{"id":8718,"date":"2022-06-17T15:00:40","date_gmt":"2022-06-17T06:00:40","guid":{"rendered":"https:\/\/gmotech.jp\/semlabo\/?p=8718"},"modified":"2025-07-16T18:29:32","modified_gmt":"2025-07-16T09:29:32","slug":"google-tagmanager","status":"publish","type":"post","link":"https:\/\/gmotech.jp\/semlabo\/webmarketing\/blog\/google-tagmanager\/","title":{"rendered":"Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u3068\u306f\uff1f2025\u5e74\u6700\u65b0\u7248\u30fb\u5c0e\u5165\u65b9\u6cd5\u304b\u3089\u30b5\u30fc\u30d0\u30fc\u30b5\u30a4\u30c9\u3001\u540c\u610f\u30e2\u30fc\u30c9\u307e\u3067\u5fb9\u5e95\u89e3\u8aac"},"content":{"rendered":"<section>\n<h2>Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u3068\u306f\uff1f- \u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u76e4\u3092\u7406\u89e3\u3059\u308b<\/h2>\n<p>Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u307e\u305a\u305d\u306e\u6838\u5fc3\u7684\u306a\u5f79\u5272\u3068\u57fa\u672c\u69cb\u9020\u3092\u6b63\u78ba\u306b\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3053\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u306f\u3001GTM\u304c\u4f55\u3067\u3042\u308a\u3001\u4ed6\u306eGoogle\u30c4\u30fc\u30eb\u3068\u3069\u3046\u9055\u3046\u306e\u304b\u3001\u305d\u3057\u3066GTM\u3092\u69cb\u6210\u3059\u308b\u57fa\u672c\u7684\u306a\u8981\u7d20\u306b\u3064\u3044\u3066\u3001\u516c\u5f0f\u306e\u5b9a\u7fa9\u3092\u57fa\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<\/section>\n<section>\n<h3>GTM\u306e\u6838\u5fc3\u7684\u5f79\u5272\uff1a\u30bf\u30b0\u7ba1\u7406\u306e\u7169\u96d1\u3055\u3092\u89e3\u6d88\u3059\u308b\u30b7\u30b9\u30c6\u30e0<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2021\/09\/cbf5b9f60da99bf791c0aa12a770f429-1.png.webp\" alt=\"Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\" \/><\/p>\n<p>Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3068\u306f\u3001<em>Google\u304c\u516c\u5f0f\u306b\u300c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306b\u542b\u307e\u308c\u308b\u300e\u30bf\u30b0\u300f\uff08\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0 \u30b3\u30fc\u30c9\u3084\u95a2\u9023\u3059\u308b\u30b3\u30fc\u30c9\u306e\u7dcf\u79f0\uff09\u3092\u7d20\u65e9\u304f\u7c21\u5358\u306b\u66f4\u65b0\u3067\u304d\u308b\u30bf\u30b0\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u300d\u3068\u5b9a\u7fa9\u3057\u3066\u3044\u308b\u3082\u306e<\/em>\u3067\u3059\u3002<\/p>\n<p>\u5f93\u6765\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u8a08\u6e2c\u30bf\u30b0\u3084Google\u5e83\u544a\u306e\u30ea\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30bf\u30b0\u306a\u3069\u3092Web\u30b5\u30a4\u30c8\u306b\u8a2d\u7f6e\u3059\u308b\u306b\u306f\u3001Web\u30b5\u30a4\u30c8\u306e\u3059\u3079\u3066\u306e\u30da\u30fc\u30b8\u306e<a href=\"https:\/\/gmotech.jp\/semlabo\/webmarketing\/blog\/html-basic\/\" data-internallinksmanager029f6b8e52c=\"59\" title=\"HTML\">HTML<\/a>\u30bd\u30fc\u30b9\u30b3\u30fc\u30c9\u3092\u76f4\u63a5\u7de8\u96c6\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u3053\u306e\u4f5c\u696d\u306f\u5c02\u9580\u7684\u306a\u77e5\u8b58\u3092\u8981\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30bf\u30b0\u3092\u8ffd\u52a0\u30fb\u5909\u66f4\u3059\u308b\u305f\u3073\u306b\u958b\u767a\u8005\u306b\u4f9d\u983c\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u3001\u6642\u9593\u3068\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b\u5927\u304d\u306a\u8ab2\u984c\u3067\u3057\u305f\u3002<\/p>\n<p>GTM\u306f\u3001\u3053\u306e\u554f\u984c\u3092\u6839\u672c\u304b\u3089\u89e3\u6c7a\u3057\u307e\u3059\u3002GTM\u3092\u5c0e\u5165\u3059\u308b\u3068\u3001\u6700\u521d\u306b\u300cGTM\u30b3\u30f3\u30c6\u30ca\u30b9\u30cb\u30da\u30c3\u30c8\u300d\u3068\u547c\u3070\u308c\u308b\u77ed\u3044\u30b3\u30fc\u30c9\u3092\u4e00\u5ea6\u3060\u3051Web\u30b5\u30a4\u30c8\u306e\u5168\u30da\u30fc\u30b8\u306b\u8a2d\u7f6e\u3057\u307e\u3059\u3002\u305d\u306e\u5f8c\u306f\u3001Web\u30b5\u30a4\u30c8\u306eHTML\u3092\u4e00\u5207\u89e6\u308b\u3053\u3068\u306a\u304f\u3001<em>GTM\u306e\u7ba1\u7406\u753b\u9762\u4e0a\u3067\u3059\u3079\u3066\u306e\u30bf\u30b0\u306e\u8ffd\u52a0\u3001\u5909\u66f4\u3001\u524a\u9664\u3001\u516c\u958b\u505c\u6b62\u3068\u3044\u3063\u305f\u7ba1\u7406\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059<\/em>\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u958b\u767a\u8005\u3092\u4ecb\u3055\u305a\u306b\u3001\u8fc5\u901f\u304b\u3064\u67d4\u8edf\u306b\u65bd\u7b56\u3092\u5b9f\u884c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u306e\u3067\u3059\u3002<\/p>\n<\/section>\n<section>\n<h3>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3084gtag.js\u3068\u306e\u9055\u3044\u3092\u660e\u78ba\u5316<\/h3>\n<p>GTM\u306b\u3064\u3044\u3066\u5b66\u3076\u969b\u3001\u591a\u304f\u306e\u4eba\u304c<em>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3084gtag.js\u3068\u306e\u9055\u3044<\/em>\u306b\u6df7\u4e71\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u5f79\u5272\u3092\u660e\u78ba\u306b\u533a\u5225\u3059\u308b\u3053\u3068\u306f\u3001GTM\u3092\u6b63\u3057\u304f\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u7b2c\u4e00\u6b69\u3067\u3059\u3002<\/p>\n<ul>\n<li><strong>Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09:<\/strong> \u30bf\u30b0\u306e<em>\u300c\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u300d<\/em>\u3067\u3059\u3002\u69d8\u3005\u306a\u7a2e\u985e\u306e\u30bf\u30b0\uff08Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3001Google\u5e83\u544a\u3001Facebook\u30d4\u30af\u30bb\u30eb\u306a\u3069\uff09\u3092\u683c\u7d0d\u3057\u3001\u3044\u3064\u3001\u3069\u3053\u3067\u3001\u3069\u306e\u3088\u3046\u306b\u4f5c\u52d5\u3055\u305b\u308b\u304b\u3092\u7ba1\u7406\u3059\u308b\u305f\u3081\u306e\u300c\u9053\u5177\u7bb1\u300d\u306b\u4f8b\u3048\u3089\u308c\u307e\u3059\u3002GTM\u81ea\u4f53\u306f\u30c7\u30fc\u30bf\u3092\u8a08\u6e2c\u30fb\u5206\u6790\u3059\u308b\u6a5f\u80fd\u306f\u6301\u3061\u307e\u305b\u3093\u3002<\/li>\n<li><strong>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08GA\uff09:<\/strong> Web\u30b5\u30a4\u30c8\u306e\u30a2\u30af\u30bb\u30b9\u72b6\u6cc1\u3084\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092<em>\u300c\u8a08\u6e2c\u30fb\u5206\u6790\u3059\u308b\u30c4\u30fc\u30eb\u300d<\/em>\u3067\u3059\u3002GTM\u3068\u3044\u3046\u9053\u5177\u7bb1\u306e\u4e2d\u306b\u5165\u308c\u3089\u308c\u308b\u300c\u9053\u5177\u306e\u4e00\u3064\u300d\u3068\u8003\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><strong>gtag.js:<\/strong> Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3084Google\u5e83\u544a\u3068\u3044\u3063\u305fGoogle\u306e\u30b5\u30fc\u30d3\u30b9\u306b\u30c7\u30fc\u30bf\u3092\u9001\u4fe1\u3059\u308b\u305f\u3081\u306e<em>JavaScript\u30e9\u30a4\u30d6\u30e9\u30ea<\/em>\u3067\u3059\u3002GTM\u3092\u4f7f\u308f\u305a\u306b\u30bf\u30b0\u3092\u76f4\u63a5\u30b5\u30a4\u30c8\u306b\u8a2d\u7f6e\u3059\u308b\u5834\u5408\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002GTM\u306f\u3001\u3053\u306egtag.js\u3092\u542b\u3080\u69d8\u3005\u306a\u30bf\u30b0\u3092\u7ba1\u7406\u3067\u304d\u308b\u3001\u3088\u308a\u4e0a\u4f4d\u306e\u30b7\u30b9\u30c6\u30e0\u3068\u4f4d\u7f6e\u3065\u3051\u3089\u308c\u307e\u3059\u3002<\/li>\n<\/ul>\n<p>\u3053\u308c\u3089\u306e\u95a2\u4fc2\u6027\u3092\u6574\u7406\u3059\u308b\u3068\u3001\u300cGTM\u3068\u3044\u3046\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\uff08\u9053\u5177\u7bb1\uff09\u3092\u4f7f\u3063\u3066\u3001gtag.js\u3067\u52d5\u4f5c\u3059\u308bGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30bf\u30b0\uff08\u9053\u5177\uff09\u3092Web\u30b5\u30a4\u30c8\u306b\u8a2d\u7f6e\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u8a08\u6e2c\u3059\u308b\u300d\u3068\u3044\u3046\u6d41\u308c\u306b\u306a\u308a\u307e\u3059\u3002\u4ee5\u4e0b\u306e\u8868\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u30c4\u30fc\u30eb\u306e\u5f79\u5272\u3092\u307e\u3068\u3081\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n<p><strong>\u88681: GTM vs. Google Analytics vs. gtag.js \u6bd4\u8f03\u8868<\/strong><\/p>\n<table class=\"column-table\">\n<tbody>\n<tr>\n<th>\u6a5f\u80fd<\/th>\n<th>\u4e3b\u306a\u76ee\u7684<\/th>\n<th>\u5bfe\u8c61\u30e6\u30fc\u30b6\u30fc<\/th>\n<th>\u7ba1\u7406\u5bfe\u8c61<\/th>\n<\/tr>\n<tr>\n<td>Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc<\/td>\n<td>\u30bf\u30b0\u306e\u4e00\u5143\u7ba1\u7406\u3068\u914d\u4fe1\u5236\u5fa1<\/td>\n<td>\u30de\u30fc\u30b1\u30bf\u30fc\u3001Web\u7ba1\u7406\u8005\u3001\u4ee3\u7406\u5e97<\/td>\n<td>Google\u88fd\u30bf\u30b0\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u88fd\u30bf\u30b0\u3001\u30ab\u30b9\u30bf\u30e0\u30bf\u30b0\u306a\u3069\u3001\u30b5\u30a4\u30c8\u4e0a\u306e\u3042\u3089\u3086\u308b\u30bf\u30b0<\/td>\n<\/tr>\n<tr>\n<td>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/td>\n<td>\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u8a08\u6e2c\u30fb\u5206\u6790<\/td>\n<td>\u30de\u30fc\u30b1\u30bf\u30fc\u3001\u30a2\u30ca\u30ea\u30b9\u30c8\u3001\u7d4c\u55b6\u8005<\/td>\n<td>Web\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306e\u30a2\u30af\u30bb\u30b9\u30c7\u30fc\u30bf\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30c7\u30fc\u30bf<\/td>\n<\/tr>\n<tr>\n<td>gtag.js<\/td>\n<td>Google\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u30c7\u30fc\u30bf\u9001\u4fe1<\/td>\n<td>\u958b\u767a\u8005\u3001GTM\u3092\u4f7f\u308f\u306a\u3044\u30b5\u30a4\u30c8\u7ba1\u7406\u8005<\/td>\n<td>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3001Google\u5e83\u544a\u306a\u3069Google\u88fd\u54c1\u306e\u30bf\u30b0\u306e\u307f<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/section>\n<section>\n<h3>GTM\u306e\u57fa\u672c\u69cb\u9020\uff1a\u30a2\u30ab\u30a6\u30f3\u30c8\u3001\u30b3\u30f3\u30c6\u30ca\u3001\u30ef\u30fc\u30af\u30b9\u30da\u30fc\u30b9\u306e\u968e\u5c64<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2021\/09\/5e4896966c9944fcf00890f4502605bf-1.png.webp\" alt=\"\u521d\u5fc3\u8005\u3067\u3082\u5206\u304b\u308b\u300cGoogle\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u300d\u306e\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8\u3068\u5c0e\u5165\u65b9\u6cd5\uff082025\u5e74\u6700\u65b0\u7248\uff09\" \/><\/p>\n<p>GTM\u306e\u7ba1\u7406\u753b\u9762\u306f\u3001\u300c\u30a2\u30ab\u30a6\u30f3\u30c8\u300d\u300c\u30b3\u30f3\u30c6\u30ca\u300d\u300c\u30ef\u30fc\u30af\u30b9\u30da\u30fc\u30b9\u300d\u3068\u3044\u30463\u3064\u306e\u968e\u5c64\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u69cb\u9020\u306f\u3001\u7d44\u7e54\u7684\u306a\u30bf\u30b0\u7ba1\u7406\u3092\u5b89\u5168\u304b\u3064\u52b9\u7387\u7684\u306b\u884c\u3046\u305f\u3081\u306b\u610f\u56f3\u7684\u306b\u8a2d\u8a08\u3055\u308c\u305f\u3001\u5358\u306a\u308b\u6280\u8853\u7684\u306a\u968e\u5c64\u3067\u306f\u306a\u304f\u300c\u30ac\u30d0\u30ca\u30f3\u30b9\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u300d\u3067\u3059\u3002<\/p>\n<ul>\n<li><strong>\u30a2\u30ab\u30a6\u30f3\u30c8:<\/strong> GTM\u306b\u304a\u3051\u308b\u6700\u4e0a\u4f4d\u306e\u968e\u5c64\u3067\u3059\u3002\u901a\u5e38\u3001<em>\u4f01\u696d\u3084\u7d44\u7e54\u3054\u3068\u306b1\u3064\u4f5c\u6210<\/em>\u3057\u307e\u3059\u3002Google\u3082\u300c\u901a\u5e38\u306f\u3001\u4f1a\u793e\u307e\u305f\u306f\u7d44\u7e54\u3054\u3068\u306b\u30bf\u30b0 \u30de\u30cd\u30fc\u30b8\u30e3\u30fc \u30a2\u30ab\u30a6\u30f3\u30c8\u304c 1 \u3064\u3042\u308c\u3070\u5341\u5206\u3067\u3059\u300d\u3068\u63a8\u5968\u3057\u3066\u3044\u307e\u3059\u3002\u30a2\u30ab\u30a6\u30f3\u30c8\u30ec\u30d9\u30eb\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6a29\u9650\u7ba1\u7406\u3084\u3001\u6709\u6599\u7248\uff08\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc360\uff09\u306e\u8acb\u6c42\u60c5\u5831\u306a\u3069\u3092\u4e00\u5143\u7ba1\u7406\u3057\u307e\u3059\u3002<\/li>\n<li><strong>\u30b3\u30f3\u30c6\u30ca:<\/strong> 