff; border-radius: 30px; text-align: center; font-size: 18px; font-weight: bold; text-decoration: none;\" href=\"https:\/\/console.smaad.net\/service_site\/inquiry\/contact\">\u304a\u554f\u3044\u5408\u308f\u305b<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30a2\u30d7\u30ea\u3092\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3059\u308b\u969b\u3001\u52b9\u679c\u304c\u826f\u304b\u3063\u305f\u306e\u304b\u3001\u60aa\u304b\u3063\u305f\u306e\u304b\u3001\u5e83\u544a\u30b3\u30b9\u30c8\u3092\u56de\u53ce\u3067\u304d\u308b\u304b\u306e\u4e88\u6e2c\u306a\u3069\u306e\u5206\u6790\u3068\u8a55\u4fa1\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u6642\u306b\u5fc5\u8981\u306b\u306a\u3063\u3066\u304f\u308b\u6307\u6a19\u304cKPI\u3067\u3059\u3002\u30a2\u30d7\u30ea\u306b\u3088\u3063\u3066\u8a2d\u5b9a\u3059\u308bKPI\u306f\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u4eca\u56de\u306f\u6700\u4f4e\u9650\u6291\u3048\u3066\u304a\u304f\u3079\u304d\u4e3b\u8981KPI\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\u5e83\u544a\u4ee3\u7406\u5e97\u3084\u5a92\u4f53\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3067\u3082\u4e00\u822c\u7684\u306b\u4f7f\u308f\u308c\u308b\u6307\u6a19\u3068\u8868\u73fe\u3067\u3059\u306e\u3067\u3001\u6291\u3048\u3066\u304a\u304f\u3068\u4fbf\u5229\u3067\u3059\u3002<\/p>\n","protected":false},"author":1,"featured_media":921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate_blog"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u30a2\u30d7\u30ea\u3092\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3059\u308b\u969b\u3001\u5206\u6790\u3068\u8a55\u4fa1\u3092\u884c\u3046\u305f\u3081\u306b\u5fc5\u8981\u306b\u306a\u3063\u3066\u304f\u308b\u6307\u6a19\u304cKPI\u3067\u3059\u3002\u5e83\u544a\u4ee3\u7406\u5e97\u3084\u5a92\u4f53\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3067\u3082\u4e00\u822c\u7684\u306b\u4f7f\u308f\u308c\u308b\u6307\u6a19\u3068\u8868\u73fe\u3067\u3059\u306e\u3067\u3001\u6291\u3048\u3066\u304a\u304f\u3068\u4fbf\u5229\u3067\u3059\u3002\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"WEB\u96c6\u5ba2\u30e9\u30dc \u7de8\u96c6\u90e8\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/gmotech.jp\/semlabo\/affiliate\/blog\/app_marketing_kpi\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"ja_JP\" \/>\n\t\t<meta property=\"og:site_name\" content=\"WEB\u96c6\u5ba2\u30e9\u30dc byGMO\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"\u3053\u308c\u3060\u3051\u306f\u62bc\u3055\u3048\u3066\u304a\u3053\u3046\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e3b\u8981KPI 13\u9078 | WEB\u96c6\u5ba2\u30e9\u30dc byGMO\uff08GMO TECH\uff09\" \/>\n\t\t<meta property=\"og:description\" content=\"\u30a2\u30d7\u30ea\u3092\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3059\u308b\u969b\u3001\u5206\u6790\u3068\u8a55\u4fa1\u3092\u884c\u3046\u305f\u3081\u306b\u5fc5\u8981\u306b\u306a\u3063\u3066\u304f\u308b\u6307\u6a19\u304cKPI\u3067\u3059\u3002\u5e83\u544a\u4ee3\u7406\u5e97\u3084\u5a92\u4f53\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3067\u3082\u4e00\u822c\u7684\u306b\u4f7f\u308f\u308c\u308b\u6307\u6a19\u3068\u8868\u73fe\u3067\u3059\u306e\u3067\u3001\u6291\u3048\u3066\u304a\u304f\u3068\u4fbf\u5229\u3067\u3059\u3002\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/gmotech.jp\/semlabo\/affiliate\/blog\/app_marketing_kpi\/\" \/>\n\t\t<meta property=\"fb:app_id\" content=\"996294082459659\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2020\/09\/main-1.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2020\/09\/main-1.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2020-09-30T04:55:59+09:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2023-04-17T07:07:25+09:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/weblaboGMO\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@weblab_gmo\" \/>\n\t\t<meta name=\"twitter:title\" content=\"\u3053\u308c\u3060\u3051\u306f\u62bc\u3055\u3048\u3066\u304a\u3053\u3046\u30a2\u30d7\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e3b\u8981KPI 13\u9078 | WEB\u96c6\u5ba2\u30e9\u30dc byGMO\uff08GMO TECH\uff09\" \/>\n\t\t<meta name=\"twitter:description\" 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