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<em>\u30b3\u30f3\u30c6\u30ca\u5185\u3067\u306e\u4f5c\u696d\u74b0\u5883<\/em>\u3067\u3059\u3002\u30bf\u30b0\u306e\u8ffd\u52a0\u3084\u30c8\u30ea\u30ac\u30fc\u306e\u7de8\u96c6\u3068\u3044\u3063\u305f\u3059\u3079\u3066\u306e\u5909\u66f4\u306f\u3001\u3053\u306e\u30ef\u30fc\u30af\u30b9\u30da\u30fc\u30b9\u5185\u3067\u884c\u308f\u308c\u307e\u3059\u3002<em>\u7121\u6599\u7248\u3067\u306f\u6700\u59273\u3064\u306e\u30ef\u30fc\u30af\u30b9\u30da\u30fc\u30b9\u3092\u540c\u6642\u306b\u5229\u7528<\/em>\u3067\u304d\u3001\u8907\u6570\u306e\u62c5\u5f53\u8005\u3084\u30c1\u30fc\u30e0\u304c\u4e92\u3044\u306e\u4f5c\u696d\u3092\u59a8\u3052\u308b\u3053\u3068\u306a\u304f\u3001\u4e26\u884c\u3057\u3066\u5909\u66f4\u4f5c\u696d\u3092\u9032\u3081\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u5927\u898f\u6a21\u306a\u7d44\u7e54\u306b\u304a\u3051\u308b\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u5186\u6ed1\u306b\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u6a5f\u80fd\u3067\u3059\u3002<\/li>\n<\/ul>\n<p>\u3053\u306e\u300c\u30a2\u30ab\u30a6\u30f3\u30c8 \u2192 \u30b3\u30f3\u30c6\u30ca \u2192 \u30ef\u30fc\u30af\u30b9\u30da\u30fc\u30b9\u300d\u3068\u3044\u3046\u69cb\u9020\u306b\u3088\u308a\u3001\u7d44\u7e54\u5168\u4f53\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u7ba1\u7406\u3001\u30b5\u30a4\u30c8\u3054\u3068\u306e\u72ec\u7acb\u3057\u305f\u30bf\u30b0\u7ba1\u7406\u3001\u305d\u3057\u3066\u30c1\u30fc\u30e0\u5185\u3067\u306e\u5b89\u5168\u306a\u5171\u540c\u4f5c\u696d\u304c\u5b9f\u73fe\u3055\u308c\u308b\u306e\u3067\u3059\u3002<\/p>\n<\/section>\n<section>\n<h3>GTM\u3092\u69cb\u6210\u3059\u308b3\u5927\u8981\u7d20\uff1a\u30bf\u30b0\u3001\u30c8\u30ea\u30ac\u30fc\u3001\u5909\u6570<\/h3>\n<p>GTM\u306e\u30b3\u30f3\u30c6\u30ca\u5185\u3067\u884c\u3046\u8a2d\u5b9a\u306f\u3001\u57fa\u672c\u7684\u306b\u300c\u30bf\u30b0\u300d\u300c\u30c8\u30ea\u30ac\u30fc\u300d\u300c\u5909\u6570\u300d\u3068\u3044\u30463\u3064\u306e\u8981\u7d20\u306e\u7d44\u307f\u5408\u308f\u305b\u3067\u6210\u308a\u7acb\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306fGTM\u3092\u7406\u89e3\u3059\u308b\u4e0a\u3067\u6700\u3082\u91cd\u8981\u306a\u6982\u5ff5\u3067\u3059\u3002<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>\u30bf\u30b0 (Tag):<\/strong> Web\u30b5\u30a4\u30c8\u4e0a\u3067\u5b9f\u884c\u3055\u305b\u305f\u3044<em>\u30b3\u30fc\u30c9\u30b9\u30cb\u30da\u30c3\u30c8\u305d\u306e\u3082\u306e<\/em>\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001<em>\u300cGA4\u306e<a href=\"https:\/\/gmotech.jp\/semlabo\/seo\/blog\/pv-quantity\/\" data-internallinksmanager029f6b8e52c=\"6\" title=\"PV\u6570\u3068\u306f\uff1f\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3001\u30e6\u30fc\u30b6\u30fc\u6570\u3068\u306e\u9055\u3044\u3084PV\u6570\u306e\u78ba\u8a8d\u65b9\u6cd5\u3092\u89e3\u8aac\">\u30da\u30fc\u30b8\u30d3\u30e5\u30fc<\/a>\u3092\u8a08\u6e2c\u3059\u308b\u30bf\u30b0\u300d\u3084\u300cGoogle\u5e83\u544a\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u8a08\u6e2c\u3059\u308b\u30bf\u30b0\u300d\u306a\u3069<\/em>\u304c\u3053\u308c\u306b\u3042\u305f\u308a\u307e\u3059\u3002GTM\u306fGoogle\u95a2\u9023\u306e\u30bf\u30b0\u3060\u3051\u3067\u306a\u304f\u3001\u4e3b\u8981\u306a\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u88fd\u30bf\u30b0\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u591a\u6570\u7528\u610f\u3057\u3066\u304a\u308a\u3001\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u304c\u5b58\u5728\u3057\u306a\u3044\u5834\u5408\u3067\u3082<em>\u300c\u30ab\u30b9\u30bf\u30e0HTML\u30bf\u30b0\u300d\u3068\u3057\u3066\u3042\u3089\u3086\u308b\u30bf\u30b0\u3092\u8a2d\u7f6e\u3067\u304d\u307e\u3059<\/em>\u3002<\/li>\n<li><strong>\u30c8\u30ea\u30ac\u30fc (Trigger):<\/strong> <em>\u30bf\u30b0\u3092\u300c\u3044\u3064\u300d\u300c\u3069\u306e\u3088\u3046\u306a\u6761\u4ef6\u3067\u300d\u5b9f\u884c\u3055\u305b\u308b\u304b\u3092\u5b9a\u7fa9\u3059\u308b\u30eb\u30fc\u30eb<\/em>\u3067\u3059\u3002\u3053\u306e\u5b9f\u884c\u3055\u308c\u308b\u52d5\u4f5c\u3092<em>\u300c\u767a\u706b\uff08fire\uff09\u300d<\/em>\u3068\u547c\u3073\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u300c\u3059\u3079\u3066\u306e\u30da\u30fc\u30b8\u304c\u8868\u793a\u3055\u308c\u305f\u6642\uff08\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u30c8\u30ea\u30ac\u30fc\uff09\u300d\u3084\u300c\u7279\u5b9a\u306e\u30dc\u30bf\u30f3\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u6642\uff08\u30af\u30ea\u30c3\u30af\u30c8\u30ea\u30ac\u30fc\uff09\u300d\u3001\u300c\u30d5\u30a9\u30fc\u30e0\u304c\u9001\u4fe1\u3055\u308c\u305f\u6642\uff08\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u30c8\u30ea\u30ac\u30fc\uff09\u300d\u3068\u3044\u3063\u305f\u6761\u4ef6\u3092\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><strong>\u5909\u6570 (Variable):<\/strong> \u30bf\u30b0\u3084\u30c8\u30ea\u30ac\u30fc\u306e\u4e2d\u3067\u4f7f\u7528\u3067\u304d\u308b\u3001<em>\u72b6\u6cc1\u306b\u3088\u3063\u3066\u5024\u304c\u5909\u5316\u3059\u308b\u30c7\u30fc\u30bf\u3092\u683c\u7d0d\u3057\u3066\u304a\u304f\u305f\u3081\u306e\u3082\u306e<\/em>\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001<em>\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u30ea\u30f3\u30af\u306eURL\u3001\u8cfc\u5165\u3055\u308c\u305f\u5546\u54c1\u306e\u91d1\u984d\u3001\u30da\u30fc\u30b8\u306e\u30d1\u30b9\u540d\u306a\u3069\u304c\u5909\u6570\u306b\u3042\u305f\u308a\u307e\u3059<\/em>\u3002GTM\u306b\u306f\u3042\u3089\u304b\u3058\u3081\u591a\u304f\u306e\u300c\u7d44\u307f\u8fbc\u307f\u5909\u6570\u300d\u304c\u7528\u610f\u3055\u308c\u3066\u304a\u308a\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u72ec\u81ea\u306e\u300c\u30e6\u30fc\u30b6\u30fc\u5b9a\u7fa9\u5909\u6570\u300d\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u5909\u6570\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30c8\u30ea\u30ac\u30fc\u306e\u6761\u4ef6\u3092\u3088\u308a\u8a73\u7d30\u306b\u8a2d\u5b9a\u3057\u305f\u308a\u3001\u30bf\u30b0\u3067\u9001\u4fe1\u3059\u308b\u30c7\u30fc\u30bf\u306b\u52d5\u7684\u306a\u5024\u3092\u542b\u3081\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u8a2d\u5b9a\u306e\u7c21\u7565\u5316\u3068\u81ea\u52d5\u5316\u306b\u5927\u304d\u304f\u8ca2\u732e\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Google\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u53d6\u5f97\u3057\u3066\u3044\u308c\u3070\u8ab0\u3067\u3082\u5229\u7528\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u5e83\u544a\u904b\u7528\u3084\u30b5\u30a4\u30c8\u904b\u55b6\u306b\u304a\u3044\u3066\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u306e\u305f\u3081\u306e\u5e83\u544a\u30bf\u30b0\u3084\u8a08\u6e2c\u30bf\u30b0\u306f\u5fc5\u8981\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<p>\u30bf\u30b0\u3092\u5229\u7528\u3059\u308b\u306bWeb\u30b5\u30a4\u30c8\u306eHTML\u306b\u57cb\u3081\u8fbc\u307f\u3057\u306a\u3051\u308c\u3070\u3044\u3051\u307e\u305b\u3093\u3002<\/p>\n<p>\u5c11\u306a\u3044\u6570\u306e\u30bf\u30b0\u3067\u3042\u308c\u3070\u624b\u9593\u306f\u6c17\u306b\u306a\u308a\u307e\u305b\u3093\u304c\u3001\u4f7f\u7528\u3057\u305f\u3044\u30bf\u30b0\u304c\u8907\u6570\u3042\u308c\u3070\u3001\u4e00\u3064\u4e00\u3064\u306e\u30b5\u30a4\u30c8\u306e\u5bfe\u8c61\u30da\u30fc\u30b8\u4e0a\u3067HTML\u3092\u7de8\u96c6\u3057\u3066\u8ffd\u52a0\u3084\u524a\u9664\u3092\u884c\u308f\u306a\u3051\u308c\u3070\u3044\u3051\u306a\u3044\u305f\u3081\u3001\u9762\u5012\u306a\u4f5c\u696d\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u5229\u7528\u3059\u308c\u3070\u90fd\u5ea6HTML\u306e\u7de8\u96c6\u4f5c\u696d\u3092\u3057\u306a\u304f\u3066\u3082\u3001\u30c4\u30fc\u30eb\u306e\u7ba1\u7406\u753b\u9762\u4e0a\u3067\u7c21\u5358\u306b\u5bfe\u8c61\u30da\u30fc\u30b8\u3078\u30bf\u30b0\u3092\u57cb\u3081\u8fbc\u3080\u4f5c\u696d\u3092\u5b8c\u7d50\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4eca\u307e\u3067HTML\u3078\u57cb\u3081\u8fbc\u3093\u3067\u3044\u305f\u30bf\u30b0\u3092\u4e00\u5ea6Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306b\u7d4c\u7531\u3055\u305b\u3066\u30bf\u30b0\u3092\u5b9f\u884c\u3055\u305b\u308b\u5f62\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>Web\u30b5\u30a4\u30c8\u3084\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306bGoogle\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u30bf\u30b0\u3092\u5b9f\u88c5\u3059\u308b\u3060\u3051\u3067\u3001\u8907\u6570\u306e\u30bf\u30b0\u3092\u540c\u6642\u306b\u8ffd\u52a0\u30fb\u524a\u9664\u3067\u304d\u308b\u305f\u3081\u3001\u30bf\u30b0\u7ba1\u7406\u304c\u4e00\u6c17\u306b\u697d\u306b\u306a\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30bf\u30b0\u57cb\u3081\u8fbc\u307f\u306e\u52b4\u529b\u3084\u7d4c\u8cbb\u306e\u524a\u6e1b\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<div class=\"qoute\">\u53c2\u8003\uff1a<a class=\"external\" href=\"https:\/\/www.asobou.co.jp\/blog\/web\/gtm\" target=\"_blank\" rel=\"noopener noreferrer external nofollow\">\u521d\u5fc3\u8005\u3067\u3082\u5206\u304b\u308b\u300cGoogle\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u300d\u306e\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8\u3068\u5c0e\u5165\u65b9\u6cd5\uff082021\u5e74\u6700\u65b0\u7248\uff09<\/a><\/div>\n<\/section>\n<section>\n<h3>Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u57fa\u672c\u69cb\u9020<\/h3>\n<p><img decoding=\"async\" src=\"https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2021\/09\/5e4896966c9944fcf00890f4502605bf-1.png.webp\" alt=\"\u521d\u5fc3\u8005\u3067\u3082\u5206\u304b\u308b\u300cGoogle\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u300d\u306e\u5c0e\u5165\u30e1\u30ea\u30c3\u30c8\u3068\u5c0e\u5165\u65b9\u6cd5\uff082021\u5e74\u6700\u65b0\u7248\uff09\" \/><br \/>\nGoogle\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306f<em>\u300c\u30a2\u30ab\u30a6\u30f3\u30c8\u300d<\/em>\u3068<em>\u300c\u30b3\u30f3\u30c6\u30ca\u300d<\/em>\u306e2\u5c64\u69cb\u9020\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30a2\u30ab\u30a6\u30f3\u30c8\u3068\u306f\u30b3\u30f3\u30c6\u30ca\u3092\u7ba1\u7406\u3059\u308b\u30b0\u30eb\u30fc\u30d7\u3067\u3059\u3002\u30b3\u30f3\u30c6\u30ca\u3068\u306f\u30bf\u30b0\u8a2d\u5b9a\u3092\u884c\u3044\u305f\u3044\u30b5\u30a4\u30c8\u3092\u6307\u3057\u307e\u3059\u3002<br \/>\n\u57fa\u672c\u7684\u306b\u306f1\u30b5\u30a4\u30c8\uff08\uff1d\uff11\u30c9\u30e1\u30a4\u30f3\uff09\u306b\uff11\u30b3\u30f3\u30c6\u30ca\u3067\u5206\u3051\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n<p>\u30b3\u30f3\u30c6\u30ca\u306f\u7c21\u5358\u306b\u8a00\u3048\u3070<em>\u30bf\u30b0\u3092\u3057\u307e\u3063\u3066\u304a\u304f\u7bb1<\/em>\u3060\u3068\u8003\u3048\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002\u30b3\u30f3\u30c6\u30ca\u3092\u8a2d\u7f6e\u3059\u308b\u3068\u30bf\u30b0\u306e\u51fa\u3057\u5165\u308c\u3092\u7c21\u5358\u306b\u884c\u3048\u307e\u3059\u3002\u306a\u304a\u3001\u3042\u308b\u30b3\u30f3\u30c6\u30ca\u306e\u8a2d\u5b9a\u5185\u5bb9\u3092\u5225\u306e\u30b3\u30f3\u30c6\u30ca\u3068\u5171\u6709\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>\u4e0a\u56f3\u3092\u4f8b\u306b\u3059\u308b\u3068\u3001\u300c\u3007\u3007\u3007\u682a\u5f0f\u4f1a\u793e\u300d\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u306f\u3001\u300c\u25cf\u25cf.jp\u300d\u300c\u25b2\u25b2.jp\u300d\u300c\u2605\u2605.jp\u300d\u306e\uff13\u3064\u306e\u30b3\u30f3\u30c6\u30ca\u3092\u8a2d\u5b9a\u3057\u3066\u3044\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u30a2\u30ab\u30a6\u30f3\u30c8\u5185\u306b\u8a2d\u5b9a\u3057\u305f\u30b3\u30f3\u30c6\u30ca\u306e\u4e2d\u3067\u306f\u3001\u30ef\u30fc\u30af\u30b9\u30da\u30fc\u30b9\u3068\u3044\u3046\u30bf\u30b0\u306e\u8a2d\u5b9a\u3084\u5909\u66f4\u3092\u884c\u3046\u305f\u3081\u306e\u4f5c\u696d\u30b9\u30da\u30fc\u30b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30ef\u30fc\u30af\u30b9\u30da\u30fc\u30b9\u306f<em>\u300c\u30bf\u30b0\u300d\u300c\u30c8\u30ea\u30ac\u30fc\u300d\u300c\u5909\u6570\u300d<\/em>\u306e\uff13\u3064\u306e\u8981\u7d20\u3067\u69cb\u6210\u3055\u308c\u307e\u3059\u3002\u307e\u305f\u3001\u30ef\u30fc\u30af\u30b9\u30da\u30fc\u30b9\u306fGoogle\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u7121\u6599\u7248\u3067\u4e0a\u9650\uff13\u3064\u307e\u3067\u540c\u6642\u306b\u5229\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<\/section>\n<section>\n<h3>\u30bf\u30b0\u3068\u30c8\u30ea\u30ac\u30fc\u3001\u5909\u6570\u306e\u6982\u5ff5<\/h3>\n<p>\u30bf\u30b0\u3068\u30c8\u30ea\u30ac\u30fc\u3001\u5909\u6570\u306fGoogle\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e3\u5927\u8981\u7d20\u3068\u8a00\u308f\u308c\u3001\u3053\u308c\u3089\u306e\u95a2\u4fc2\u6027\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u4f7f\u3044\u3053\u306a\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u305d\u308c\u305e\u308c\u306e\u6982\u5ff5\u3067\u3059\u3002<\/p>\n<p>\u3010\uff13\u5927\u8981\u7d20\u306e\u6982\u5ff5\u3011<br \/>\n<img decoding=\"async\" src=\"https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2021\/09\/1efad1b5aa917a846fa5b3fc11367269-1.png.webp\" alt=\"Googe\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e3\u5927\u8981\u7d20\" \/><\/p>\n<p>GTM\u306b\u304a\u3051\u308b\u30bf\u30b0\u7ba1\u7406\u306f\u3001<em>\u300c\u3010\u5909\u6570\u3011\u3067\u5b9a\u7fa9\u3055\u308c\u305f\u5024\u3092\u542b\u3080\u3010\u30c8\u30ea\u30ac\u30fc\u3011\u306e\u6761\u4ef6\u304c\u6e80\u305f\u3055\u308c\u305f\u3068\u304d\u306b\u3001\u3010\u30bf\u30b0\u3011\u304c\u767a\u706b\u3059\u308b\u300d<\/em>\u3068\u3044\u3046\u4ed5\u7d44\u307f\u3067\u6210\u308a\u7acb\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u306e3\u3064\u306e\u8981\u7d20\u306e\u95a2\u4fc2\u6027\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3001GTM\u3092\u81ea\u5728\u306b\u4f7f\u3044\u3053\u306a\u3059\u305f\u3081\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<\/section>\n<section>\n<h2>\u306a\u305c\u4ecaGTM\u304c\u5fc5\u9808\u306a\u306e\u304b\uff1f\u5c0e\u5165\u306b\u3088\u308b7\u3064\u306e\u6226\u7565\u7684\u30e1\u30ea\u30c3\u30c8<\/h2>\n<p>GTM\u306e\u5c0e\u5165\u306f\u3001\u5358\u306a\u308b\u4f5c\u696d\u306e\u52b9\u7387\u5316\u306b\u7559\u307e\u3089\u305a\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u306b\u76f4\u7d50\u3059\u308b\u591a\u304f\u306e\u6226\u7565\u7684\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001GTM\u304c\u73fe\u4ee3\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u306a\u305c\u300c\u5fc5\u9808\u300d\u3068\u8a00\u3048\u308b\u306e\u304b\u3001\u305d\u306e7\u3064\u306e\u6838\u5fc3\u7684\u306a\u5229\u70b9\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<section>\n<h3>1. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u9ad8\u901f\u5316\uff1a\u958b\u767a\u8005\u3078\u306e\u4f9d\u5b58\u3092\u8131\u5374<\/h3>\n<p>\u5f93\u6765\u3001\u65b0\u3057\u3044\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u958b\u59cb\u3084\u5206\u6790\u30c4\u30fc\u30eb\u306e\u5c0e\u5165\u306b\u4f34\u3046\u30bf\u30b0\u8a2d\u7f6e\u306f\u3001\u90fd\u5ea6\u30a8\u30f3\u30b8\u30cb\u30a2\u3084\u958b\u767a\u90e8\u9580\u306b\u4f9d\u983c\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u65bd\u7b56\u306e\u5b9f\u884c\u307e\u3067\u306b\u6570\u65e5\u304b\u3089\u6570\u9031\u9593\u3092\u8981\u3059\u308b\u3053\u3068\u3082\u73cd\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002GTM\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u81ea\u8eab\u304cGTM\u306e\u7ba1\u7406\u753b\u9762\u304b\u3089\u76f4\u63a5\u30bf\u30b0\u306e\u8ffd\u52a0\u3084\u66f4\u65b0\u3092\u884c\u3048\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u958b\u767a\u90e8\u9580\u3078\u306e\u4f9d\u983c\u3084\u8abf\u6574\u306b\u304b\u304b\u308b\u6642\u9593\u304c\u5287\u7684\u306b\u77ed\u7e2e\u3055\u308c\u3001<em>\u5e02\u5834\u306e\u5909\u5316\u3084\u65b0\u305f\u306a\u30a2\u30a4\u30c7\u30a2\u306b\u5bfe\u3057\u3066\u5373\u5ea7\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4fca\u654f\u6027\uff08Agility\uff09\u300d<\/em>\u304c\u98db\u8e8d\u7684\u306b\u5411\u4e0a\u3057\u307e\u3059\u3002<\/p>\n<\/section>\n<section>\n<h3>2. Web\u30b5\u30a4\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u5411\u4e0a\u3068SEO\u3078\u306e\u8ca2\u732e<\/h3>\n<p>Web\u30b5\u30a4\u30c8\u306e\u8868\u793a\u901f\u5ea6\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3060\u3051\u3067\u306a\u304f\u3001Google\u691c\u7d22\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u8981\u56e0\uff08<a href=\"https:\/\/gmotech.jp\/semlabo\/seo\/blog\/core-web-vitals\/\" data-internallinksmanager029f6b8e52c=\"39\" title=\"\u30b3\u30a2\u30a6\u30a7\u30d6\u30d0\u30a4\u30bf\u30eb\uff08Core Web Vitals\uff09\u3068\u306f\uff1fLCP\u30fbFID\u30fbCLS\u306e\u610f\u5473\uff06\u30e9\u30f3\u30ad\u30f3\u30af\u3099\u6539\u5584\u65b9\u6cd5\">\u30b3\u30a2\u30a6\u30a7\u30d6\u30d0\u30a4\u30bf\u30eb<\/a>\uff09\u3068\u3057\u3066\u3082\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002\u591a\u304f\u306e\u30bf\u30b0\u3092HTML\u306b\u76f4\u63a5\u8a18\u8ff0\u3059\u308b\u3068\u3001\u30da\u30fc\u30b8\u306e\u8aad\u307f\u8fbc\u307f\u3068\u540c\u6642\u306b\u3059\u3079\u3066\u306e\u30bf\u30b0\u304c\u51e6\u7406\uff08\u540c\u671f\u51e6\u7406\uff09\u3055\u308c\u3088\u3046\u3068\u3059\u308b\u305f\u3081\u3001\u30da\u30fc\u30b8\u306e\u8868\u793a\u304c\u9045\u304f\u306a\u308b\u539f\u56e0\u3068\u306a\u308a\u307e\u3059\u3002\u4e00\u65b9\u3001<em>GTM\u3067\u8a2d\u7f6e\u3055\u308c\u305f\u30bf\u30b0\u306f\u300c\u975e\u540c\u671f\u300d<\/em>\u3067\u8aad\u307f\u8fbc\u307e\u308c\u307e\u3059\u3002\u3053\u308c\u306f\u3001<em>\u30da\u30fc\u30b8\u306e\u4e3b\u8981\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8868\u793a\u3092\u59a8\u3052\u308b\u3053\u3068\u306a\u304f\u3001\u88cf\u5074\u3067\u30bf\u30b0\u3092\u8aad\u307f\u8fbc\u3080\u4ed5\u7d44\u307f<\/em>\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u591a\u6570\u306e\u30bf\u30b0\u3092\u8a2d\u7f6e\u3057\u3066\u3082\u30b5\u30a4\u30c8\u306e\u8868\u793a\u901f\u5ea6\u3078\u306e\u5f71\u97ff\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u3001\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3068SEO\u306e\u4e21\u65b9\u306b\u8ca2\u732e\u3057\u307e\u3059\u3002<\/p>\n<\/section>\n<section>\n<h3>3. \u30c7\u30fc\u30bf\u8a08\u6e2c\u306e\u7cbe\u5ea6\u3068\u4e00\u8cab\u6027\u306e\u78ba\u4fdd<\/h3>\n<p>\u624b\u4f5c\u696d\u3067\u306e\u30bf\u30b0\u7ba1\u7406\u306f\u3001\u30d2\u30e5\u30fc\u30de\u30f3\u30a8\u30e9\u30fc\u306e\u6e29\u5e8a\u3067\u3059\u3002\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u306b\u30bf\u30b0\u3092\u8a2d\u7f6e\u3057\u5fd8\u308c\u305f\u308a\u3001\u8aa4\u3063\u3066\u540c\u3058\u30bf\u30b0\u3092\u4e8c\u91cd\u306b\u8a2d\u7f6e\u3057\u3066\u3057\u307e\u3063\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u3001\u30c7\u30fc\u30bf\u304c\u6b20\u640d\u3057\u305f\u308a\u3001\u9006\u306b\u6c34\u5897\u3057\u3055\u308c\u305f\u308a\u3059\u308b\u554f\u984c\u304c\u983b\u7e41\u306b\u767a\u751f\u3057\u307e\u3059\u3002<\/p>\n<p><em>GTM\u3092\u4f7f\u3048\u3070\u3001\u3059\u3079\u3066\u306e\u30bf\u30b0\u3092\u4e00\u5143\u7684\u306b\u7ba1\u7406\u3057\u3001\u300c\u5168\u30da\u30fc\u30b8\u306b\u8a2d\u7f6e\u300d\u300c\u7279\u5b9a\u306e<a href=\"https:\/\/gmotech.jp\/semlabo\/webmarketing\/blog\/directory\/\" data-internallinksmanager029f6b8e52c=\"71\" title=\"\u30c7\u30a3\u30ec\u30af\u30c8\u30ea\">\u30c7\u30a3\u30ec\u30af\u30c8\u30ea<\/a>\u914d\u4e0b\u306e\u30da\u30fc\u30b8\u306b\u306e\u307f\u8a2d\u7f6e\u300d\u3068\u3044\u3063\u305f\u30eb\u30fc\u30eb\u3092\u6b63\u78ba\u306b\u9069\u7528\u3067\u304d\u307e\u3059<\/em>\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30b5\u30a4\u30c8\u5168\u4f53\u3067\u4e00\u8cab\u6027\u306e\u3042\u308b\u3001\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u30c7\u30fc\u30bf\u8a08\u6e2c\u304c\u5b9f\u73fe\u3057\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u7684\u78ba\u306a\u610f\u601d\u6c7a\u5b9a\u306e\u57fa\u76e4\u304c\u7bc9\u304b\u308c\u307e\u3059\u3002<\/p>\n<\/section>\n<section>\n<h3>4. \u9ad8\u5ea6\u306a\u30a4\u30d9\u30f3\u30c8\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u306e\u7c21\u6613\u5b9f\u88c5<\/h3>\n<p>Web\u30b5\u30a4\u30c8\u306b\u304a\u3051\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u5177\u4f53\u7684\u306a\u884c\u52d5\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u306f\u3001<em>\u300c\u7279\u5b9a\u306e\u30dc\u30bf\u30f3\u306e\u30af\u30ea\u30c3\u30af\u300d\u300c\u52d5\u753b\u306e\u518d\u751f\u300d\u300c\u30da\u30fc\u30b8\u306e\u30b9\u30af\u30ed\u30fc\u30eb\u7387\u300d\u3068\u3044\u3063\u305f\u30a4\u30d9\u30f3\u30c8\u3092\u8a08\u6e2c\u3059\u308b\u5fc5\u8981<\/em>\u304c\u3042\u308a\u307e\u3059\u3002\u5f93\u6765\u3001\u3053\u308c\u3089\u306e\u8a08\u6e2c\u306b\u306f\u30ab\u30b9\u30bf\u30e0\u306eJavaScript\u3092\u8a18\u8ff0\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u3001\u5b9f\u88c5\u306e\u30cf\u30fc\u30c9\u30eb\u304c\u9ad8\u3044\u3082\u306e\u3067\u3057\u305f\u3002GTM\u306b\u306f\u3001\u3053\u308c\u3089\u306e\u8907\u96d1\u306a<em>\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3092\u7c21\u5358\u306b\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3059\u308b\u305f\u3081\u306e\u300c\u7d44\u307f\u8fbc\u307f\u30c8\u30ea\u30ac\u30fc\u300d<\/em>\u304c\u591a\u6570\u7528\u610f\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u30b3\u30fc\u30c7\u30a3\u30f3\u30b0\u306e\u77e5\u8b58\u304c\u306a\u304f\u3066\u3082\u3001\u7ba1\u7406\u753b\u9762\u4e0a\u306e\u8a2d\u5b9a\u3060\u3051\u3067\u9ad8\u5ea6\u306a\u30a4\u30d9\u30f3\u30c8\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3092\u5b9f\u88c5\u3057\u3001\u3088\u308a\u6df1\u3044\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5f97\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<\/section>\n<section>\n<h3>5. \u5805\u7262\u306a\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3068\u30ac\u30d0\u30ca\u30f3\u30b9\uff1a\u30d0\u30fc\u30b8\u30e7\u30f3\u7ba1\u7406\u3068\u6a29\u9650\u8a2d\u5b9a<\/h3>\n<p>GTM\u306e\u5c0e\u5165\u306f\u3001<em>\u30bf\u30b0\u7ba1\u7406\u306b\u304a\u3051\u308b\u30ea\u30b9\u30af\u3092\u5927\u5e45\u306b\u4f4e\u6e1b<\/em>\u3055\u305b\u307e\u3059\u3002\u3053\u306e\u5b89\u5168\u6027\u3068\u7d71\u5236\u80fd\u529b\u306f\u3001GTM\u304c\u5358\u306a\u308b\u4fbf\u5229\u30c4\u30fc\u30eb\u3067\u306f\u306a\u304f\u3001\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u306a\u904b\u7528\u57fa\u76e4\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u30d0\u30fc\u30b8\u30e7\u30f3\u7ba1\u7406:<\/strong> GTM\u3067\u306f\u3001\u8a2d\u5b9a\u3092\u516c\u958b\uff08\u516c\u958b\uff09\u3059\u308b\u305f\u3073\u306b\u3001\u305d\u306e\u6642\u70b9\u3067\u306e\u3059\u3079\u3066\u306e\u8a2d\u5b9a\u5185\u5bb9\u304c<em>\u300c\u30d0\u30fc\u30b8\u30e7\u30f3\u300d\u3068\u3057\u3066\u81ea\u52d5\u7684\u306b\u4fdd\u5b58<\/em>\u3055\u308c\u307e\u3059\u3002\u3082\u3057\u8aa4\u3063\u305f\u8a2d\u5b9a\u3092\u516c\u958b\u3057\u3066\u3057\u307e\u3044\u3001\u30b5\u30a4\u30c8\u306e\u8a08\u6e2c\u306b\u554f\u984c\u304c\u767a\u751f\u3057\u305f\u5834\u5408\u3067\u3082\u3001\u30ef\u30f3\u30af\u30ea\u30c3\u30af\u3067\u554f\u984c\u767a\u751f\u524d\u306e\u6b63\u5e38\u306a\u30d0\u30fc\u30b8\u30e7\u30f3\u306b<em>\u5373\u5ea7\u306b\u5fa9\u5143\uff08\u30ed\u30fc\u30eb\u30d0\u30c3\u30af\uff09<\/em>\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u4e07\u4e00\u306e\u4e8b\u614b\u306b\u5099\u3048\u308b\u305f\u3081\u306e\u6975\u3081\u3066\u91cd\u8981\u306a\u30bb\u30fc\u30d5\u30c6\u30a3\u30cd\u30c3\u30c8\u3067\u3059\u3002<\/li>\n<li><strong>\u30d7\u30ec\u30d3\u30e5\u30fc\u6a5f\u80fd\u3068\u6a29\u9650\u8a2d\u5b9a:<\/strong> \u52a0\u3048\u3066\u3001GTM\u306b\u306f\u5909\u66f4\u5185\u5bb9\u3092\u4e00\u822c\u516c\u958b\u3059\u308b\u524d\u306b\u3001\u81ea\u5206\u3060\u3051\u306e\u74b0\u5883\u3067\u52d5\u4f5c\u3092\u30c6\u30b9\u30c8\u3067\u304d\u308b<em>\u300c\u30d7\u30ec\u30d3\u30e5\u30fc\u6a5f\u80fd\u300d<\/em>\u304c\u3042\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u3054\u3068\u306b\u300c\u95b2\u89a7\u300d\u300c\u7de8\u96c6\u300d\u300c\u627f\u8a8d\u300d\u300c\u516c\u958b\u300d\u3068\u3044\u3063\u305f\u7d30\u304b\u3044\u6a29\u9650\u3092\u8a2d\u5b9a\u3067\u304d\u308b\u305f\u3081\u3001\u7d4c\u9a13\u306e\u6d45\u3044\u62c5\u5f53\u8005\u304c\u8aa4\u3063\u3066\u30c6\u30b9\u30c8\u672a\u4e86\u306e\u30bf\u30b0\u3092\u516c\u958b\u3057\u3066\u3057\u307e\u3046\u3068\u3044\u3063\u305f\u4e8b\u6545\u3092\u9632\u3050\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e<em>\u300c\u30ef\u30fc\u30af\u30b9\u30da\u30fc\u30b9\u3067\u306e\u5909\u66f4 \u2192 \u30d7\u30ec\u30d3\u30e5\u30fc\u3067\u306e\u30c6\u30b9\u30c8 \u2192 \u6a29\u9650\u8005\u306b\u3088\u308b\u516c\u958b\u300d\u3068\u3044\u3046\u30d5\u30ed\u30fc<\/em>\u306f\u3001\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u958b\u767a\u306b\u304a\u3051\u308b\u300c\u958b\u767a \u2192 \u30c6\u30b9\u30c8 \u2192 \u672c\u756a\u53cd\u6620\u300d\u3068\u3044\u3046\u5b89\u5168\u306a\u5909\u66f4\u7ba1\u7406\u30d7\u30ed\u30bb\u30b9\u306b\u5339\u6575\u3057\u3001\u7d44\u7e54\u7684\u306a\u30bf\u30b0\u904b\u7528\u306e\u30ac\u30d0\u30ca\u30f3\u30b9\u3092\u5f37\u529b\u306b\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/section>\n<section>\n<h3>6. \u30b9\u30e0\u30fc\u30ba\u306a\u5916\u90e8\u9023\u643a\uff1aGoogle\u88fd\u54c1\u304b\u3089\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30c4\u30fc\u30eb\u307e\u3067<\/h3>\n<p>GTM\u306f\u3001Google \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3084Google \u5e83\u544a\u3068\u3044\u3063\u305fGoogle\u88fd\u54c1\u3068\u306e\u89aa\u548c\u6027\u304c\u975e\u5e38\u306b\u9ad8\u3044\u3060\u3051\u3067\u306a\u304f\u3001<em>\u4e16\u754c\u4e2d\u306e\u4e3b\u8981\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u3084\u5206\u6790\u30c4\u30fc\u30eb\u306b\u5bfe\u5fdc<\/em>\u3057\u3066\u3044\u307e\u3059\u3002\u591a\u304f\u306e\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30d9\u30f3\u30c0\u30fc\u304c\u516c\u5f0f\u306e<em>\u300c\u30bf\u30b0\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u300d<\/em>\u3092\u63d0\u4f9b\u3057\u3066\u304a\u308a\u3001GTM\u306e\u7ba1\u7406\u753b\u9762\u304b\u3089\u9078\u629e\u3059\u308b\u3060\u3051\u3067\u7c21\u5358\u306b\u9023\u643a\u8a2d\u5b9a\u304c\u5b8c\u4e86\u3057\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u516c\u5f0f\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u304c\u306a\u3044\u30c4\u30fc\u30eb\u3067\u3082\u3001<em>\u300c\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30ae\u30e3\u30e9\u30ea\u30fc\u300d<\/em>\u3067\u6709\u5fd7\u304c\u958b\u767a\u3057\u305f\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u5229\u7528\u3057\u305f\u308a\u3001<em>\u300c\u30ab\u30b9\u30bf\u30e0HTML\u30bf\u30b0\u300d<\/em>\u3092\u4f7f\u3063\u3066\u3042\u3089\u3086\u308b\u30bf\u30b0\u3092\u8a2d\u7f6e\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u3053\u306e\u9ad8\u3044\u9023\u643a\u6027\u3068\u62e1\u5f35\u6027\u304c\u3001GTM\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u4e2d\u6838\u30cf\u30d6\u3068\u3057\u3066\u6a5f\u80fd\u3055\u305b\u3066\u3044\u307e\u3059\u3002<\/p>\n<\/section>\n<section>\n<h3>7. \u5c06\u6765\u306e\u62e1\u5f35\u6027\uff1a\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u306b\u8ffd\u968f\u3059\u308b\u30b9\u30b1\u30fc\u30e9\u30d3\u30ea\u30c6\u30a3<\/h3>\n<p>\u30d3\u30b8\u30cd\u30b9\u304c\u6210\u9577\u3057\u3001\u4f7f\u7528\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u304c\u5897\u3048\u3001Web\u30b5\u30a4\u30c8\u304c\u8907\u96d1\u5316\u3057\u3066\u3082\u3001GTM\u306f\u305d\u306e\u62e1\u5f35\u8981\u6c42\u306b\u67d4\u8edf\u306b\u5bfe\u5fdc\u3067\u304d\u307e\u3059\u3002GTM\u306f\u3001\u8a2d\u5b9a\u3092\u81ea\u52d5\u5316\u3059\u308b\u305f\u3081\u306e<em>\u300cREST API\u300d<\/em>\u3084 \u3001\u5f8c\u8ff0\u3059\u308b\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u30ec\u30d9\u30eb\u306e\u8981\u6c42\u306b\u5fdc\u3048\u308b<em>\u300c\u30b5\u30fc\u30d0\u30fc\u30b5\u30a4\u30c9\u30fb\u30bf\u30ae\u30f3\u30b0\u300d<\/em>\u3068\u3044\u3063\u305f\u9ad8\u5ea6\u306a\u6a5f\u80fd\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u5c0f\u898f\u6a21\u306a\u30b5\u30a4\u30c8\u304b\u3089\u59cb\u3081\u3066\u3001\u5c06\u6765\u7684\u306b\u5927\u898f\u6a21\u3067\u8907\u96d1\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u57fa\u76e4\u3092\u69cb\u7bc9\u3059\u308b\u5fc5\u8981\u304c\u751f\u3058\u305f\u5834\u5408\u3067\u3082\u3001GTM\u3068\u3044\u3046\u4e00\u8cab\u3057\u305f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e0a\u3067\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u30b9\u30b1\u30fc\u30eb\u30a2\u30c3\u30d7\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<\/section>\n<\/section>\n<a id=\"lumarButton\" class=\"serviceButton\" href=\"https:\/\/lumar.seo-dash.net\/?utm_source=weblabo&utm_medium=button&utm_content=google-tagmanager\" target=\"_blank\" rel=\"noopener noreferrer\">Lumar\u3067\u30b5\u30a4\u30c8\u3092\u7121\u6599\u8a3a\u65ad\u3059\u308b<i class=\"fas fa-angle-right fa-position-right\"><\/i><\/a>\n<section>\n<h2>\u3010\u5b8c\u5168\u30ac\u30a4\u30c9\u3011Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u5c0e\u5165\u3068GA4\u8a2d\u5b9a\u306e\u5b9f\u8df5\u624b\u9806<\/h2>\n<p>\u3053\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u306f\u3001\u5b9f\u969b\u306bGoogle\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u5c0e\u5165\u3057\u3001Web\u30b5\u30a4\u30c8\u306e\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u306e\u57fa\u672c\u3067\u3042\u308bGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u306e\u8a08\u6e2c\u3092\u958b\u59cb\u3059\u308b\u305f\u3081\u306e\u624b\u9806\u3092\u3001\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8\u3092\u4ea4\u3048\u306a\u304c\u3089\u4e00\u3064\u3072\u3068\u3064\u4e01\u5be7\u306b\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<section>\n<h3>1. GTM\u30a2\u30ab\u30a6\u30f3\u30c8\u3068\u30b3\u30f3\u30c6\u30ca\u306e\u4f5c\u6210<\/h3>\n<p>\u307e\u305a\u3001GTM\u3092\u5229\u7528\u3059\u308b\u305f\u3081\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u3068\u3001Web\u30b5\u30a4\u30c8\u306e\u30bf\u30b0\u3092\u7ba1\u7406\u3059\u308b\u30b3\u30f3\u30c6\u30ca\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n<ul class=\"style-decimal\">\n<li><strong>GTM\u516c\u5f0f\u30b5\u30a4\u30c8\u3078\u30a2\u30af\u30bb\u30b9:<\/strong> \u30d6\u30e9\u30a6\u30b6\u3067 tagmanager.google.com \u306b\u30a2\u30af\u30bb\u30b9\u3057\u3001\u304a\u6301\u3061\u306eGoogle\u30a2\u30ab\u30a6\u30f3\u30c8\u3067\u30ed\u30b0\u30a4\u30f3\u3057\u307e\u3059\u3002<\/li>\n<p><img decoding=\"async\" src=\"https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2021\/09\/7d6fddc4d5f4457e598413974089fe73.png.webp\" alt=\"\u30a2\u30ab\u30a6\u30f3\u30c8\" \/><br \/>\nURL:<a class=\"external\" href=\"https:\/\/marketingplatform.google.com\/intl\/ja\/about\/tag-manager\/\" target=\"_blank\" rel=\"noopener noreferrer external nofollow\">https:\/\/marketingplatform.google.com\/intl\/ja\/about\/tag-manager\/<\/a><\/p>\n<li><strong>\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u4f5c\u6210:<\/strong> \u753b\u9762\u306b\u8868\u793a\u3055\u308c\u308b<em>\u300c\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u4f5c\u6210\u300d<\/em>\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/li>\n<p><img decoding=\"async\" src=\"https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2021\/09\/fb5f371e845dd6673ecedde2bc6b75ed.png.webp\" alt=\"\u30a2\u30ab\u30a6\u30f3\u30c8\u4f5c\u6210\" \/><\/p>\n<li><strong>\u30a2\u30ab\u30a6\u30f3\u30c8\u60c5\u5831\u5165\u529b:<\/strong>\n<li><strong>\u30a2\u30ab\u30a6\u30f3\u30c8\u540d:<\/strong> \u4f1a\u793e\u540d\u3084\u7d44\u7e54\u540d\u306a\u3069\u3001\u7ba1\u7406\u3057\u3084\u3059\u3044\u540d\u524d\u3092\u5165\u529b\u3057\u307e\u3059\u3002\u901a\u5e38\u30011\u4f01\u696d\u306b\u3064\u304d1\u30a2\u30ab\u30a6\u30f3\u30c8\u3067\u3059\u3002<\/li>\n<li><strong>\u56fd:<\/strong> \u300c\u65e5\u672c\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/li>\n<li><strong>\u30c7\u30fc\u30bf\u5171\u6709:<\/strong> Google\u3078\u306e\u533f\u540d\u30c7\u30fc\u30bf\u5171\u6709\u306b\u540c\u610f\u3059\u308b\u5834\u5408\u306f\u30c1\u30a7\u30c3\u30af\u3092\u5165\u308c\u307e\u3059\u3002<\/li>\n<li><strong>\u30b3\u30f3\u30c6\u30ca\u306e\u8a2d\u5b9a:<\/strong> \u30a2\u30ab\u30a6\u30f3\u30c8\u60c5\u5831\u306e\u4e0b\u306b\u3042\u308b\u30b3\u30f3\u30c6\u30ca\u8a2d\u5b9a\u30a8\u30ea\u30a2\u3067\u3001\u4ee5\u4e0b\u306e\u60c5\u5831\u3092\u5165\u529b\u3057\u307e\u3059\u3002\n<li><strong>\u30b3\u30f3\u30c6\u30ca\u540d:<\/strong> \u30bf\u30b0\u3092\u8a2d\u7f6e\u3059\u308bWeb\u30b5\u30a4\u30c8\u306e\u30c9\u30e1\u30a4\u30f3\u540d\uff08\u4f8b: example.com\uff09\u306a\u3069\u3001\u3069\u306e\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30c6\u30ca\u304b\u4e00\u76ee\u3067\u308f\u304b\u308b\u540d\u524d\u3092\u5165\u529b\u3057\u307e\u3059\u3002<\/li>\n<li><strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0:<\/strong> \u300c\u30a6\u30a7\u30d6\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/li>\n<p><img decoding=\"async\" src=\"https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2021\/09\/b12c8b7e401505670006e9aa6ee0e2d0.png.webp\" alt=\"\u30a2\u30ab\u30a6\u30f3\u30c8\u4f5c\u6210\" \/><\/p>\n<li><strong>\u5229\u7528\u898f\u7d04\u3078\u306e\u540c\u610f:<\/strong> \u300c\u4f5c\u6210\u300d\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3001Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u5229\u7528\u898f\u7d04\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u5185\u5bb9\u3092\u78ba\u8a8d\u3057\u3001\u53f3\u4e0a\u306e\u300c\u306f\u3044\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\u3053\u308c\u3067\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u3068\u30b3\u30f3\u30c6\u30ca\u306e\u4f5c\u6210\u306f\u5b8c\u4e86\u3067\u3059\u3002<\/p>\n<\/section>\n<section>\n<h3>2. GTM\u30b9\u30cb\u30da\u30c3\u30c8\u306e\u8a2d\u7f6e\uff1aWeb\u30b5\u30a4\u30c8\u3078\u306e\u6b63\u3057\u3044\u57cb\u3081\u8fbc\u307f\u65b9<\/h3>\n<p>\u5229\u7528\u898f\u7d04\u306b\u540c\u610f\u3059\u308b\u3068\u3001Web\u30b5\u30a4\u30c8\u306b\u8a2d\u7f6e\u3059\u308b\u305f\u3081\u306e2\u7a2e\u985e\u306e\u30b3\u30fc\u30c9\uff08GTM\u30b9\u30cb\u30da\u30c3\u30c8\uff09\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u3053\u306e\u30b3\u30fc\u30c9\u3092Web\u30b5\u30a4\u30c8\u306eHTML\u306b\u6b63\u3057\u304f\u57cb\u3081\u8fbc\u3080\u3053\u3068\u3067\u3001GTM\u304c\u6a5f\u80fd\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>1\u3064\u76ee\u306e\u30b9\u30cb\u30da\u30c3\u30c8 (&lt;head&gt;\u5185):<\/strong> \u4e0a\u90e8\u306b\u8868\u793a\u3055\u308c\u3066\u3044\u308b &lt;script&gt; \u3067\u59cb\u307e\u308b\u30b3\u30fc\u30c9\u3092\u30b3\u30d4\u30fc\u3057\u3001Web\u30b5\u30a4\u30c8\u306e\u3059\u3079\u3066\u306e\u30da\u30fc\u30b8\u306eHTML\u30bd\u30fc\u30b9\u5185\u3001&lt;head&gt; \u30bf\u30b0\u306e\u3067\u304d\u308b\u3060\u3051\u4e0a\u306e\u65b9\u306b\u8cbc\u308a\u4ed8\u3051\u307e\u3059\u3002\u3053\u306e\u30b3\u30fc\u30c9\u3092\u65e9\u304f\u8aad\u307f\u8fbc\u307e\u305b\u308b\u3053\u3068\u304c\u3001\u5f8c\u8ff0\u3059\u308b\u540c\u610f\u30e2\u30fc\u30c9\u306a\u3069\u3092\u6b63\u3057\u304f\u6a5f\u80fd\u3055\u305b\u308b\u305f\u3081\u306b\u91cd\u8981\u3067\u3059\u3002<\/li>\n<li><strong>2\u3064\u76ee\u306e\u30b9\u30cb\u30da\u30c3\u30c8 (&lt;body&gt;\u76f4\u5f8c):<\/strong> \u4e0b\u90e8\u306b\u8868\u793a\u3055\u308c\u3066\u3044\u308b &lt;noscript&gt; \u3067\u59cb\u307e\u308b\u30b3\u30fc\u30c9\u3092\u30b3\u30d4\u30fc\u3057\u3001\u3059\u3079\u3066\u306e\u30da\u30fc\u30b8\u306e &lt;body&gt; \u30bf\u30b0\u306e\u958b\u59cb\u76f4\u5f8c\u306b\u8cbc\u308a\u4ed8\u3051\u307e\u3059\u3002\u3053\u308c\u306f\u3001JavaScript\u304c\u7121\u52b9\u306b\u306a\u3063\u3066\u3044\u308b\u30d6\u30e9\u30a6\u30b6\u74b0\u5883\u3067\u3082\u3001\u4e00\u90e8\u306e\u6a5f\u80fd\u3092\u88dc\u5b8c\u3059\u308b\u305f\u3081\u306e\u3082\u306e\u3067\u3059\u3002<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2021\/09\/b37205b8dbadf82f3b2168117fe3f7c1.png.webp\" alt=\"Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u5b9f\u88c5\" \/><\/p>\n<p>WordPress\u306a\u3069\u306eCMS\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u30c6\u30fc\u30de\u306e\u30d8\u30c3\u30c0\u30fc\u7de8\u96c6\u6a5f\u80fd\uff08header.php\u306a\u3069\uff09\u3084\u3001\u5c02\u7528\u306e\u30d7\u30e9\u30b0\u30a4\u30f3\u3092\u4f7f\u3063\u3066\u5168\u30da\u30fc\u30b8\u306b\u3053\u306e\u30b3\u30fc\u30c9\u3092\u53cd\u6620\u3055\u305b\u307e\u3059\u3002\u3053\u306e\u4f5c\u696d\u306f\u4e00\u5ea6\u3060\u3051\u3067\u3001\u4ee5\u964d\u306fHTML\u3092\u7de8\u96c6\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<\/section>\n<section>\n<h3>3. GA4\u9023\u643a\uff1a\u8a08\u6e2c\u30bf\u30b0\u306e\u57fa\u672c\u8a2d\u5b9a<\/h3>\n<p>\u6b21\u306b\u3001GTM\u3092\u4f7f\u3063\u3066Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b94\uff08GA4\uff09\u306e\u8a08\u6e2c\u30bf\u30b0\u3092\u8a2d\u7f6e\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001Web\u30b5\u30a4\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u8a08\u6e2c\u304c\u958b\u59cb\u3055\u308c\u307e\u3059\u3002\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<ul class=\"style-decimal\">\n<li><strong>\u65b0\u898f\u30bf\u30b0\u306e\u4f5c\u6210:<\/strong> GTM\u306e\u7ba1\u7406\u753b\u9762\uff08\u30ef\u30fc\u30af\u30b9\u30da\u30fc\u30b9\uff09\u306b\u623b\u308a\u3001\u5de6\u5074\u306e\u30e1\u30cb\u30e5\u30fc\u304b\u3089\u300c\u30bf\u30b0\u300d\u3092\u9078\u629e\u3057\u3001\u53f3\u4e0a\u306e\u300c\u65b0\u898f\u300d\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/li>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-20316\" src=\"https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2022\/06\/GoogleTagManagerNewSetup.png\" alt=\"\" width=\"1919\" height=\"577\" srcset=\"https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2022\/06\/GoogleTagManagerNewSetup.png 1919w, https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2022\/06\/GoogleTagManagerNewSetup-300x90.png 300w, https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2022\/06\/GoogleTagManagerNewSetup-1024x308.png 1024w, https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2022\/06\/GoogleTagManagerNewSetup-768x231.png 768w, https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2022\/06\/GoogleTagManagerNewSetup-1536x462.png 1536w\" sizes=\"(max-width: 1919px) 100vw, 1919px\" \/><\/p>\n<li><strong>\u30bf\u30b0\u540d\u306e\u8a2d\u5b9a:<\/strong> \u5de6\u4e0a\u306e\u300c\u540d\u524d\u306e\u306a\u3044\u30bf\u30b0\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u5f8c\u3067\u898b\u3066\u5185\u5bb9\u304c\u308f\u304b\u308b\u540d\u524d\uff08\u4f8b: GA4 \u8a2d\u5b9a &#8211; \u5168\u30da\u30fc\u30b8\uff09\u306b\u5909\u66f4\u3057\u307e\u3059\u3002<\/li>\n<li><strong>\u30bf\u30b0\u30bf\u30a4\u30d7\u3092\u9078\u629e:<\/strong> \u300c\u30bf\u30b0\u306e\u8a2d\u5b9a\u300d\u30a8\u30ea\u30a2\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u8868\u793a\u3055\u308c\u308b\u30ea\u30b9\u30c8\u304b\u3089\u300cGoogle \u30bf\u30b0\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/li>\n<li><strong>\u6e2c\u5b9aID\u306e\u5165\u529b:<\/strong> \u300c\u30bf\u30b0ID\u300d\u306e\u6b04\u306b\u3001\u304a\u4f7f\u3044\u306eGA4\u30d7\u30ed\u30d1\u30c6\u30a3\u306e\u300c\u6e2c\u5b9aID\u300d\uff08G-\u304b\u3089\u59cb\u307e\u308bID\uff09\u3092\u5165\u529b\u3057\u307e\u3059\u3002\u6e2c\u5b9aID\u306f\u3001GA4\u306e\u7ba1\u7406\u753b\u9762 &gt; \u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0 &gt; \u5bfe\u8c61\u306e\u30a6\u30a7\u30d6\u30b9\u30c8\u30ea\u30fc\u30e0\u3001\u304b\u3089\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><strong>\u30c8\u30ea\u30ac\u30fc\u306e\u9078\u629e:<\/strong> \u753b\u9762\u4e0b\u90e8\u306e\u300c\u30c8\u30ea\u30ac\u30fc\u300d\u30a8\u30ea\u30a2\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/li>\n<li><strong>\u521d\u671f\u5316\u30c8\u30ea\u30ac\u30fc\u3092\u8a2d\u5b9a:<\/strong> \u8868\u793a\u3055\u308c\u308b\u30c8\u30ea\u30ac\u30fc\u306e\u30ea\u30b9\u30c8\u304b\u3089\u300cInitialization &#8211; All Pages\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002\u3053\u306e\u30c8\u30ea\u30ac\u30fc\u306f\u3001\u540c\u610f\u8a2d\u5b9a\u306e\u78ba\u8a8d\u5f8c\u3001\u4ed6\u306e\u3069\u306e\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u30c8\u30ea\u30ac\u30fc\u3088\u308a\u3082\u65e9\u304f\u767a\u706b\u3059\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u3066\u3044\u307e\u3059\u3002GA4\u306e\u57fa\u672c\u8a2d\u5b9a\u3092\u4ed6\u306e\u30bf\u30b0\u3088\u308a\u3082\u5148\u306b\u8aad\u307f\u8fbc\u307e\u305b\u308b\u305f\u3081\u306b\u3001\u3053\u306e\u30c8\u30ea\u30ac\u30fc\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u304c\u73fe\u5728\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3067\u3059\u3002<\/li>\n<li><strong>\u4fdd\u5b58:<\/strong> \u53f3\u4e0a\u306e\u300c\u4fdd\u5b58\u300d\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/li>\n<li style=\"list-style-type: none;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-20318\" src=\"https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2022\/06\/GoogleTagManagerNewSetup2.png\" alt=\"\" width=\"1436\" height=\"907\" srcset=\"https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2022\/06\/GoogleTagManagerNewSetup2.png 1436w, https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2022\/06\/GoogleTagManagerNewSetup2-300x189.png 300w, https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2022\/06\/GoogleTagManagerNewSetup2-1024x647.png 1024w, https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2022\/06\/GoogleTagManagerNewSetup2-768x485.png 768w\" sizes=\"(max-width: 1436px) 100vw, 1436px\" \/><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<p>\u3053\u308c\u3067\u3001GA4\u306e\u57fa\u672c\u8a2d\u5b9a\u30bf\u30b0\u306e\u4f5c\u6210\u306f\u5b8c\u4e86\u3067\u3059\u3002<\/p>\n<\/section>\n<section>\n<h3>4. \u30d7\u30ec\u30d3\u30e5\u30fc\u30e2\u30fc\u30c9\u306e\u5fb9\u5e95\u6d3b\u7528\uff1a\u516c\u958b\u524d\u306e\u78ba\u5b9f\u306a\u52d5\u4f5c\u78ba\u8a8d<\/h3>\n<p>\u4f5c\u6210\u3057\u305f\u30bf\u30b0\u304c\u6b63\u3057\u304f\u52d5\u4f5c\u3059\u308b\u304b\u3092\u3001\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u305a\u306b\u78ba\u8a8d\u3067\u304d\u308b\u306e\u304c\u300c\u30d7\u30ec\u30d3\u30e5\u30fc\u30e2\u30fc\u30c9\u300d\u3067\u3059\u3002\u8a2d\u5b9a\u3092\u516c\u958b\u3059\u308b\u524d\u306b\u3001\u5fc5\u305a\u3053\u306e\u6a5f\u80fd\u3067\u30c6\u30b9\u30c8\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n<ul class=\"style-decimal\">\n<li><strong>\u30d7\u30ec\u30d3\u30e5\u30fc\u30e2\u30fc\u30c9\u306e\u958b\u59cb:<\/strong> GTM\u7ba1\u7406\u753b\u9762\u306e\u53f3\u4e0a\u306b\u3042\u308b\u300c\u30d7\u30ec\u30d3\u30e5\u30fc\u300d\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/li>\n<p><img decoding=\"async\" src=\"https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2022\/06\/GoogleTagManagerPreview.png\" alt=\"\" width=\"744\" height=\"615\" class=\"alignnone size-full wp-image-20319\" srcset=\"https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2022\/06\/GoogleTagManagerPreview.png 744w, https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2022\/06\/GoogleTagManagerPreview-300x248.png 300w\" sizes=\"(max-width: 744px) 100vw, 744px\" \/><\/p>\n<li><strong>URL\u306e\u5165\u529b:<\/strong> \u65b0\u3057\u3044\u30bf\u30d6\u3067Tag Assistant\u306e\u753b\u9762\u304c\u958b\u304d\u307e\u3059\u3002\u81ea\u5206\u306eWeb\u30b5\u30a4\u30c8\u306eURL\u3092\u5165\u529b\u3057\u3001\u300cConnect\u300d\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/li>\n<p><img decoding=\"async\" src=\"https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2022\/06\/GoogleTagManagerConnect.png\" alt=\"\" width=\"695\" height=\"353\" class=\"alignnone size-full wp-image-20320\" srcset=\"https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2022\/06\/GoogleTagManagerConnect.png 695w, https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2022\/06\/GoogleTagManagerConnect-300x152.png 300w\" sizes=\"(max-width: 695px) 100vw, 695px\" \/><\/p>\n<li><strong>\u52d5\u4f5c\u78ba\u8a8d:<\/strong> Web\u30b5\u30a4\u30c8\u304c\u5225\u306e\u65b0\u3057\u3044\u30a6\u30a3\u30f3\u30c9\u30a6\u3067\u958b\u304b\u308c\u3001\u53f3\u4e0b\u306b\u300cTag Assistant Connected\u300d\u3068\u3044\u3046\u8868\u793a\u304c\u51fa\u307e\u3059\u3002\u5143\u306eTag Assistant\u306e\u30bf\u30d6\u306b\u623b\u308a\u3001\u5de6\u5074\u306e\u30a4\u30d9\u30f3\u30c8\u4e00\u89a7\u304b\u3089\u300cInitialization\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002\u53f3\u5074\u306e\u300cTags Fired\u300d\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u306b\u3001\u5148\u307b\u3069\u4f5c\u6210\u3057\u305fGA4\u306e\u8a2d\u5b9a\u30bf\u30b0\uff08\u4f8b: GA4 \u8a2d\u5b9a &#8211; \u5168\u30da\u30fc\u30b8\uff09\u304c\u8868\u793a\u3055\u308c\u3066\u3044\u308c\u3070\u3001\u30bf\u30b0\u306f\u6b63\u5e38\u306b\u767a\u706b\u3057\u3066\u3044\u307e\u3059\u3002\u3082\u3057\u300cTags Not Fired\u300d\u306b\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u30c8\u30ea\u30ac\u30fc\u306e\u8a2d\u5b9a\u306a\u3069\u3092\u898b\u76f4\u3059\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/section>\n<section>\n<h3>5. \u516c\u958b\u3068\u30d0\u30fc\u30b8\u30e7\u30f3\u7ba1\u7406\uff1a\u5909\u66f4\u5c65\u6b74\u3092\u7ba1\u7406\u3057\u3001\u5b89\u5168\u306b\u904b\u7528\u3059\u308b<\/h3>\n<p>\u30d7\u30ec\u30d3\u30e5\u30fc\u30e2\u30fc\u30c9\u3067\u30bf\u30b0\u306e\u6b63\u5e38\u306a\u52d5\u4f5c\u3092\u78ba\u8a8d\u3067\u304d\u305f\u3089\u3001\u3044\u3088\u3044\u3088\u5909\u66f4\u5185\u5bb9\u3092\u672c\u756a\u74b0\u5883\u306b\u53cd\u6620\u3055\u305b\u307e\u3059\u3002\u3053\u306e\u4f5c\u696d\u3092\u300c\u516c\u958b\u300d\u3068\u547c\u3073\u307e\u3059\u3002<\/p>\n<ul class=\"style-decimal\">\n<li style=\"list-style-type: none;\">\n<ul class=\"style-decimal\">\n<li><strong>\u9001\u4fe1:<\/strong> GTM\u7ba1\u7406\u753b\u9762\u306e\u53f3\u4e0a\u306e\u300c\u516c\u958b\u300d\u30dc\u30bf\u30f3\uff08\u30d7\u30ec\u30d3\u30e5\u30fc\u4e2d\u306f\u300c\u30d7\u30ec\u30d3\u30e5\u30fc\u3092\u505c\u6b62\u300d\u306b\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u505c\u6b62\u3057\u3066\u304b\u3089\uff09\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u8868\u793a\u3055\u308c\u308b\u753b\u9762\u3067\u518d\u5ea6\u53f3\u4e0a\u306e\u300c\u516c\u958b\u300d\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/li>\n<p><img decoding=\"async\" src=\"https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2021\/09\/1d7b305634d13c79284a678a90c7c1be.png\" class=\"alignnone size-full\" alt=\"\u516c\u958b\" \/><\/p>\n<li><strong>\u30d0\u30fc\u30b8\u30e7\u30f3\u60c5\u5831\u306e\u5165\u529b:<\/strong> \u300c\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u516c\u958b\u300d\u753b\u9762\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002\n<li><strong>\u30d0\u30fc\u30b8\u30e7\u30f3\u540d:<\/strong> \u300c\u8ab0\u304c\u300d\u300c\u4f55\u3092\u300d\u3057\u305f\u304b\u304c\u308f\u304b\u308b\u3088\u3046\u306a\u3001\u5177\u4f53\u7684\u306a\u540d\u524d\u3092\u4ed8\u3051\u307e\u3059\uff08\u4f8b: GA4 \u57fa\u672c\u8a08\u6e2c\u30bf\u30b0\u306e\u521d\u671f\u8a2d\u5b9a\uff09\u3002<\/li>\n<li><strong>\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u8aac\u660e:<\/strong> \u5909\u66f4\u5185\u5bb9\u306e\u8a73\u7d30\u3092\u8a18\u8ff0\u3057\u307e\u3059\u3002\u5c06\u6765\u3001\u4ed6\u306e\u62c5\u5f53\u8005\u304c\u898b\u3066\u3082\u5909\u66f4\u610f\u56f3\u304c\u308f\u304b\u308b\u3088\u3046\u306b\u3001\u3067\u304d\u308b\u3060\u3051\u8a73\u3057\u304f\u66f8\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/li>\n<p><img decoding=\"async\" src=\"https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2021\/09\/c255e795fa91578e3312562d31278812.png\" class=\"alignnone size-full\" alt=\"\u30d0\u30fc\u30b8\u30e7\u30f3\u540d\" \/><\/p>\n<li><strong>\u516c\u958b\u306e\u5b9f\u884c:<\/strong> \u53f3\u4e0a\u306e\u300c\u516c\u958b\u300d\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/gmotech.jp\/semlabo\/wp-content\/uploads\/2021\/09\/2d1ec4bc01270c569e004d63887f808f.png\" alt=\"\u30d0\u30fc\u30b8\u30e7\u30f3\u540d2\" \/><\/p>\n<p>\u3053\u308c\u3067\u3001GTM\u3067\u884c\u3063\u305f\u8a2d\u5b9a\u304cWeb\u30b5\u30a4\u30c8\u306b\u53cd\u6620\u3055\u308c\u3001GA4\u3067\u306e\u30c7\u30fc\u30bf\u8a08\u6e2c\u304c\u958b\u59cb\u3055\u308c\u307e\u3059\u3002GTM\u3067\u306f\u3001\u3053\u306e\u516c\u958b\u4f5c\u696d\u3092\u5fd8\u308c\u308b\u3068\u3044\u3046\u30df\u30b9\u304c\u975e\u5e38\u306b\u591a\u3044\u305f\u3081\u3001\u5fc5\u305a\u6700\u5f8c\u306e\u30b9\u30c6\u30c3\u30d7\u3068\u3057\u3066\u5b9f\u884c\u3059\u308b\u3053\u3068\u3092\u5fd8\u308c\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002<\/p>\n<\/section>\n<\/section>\n<a id=\"seoButton\" class=\"serviceButton\" href=\"https:\/\/gmotech.jp\/semlabo\/seo\/document\/seodash\/\" target=\"_blank\" rel=\"noopener noreferrer\">GMO TECH\u306bSEO\u3092\u76f8\u8ac7\u3059\u308b<i class=\"fas fa-angle-right fa-position-right\"><\/i><\/a>\n<section>\n<h2>GTM\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3059\u308b\u30a2\u30c9\u30d0\u30f3\u30b9\u30c8\u30fb\u30b9\u30c8\u30e9\u30c6\u30b8\u30fc<\/h2>\n<p>GTM\u306e\u57fa\u672c\u8a2d\u5b9a\u3092\u30de\u30b9\u30bf\u30fc\u3057\u305f\u3089\u3001\u6b21\u306f\u305d\u306e\u30dd\u30c6\u30f3\u30b7\u30e3\u30eb\u3092\u6700\u5927\u9650\u306b\u5f15\u304d\u51fa\u3059\u305f\u3081\u306e\u5148\u9032\u7684\u306a\u6226\u7565\u306b\u76ee\u3092\u5411\u3051\u307e\u3057\u3087\u3046\u3002Web\u30b5\u30a4\u30c8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u3001\u305d\u3057\u3066\u8a08\u6e2c\u306e\u9ad8\u5ea6\u5316\u306f\u3001\u73fe\u4ee3\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u6210\u529f\u306e\u9375\u3067\u3059\u3002\u3053\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u306f\u3001GTM\u306e\u771f\u4fa1\u3092\u767a\u63ee\u3055\u305b\u308b\u305f\u3081\u306e<em>3\u3064\u306e\u30a2\u30c9\u30d0\u30f3\u30b9\u30c8\u30fb\u30b9\u30c8\u30e9\u30c6\u30b8\u30fc\u3001\u300c\u30b5\u30fc\u30d0\u30fc\u30b5\u30a4\u30c9\u30fb\u30bf\u30ae\u30f3\u30b0\u300d\u300c\u540c\u610f\u30e2\u30fc\u30c9\u300d\u3001\u305d\u3057\u3066\u300c\u30ab\u30b9\u30bf\u30e0\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3068\u30c7\u30fc\u30bf\u30ec\u30a4\u30e4\u30fc\u300d\u306b\u3064\u3044\u3066\u3001Google\u306e\u516c\u5f0f\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u3092\u57fa\u306b\u5c02\u9580\u7684\u306b\u89e3\u8aac\u3057\u307e\u3059<\/em>\u3002<\/p>\n<section>\n<h3>1. \u30b5\u30fc\u30d0\u30fc\u30b5\u30a4\u30c9\u30fb\u30bf\u30ae\u30f3\u30b0\uff08SST\uff09\u5165\u9580\uff1a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306e\u4e21\u7acb<\/h3>\n<p><em>\u30b5\u30fc\u30d0\u30fc\u30b5\u30a4\u30c9\u30fb\u30bf\u30ae\u30f3\u30b0\uff08Server-Side Tagging, SST\uff09<\/em>\u306f\u3001GTM\u304c\u63d0\u4f9b\u3059\u308b\u6700\u3082\u5f37\u529b\u306a\u6a5f\u80fd\u306e\u4e00\u3064\u3067\u3042\u308a\u3001Web\u30b5\u30a4\u30c8\u306e\u3042\u308a\u65b9\u3092\u6839\u672c\u304b\u3089\u5909\u3048\u308b\u53ef\u80fd\u6027\u3092\u79d8\u3081\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u5f93\u6765\u306e\u30bf\u30b0\u7ba1\u7406\u306e\u5e38\u8b58\u3092\u8986\u3057\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3068\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3068\u3044\u3046\u3001\u6642\u306b\u76f8\u53cd\u3059\u308b\u8981\u6c42\u3092\u9ad8\u3044\u30ec\u30d9\u30eb\u3067\u4e21\u7acb\u3055\u305b\u308b\u305f\u3081\u306e\u5148\u9032\u7684\u306a\u30a2\u30fc\u30ad\u30c6\u30af\u30c1\u30e3\u3067\u3059\u3002<\/p>\n<section>\n<h4>\u30b5\u30fc\u30d0\u30fc\u30b5\u30a4\u30c9\u30fb\u30bf\u30ae\u30f3\u30b0\u3068\u306f\u4f55\u304b\uff1f<\/h4>\n<p>\u5f93\u6765\u306e\u30bf\u30b0\u7ba1\u7406\uff08\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u30b5\u30a4\u30c9\u30fb\u30bf\u30ae\u30f3\u30b0\uff09\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30d6\u30e9\u30a6\u30b6\uff08\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\uff09\u304cWeb\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u3068\u3001GTM\u304c\u8aad\u307f\u8fbc\u307e\u308c\u3001\u30d6\u30e9\u30a6\u30b6\u304c\u76f4\u63a5Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3084Facebook\u3068\u3044\u3063\u305f\u5404\u30d9\u30f3\u30c0\u30fc\u306e\u30b5\u30fc\u30d0\u30fc\u3068\u901a\u4fe1\u3057\u3066\u30c7\u30fc\u30bf\u3092\u9001\u4fe1\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u30b5\u30fc\u30d0\u30fc\u30b5\u30a4\u30c9\u30fb\u30bf\u30ae\u30f3\u30b0\u3067\u306f\u3001\u3053\u306e\u30c7\u30fc\u30bf\u30d5\u30ed\u30fc\u304c\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u30d6\u30e9\u30a6\u30b6\u306f\u3001\u307e\u305a\u81ea\u793e\u3067\u7ba1\u7406\u3059\u308b\u300c\u30b5\u30fc\u30d0\u30fc\u30b3\u30f3\u30c6\u30ca\u300d\uff08Google Cloud Platform\u306a\u3069\u306e\u30af\u30e9\u30a6\u30c9\u4e0a\u306b\u69cb\u7bc9\uff09\u306b\u306e\u307f\u30c7\u30fc\u30bf\u3092\u9001\u4fe1\u3057\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u305d\u306e<em>\u30b5\u30fc\u30d0\u30fc\u30b3\u30f3\u30c6\u30ca\u304c\u3001\u53d7\u3051\u53d6\u3063\u305f\u30c7\u30fc\u30bf\u3092\u51e6\u7406\u3057\u3001\u5404\u30d9\u30f3\u30c0\u30fc\u306e\u30b5\u30fc\u30d0\u30fc\u306b\u5206\u914d\u3059\u308b\u5f79\u5272<\/em>\u3092\u62c5\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u81ea\u793e\u306e\u30b5\u30fc\u30d0\u30fc\u304c\u30e6\u30fc\u30b6\u30fc\u3068\u5916\u90e8\u30d9\u30f3\u30c0\u30fc\u3068\u306e\u300c\u4e2d\u9593\u5730\u70b9\u300d\u3068\u3057\u3066\u6a5f\u80fd\u3059\u308b\u306e\u3067\u3059\u3002<\/p>\n<\/section>\n<section>\n<h4>SST\u304c\u3082\u305f\u3089\u3059\u30d3\u30b8\u30cd\u30b9\u30a4\u30f3\u30d1\u30af\u30c8<\/h4>\n<p>\u3053\u306e\u30a2\u30fc\u30ad\u30c6\u30af\u30c1\u30e3\u306e\u5909\u66f4\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306b3\u3064\u306e\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002<\/p>\n<ul class=\"style-decimal\">\n<li><strong>\u5727\u5012\u7684\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5411\u4e0a:<\/strong> \u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u30b5\u30a4\u30c9\u3067\u306f\u3001\u30d6\u30e9\u30a6\u30b6\u306f\u8a08\u6e2c\u3057\u305f\u3044\u30a4\u30d9\u30f3\u30c8\u304c\u767a\u751f\u3059\u308b\u305f\u3073\u306b\u3001\u591a\u6570\u306e\u30d9\u30f3\u30c0\u30fc\u306b\u5bfe\u3057\u3066\u305d\u308c\u305e\u308c\u30ea\u30af\u30a8\u30b9\u30c8\u3092\u9001\u4fe1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u3001\u3053\u308c\u304c\u30d6\u30e9\u30a6\u30b6\u306e\u51e6\u7406\u8ca0\u8377\u3092\u9ad8\u3081\u3001\u30b5\u30a4\u30c8\u306e\u8868\u793a\u901f\u5ea6\u3092\u4f4e\u4e0b\u3055\u305b\u308b\u4e00\u56e0\u3067\u3057\u305f\u3002SST\u3067\u306f\u3001<em>\u30d6\u30e9\u30a6\u30b6\u306f\u81ea\u793e\u306e\u30b5\u30fc\u30d0\u30fc\u30b3\u30f3\u30c6\u30ca\u306b1\u3064\u306e\u30ea\u30af\u30a8\u30b9\u30c8\u3092\u9001\u308b\u3060\u3051\u3067\u6e08\u307f\u307e\u3059<\/em>\u3002\u305d\u306e\u5f8c\u306e\u5404\u30d9\u30f3\u30c0\u30fc\u3078\u306e\u30c7\u30fc\u30bf\u9001\u4fe1\u306f\u3059\u3079\u3066\u30b5\u30fc\u30d0\u30fc\u5074\u3067\u884c\u308f\u308c\u308b\u305f\u3081\u3001<em>\u30e6\u30fc\u30b6\u30fc\u306e\u30d6\u30e9\u30a6\u30b6\u306e\u8ca0\u8377\u304c\u5287\u7684\u306b\u8efd\u6e1b\u3055\u308c\u3001Web\u30b5\u30a4\u30c8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u5927\u5e45\u306b\u5411\u4e0a\u3057\u307e\u3059<\/em>\u3002<\/li>\n<li><strong>\u9244\u58c1\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3068\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3:<\/strong> \u30e6\u30fc\u30b6\u30fc\u306e\u30d6\u30e9\u30a6\u30b6\u304c\u76f4\u63a5\u5916\u90e8\u30d9\u30f3\u30c0\u30fc\u3068\u901a\u4fe1\u3057\u306a\u304f\u306a\u308b\u305f\u3081\u3001<em>\u4f01\u696d\u306f\u81ea\u793e\u306e\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u304b\u3089\u3069\u306e\u3088\u3046\u306a\u30c7\u30fc\u30bf\u304c\u5916\u90e8\u306b\u9001\u4fe1\u3055\u308c\u308b\u304b\u3092\u5b8c\u5168\u306b\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u307e\u3059<\/em>\u3002\u30b5\u30fc\u30d0\u30fc\u30b3\u30f3\u30c6\u30ca\u4e0a\u3067\u3001\u500b\u4eba\u60c5\u5831\uff08PII\uff09\u306a\u3069\u306e\u6a5f\u5bc6\u30c7\u30fc\u30bf\u3092\u30de\u30b9\u30ad\u30f3\u30b0\u3057\u305f\u308a\u3001\u4e0d\u8981\u306a\u60c5\u5831\u3092\u524a\u9664\u3057\u305f\u308a\u3057\u3066\u304b\u3089\u30d9\u30f3\u30c0\u30fc\u306b\u9001\u4fe1\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u307e\u305f\u3001\u81ea\u793e\u306e\u30c9\u30e1\u30a4\u30f3\uff08\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\uff09\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u3067\u52d5\u4f5c\u3059\u308b\u305f\u3081\u3001<em>ITP\uff08Intelligent Tracking Prevention\uff09\u306a\u3069\u30d6\u30e9\u30a6\u30b6\u306b\u3088\u308b\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u5236\u9650\u3084\u5e83\u544a\u30d6\u30ed\u30c3\u30ab\u30fc\u306e\u5f71\u97ff\u3092\u8efd\u6e1b\u3059\u308b\u52b9\u679c\u3082\u671f\u5f85<\/em>\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><strong>\u30c7\u30fc\u30bf\u54c1\u8cea\u306e\u5411\u4e0a\u3068\u30ea\u30c3\u30c1\u5316:<\/strong> 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Cloud Platform\uff08GCP\uff09\u4e0a\u306b\u30b5\u30fc\u30d0\u30fc\u30b3\u30f3\u30c6\u30ca\u7528\u306e\u30b5\u30fc\u30d0\u30fc\u3092\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u307e\u308a\u307e\u3059\u3002GTM\u306e\u7ba1\u7406\u753b\u9762\u3067\u300c\u30b5\u30fc\u30d0\u30fc\u300d\u30bf\u30a4\u30d7\u306e\u30b3\u30f3\u30c6\u30ca\u3092\u65b0\u898f\u4f5c\u6210\u3057\u3001GCP\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3068\u9023\u643a\u3055\u305b\u307e\u3059\u3002\u305d\u306e\u5f8c\u3001\u30b5\u30fc\u30d0\u30fc\u30b3\u30f3\u30c6\u30ca\u306b\u300c\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u300d\u3068\u547c\u3070\u308c\u308b\u3001\u30c7\u30fc\u30bf\u3092\u53d7\u3051\u53d6\u308b\u305f\u3081\u306e\u53e3\u3092\u8a2d\u5b9a\u3057\u307e\u3059\uff08Web\u30b5\u30a4\u30c8\u304b\u3089\u306e\u30c7\u30fc\u30bf\u3092\u53d7\u3051\u53d6\u308b\u5834\u5408\u306f\u901a\u5e38\u300cGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9: GA4\u300d\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3092\u4f7f\u7528\u3057\u307e\u3059\uff09\u3002<\/p>\n<p>SST\u306f\u9ad8\u5ea6\u306a\u8a2d\u5b9a\u3092\u8981\u3057\u307e\u3059\u304c\u3001Google\u306f\u8a73\u7d30\u306a\u5c0e\u5165\u30ac\u30a4\u30c9\u3084\u5b66\u7fd2\u30b3\u30fc\u30b9\u300cServer-side tagging fundamentals\u300d\u3092\u63d0\u4f9b\u3057\u3066\u304a\u308a\u3001\u3053\u308c\u3089\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u5b9f\u88c5\u3092\u9032\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<\/section>\n<\/section>\n<section>\n<h3>2. \u540c\u610f\u30e2\u30fc\u30c9\uff08Consent Mode v2\uff09\u5bfe\u5fdc\uff1a\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u898f\u5236\u6642\u4ee3\u306e\u5fc5\u9808\u8a2d\u5b9a<\/h3>\n<p>GDPR\u3084\u6539\u6b63\u500b\u4eba\u60c5\u5831\u4fdd\u8b77\u6cd5\u3001\u305d\u3057\u3066Google\u304c\u65b0\u305f\u306b\u5c0e\u5165\u3057\u305fDMA\uff08\u30c7\u30b8\u30bf\u30eb\u5e02\u5834\u6cd5\uff09\u3078\u306e\u5bfe\u5fdc\u306a\u3069\u3001Web\u30b5\u30a4\u30c8\u904b\u55b6\u306b\u304a\u3051\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u3068\u540c\u610f\u53d6\u5f97\u306f\u3001\u3082\u306f\u3084\u907f\u3051\u3066\u306f\u901a\u308c\u306a\u3044\u7d4c\u55b6\u8ab2\u984c\u3067\u3059\u3002\u540c\u610f\u30e2\u30fc\u30c9\uff08Consent Mode\uff09\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u53d6\u5f97\u3057\u305f<a href=\"https:\/\/gmotech.jp\/semlabo\/webmarketing\/blog\/cookie\/\" data-internallinksmanager029f6b8e52c=\"16\" title=\"Cookie\uff08\u30af\u30c3\u30ad\u30fc\uff09\u3068\u306f\uff1f\u4ed5\u7d44\u307f\u30fb\u7a2e\u985e\u30fb\u76ee\u7684\u30fb\u8a2d\u5b9a\u65b9\u6cd5\u3092\u89e3\u8aac\">Cookie<\/a>\u5229\u7528\u306b\u95a2\u3059\u308b\u540c\u610f\u30fb\u4e0d\u540c\u610f\u306e\u72b6\u6cc1\u3092Google\u306e\u30bf\u30b0\u306b\u4f1d\u3048\u3001\u30bf\u30b0\u306e\u6319\u52d5\u3092\u52d5\u7684\u306b\u5236\u5fa1\u3059\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3059 \u3002<\/p>\n<section>\n<h4>\u540c\u610f\u30e2\u30fc\u30c9\u306e\u4ed5\u7d44\u307f\uff1a\u30d9\u30fc\u30b7\u30c3\u30af\u3068\u30a2\u30c9\u30d0\u30f3\u30b9\u30c8<\/h4>\n<p>\u540c\u610f\u30e2\u30fc\u30c9\u306b\u306f\u3001\u300c\u30d9\u30fc\u30b7\u30c3\u30af\u300d\u3068\u300c\u30a2\u30c9\u30d0\u30f3\u30b9\u30c8\u300d\u3068\u3044\u30462\u3064\u306e\u5b9f\u88c5\u30ec\u30d9\u30eb\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u30d9\u30fc\u30b7\u30c3\u30af\u5b9f\u88c5:<\/strong> \u30e6\u30fc\u30b6\u30fc\u304c\u540c\u610f\u30d0\u30ca\u30fc\u3067\u4f55\u3089\u304b\u306e\u9078\u629e\uff08\u540c\u610f\u307e\u305f\u306f\u62d2\u5426\uff09\u3092\u3059\u308b\u307e\u3067\u3001Google\u95a2\u9023\u306e\u30bf\u30b0\u306e\u8aad\u307f\u8fbc\u307f\u3092\u5b8c\u5168\u306b\u30d6\u30ed\u30c3\u30af\u3057\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u540c\u610f\u3057\u306a\u304b\u3063\u305f\u5834\u5408\u3001Google\u306b\u306f\u4e00\u5207\u30c7\u30fc\u30bf\u304c\u9001\u4fe1\u3055\u308c\u307e\u305b\u3093\u3002\u30b7\u30f3\u30d7\u30eb\u3067\u78ba\u5b9f\u306a\u65b9\u6cd5\u3067\u3059\u304c\u3001\u8a08\u6e2c\u3067\u304d\u308b\u30c7\u30fc\u30bf\u91cf\u306f\u6e1b\u5c11\u3057\u307e\u3059\u3002<\/li>\n<li><strong>\u30a2\u30c9\u30d0\u30f3\u30b9\u30c8\u5b9f\u88c5:<\/strong> \u30e6\u30fc\u30b6\u30fc\u304c\u540c\u610f\u30d0\u30ca\u30fc\u3092\u64cd\u4f5c\u3059\u308b\u524d\u304b\u3089\u30bf\u30b0\u306f\u8aad\u307f\u8fbc\u307e\u308c\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u540c\u610f\u3092\u62d2\u5426\u3057\u305f\u5834\u5408\u3001\u30bf\u30b0\u306fCookie\u3092\u4f7f\u7528\u305b\u305a\u306b\u3001<em>\u500b\u4eba\u3092\u7279\u5b9a\u3057\u306a\u3044\u9650\u5b9a\u7684\u306a\u60c5\u5831\uff08\u300c\u30af\u30c3\u30ad\u30fc\u30ec\u30b9Ping\u300d\u3068\u547c\u3070\u308c\u308b\uff09\u3092Google\u306b\u9001\u4fe1<\/em>\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001Google\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u5c0a\u91cd\u3057\u3064\u3064\u3001\u5931\u308f\u308c\u305f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306a\u3069\u3092\u7d71\u8a08\u7684\u306b\u300c\u30e2\u30c7\u30ea\u30f3\u30b0\u300d\u3057\u3001\u8a08\u6e2c\u30c7\u30fc\u30bf\u3092\u88dc\u5b8c\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n<p>\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u4fdd\u8b77\u3057\u306a\u304c\u3089\u3082\u3001\u3088\u308a\u6b63\u78ba\u306a\u30c7\u30fc\u30bf\u8a08\u6e2c\u3092\u76ee\u6307\u3059\u305f\u3081\u306b\u306f\u3001\u30a2\u30c9\u30d0\u30f3\u30b9\u30c8\u5b9f\u88c5\u304c\u63a8\u5968\u3055\u308c\u307e\u3059\u3002<\/p>\n<\/section>\n<section>\n<h4>GTM\u3067\u306e\u540c\u610f\u30e2\u30fc\u30c9\u8a2d\u5b9a<\/h4>\n<p>GTM\u306b\u306f\u3001\u540c\u610f\u30e2\u30fc\u30c9\u3092\u52b9\u7387\u7684\u306b\u5b9f\u88c5\u3059\u308b\u305f\u3081\u306e\u6a5f\u80fd\u304c\u7d44\u307f\u8fbc\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul class=\"style-decimal\">\n<li><strong>\u540c\u610f\u521d\u671f\u5316\u30c8\u30ea\u30ac\u30fc:<\/strong> \u540c\u610f\u7ba1\u7406\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08CMP\uff09\u306e\u30bf\u30b0\u3084\u3001\u540c\u610f\u306e\u30c7\u30d5\u30a9\u30eb\u30c8\u72b6\u614b\u3092\u8a2d\u5b9a\u3059\u308b\u30bf\u30b0\u306f\u3001\u4ed6\u306e\u3069\u306e\u30bf\u30b0\u3088\u308a\u3082\u5148\u306b\u767a\u706b\u3055\u305b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u305f\u3081\u306b\u3001GTM\u306b\u306f\u5c02\u7528\u306e<em>\u300cConsent Initialization &#8211; All Pages (\u540c\u610f\u306e\u521d\u671f\u5316 &#8211; \u3059\u3079\u3066\u306e\u30da\u30fc\u30b8)\u300d\u30c8\u30ea\u30ac\u30fc<\/em>\u304c\u7528\u610f\u3055\u308c\u3066\u3044\u307e\u3059\u3002CMP\u30bf\u30b0\u306b\u306f\u5fc5\u305a\u3053\u306e\u30c8\u30ea\u30ac\u30fc\u3092\u8a2d\u5b9a\u3057\u307e\u3059 \u3002<\/li>\n<li><strong>\u30bf\u30b0\u3054\u3068\u306e\u540c\u610f\u8a2d\u5b9a:<\/strong> \u5404\u30bf\u30b0\u306e\u300c\u8a73\u7d30\u8a2d\u5b9a\u300d\u306b\u306f\u300c\u540c\u610f\u8a2d\u5b9a\u300d\u306e\u9805\u76ee\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u3001\u305d\u306e\u30bf\u30b0\u304c\u767a\u706b\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u540c\u610f\u306e\u7a2e\u985e\uff08\u4f8b: analytics_storage\u3001ad_storage\uff09\u3092\u6307\u5b9a\u3067\u304d\u307e\u3059\u3002<em>\u540c\u610f\u304c\u5f97\u3089\u308c\u3066\u3044\u306a\u3044\u5834\u5408\u3001\u30bf\u30b0\u306f\u767a\u706b\u3057\u306a\u3044\u304b\u3001\u540c\u610f\u30e2\u30fc\u30c9\u306b\u57fa\u3065\u3044\u3066\u6319\u52d5\u3092\u5909\u5316\u3055\u305b\u307e\u3059<\/em> \u3002<\/li>\n<li><strong>\u540c\u610f\u306e\u6982\u8981\u753b\u9762:<\/strong> GTM\u306e\u7ba1\u7406\u753b\u9762\u306b\u306f\u3001\u30b3\u30f3\u30c6\u30ca\u5185\u306e\u3059\u3079\u3066\u306e\u30bf\u30b0\u306e\u540c\u610f\u8a2d\u5b9a\u72b6\u6cc1\u3092\u4e00\u89a7\u3067\u78ba\u8a8d\u3067\u304d\u308b<em>\u300c\u540c\u610f\u306e\u6982\u8981\u300d\u753b\u9762<\/em>\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u753b\u9762\u3092\u6709\u52b9\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u30bf\u30b0\u306b\u540c\u610f\u8a2d\u5b9a\u304c\u306a\u3055\u308c\u3066\u3044\u306a\u3044\u304b\u3092\u4e00\u76ee\u3067\u628a\u63e1\u3067\u304d\u3001\u8a2d\u5b9a\u6f0f\u308c\u3092\u9632\u3050\u3053\u3068\u304c\u3067\u304d\u307e\u3059 \u3002<\/li>\n<\/ul>\n<p><em>\u540c\u610f\u30e2\u30fc\u30c9v2\u3078\u306e\u5bfe\u5fdc\u306f\u3001\u7279\u306b\u6b27\u5dde\u7d4c\u6e08\u9818\u57df\uff08EEA\uff09\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u5fc5\u9808\u306e\u8981\u4ef6\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/em>CMP\u30c4\u30fc\u30eb\u3068GTM\u3092\u9023\u643a\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u3053\u308c\u3089\u306e\u8907\u96d1\u306a\u8981\u4ef6\u306b\u6e96\u62e0\u3057\u305f\u8a2d\u5b9a\u3092\u52b9\u7387\u7684\u306b\u884c\u3046\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<\/section>\n<\/section>\n<section>\n<h3>3. \u30ab\u30b9\u30bf\u30e0\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3068\u30c7\u30fc\u30bf\u30ec\u30a4\u30e4\u30fc\u306e\u6d3b\u7528\u3067\u8a08\u6e2c\u3092\u9ad8\u5ea6\u5316<\/h3>\n<p>GTM\u306e\u771f\u306e\u529b\u306f\u3001\u305d\u306e\u67d4\u8edf\u6027\u3068\u62e1\u5f35\u6027\u306b\u3042\u308a\u307e\u3059\u3002\u6a19\u6e96\u6a5f\u80fd\u3060\u3051\u3067\u306f\u5b9f\u73fe\u3067\u304d\u306a\u3044\u3001\u3088\u308a\u9ad8\u5ea6\u3067\u7279\u6b8a\u306a\u8a08\u6e2c\u8981\u4ef6\u306b\u5fdc\u3048\u308b\u305f\u3081\u306e\u4ed5\u7d44\u307f\u304c<em>\u300c\u30ab\u30b9\u30bf\u30e0\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u300d\u3068\u300c\u30c7\u30fc\u30bf\u30ec\u30a4\u30e4\u30fc\u300d<\/em>\u3067\u3059\u3002<\/p>\n<ul>\n<li><strong>\u30ab\u30b9\u30bf\u30e0\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8:<\/strong> GTM\u306b\u306f\u591a\u304f\u306e\u30bf\u30b0\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u304c\u7d44\u307f\u8fbc\u307e\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u81ea\u793e\u72ec\u81ea\u306e\u8a08\u6e2c\u30c4\u30fc\u30eb\u3084\u7279\u6b8a\u306a\u30bf\u30b0\u3092\u4f7f\u3044\u305f\u3044\u5834\u5408\u3001\u958b\u767a\u8005\u306f<em>JavaScript\u3068\u5c02\u7528\u306eAPI\u3092\u4f7f\u3063\u3066\u72ec\u81ea\u306e\u30bf\u30b0\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3084\u5909\u6570\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059<\/em>\u3002\u4f5c\u6210\u3057\u305f\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306f\u7d44\u7e54\u5185\u3067\u5b89\u5168\u306b\u518d\u5229\u7528\u3067\u304d\u308b\u307b\u304b\u3001\u300c\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30ae\u30e3\u30e9\u30ea\u30fc\u300d\u306b\u516c\u958b\u3057\u3066\u4e16\u754c\u4e2d\u306e\u30e6\u30fc\u30b6\u30fc\u3068\u5171\u6709\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059 \u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30ac\u30d0\u30ca\u30f3\u30b9\u3092\u52b9\u304b\u305b\u306a\u304c\u3089\u8a08\u6e2c\u306e\u5e45\u3092\u7121\u9650\u306b\u5e83\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><strong>\u30c7\u30fc\u30bf\u30ec\u30a4\u30e4\u30fc (dataLayer):<\/strong> \u30c7\u30fc\u30bf\u30ec\u30a4\u30e4\u30fc\u306f\u3001<em>Web\u30b5\u30a4\u30c8\u304b\u3089GTM\u306b\u60c5\u5831\u3092\u6e21\u3059\u305f\u3081\u306e\u6a4b\u6e21\u3057\u5f79\u3068\u306a\u308bJavaScript\u30aa\u30d6\u30b8\u30a7\u30af\u30c8<\/em>\u3067\u3059\u3002Web\u30b5\u30a4\u30c8\u5074\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30ed\u30b0\u30a4\u30f3\u72b6\u614b\u3001\u4f1a\u54e1\u30e9\u30f3\u30af\u3001\u95b2\u89a7\u3057\u3066\u3044\u308b\u5546\u54c1\u306e\u8a73\u7d30\u60c5\u5831\u3068\u3044\u3063\u305f\u30ab\u30b9\u30bf\u30e0\u30c7\u30fc\u30bf\u3092\u30c7\u30fc\u30bf\u30ec\u30a4\u30e4\u30fc\u306b\u30d7\u30c3\u30b7\u30e5\uff08\u9001\u4fe1\uff09\u3059\u308b\u3053\u3068\u3067\u3001GTM\u306f\u305d\u306e\u60c5\u5831\u3092\u53d7\u3051\u53d6\u308a\u3001\u30c8\u30ea\u30ac\u30fc\u306e\u6761\u4ef6\u3084\u30bf\u30b0\u3067\u9001\u4fe1\u3059\u308b\u30c7\u30fc\u30bf\u3068\u3057\u3066\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u56fa\u6709\u306e\u6307\u6a19\u306b\u57fa\u3065\u3044\u305f\u3001\u6975\u3081\u3066\u9ad8\u5ea6\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3084\u5206\u6790\u304c\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<p>\u30b5\u30fc\u30d0\u30fc\u30b5\u30a4\u30c9\u30fb\u30bf\u30ae\u30f3\u30b0\u3068\u540c\u610f\u30e2\u30fc\u30c9\u306f\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u304c\u6700\u512a\u5148\u3055\u308c\u308b\u73fe\u4ee3\u306eWeb\u74b0\u5883\u306b\u5bfe\u3059\u308bGoogle\u306e\u6226\u7565\u7684\u306a\u56de\u7b54\u3067\u3059\u3002\u3053\u308c\u3089\u306f\u72ec\u7acb\u3057\u305f\u6a5f\u80fd\u3067\u306f\u306a\u304f\u3001\u76f8\u4e92\u306b\u9023\u643a\u3059\u308b\u300c\u30c7\u30fc\u30bf\u30ac\u30d0\u30ca\u30f3\u30b9\u300d\u3068\u3044\u3046\u5927\u304d\u306a\u67a0\u7d44\u307f\u306e\u4e00\u90e8\u3068\u6349\u3048\u308b\u3079\u304d\u3067\u3059\u3002<em>SST\u304c\u30c7\u30fc\u30bf\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u306e\u305f\u3081\u306e\u300c\u30a4\u30f3\u30d5\u30e9\u300d\u3092\u63d0\u4f9b\u3059\u308b\u306e\u306b\u5bfe\u3057\u3001\u540c\u610f\u30e2\u30fc\u30c9\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u9078\u629e\u3092\u4f1d\u9054\u3059\u308b\u305f\u3081\u306e\u300c\u30b7\u30b0\u30ca\u30eb\u4f1d\u9054\u6a5f\u69cb\u300d\u3068\u3057\u3066\u6a5f\u80fd<\/em>\u3057\u307e\u3059\u3002\u3053\u306e\u4e21\u8f2a\u3092\u5b9f\u88c5\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u6700\u5927\u9650\u306b\u5c0a\u91cd\u3057\u306a\u304c\u3089\u3001\u30c7\u30fc\u30bf\u306e\u4fa1\u5024\u3092\u6700\u5927\u5316\u3059\u308b\u3068\u3044\u3046\u3001\u3053\u308c\u304b\u3089\u306e\u6642\u4ee3\u306b\u6c42\u3081\u3089\u308c\u308b\u30c7\u30fc\u30bf\u6226\u7565\u3092\u69cb\u7bc9\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n<\/section>\n<\/section>\n<section>\n<h2>\u5c0e\u5165\u30fb\u904b\u7528\u6642\u306e\u6ce8\u610f\u70b9\u3068\u30c8\u30e9\u30d6\u30eb\u30b7\u30e5\u30fc\u30c6\u30a3\u30f3\u30b0<\/h2>\n<p>Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306f\u975e\u5e38\u306b\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3067\u3059\u304c\u3001\u305d\u306e\u5c0e\u5165\u3084\u904b\u7528\u306b\u306f\u3044\u304f\u3064\u304b\u306e\u6ce8\u610f\u70b9\u304c\u5b58\u5728\u3057\u307e\u3059\u3002\u3088\u304f\u3042\u308b\u5931\u6557\u30d1\u30bf\u30fc\u30f3\u3068\u305d\u306e\u5bfe\u7b56\u3092\u4e8b\u524d\u306b\u7406\u89e3\u3057\u3066\u304a\u304f\u3053\u3068\u3067\u3001\u30b9\u30e0\u30fc\u30ba\u3067\u5b89\u5b9a\u3057\u305f\u30bf\u30b0\u7ba1\u7406\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u7279\u306b\u91cd\u8981\u306a3\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3068\u3001\u305d\u306e\u5177\u4f53\u7684\u306a\u89e3\u6c7a\u7b56\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<section>\n<h3>1. \u65e2\u5b58\u30b5\u30a4\u30c8\u3078\u306e\u79fb\u884c\uff1a\u4e8c\u91cd\u8a08\u6e2c\u3068\u30c7\u30fc\u30bf\u6b20\u640d\u3092\u56de\u907f\u3059\u308b\u6b63\u3057\u3044\u624b\u9806<\/h3>\n<p>\u3059\u3067\u306bWeb\u30b5\u30a4\u30c8\u306eHTML\u306bGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306a\u3069\u306e\u30bf\u30b0\u304c\u76f4\u63a5\u8a18\u8ff0\uff08\u30cf\u30fc\u30c9\u30b3\u30fc\u30c7\u30a3\u30f3\u30b0\uff09\u3055\u308c\u3066\u3044\u308b\u72b6\u614b\u3067GTM\u3092\u5c0e\u5165\u3059\u308b\u5834\u5408\u3001\u6700\u3082\u6ce8\u610f\u3059\u3079\u304d\u30ea\u30b9\u30af\u304c<em>\u300c\u30c7\u30fc\u30bf\u306e\u4e8c\u91cd\u8a08\u6e2c\u300d<\/em>\u3067\u3059\u3002HTML\u306b\u8a18\u8ff0\u3055\u308c\u305f\u30bf\u30b0\u3068\u3001GTM\u7d4c\u7531\u3067\u914d\u4fe1\u3055\u308c\u308b\u30bf\u30b0\u306e\u4e21\u65b9\u304c\u767a\u706b\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c2\u500d\u306b\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u3001\u30c7\u30fc\u30bf\u304c\u5b8c\u5168\u306b\u4fe1\u983c\u3067\u304d\u306a\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u30ea\u30b9\u30af\u3092\u56de\u907f\u3059\u308b\u305f\u3081\u306e\u6b63\u3057\u3044\u79fb\u884c\u624b\u9806\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<ul class=\"style-decimal\">\n<li><strong>GTM\u3067\u306e\u4e8b\u524d\u6e96\u5099\u3068\u30c6\u30b9\u30c8:<\/strong> \u307e\u305a\u3001\u672c\u756a\u30b5\u30a4\u30c8\u306eHTML\u306f\u305d\u306e\u307e\u307e\u306e\u72b6\u614b\u3067\u3001GTM\u30b3\u30f3\u30c6\u30ca\u30b9\u30cb\u30da\u30c3\u30c8\u306e\u307f\u3092\u8a2d\u7f6e\u3057\u307e\u3059\u3002\u6b21\u306b\u3001\u65e2\u5b58\u306e\u30cf\u30fc\u30c9\u30b3\u30fc\u30c9\u3055\u308c\u305f\u30bf\u30b0\u3068\u540c\u3058\u8a2d\u5b9a\u306e\u30bf\u30b0\u3092GTM\u5185\u3067\u4f5c\u6210\u3057\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u300c\u30d7\u30ec\u30d3\u30e5\u30fc\u30e2\u30fc\u30c9\u300d\u3092\u4f7f\u3044\u3001GTM\u3067\u4f5c\u6210\u3057\u305f\u30bf\u30b0\u304c\u672c\u756a\u30b5\u30a4\u30c8\u3067\u610f\u56f3\u901a\u308a\u306b\u767a\u706b\u3059\u308b\u3053\u3068\u3092\u5fb9\u5e95\u7684\u306b\u78ba\u8a8d\u3057\u307e\u3059\u3002\u3053\u306e\u6bb5\u968e\u3067\u306f\u307e\u3060\u4e8c\u91cd\u8a08\u6e2c\u304c\u767a\u751f\u3057\u307e\u3059\u304c\u3001\u3053\u308c\u306f\u30c6\u30b9\u30c8\u306e\u305f\u3081\u306e\u610f\u56f3\u7684\u306a\u72b6\u614b\u3067\u3059\u3002<\/li>\n<li><strong>\u30bf\u30b0\u306e\u524a\u9664\u3068GTM\u306e\u5b8c\u5168\u79fb\u884c\u3092\u540c\u6642\u306b\u884c\u3046:<\/strong> GTM\u5074\u306e\u8a2d\u5b9a\u3068\u30c6\u30b9\u30c8\u304c\u5b8c\u4e86\u3057\u305f\u3089\u3001\u958b\u767a\u30c1\u30fc\u30e0\u3068\u9023\u643a\u3057\u3001\u672c\u756a\u30b5\u30a4\u30c8\u3078\u306e\u53cd\u6620\u4f5c\u696d\u3092\u884c\u3044\u307e\u3059\u3002\u3053\u306e\u6642\u3001<em>\u300cHTML\u304b\u3089\u65e2\u5b58\u306e\u30bf\u30b0\u3092\u3059\u3079\u3066\u524a\u9664\u3059\u308b\u4f5c\u696d\u300d\u3068\u300cGTM\u30b3\u30f3\u30c6\u30ca\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u6b63\u5f0f\u306b\u8a2d\u7f6e\u3059\u308b\u4f5c\u696d\u300d\u3092\u3001\u5fc5\u305a\u4e00\u5ea6\u306e\u30c7\u30d7\u30ed\u30a4\uff08\u30b5\u30a4\u30c8\u66f4\u65b0\uff09\u3067\u540c\u6642\u306b\u884c\u3044\u307e\u3059<\/em>\u3002<\/li>\n<li><strong>\u4f4e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u6642\u9593\u5e2f\u3067\u306e\u5b9f\u65bd:<\/strong> \u4e07\u304c\u4e00\u306e\u4e8b\u614b\u306b\u5099\u3048\u3001\u3053\u306e\u79fb\u884c\u4f5c\u696d\u306fWeb\u30b5\u30a4\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u304c\u5c11\u306a\u3044\u6df1\u591c\u3084\u65e9\u671d\u306a\u3069\u306e\u6642\u9593\u5e2f\u306b\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u63a8\u5968\u3055\u308c\u307e\u3059 <sup>10<\/sup>\u3002<\/li>\n<\/ul>\n<p>\u3053\u306e\u624b\u9806\u3092\u8e0f\u3080\u3053\u3068\u3067\u3001\u30c7\u30fc\u30bf\u304c\u8a08\u6e2c\u3055\u308c\u306a\u3044\u671f\u9593\uff08\u30c7\u30fc\u30bf\u6b20\u640d\uff09\u3084\u3001\u30c7\u30fc\u30bf\u304c\u4e8c\u91cd\u8a08\u6e2c\u3055\u308c\u308b\u671f\u9593\u3092\u767a\u751f\u3055\u305b\u308b\u3053\u3068\u306a\u304f\u3001\u5b89\u5168\u306bGTM\u3078\u79fb\u884c\u3067\u304d\u307e\u3059\u3002<\/p>\n<\/section>\n<section>\n<h3>2. \u3088\u304f\u3042\u308b\u8a2d\u5b9a\u30df\u30b9\u3068\u305d\u306e\u89e3\u6c7a\u7b56<\/h3>\n<p>GTM\u306e\u904b\u7528\u306b\u304a\u3044\u3066\u3001\u521d\u5fc3\u8005\u304c\u9665\u308a\u3084\u3059\u3044\u5178\u578b\u7684\u306a\u30df\u30b9\u304c\u3044\u304f\u3064\u304b\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u516c\u958b\u5fd8\u308c (Forgetting to Publish):<\/strong> GTM\u3067\u6700\u3082\u591a\u3044\u30d2\u30e5\u30fc\u30de\u30f3\u30a8\u30e9\u30fc\u3067\u3059\u3002\u30ef\u30fc\u30af\u30b9\u30da\u30fc\u30b9\u3067\u30bf\u30b0\u3084\u30c8\u30ea\u30ac\u30fc\u306e\u8a2d\u5b9a\u3092\u5909\u66f4\u3057\u305f\u3060\u3051\u3067\u306f\u3001\u305d\u306e\u5185\u5bb9\u306f\u672c\u756a\u30b5\u30a4\u30c8\u306b\u306f\u53cd\u6620\u3055\u308c\u307e\u305b\u3093\u3002\u30d7\u30ec\u30d3\u30e5\u30fc\u3067\u52d5\u4f5c\u78ba\u8a8d\u3092\u3057\u305f\u5f8c\u3001<em>\u5fc5\u305a\u53f3\u4e0a\u306e\u300c\u516c\u958b\u300d\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u516c\u958b\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u3092\u5b8c\u4e86\u3055\u305b\u308b<\/em>\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<li><strong>\u30b3\u30f3\u30c6\u30ca\u9593\u9055\u3044 (Wrong Container):<\/strong> \u8907\u6570\u306eWeb\u30b5\u30a4\u30c8\u3092\u7ba1\u7406\u3057\u3066\u3044\u308b\u5834\u5408\u306b\u767a\u751f\u3057\u3084\u3059\u3044\u30df\u30b9\u3067\u3059\u3002\u4f5c\u696d\u3092\u59cb\u3081\u308b\u524d\u306b\u3001GTM\u7ba1\u7406\u753b\u9762\u306e\u4e0a\u90e8\u3067\u3001<em>\u73fe\u5728\u7de8\u96c6\u3057\u3066\u3044\u308b\u30b3\u30f3\u30c6\u30ca\u304c\u6b63\u3057\u3044\u30b5\u30a4\u30c8\u306e\u3082\u306e\u3067\u3042\u308b\u304b\u3092\u5fc5\u305a\u78ba\u8a8d\u3059\u308b<\/em>\u7fd2\u6163\u3092\u3064\u3051\u307e\u3057\u3087\u3046\u3002<\/li>\n<li><strong>\u30c8\u30ea\u30ac\u30fc\u306e\u6761\u4ef6\u8a2d\u5b9a\u30df\u30b9:<\/strong> \u300c\u30bf\u30b0\u304c\u767a\u706b\u3057\u306a\u3044\u300d\u307e\u305f\u306f\u300c\u610f\u56f3\u3057\u306a\u3044\u5834\u9762\u3067\u767a\u706b\u3057\u3066\u3057\u307e\u3046\u300d\u3068\u3044\u3046\u554f\u984c\u306e\u591a\u304f\u306f\u3001<em>\u30c8\u30ea\u30ac\u30fc\u306e\u6761\u4ef6\u8a2d\u5b9a<\/em>\u304c\u539f\u56e0\u3067\u3059\u3002<em>\u6761\u4ef6\u304c\u53b3\u3057\u3059\u304e\u3066\u767a\u706b\u306e\u6a5f\u4f1a\u304c\u306a\u304b\u3063\u305f\u308a\u3001\u9006\u306b\u7de9\u3059\u304e\u3066\u4e0d\u8981\u306a\u5834\u9762\u3067\u767a\u706b\u3057\u305f\u308a\u3057\u3066\u3044\u306a\u3044\u304b<\/em>\u3001\u300c\u30d7\u30ec\u30d3\u30e5\u30fc\u30e2\u30fc\u30c9\u300d\u306e\u30c7\u30d0\u30c3\u30b0\u60c5\u5831\u3092\u6d3b\u7528\u3057\u3066\u3001\u5909\u6570\u306e\u5024\u3084\u30a4\u30d9\u30f3\u30c8\u306e\u6d41\u308c\u3092\u8a73\u7d30\u306b\u78ba\u8a8d\u3057\u3001\u6761\u4ef6\u3092\u4fee\u6b63\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n<\/section>\n<section>\n<h3>3. \u6a29\u9650\u7ba1\u7406\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/h3>\n<p>GTM\u3067\u306f\u3001\u30c1\u30fc\u30e0\u30e1\u30f3\u30d0\u30fc\u3084\u5916\u90e8\u306e\u5354\u529b\u4f1a\u793e\uff08\u5e83\u544a\u4ee3\u7406\u5e97\u306a\u3069\uff09\u306b\u5bfe\u3057\u3066\u3001\u5f79\u5272\u306b\u5fdc\u3058\u305f\u9069\u5207\u306a\u6a29\u9650\u3092\u4ed8\u4e0e\u3059\u308b\u3053\u3068\u304c\u3001\u5b89\u5168\u306a\u904b\u7528\u4f53\u5236\u306e\u69cb\u7bc9\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002GTM\u306e\u904b\u7528\u306b\u304a\u3044\u3066\u306f\u3001<em>\u300c\u6700\u5c0f\u6a29\u9650\u306e\u539f\u5247\u300d\u3092\u9069\u7528\u3059\u308b\u3053\u3068<\/em>\u304c\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3067\u3059\u3002\u3064\u307e\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u306f\u305d\u306e\u5f79\u5272\u3092\u9042\u884c\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u6700\u5c0f\u9650\u306e\u6a29\u9650\u306e\u307f\u3092\u4e0e\u3048\u308b\u3079\u304d\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u30bf\u30b0\u306e\u8a2d\u5b9a\u4f5c\u696d\u306e\u307f\u3092\u884c\u3046\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306b\u306f\u300c\u7de8\u96c6\u300d\u6a29\u9650\u3092\u3001\u305d\u306e\u5909\u66f4\u5185\u5bb9\u3092\u30ec\u30d3\u30e5\u30fc\u3057\u3001\u6700\u7d42\u7684\u306a\u516c\u958b\u306e\u5224\u65ad\u3092\u884c\u3046\u30c1\u30fc\u30e0\u30ea\u30fc\u30c0\u30fc\u3084\u30b7\u30cb\u30a2\u30a2\u30ca\u30ea\u30b9\u30c8\u306b\u306f\u300c\u516c\u958b\u300d\u6a29\u9650\u3092\u4e0e\u3048\u308b\u3001\u3068\u3044\u3063\u305f\u5206\u62c5\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30c6\u30b9\u30c8\u304c\u4e0d\u5341\u5206\u306a\u8a2d\u5b9a\u304c\u8aa4\u3063\u3066\u516c\u958b\u3055\u308c\u3066\u3057\u307e\u3046\u3068\u3044\u3063\u305f\u30ea\u30b9\u30af\u3092\u7d44\u7e54\u7684\u306b\u9632\u3050\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u306e\u8868\u306f\u3001GTM\u306e\u5404\u6a29\u9650\u30ec\u30d9\u30eb\u3067\u5b9f\u884c\u53ef\u80fd\u306a\u64cd\u4f5c\u3092\u307e\u3068\u3081\u305f\u3082\u306e\u3067\u3059\u3002\u7ba1\u7406\u8005\u306e\u65b9\u306f\u3001\u3053\u306e\u8868\u3092\u53c2\u8003\u306b\u30e6\u30fc\u30b6\u30fc\u306e\u5f79\u5272\u5206\u62c5\u3068\u6a29\u9650\u8a2d\u5b9a\u3092\u884c\u3063\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><strong>\u88682: GTM\u6a29\u9650\u30ec\u30d9\u30eb\u5225 \u6a5f\u80fd\u4e00\u89a7<\/strong><\/p>\n<table class=\"column-table\">\n<tbody>\n<tr>\n<th>\u6a29\u9650\u30ec\u30d9\u30eb<\/th>\n<th>\u8aad\u307f\u53d6\u308a<\/th>\n<th>\u7de8\u96c6<\/th>\n<th>\u627f\u8a8d<\/th>\n<th>\u516c\u958b<\/th>\n<\/tr>\n<tr>\n<td>\u8aad\u307f\u53d6\u308a (Read)<\/td>\n<td>\u2705<\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>\u7de8\u96c6 (Edit)<\/td>\n<td>\u2705<\/td>\n<td>\u2705<\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>\u627f\u8a8d (Approve)<\/td>\n<td>\u2705<\/td>\n<td>\u2705<\/td>\n<td>\u2705<\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td>\u516c\u958b (Publish)<\/td>\n<td>\u2705<\/td>\n<td>\u2705<\/td>\n<td>\u2705<\/td>\n<td>\u2705<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u52b9\u679c\u7684\u306aGTM\u306e\u904b\u7528\u306f\u3001\u6280\u8853\u7684\u306a\u8a2d\u5b9a\u80fd\u529b\u3060\u3051\u3067\u306a\u304f\u3001\u3053\u306e\u3088\u3046\u306a\u904b\u7528\u306e\u305f\u3081\u306e\u30d7\u30ed\u30bb\u30b9\u3084\u30ac\u30d0\u30ca\u30f3\u30b9\u4f53\u5236\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u306b\u304b\u304b\u3063\u3066\u3044\u307e\u3059\u3002GTM\u304c\u63d0\u4f9b\u3059\u308b\u30d0\u30fc\u30b8\u30e7\u30f3\u7ba1\u7406\u3001\u30d7\u30ec\u30d3\u30e5\u30fc\u6a5f\u80fd\u3001\u305d\u3057\u3066\u6a29\u9650\u7ba1\u7406\u3068\u3044\u3063\u305f\u6a5f\u80fd\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3057\u3001\u30d2\u30e5\u30fc\u30de\u30f3\u30a8\u30e9\u30fc\u3092\u672a\u7136\u306b\u9632\u3050\u305f\u3081\u306e\u660e\u78ba\u306a\u793e\u5185\u30eb\u30fc\u30eb\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u304c\u3001GTM\u3092\u771f\u306b\u7d44\u7e54\u306e\u8cc7\u7523\u3068\u3059\u308b\u305f\u3081\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<\/section>\n<\/section>\n<a id=\"seoButton\" class=\"serviceButton\" href=\"https:\/\/gmotech.jp\/semlabo\/seo\/document\/seodash\/\" target=\"_blank\" rel=\"noopener noreferrer\">GMO TECH\u306bSEO\u3092\u76f8\u8ac7\u3059\u308b<i class=\"fas fa-angle-right 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